This masterclass will work through ChatGPT’s features — from basic to advanced — to give you a comprehensive understanding of the scope of what’s possible – what can ChatGPT do.
It will also cover how to use ChatGPT, by crafting an AI Avatar. Marketing is about nudging people to think, feel, or act in a certain way. The more insight you have about those people, the more convincing you can be. Having an AI avatar is like having an on-call focus group. Every year, marketers have more channels to fill, each with a voracious appetite for content. We’ll use ChatGPT to create content, and to repurpose content.
Who Should Attend
- Are under pressure to “do more with less”
- Want to improve their productivity
- Want to use AI copywriting to its full potential
- Want to understand the potential of AI copywriting to help them in their work
- Need to create volumes of content
- Are under pressure to increase conversions
Topics Covered
- Talking with ChatGPT
• Understand the GPT models
• How to select the right model for your task
• Setting up - Crafting an AI Avatar
- Representing your audience
• Use avatar to further understand audience
• Use avatar to create content
- Repurposing Content
• Social media posts
• Break long-form content into multiple posts
Learning Outcomes
- Understand the principles of AI copywriting (applicable to all AI copywriters), including the potential and the limitations of AI copywriting
- Configure ChatGPT’s options
- Prime ChatGPT — setting up an AI copywriter to work at its full potential
- Write and layer prompts for the most persuasive results
- Build an avatar that can be reused in multiple ways
- Use ChatGPT to create content ideas and content quickly and effectively