This workshop is focused around the current state of social media marketing as it sits into 2025. It will involve discussing and collaborating around advanced social media strategy and campaign design. This workshop will delve into strategies incorporating best practices regarding engagement trends, resource allocation, campaign strategy, lead generation strategy, funnel build strategy and provide insights into the power of an omni channel digital marketing strategy.
Who Should Attend
- Marketing professionals who feel they are not achieving suitable results on their social media marketing campaigns.
- Marketing professionals who are somewhat satisfied with their social media marketing campaigns but know there is room for improvement.
- Marketing professionals who feel they are achieving satisfying results on their social media marketing campaigns but would like to stay up to date on the latest algorithm changes, to ensure they stay on top of the game.
Topics Covered
- What are the most important performance metrics to accurately measure and determine value for businesses going into 2025?
- What are the latest algorithm, platform optimisation updates in 2025?
- What is the best way to identify how to build engagement and measure it precisely?
- How to build key databases from social media to then develop touchpoints and create ROI?
- What is the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact?
- What is the best way to measure return on investment from social media campaigns?
- What are the best other digital marketing channels complementing the results generated by social media marketing?
Learning Outcomes
By the end of this workshop, participants will:
- Understand what it takes to optimise a social media marketing campaign
- Know how to create and track an engaged and relevant audience
- Understand how to streamline their conversion process
- Have insights into the future of digital marketing through the discovering of an optimised multi-channel digital strategy