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UID:5996-1412755200-1412764200@marketing.com.au
SUMMARY:Exploiting Video in Your Content Strategy
DESCRIPTION:It is widely accepted that video can work as a strategic marketing and sales tool by improving conversion rates\, increasing user engagement and providing an opportunity for user-generated content. \nAt this event we will consider the role of video and how organisations are leveraging the opportunities that video provides. \nSpeakers will discuss how to best use relevant videos and what you can do to achieve a balance between production quality and cost. Speakers include: \n\nJames Johnson\, Group Digital Manager\, Michael Hill\nDouglas Nicol\, Partner\, The Works\nMark Blair\, Vice President Australia & New Zealand\, Brightcove\nFarhad Meher-Homji\, Founder at Changer Studios
URL:https://marketing.com.au/event/exploiting-video-content-strategy/
LOCATION:Mirra\, 86 Bridge Street\, Brisbane\, Queensland\, 4006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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DTSTART;TZID=Australia/Melbourne:20141024T123000
DTEND;TZID=Australia/Melbourne:20141024T143000
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LAST-MODIFIED:20141001T230522Z
UID:5993-1414153800-1414161000@marketing.com.au
SUMMARY:IAB Video State of the Industry
DESCRIPTION:Join the IAB on 24 Oct in Melbourne for the IAB Video State of the Industry event\, where they will reveal the results from the second Video State of the Industry Survey\, in association with Adap.tv. \nIAB has canvassed the experiences and opinions of leading media and marketing executives in the Australian market to help understand the current market and future trends of one of the fastest growing mediums – video. Results will cover topics such as growth projections\, cross platform buying\, changes to yield and adoption of mobile video. \nWe will also be comparing the Australian results to other key markets such as US and UK.
URL:https://marketing.com.au/event/iab-video-state-industry/
LOCATION:PwC\, Lvl 19\, Freshwater Place\, 2 Southbank Bd\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Presentation
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