BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240603
DTEND;VALUE=DATE:20240604
DTSTAMP:20260416T212333
CREATED:20240114T083454Z
LAST-MODIFIED:20241006T014601Z
UID:26145-1717372800-1717459199@marketing.com.au
SUMMARY:MozCon 2024
DESCRIPTION:Marketers of all stripes are invited as we come together to look to the future of Digital Marketing\, learn from industry experts\, and network with peers for a truly unforgettable two-day experience. \nFrom ChatGPT\, E-E-A-T and TikTok to the latest ranking factors and algo updates\, MozCon’s speakers cover the hottest and latest topics in the rapidly changing world of SEO and Content Marketing.
URL:https://marketing.com.au/event/mozcon-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240604
DTEND;VALUE=DATE:20240605
DTSTAMP:20260416T212333
CREATED:20240421T044645Z
LAST-MODIFIED:20241006T014601Z
UID:26340-1717459200-1717545599@marketing.com.au
SUMMARY:Product Management Fundamentals
DESCRIPTION:In this seven-hour workshop\, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily. \nWe’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go. \nFrom there\, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements\, affinity mapping to summarize customer feedback\, introducing that feedback into product development\, and determining market fit. \nBy the end of this workshop\, you’ll have the tools under your belt to effectively apply some basic product management strategies\, and a foundational knowledge of product management to keep building on.
URL:https://marketing.com.au/event/product-management-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260416T212333
CREATED:20240115T024406Z
LAST-MODIFIED:20241006T014601Z
UID:26164-1717545600-1717631999@marketing.com.au
SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260416T212333
CREATED:20240309T061439Z
LAST-MODIFIED:20241006T014601Z
UID:26313-1717545600-1717631999@marketing.com.au
SUMMARY:Stakeholder Management
DESCRIPTION:Doug Kessler (Velocity Partners UK) nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So\, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them. \nAn interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus\, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy. \nWho Should Attend \nAll marketers who want to manage their stakeholders in a more efficient manner. \nTopics Covered \n\nKey theories of stakeholder management\nWhy Mendalow’s matrix is a key tool in your stakeholder toolbox\nIdentify who some of marketers’ typical stakeholders are and which are the most important\n\nLearning Outcomes \n\nUnderstand who your various stakeholders are and why they are important\nUnderstand how to sell your marketing strategy and receive minimal change\nHow to develop your own stakeholders’ management plan for your various projects\n\nCourse Experience \nA live session will be held each Thursday for 90 minutes over 4 weeks. \nThe facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \n 
URL:https://marketing.com.au/event/stakeholder-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260416T212333
CREATED:20240309T061913Z
LAST-MODIFIED:20241006T014601Z
UID:26315-1717545600-1717631999@marketing.com.au
SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Data
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240606
DTEND;VALUE=DATE:20240607
DTSTAMP:20260416T212333
CREATED:20240309T054322Z
LAST-MODIFIED:20241006T014601Z
UID:26282-1717632000-1717718399@marketing.com.au
SUMMARY:XI Forum Sydney 2024
