The 2024 ANA Measurement & Analytics Conference, September 16–18 in Chicago, will focus on the accelerating forces of change in the measurement industry and how marketers are leveraging these changes for better decision making and driving growth. The dynamic speaker lineup features marketers and researchers who are not afraid to think outside the box and deploy new, advanced tools and solutions to drive their business forward.
This three-day event in Chicago will cover a wide range of session topics, including the impacts of AI on measurement, the evolving TV landscape, audience insights, the latest advances in measuring outcomes and impact, and much more.