Today’s marketers are under pressure to produce high-quality copy at speed. Many have turned to AI tools like ChatGPT for support, only to realise that without a strong foundation in copywriting, it is difficult to judge quality, refine output or achieve meaningful results.
This engaging 3 hour workshop bridges that gap. It brings together the fundamentals of human copywriting with practical, structured AI prompting techniques. Participants will learn how to think like an experienced copywriter first, then use AI to augment their skills, improve efficiency and elevate the quality of their writing. The focus is not on replacing human judgement, but on creating a powerful human and AI workflow that delivers better outcomes.