BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20150404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20151003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20160402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20161001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20170401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20170930T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160402
DTEND;VALUE=DATE:20160404
DTSTAMP:20260430T085603
CREATED:20160316T040445Z
LAST-MODIFIED:20160316T040445Z
UID:7550-1459555200-1459727999@marketing.com.au
SUMMARY:48-hour Success Accelerator
DESCRIPTION:An intensive program designed to build your startup in just two days! \nYou will learn from a crew of industry experts who can help you develop your business dreams and grow your startup. \nIs there any area of business that needs a little more love and attention? \nWe’ve got you covered! – A jam-packed program covering branding\, product development\, publicity and marketing\, video storytelling\, social media\, sales\, coding and web development\, legal\, public speaking\, lead funnels and so much more! \nYou will be able to tap into the knowledge of your fellow entrepreneurs as well as expert insights of the facilitator and guest speakers. \nWhat You Will Learn: \n\nHow to develop your initial business model and value proposition\nWhat it takes to grow a successful start up including why startups fail and succeed.\nHow to gain funding for your startup including crowdfunding and raising capital\nLearn the fundamentals of branding and building an incredible brand\nCompiling a pitch deck and perfecting it\nGearing your mindset towards business growth\nLead fundamentals and marketing automation\n\nFor tickets and more information – https://www.entrepreneursocialclub.com.au/success-accelerator-registration/ \nThis is an intensive value-packed program designed to help you accelerate your success in one weekend.
URL:https://marketing.com.au/event/48-hour-success-accelerator/
LOCATION:RC Creative Melbourne\, 231 Chapel Street\, Prahran\, VIC\, 3181\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
ORGANIZER;CN="Entrepreneur Social Club":MAILTO:jess(at)entrepreneursocialclub.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160404
DTEND;VALUE=DATE:20160406
DTSTAMP:20260430T085603
CREATED:20160205T014613Z
LAST-MODIFIED:20160205T014613Z
UID:7369-1459728000-1459900799@marketing.com.au
SUMMARY:Google Analytics Training presented by Loves Data\, Brisbane 4 & 5 April 2016
DESCRIPTION:Unlock the potential of Google Analytics and learn how to build a successful online presence with Google Analytics Certified experts from Loves Data. More info is found on: http://lovesdata.co/W1AyH
URL:https://marketing.com.au/event/google-analytics-training-presented-by-loves-data-brisbane-4-5-april-2016/
LOCATION:University of Queensland Business School\, Central Plaza One\, 345 Queen St\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Digital Marketing,Marketing,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160411
DTEND;VALUE=DATE:20160414
DTSTAMP:20260430T085603
CREATED:20151119T052036Z
LAST-MODIFIED:20151119T052036Z
UID:7253-1460332800-1460591999@marketing.com.au
SUMMARY:Digital Marketing Training
DESCRIPTION:During this three day course you will learn how to measure and improve your social media advertising\, search and display marketing activities with Google Certified experts from Loves Data.
URL:https://marketing.com.au/event/digital-marketing-training/
LOCATION:Melbourne Business School\, 200 Leicester Street\, Melbourne\, Victoria\, 3053\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160414T070000
DTEND;TZID=Australia/Melbourne:20160414T093000
DTSTAMP:20260430T085603
CREATED:20160404T095006Z
LAST-MODIFIED:20160404T095006Z
UID:7576-1460617200-1460626200@marketing.com.au
SUMMARY:ADMA Guru Breakfast Series - Digital Disruption
DESCRIPTION:Join ADMA for breakfast and hear how Xero disrupted the small business accounting sector using digital technologies. \nDon’t miss the first ADMA VIC GURU breakfast of 2016 and hear more about how Direct Marketing Manager\, James O’Connell-Cooper developed a successful marketing strategy that used data-led techniques to produce highly-effective marketing results for Xero. \nAbout James O’Connell-Cooper\nJames is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager\, he manages above-the-line\, digital and conversion activity across Australia. In his three years at Xero\, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally. Before joining Xero\, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands. \nJames is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager\, he manages above-the-line\, digital and conversion activity across Australia. In his three years at Xero\, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally. \nBefore joining Xero\, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands.
