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DTSTART;TZID=Australia/Melbourne:20141008T174500
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UID:5978-1412790300-1412800200@marketing.com.au
SUMMARY:Mobile and the Digital Marketing Mix
DESCRIPTION:Learn about how changing consumer journeys are driving more customers to use mobile devices to search\, transact and entertain and what this means for your business. You will learn from industry experts and Corporates who are successfully implementing mobile as a business tool. As they say go mobile or go home! \nThe expert panel includes: \n\nJarrod Scott\, Senior Product Manager\, Developer\, REA\nAndrew Webster\, Editor\, Couriermail.com.au\nAdam Williams\, Managing Director\, Mammoth\nBrett Wiskar\, Director or Strategy\, Speedwell (facilitator)
URL:https://marketing.com.au/event/mobile-digital-marketing-mix/
LOCATION:News Corp Head Office\, Corner of Campbell Street and Mayne Road\, Bowen Hills\, Queensland\, 4006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Presentation,Sydney
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
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DTSTART;TZID=Australia/Melbourne:20141013T153000
DTEND;TZID=Australia/Melbourne:20141013T173000
DTSTAMP:20260426T222346
CREATED:20141001T224127Z
LAST-MODIFIED:20210131T055444Z
UID:5981-1413214200-1413221400@marketing.com.au
SUMMARY:Mobile Industry Group Meeting
DESCRIPTION:The topic for the October mobile industry group meeting is ‘M Payments’! \nJoin the AIMIA on Monday 13th October at the EY Offices in Sydney for the October Mobile Industry Group Meeting. Sam Mason\, Director of Emerging Products and Innovation from Visa & Paul Buchanan\, Head of Mobile Business from PayPal will present. \nShould you have any enquiries or wish to attend the Mobile Industry Group meeting please send an email to mobile@aimia.com.au.
URL:https://marketing.com.au/event/mobile-industry-group-meeting/
LOCATION:Ernst & Young\, Level 33\, 680 George Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Presentation,Sydney
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141029T090000
DTEND;TZID=Australia/Melbourne:20141029T173000
DTSTAMP:20260426T222346
CREATED:20141001T224502Z
LAST-MODIFIED:20141001T224502Z
UID:5983-1414573200-1414603800@marketing.com.au
SUMMARY:UX Australia 2014 Redux
DESCRIPTION:“What’s a redux?”\, you ask. It’s a re-do\, a do-over\, a chance to repeat some of the wonderfulness of UX Australia. But it’s a slimmed-down version – a single day\, single track version (that is\, of course\, a lower price) with local speakers  \nUX Australia 2014 Redux is a chance for you to still see a range of talks from the conference and network with local UX folks\, especially if you couldn’t get to the main conference in Sydney or missed out on a ticket.
URL:https://marketing.com.au/event/ux-australia-2014-redux/
LOCATION:Hotel Windsor\, 111 Spring Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Melbourne
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141030T083000
DTEND;TZID=Australia/Melbourne:20141030T130000
DTSTAMP:20260426T222346
CREATED:20141001T224906Z
LAST-MODIFIED:20141001T224906Z
UID:5985-1414657800-1414674000@marketing.com.au
SUMMARY:The Future of Digital Publishing
DESCRIPTION:The premier event for publishers\, agencies\, content producers and brands returns for 2014! \nThe Future of Digital Publishing will once again be showcasing industry leading case studies and the most successful commercial models for creating\, managing and commercialising online content. \nDigital Publishing is entering a golden era of possibility\, with online content\, both text and video\, maturing from the mainstay of publishing to the forefront of revenue generation for almost all publishers. \nLower price points are now more than compensated for by significantly higher profit margins and a previously unattainable consumer reach\, providing both long form and short form content to the masses anytime\, anywhere. \nSo what are the opportunities and challenges a multi-platform\, cross-channel world presents? How are digital publishers leveraging this proliferation in consumption? What monetisation models will be working in 2015 and beyond? How is the publishing world leveraging the strengths of both print and digital? \nAll these questions and more will be answered at this year’s Future of Digital Publishing. \n\nContent is still King (and SO much more)\nThe rise and roll of short form content and what it means for long form in both text and video\nLeveraging and monetising the rise of communities\nHow to commoditise and repurpose your content\nThe “Socialisation” of content – Where will social media sit in 2015?\nHow to successfully enter a virtual\, global newsstand\nWhere is branded content & custom publishing in 2014?\nYour Toolkit for Producing and Distributing Content in a Multi-Platform Environment\nDesigning for a mobile generation\nDistribution and integration – What are the most successful models?\nThe role of personalisation and what it means for content and advertising\nUnderstanding responsive and adaptive layouts\nNative Vs. Hybrid Apps\nFunding the Revolution – Monetising Digital\nThe role of native advertising\nAre metred paywalls and subscription services really the best option?\nDigital ad spending the driving force for digital publishing\nInteractive advertising – the clickable actions print can’t touch\nMigrating to Digital – The Latest Need to Know Information\nWhat is Agile Publishing?\nCreating a sustainable digital publishing model\nShifting to a digital centric environment\nGetting your digital offering to market
URL:https://marketing.com.au/event/future-digital-publishing/
LOCATION:State Library of Victoria\, 328 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Melbourne
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
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