If this year you want to continue to enhance your customer experience, then this event has been created for you! You will hear from 2 of Australia’s top brands, Guzman y Gomez and Dominos as they discuss how they deliver exceptional customer experiences using data and brand authenticity.
Lara Thom, Chief Marketing Officer from Guzman y Gomez will be talking about how she uses the brand and its values to make the guest experience the number one priority for the business. While Abbey Beck, Marketing Insights Manager from Dominos discusses how they transformed itself using innovation, data and insights to personalise the customer experience and provide better targeting and also how these tactics will be used in the future to further enhance the customer experience.