BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20180331T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20181006T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20190406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20191005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20200404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20201003T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191204
DTEND;VALUE=DATE:20191205
DTSTAMP:20260413T113115
CREATED:20191117T010802Z
LAST-MODIFIED:20200222T051739Z
UID:14463-1575417600-1575503999@marketing.com.au
SUMMARY:Direct to Consumer Marketing Essentials
DESCRIPTION:Increase wine\, food and beverage sales through your most profitable channel by developing and implementing an effective direct-to-consumer marketing strategy.\nImplementing an effective Direct-to-Consumer (DTC) strategy involves much more than simply signing people up to a mailing list or creating a wine club. It starts with designing an enticing cellar door and memorable experiences that encourage visitation\, garner loyalty and generate more direct sales. Managing success requires measuring key metrics against pre-set goals and implementing a practical data collection and monitoring program. \nThis one-day workshop will cover how to: \n\nApply insights about contemporary consumer decision making and visitor motivations.\nCreate products\, experiences and partnerships that increase visitation and yield.\nDevelop a practical framework for developing new products and experiences.\nDesign a direct-to-consumer marketing strategy that fits your unique product and brand story.\nApply practical tips to maximise engagement along the visitor journey.\nImplement relevant visitor and customer metrics to measure success.\n\nYou will also recive support material during the workshop with case studies\, research and links to afterware and\nonline tools to support Direct To Consumer programs at various stages of growth. \nFor more information on this workshop\, please contact Peter Veal on 0418 501 770. \nThis is a free event hosted by the Department of Industry\, Innovation and Science Entrepreneurs’ Programme. \nThis event is designed to benefit small and medium Australian businesses. \nIf you have any questions about this event or any future events\, please contact EPLearningEvents@industry.gov.au
URL:https://marketing.com.au/event/direct-to-consumer-marketing-essentials/
LOCATION:Ararat\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
END:VCALENDAR