URL:https://marketing.com.au/event/adma-guru-breakfast-series-digital-disruption/
LOCATION:The Point\, Aquatic Drive\, Albert Park Lake\, VIC\, 3206\, Australia
CATEGORIES:All Event Locations,All Event Topics,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160414T083000
DTEND;TZID=Australia/Melbourne:20160414T123000
DTSTAMP:20260430T085603
CREATED:20160404T092055Z
LAST-MODIFIED:20160404T092055Z
UID:7567-1460622600-1460637000@marketing.com.au
SUMMARY:Fundamental Workshop: Video Marketing
DESCRIPTION:Learn how to think strategically about video content as part of the marketing mix\, as well as how to create engaging content that can be used in a variety of different business contexts. \nWho should Attend?\nMarketing\, PR and communications managers in B2B or B2C roles\, no detailed production experience required.
URL:https://marketing.com.au/event/fundamental-workshop-video-marketing/
LOCATION:Cliftons Brisbane\, Level 3\, 288 Edward Street\, Brisbane\, Queensland\, 5000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Digital Marketing,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160419
DTEND;VALUE=DATE:20160421
DTSTAMP:20260430T085603
CREATED:20160205T013816Z
LAST-MODIFIED:20160205T013816Z
UID:7368-1461024000-1461196799@marketing.com.au
SUMMARY:Content Strategy Masterclass - Melbourne
DESCRIPTION:With brands publishing so much content every day\, the question is no longer whether you should be creating content\, but how to make your content more effective in achieving your business goals. \nThis two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy. \n\nStep by step processes to create customer profiles\, identify content goals and structure a content journey from first awareness to final sale\nApplying storytelling theory to make your content more effective\nCreating effective workflows to turn your documented strategy and editorial calendar into reality\nSetting appropriate KPIs your CEO and CFO will value\nDeveloping a clear plan to test\, measure and improve your content strategy\n\nAll attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse\, adapt and refine for the specific needs of your final strategy. \nThe masterclass is limited to 20 participants.
URL:https://marketing.com.au/event/content-strategy-masterclass-melbourne/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160420T084500
DTEND;TZID=Australia/Melbourne:20160420T163000
DTSTAMP:20260430T085603
CREATED:20160404T092557Z
LAST-MODIFIED:20160404T092557Z
UID:7569-1461141900-1461169800@marketing.com.au
SUMMARY:Master Workshop: SEO for Marketers
DESCRIPTION:Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online\, out performing most other online and digital marketing activities in delivering ROI for your marketing spend. \nWhile this is not a hands-on workshop\, you will learn how to manage your SEO team and effectively work with them on leveraging the most up-to-date search strategies in the market. You will learn this through case studies of successful SEO results; discussions on your onsite marketing\, review and use marketing tools that can contribute strongly to your website’s organic search results. \nThe workshop isn’t over-technical or geeky and you certainly don’t have to know HTML. You’ll learn and cover areas including leveraging content marketing to boost your SEO rankings\, how to promote and share your onsite content on social media for SEO benefit; and why building links remains an important SEO tactic.
URL:https://marketing.com.au/event/master-workshop-seo-marketers/
LOCATION:Cliftons Brisbane\, Level 3\, 288 Edward Street\, Brisbane\, Queensland\, 5000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160429T084500
DTEND;TZID=Australia/Melbourne:20160429T130000
DTSTAMP:20260430T085603
CREATED:20160404T094339Z
LAST-MODIFIED:20160404T094339Z
UID:7575-1461919500-1461934800@marketing.com.au
SUMMARY:Fundamental Workshop: Developing in the Digital Age
DESCRIPTION:In the Developing in the Digital Age – Understanding Choices\, Francine Bishop\, author of Social Media Evolution\, shares scientific data about how social media and digital devices affect the brain. She reveals how new forms of communicating is changing the landscape for marketers in the future and shares evidence which is sure to influence the choices we make in the digital age.
URL:https://marketing.com.au/event/fundamental-workshop-developing-digital-age/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
END:VEVENT
END:VCALENDAR