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DTSTART;VALUE=DATE:20150710
DTEND;VALUE=DATE:20150713
DTSTAMP:20260405T025343
CREATED:20150518T054401Z
LAST-MODIFIED:20150518T054401Z
UID:6747-1436486400-1436745599@marketing.com.au
SUMMARY:Traffic and Conversion Summit Australia 2015
DESCRIPTION:This 3 day event focuses on marketing\, traffic conversion and everything in between. Showcasing a mentoring panel of advisers\, speakers and experts\, this event is sure to be packed with marketing information and resources that should not be passed up on.
URL:https://marketing.com.au/event/traffic-and-conversion-summit-australia-2015/
LOCATION:Hilton Sydney\, 488 Georges Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Social Media,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150715T080000
DTEND;TZID=Australia/Melbourne:20150715T123000
DTSTAMP:20260405T025343
CREATED:20150624T111225Z
LAST-MODIFIED:20150624T111225Z
UID:6833-1436947200-1436963400@marketing.com.au
SUMMARY:Connected Consumer: The future of digital retail experience
DESCRIPTION:In a changing customer world\, where technology is evolving and the consumer is demanding a more personal touch to their relationship with brands\, ‘always on’ technology makes it possible for consumers to interact with brands in new ways\, and whenever they want. \nAnd as omni-channel provides consumers with a seamless experience\, how are retailers going to make it profitable using the traditional supply chain? How can retailers remain relevant to the consumer? And how can retailers use design thinking to put the consumer at the heart of everything they do? \nConsumers are now better than retailers at using the technology and information at their fingertips to shop. \nAnd they demand more. Retailers need to move fast to embrace marketing technology\, avoid consumer frustrations\, and keep their customers from going elsewhere. The way retail brands adapt towards the new retail business model will affect the consumer’s perception for years to come. \nFor every brand that needs improvement\, there’s but a handful that are doing it well. \nApple has the greatest sales revenue per square metre space of any retailer in the world ahead of luxury brands and jewellery retailers – they are at the apex of digital tech\, luxury brand and consumer science. Commonwealth Bank went from being the laggard in their sector in customer experience in Australia becoming #1 and in the process have risen their fortunes to become Australia’s largest company. Delta Airlines in the US had a similar journey.
URL:https://marketing.com.au/event/connected-consumer-the-future-of-digital-retail-experience/
LOCATION:Teachers Federation Conference Centre\, 37 Reservoir Street\, Surry Hills\, NSW\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Presentation,Sydney
ORGANIZER;CN="AIMIA":MAILTO:info(at)aimia.com.au 
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150717T173000
DTEND;TZID=Australia/Melbourne:20150717T203000
DTSTAMP:20260405T025343
CREATED:20150624T111918Z
LAST-MODIFIED:20150624T111918Z
UID:6836-1437154200-1437165000@marketing.com.au
SUMMARY:PRINKS Melbourne at Bond
DESCRIPTION:The next PRINKS Melbourne event will be on Friday 17 July\, and we would love to see some new and familiar faces joining us for a drink and a chat\, to talk shop (or not) at beautiful Bond Melbourne\, just off Flinders Street. Kick off your weekend with a complimentary drink and canapés on arrival\, courtesy of Bond Melbourne via Soda Communications\, exclusively for PRINKS. \nFor those newly initiated\, PRINKS is an industry networking group for communications professionals (whether you’re in PR\, advertising\, media\, marketing\, social\, or digital) and graduates\, designed to build connections and opportunities over a drink or two. All are welcome – feel free to come on your own or invite a friend/colleague. Supported by the PRIA.
URL:https://marketing.com.au/event/prinks-melbourne-at-bond/
LOCATION:Bond\, 24 Bond Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150721
DTEND;VALUE=DATE:20150724
DTSTAMP:20260405T025343
CREATED:20150428T063010Z
LAST-MODIFIED:20150428T063010Z
UID:6672-1437436800-1437695999@marketing.com.au
SUMMARY:Online Retail Conference & eCommerce Expo
DESCRIPTION:The Online Retail Conference & eCommerce Expo is a 3 day event that brings the Australasian industry together\, showcasing the latest in eCommerce technology\, digital marketing and retailing solutions. Hailed as the largest omni- retailing expo in the Southern Hemisphere\, this event will be featuring over 95 expert speakers and 5 international specialists to help introduce\, educate and share ideas on how success can be achieved in today’s digital ecosystem that is the online retailing and eCommerce industry. \n  \n 
URL:https://marketing.com.au/event/online-retail-conference-ecommerce-expo/
LOCATION:Sydney Hordern Pavilion\, 1 Driver Ave\, Moore Park\, Sydney\, NSW\, 2021\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Sydney
ORGANIZER;CN="Reed Exhibitions":MAILTO:inquiry(at)reedexhibitions.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150722
DTEND;VALUE=DATE:20150723
DTSTAMP:20260405T025343
CREATED:20150714T064945Z
LAST-MODIFIED:20150714T064945Z
UID:6935-1437523200-1437609599@marketing.com.au
SUMMARY:Effective Media Release Writing Course
DESCRIPTION:This course will teach you how to create attention-grabbing releases and engage your audiences with AAP Medianet’s Effective Media Release Writing Course. Taught by an ex-journalist with corporate media relations experience\, this course will give you the skills to write perfect headlines and understand how you should engage with other journalists.
