It’s 2025… and a new year brings new opportunities, new fears, and new hope. As B2B Marketers, what lies ahead for us in 2025? Join EY’s Americas Digital Marketing & Demand Generation Leader, Lou Cohen, aka NYU & Baruch College’s Professor Cohen, as he shares insights he’s gathered from Marketing leaders about what we should expect to encounter in 2025. We’ll also look back on Lou’s 2024 predictions to see what he got right or wrong. You won’t want to miss out on these 2025 predictions about what’s to come, his views on the concerns we share, and resolutions we can take with us to ensure a successful 2025.