Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
Takeaways
Participants of this workshop will learn:
- Where and how to find the necessary data and research inputs to customer journey maps
- Proven consumer journey map design methodologies used for major brands and products
- How to implement consumer journey maps as shown by real business case studies
