The webinar gathers a panel of climate tech marketing experts to discuss the latest developments and applications of generative artificial intelligence (AI) in the marketing industry.
We’ll explore the use of AI in your day-to-day marketing practices, the impact of AI on brand and customer experience, and the ethical considerations surrounding the use of AI in marketing. Attendees will leave with a deeper understanding of how AI can be leveraged to drive marketing success, and avoid pitfalls to stay ahead of trends in the climate tech marketplace.
Our expert panelists will explore:
- What is generative artificial intelligence (AI) and how does it apply to marketing?
- What are the potential benefits of using AI in marketing, and how can climate tech marketers leverage this technology to improve their efforts?
- What are some best practices for integrating AI into marketing: strategy, ideation, tactics and execution?
- What are some examples of the successful use of AI in climate tech marketing?
- What are the ethical, privacy and environmental concerns around AI in marketing, and how can you ensure you are using the technology responsibly?
- What skills and knowledge are required to utilize AI effectively, and how does the use of AI affect your marketing team makeup?