This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content.
You will learn how to:
- Define strategic content goals and create buyer personas
- Explore the customer journey and develop content for every step of that journey
- Streamline the process of planning, creation, publishing and governance of digital content
- Create your content marketing Mission Statement
- Work with editorial calendars to deliver consistently relevant and compelling content
- Achieve stakeholder and management support for the ongoing strategy
- Establish clear and measurable KPIs tied to business outcomes