DESCRIPTION:Join the brightest CX practitioners and thought leaders in Asia Pacific. The XI Forum is a full day of inspiring presentations and networking opportunities that will help elevate your CX program in 2024. \nLearn How Award-Winning Brands Are Using Integrated CX to Realise Transformation:\nIn a world where customer experience is the ultimate currency\, the XI Forum 2024 helps you unlock success through Integrated Customer Experience (CX). Picture a landscape where every interaction\, every touchpoint\, converges seamlessly to form a symphony of customer delight and business outcomes that matter. \nIntegrated CX is made up of three pillars that our award-winning speakers will bring to life on stage:\n• STRONGEST SIGNALS: Did you know that surveys alone only reach 6% of your customers? This leaves untapped signals like call centre notes\, email threads\, social reviews and so much more that paints a full picture of the voice of customer. We’ll cover all these and more at the Forum.\n• RICHEST INSIGHTS: Data is the currency of the future\, but insights are the key to the kingdom. Join us as we decode the language of structured and unstructured data\, uncovering hidden treasures within the digital depths.\n• SMARTEST ACTIONS: In the age of automation\, human connection remains the cornerstone of exceptional CX. At the XI Forum 2024\, we redefine smart actions—not just as solutions to individual cases\, but as catalysts for systemic change. \nExperience the CX conference that is unique in its kind:\n• 250+ Delegates\n• 6+ Hours of Practical Learning\n• 10+ Sessions\n• Award-Winning Speakers\n• Interactive Demonstrations\n• Spectacular Entertainment
URL:https://marketing.com.au/event/xi-forum-sydney-2024/
LOCATION:Crown Sydney\, 1 Barangaroo Ave\, Barangaroo\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240612
DTEND;VALUE=DATE:20240613
DTSTAMP:20260416T212333
CREATED:20240309T060230Z
LAST-MODIFIED:20241006T014601Z
UID:26299-1718150400-1718236799@marketing.com.au
SUMMARY:How to Change Careers and Earn Your Worth
DESCRIPTION:Changing careers is no easy feat! You have to reinvent yourself and your value\, as well as figuring out what you actually want to do. \nWhat’s the right path? \nWhat do you need to do to get there? \nAnd will you be able to make a decent salary from it? \nChanging careers is an internal game. It’s all about starting with you – what you want from your career and life. \nWhen you approach it with confidence and authenticity\, the sky’s the limit and the change – smooth as silk. \nJoin Change Leadership and Confidence expert\, Lata Hamilton\, as she shares her top tips for changing careers easily\, simply and profitably. \nThis session will have a live Q&A component so you can ask all your curly questions to our curly-haired expert. \n\n\n\nTakeaways\n\n\nThe challenge with career change\n\n5-step formula to successfully change careers \n\n\nImportance of building confidence to achieve your dreams
URL:https://marketing.com.au/event/how-to-change-careers-and-earn-your-worth/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240618
DTEND;VALUE=DATE:20240619
DTSTAMP:20260416T212333
CREATED:20240421T044356Z
LAST-MODIFIED:20241006T014601Z
UID:26336-1718668800-1718755199@marketing.com.au
SUMMARY:AI for Workplace Productivity
DESCRIPTION:This seven-hour workshop gives you the context and hands-on practice you need to effectively use AI to automate your workflows and optimize communications. \nTo kick it off\, we’ll talk about the importance of learning AI — regardless of your role or industry — and best practices for recognizing and mitigating bias when using large language models (LLMs). \nNext\, you’ll get your hands dirty in ChatGPT developing and testing prompts\, and generating summaries of large\, complex content. Then learn to identify the key steps involved in designing an automation\, and determine which of your own mundane tasks can be easily automated using AI. \nTo round-out your AI skills\, you’ll develop and implement a simple Generative AI solution to a real-world business problem. By the end of this workshop\, you’ll have the generative AI tools and techniques under your belt to improve your productivity at work — and even carry some of these skills over to improve productivity in your personal life.
