Join the APSMA Managing Partner panel as they discuss the value of business development, marketing and communications.
We all agree that business development, marketing and communication practices are integral to running a successful professional services firm.
Although, the value of these practices is often debated with internal stakeholders who can view our efforts as ‘fee burners’ and not fee earners. This perception can make demonstrating return on investment all the more challenging.
Join our esteemed panel of managing partners as they look at market impacts on professional services firms; discuss how the business development, marketing and communications functions are considered within firms; and how we as practitioners can best demonstrate the strategic value of marketing and business development within our own firms.
This interactive session provides an opportunity to engage with our panelists and learn how to positively influence internal stakeholders, bring additional value to your dealings with them, and increase ROI within your team.