These awards are media and marketing’s ultimate gala celebrating the standout work, ideas and teams that, over the past 12 months, have shaped culture, driven commercial impact and pushed the industry forward.
Across 36 categories spanning marketing, advertising, media, production, PR and communications sectors, Mumbrella has introduced a clearer thematic structure, grouping categories across Campaign Excellence, Craft and Innovation, Specialist Disciplines, Agency and Team Awards, and Culture and Values. The result is a more intuitive framework for entrants and jurors alike, while preserving the breadth and prestige the Mumbrella Awards are known for.
New pinnacle awards, including Brand of the Year and Holdco of the Year, raise the bar at the top end of the program. The introduction of a live component for Industry Leader of the Year at Mumbrella360 further reinforces transparency, credibility and community engagement, while keeping the majority of scoring firmly in the hands of our expert jurors.
The ambition is simple: to recognise work that not only stands out creatively, but stands up commercially, culturally and strategically. Make sure you carefully review the refreshed entry criteria before you commence crafting your success stories.
2026 AWARD CATEGORIES
Campaign Excellence
Ad Campaign of the Year
Creative Effectiveness
Omnichannel Campaign of the Year
Small Budget, Big Impact
Purpose and Impact Campaign
Craft and Innovation
Film and Motion Craft
Design and Visual Craft
Digital and UX Craft
Real-Time and Responsive Marketing
Creative Excellence in AI and Emerging Tech
TV Ad of the Year
Specialist Disciplines
Media Campaign of the Year
Best Use of Retail Media
Social-First Idea of the Year
Best Influencer or Creator Strategy
Experiential and Live Campaign of the Year
Content Marketing Strategy of the Year
Best Use of Data and Insight in Marketing
Pro Bono Campaign of the Year
Sustainability and Responsibility in Marketing
Agency and Team Awards
Agency of the Year – NOMINATED ONLY
Creative Agency of the Year
Media Agency of the Year
PR Agency of the Year
Full-Service Agency of the Year
Independent Agency of the Year
Emerging Agency of the Year
Specialist Agency of the Year
Marketing Team of the Year
Sales Team of the Year
Emerging Talent
Brand of the Year
Holdco of the Year – AGGREGATE SCORE ONLY
Industry Leader of the Year
Culture and Values Awards
Mumbrella Award for Bravery
Mumbrella Award for Collaboration
Mumbrella Award for Culture
Mumbrella Award for Innovation