IntelligenceBank is one of Australia’s fastest growing technology companies, a local success story and a recent finalist in the 2015 global Stackies Awards.
This breakfast session will focus on Marketing Technology and the all important, ‘Customer Journey’. IntelligenceBank will share their strategy and present their own technology stack in a B2B case study, demonstrating the significant impact it has had on their business.
CEO, Tessa Court will discuss some challenges and big wins from the CEO’s perspective and in-house MarTech expert, Dominic Gluchowski will share his insights on what to consider throughout the customer journey, how to get the ‘stackholders’ buy-in and how to manage it all once you’ve got it!