Despite being such a young platform and only recently launching an advertising process and hyperlinking capabilities for brands, it is not too early to say that it is “leaking” with opportunities. Brands can take advantage of TikTok to boost brand awareness and engage younger audiences through showing off a lighter side of themselves via funny videos, challenges and other strategies unique to the platform. However, in order to effectively navigate and incorporate TikTok into the marketing mix, marketers need to familiarise themselves with the ins and outs of this emerging platform.
In this workshop, you’ll get an introduction to TikTok, its users and insights that you can use to build a scalable, fun and creative TikTok strategy.
Takeaways
- What is TikTok and how can marketers make use of it
- Case studies of companies and organisations that have already gone viral or achieved success on TikTok
- Practical TikTok strategies that you can adopt and scale to drive your marketing efforts