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SUMMARY:Great Expectations - What CEO's want from their PR investment
DESCRIPTION:While few CEO’s directly manage communications\, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands\, the proliferation of media channels and shifting goal posts of modern business communications have elevated PR to a boardroom concern. \nCEO’s today demand greater transparency\, accountability and return on investment on their PR investment than ever before. \nFormer Age business journalist and founder of icon.pr\, Joanne Painter\, shares her insights and strategies for engaging c-suite executives in the PR journey – and offers some tactics for building engagement in PR from the top down. \nIn this interactive workshop we will also explore: \n\nWhat CEO’s really think about PR (and why are so many afraid of it)\nWhy PR should matter to CEO’s\nHow to convince your CEO to invest in PR\nWhen to engage your c-suite in the PR journey
URL:https://marketing.com.au/event/great-expectations-ceos-want-pr-investment/
LOCATION:Icon PR\, 132a Gwynne St\, Cremorne\, Melbourne\, Victoria\, 3121\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation,Public Relations
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