Who can take SEO(Search Engine Optimization)Training?
- Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in organically improving website ranking.
Features and Benefits
- 16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
- Training material, instructor handouts and access to useful resources on the cloud provided
- Practical Hands-on Lab exercises provided
- Actual code and scripts provided
- Real-life Scenarios
Course Objectives
- Role of SEO in Web Design and Web Development
- Learn the foundations of SEO
- On-page optimizations
- Off-page optimizations
- SEO Performance Reporting
- SEO and Content Creation
- SEO and Content marketing
- Social Media and SEO
Course Outline
1. Introduction to Search Engine Optimization
- The Evolution of Search Results
- How does SEO work?
- Benefit of SEO
- Difference between SEO, SEM, and SMM
- Google Search Architecture
- Ranking methodology
- Understanding the SERP and Search Operators
- Search algorithm updates
- The current state of SEO
2. Developing a Keyword Strategy
- Understanding User Intent
- Developing a Keyword Strategy
- Competition vs Conversion
- Keyword Tools
- Keyword Tactics
- Exercise: Keyword Discovery Process
- What is Keyword Research
- Business analysis process
- Types of Keywords
- Keyword Research Methodology
- Google Keyword Planner Tool
- Advanced Keyword Planning guide
- Paid Keyword Tools
- Keyword generation ideas
- Competition Analysis
- Competitor Metrics
- Finalizing the Keywords List
- Exercise: Keyword Discovery Process
3. On-Page SEO
- What are the Variable?
- Rich Snippets
- Pairing Keywords to Pages
- Tactics to Avoid
- Google website guidelines
- Fundamental On-page Factors
- Domain Name Optimization
- URL Optimization
- Title Tag Optimization
- Meta Tags Optimization
- Headings & Footer Optimization
- SEO Content Writing
- Anchor Links Optimization
- Image Tag Optimization
- Sitemaps Optimization
- Robot.txt and its importance
- URL Redirecting Techniques
- Canonical Links
- Rich Snippets (Schema)
- One Box Answer Optimization
- Exercise: On-Page Optimization
4. Content Strategies
- Creating Power Pages
- Content Strategies
- Auditing Content
- Formatting for Readability
- Exercise: Content Process
5. Off-Page SEO
- Introduction to Offsite Optimization
- Google Link building guidelines
- Important factors of Link Building
- Types of Linking Methods
- Links Analysis Tools
- Directories Submissions
- Local Business Listing
- Classified Posting
- Generating Links from QA sites
- Guest Blogging and commenting
- Press Releases
- Social Media Links
- Document Sharing Links
6. Social Media for SEO
- What are the Social Signals?
- Social Media Optimization
- Reviews
7. Monitoring your SEO Efforts
- Insight Tools
- Common Reports and Metrics
8. SEO Performance reporting
- Website Position Analysis
- Website Monthly Reports
- Google Analytics Reports
- Search Console Keyword Reports
- Link Building Reports
- Competitor Reports
- Paid Tools for monitoring SEO campaigns