How to navigate and understand trust, brand and reputation as we emerge from the global pandemic
Mark Forbes, Director of Icon Reputation and Walkley-award winning journalist, and Nina Christian, Founder of Braveda and AMI’s State Chair for Victoria, discuss the shifting and emerging priorities marketing teams should focus on around brand and reputation in a post-coronavirus world. After a 30-40 minute conversation, there will be a 10-20 minute Q&A for webinar guests to seek Mark and Nina’s expert insight.
Key learnings
- Navigating the erosion of trust
- Tips on how to survive a crisis
- How thought leadership can make or break a brand
- Why brands with purpose are more important than ever
About the Presenters:
Mark Forbes
Director of Icon Reputation
Mark Forbesis Director of Icon Reputation, a Walkley-award winning journalist and former Editor-in-Chief of The Age in Melbourne. He has 30 years of success at the highest levels of Australian media and communications practice to media training, crisis management and strategic communications advice. Specialising in reputation building communications strategies, he has raised the profile of major companies, guided global manufacturers through controversial issues and assisted CEOs to inhale their reputations.
Nina Christian
Founder, Braveda
Nina Christian is Founder of Braveda, which won Best Marketing Agency at the 2018 Australian Marketing Excellence Awards, and was named Certified Practising Marketer of The Year 2018 (VIC). As a marketing and brand strategist, she helps businesses and brands leverage timeless marketing principles along with their own thought leadership to create content that builds authority and connection. She is a Fellow of the Australian Marketing Institute and Chair of the AMI State Committee in VIC.