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SUMMARY:Digital Marketing for Australian Business: Challenges & Solutions
DESCRIPTION:There has been a massive increase in online consumer behavior. People are increasingly shopping online & businesses are also adapting their marketing to meet this surge in demand. However they are finding the online medium very competitive. \nThe Webinar will cover the following topics: \n\nState of Digital Marketing in Australia\nDigital Marketing Channels and Resources\nOnline Competition – What are you competing against?\nWebsite CRO: Conversion Optimisation\nThe Power of User Engagement\nThe Challenge of Resources\nHow to Calculate and Measure the Marketing ROI\n\nAbout the presenter – Sid Lal \nMD\, Bruce Clay Australia \nSid is an award winning marketer and domain expert in Digital Marketing (specialising in SEO and Google Ads) and is a speaker and instructor at various industry forums including TEDx\, DMAI\, SES\, Adtech\, Australian Marketing Institute\, Young Entrepreneurs Academy & more. \nSid is a serial entrepreneur who set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organisation which translated into $15 million in online sales for its channel partners. \nSince 2009 he has been heading Bruce Clay\, first in India & more recently in Australia.
URL:https://marketing.com.au/event/digital-marketing-for-australian-business-challenges-solutions/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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