URL:https://marketing.com.au/event/ai-for-workplace-productivity/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260416T212333
CREATED:20231008T051709Z
LAST-MODIFIED:20241006T014601Z
UID:26036-1719187200-1719359999@marketing.com.au
SUMMARY:Online Retailer - 2024
DESCRIPTION:Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights\, solution providers\, technologies and connections that make a positive difference to your business – no matter what stage of online retail you are in. \nEverybody’s Opportunity awaits at this two day original industry conference & expo – trusted to connect Australia’s expert solution providers and international and local ecommerce leaders to thousands of like-minded professionals seeking a tech led future for retail. \nThere is only one place where your whole team can attend and takeaway key insights and inspirations that drive high performance within your business. Whether you are seeking the latest ecommerce success case studies; strategic supply chain management planning through to data privacy and security knowledge; or business transformation and customer retention tactics – there is something for everybody at Online Retailer. \n\n\nOnline Retailer is the industry’s number one meeting place\, bringing together a diverse mix of attendees across digital\, retail\, technology\, marketing\, and ecommerce across a variety of industries: Fashion and Apparel\, Personal and Recreational Goods\, B2B Services\, Toys\, Electronics\, Games\, Daily Deals and Marketplaces\, Homewares and Appliances\, Media\, IT\, Finance and Services\, Groceries and Liquor\, Department and Variety Stores. \n\n\n\n\n\n\n\nLeaders\nHaving been crowned Best Industry Event by NORA in 2022 (and for 3 years consecutively)\, Online Retailer truly is the pinnacle event of the ecommerce calendar. To be there is to connect with the absolute cream of the crop as the industry unites for the most valuable meetup of the year. \nDo’ers\nWhether you are in marketing\, logistics\, tech or customer service\, this is the event where you can find content and connections to help you be better at what you do. Learn from others who have tried and tested things first\,  make new connections and hear the latest insights specific to your role from retailers paving the way. \n\n\n\n\n\n\nStartups\nThe perfect destination to cement your first foot into a thriving industry\, founders and their teams can enjoy the free morning keynotes for inspiration from the big hitters\, before relishing in the interactive presentations covering the nitty gritty solutions at the Australia Post Retail Foundations Stage.\n \nB2B\nThe only conference event to offer a dedicated content track to helping B2B professionals digitally transform their business – and it’s not as daunting as it sounds as our speakers lead you through practical case studies that help you get your CxO buy-in and integrate lessons from B2C into your B2B CX.
URL:https://marketing.com.au/event/online-retailer-2024/
LOCATION:ICC Sydney\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,eCommerce,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260416T212333
CREATED:20240114T080843Z
LAST-MODIFIED:20241006T014601Z
UID:26136-1719187200-1719359999@marketing.com.au
SUMMARY:CX Summit EMEA
DESCRIPTION:The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy\, trust\, and emotion are essential. Only leaders who can integrate CX\, digital\, and marketing to harness the power of human + AI will create differentiated value in the eyes of customers.
URL:https://marketing.com.au/event/cx-summit-emea/
LOCATION:NSW
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240625
DTEND;VALUE=DATE:20240626
DTSTAMP:20260416T212333
CREATED:20240421T044528Z
LAST-MODIFIED:20241006T014601Z
UID:26338-1719273600-1719359999@marketing.com.au
SUMMARY:Programming with Python Fundamentals
DESCRIPTION:In this seven-hour workshop\, you’ll get hands-on practice learning to code with this year’s most in-demand language\, Python. \nWe’ll start with the basics like navigating a code editor and creating basic Python programs\, then learn to use Python for things like storing and manipulating data in lists and dictionaries\, creating conditional statements and writing code to complete repetitive tasks. \nOnce you’ve got the basics down\, we’ll move on to using Python for data analysis with custom functions and using the csv module. And\, most importantly\, you’ll get practice with navigating common Python errors and debugging your code. \nBy the end of this workshop\, you’ll be confident with the basics of Python programming and have a solid foundation to keep building on. You might even be inspired to pursue a software engineering career with your new skills.
URL:https://marketing.com.au/event/programming-with-python-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Coding
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240627
DTEND;VALUE=DATE:20240628
DTSTAMP:20260416T212333
CREATED:20240309T060407Z
LAST-MODIFIED:20241006T014601Z
UID:26301-1719446400-1719532799@marketing.com.au
SUMMARY:Break Into Software Engineering: Navigate the Path to Tech Excellence
DESCRIPTION:Software engineers are the architects of innovation\, and their skills are in high demand across industries. Wondering how you can break into this dynamic domain without prior experience? Don’t worry – this webinar has got you covered! \nDiscover the proven strategies that can supercharge your software engineering career\, regardless of your background. Whether you’re a recent graduate\, a coding enthusiast\, or an experienced professional seeking a tech transition\, come along and hear from our experts who work on software day in\, day out. \n\n\n\nTakeaways\n\n\nInsights into the diverse world of software engineering\nEssential skills and tools every aspiring software engineer must possess\nSuccess stories from our panel – learn from those who’ve already made their mark
URL:https://marketing.com.au/event/break-into-software-engineering-navigate-the-path-to-tech-excellence/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Apps,Coding
END:VEVENT
END:VCALENDAR