Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
Online Course structure
This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.
You will learn
- Challenge yourself and your thinking (the who, the what, and the why).
- Explore the motivation behind ‘CX’.
- Relate organisational objectives to customer behaviour.
- Identify opportunities to reduce friction and enhance relationships.
- Understand the principles of applied behavioural science and how to apply this to your organisation.
- Consider the bigger picture by understanding customer journeys at a deeper level.