URL:https://marketing.com.au/event/effective-media-release-writing-course/
LOCATION:AAP News Centre\, 3 Rider Boulevard\, Rhodes\, NSW\, 2138\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Public Relations,Sydney,Workshop
ORGANIZER;CN="AAP Medianet":MAILTO:medianet(at)aap.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150723T083000
DTEND;TZID=Australia/Melbourne:20150723T170000
DTSTAMP:20260405T025343
CREATED:20150624T112213Z
LAST-MODIFIED:20150624T112213Z
UID:6838-1437640200-1437670800@marketing.com.au
SUMMARY:PRIA Emerging Leader Forum
DESCRIPTION:You are invited to join The PRIA WA as we launch the Emerging Leaders Forum. The first of its kind for PRIA\, this one-day event is designed for budding public relations\, marketing and communications leaders looking to develop in their workplace by improving their leadership skills\, diversifying their communication skills and learning how to take control of their careers. \nThe Forum will address what it takes to be an ethical\, effective and influential leader\, and identify some practical self-management tools to empower and activate you to achieve your professional and personal potential. \nYou will learn from and be inspired by several highly successful and respected professionals from a variety of backgrounds and take part in a career-building workshop. \nIf you or your employees are dealing with greater responsibilities and working in more challenging workplace scenarios\, then this Forum aims to support success.
URL:https://marketing.com.au/event/pria-emerging-leader-forum/
LOCATION:UWA Watersports and Leadership Centre\, Cnr Stirling Highway and Mounts Bay Rd\, Perth\, Western Australia\, 6009\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Perth,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150723T180000
DTEND;TZID=Australia/Melbourne:20150723T190000
DTSTAMP:20260405T025343
CREATED:20150714T062719Z
LAST-MODIFIED:20150714T062719Z
UID:6932-1437674400-1437678000@marketing.com.au
SUMMARY:Intro to Adwords for Enterprise
DESCRIPTION:Google AdWords is greater than just an advertising platform\, its a fine science and avenue on consumer intent. This workshop will take you through what premier agencies and enterprise search marketing experts do to prepare an AdWords campaign. Learn keyword research tips\, campaign structure and design\, tools and techniques the way the experts do it.
URL:https://marketing.com.au/event/intro-to-adwords-for-enterprise/
LOCATION:Collective Campus\, Level 1\, 20 Queen St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne,Social Media,Workshop
ORGANIZER;CN="Collective Campus":MAILTO:info(at)collectivecamp.us
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20150728
DTEND;VALUE=DATE:20150730
DTSTAMP:20260405T025343
CREATED:20150514T064337Z
LAST-MODIFIED:20150514T064337Z
UID:6736-1438041600-1438214399@marketing.com.au
SUMMARY:Content Strategy Masterclass Melbourne – July 2015
DESCRIPTION:This 2-day practical & interactive masterclass is designed to offer unambiguous & clear steps to designing\, documenting\, implementing & improving a content strategy facilitated by Jonathan Crossfield.
URL:https://marketing.com.au/event/content-strategy-masterclass-melbourne-july-2015/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Marketing,Melbourne
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150728T083000
DTEND;TZID=Australia/Melbourne:20150728T180000
DTSTAMP:20260405T025343
CREATED:20150403T044128Z
LAST-MODIFIED:20150403T044128Z
UID:6607-1438072200-1438106400@marketing.com.au
SUMMARY:Adobe Digital Marketing Symposium
DESCRIPTION:The 2015 Adobe Digital Marketing Symposium gives marketers the opportunity to gather the latest insights\, best practices and trends in the digital marketing world. The event will focus on creating\, measuring and maximizing digital experiences to help marketers build brand loyalty and bring in new customers. The symposium will also focus on best practices for optimizing web analytics\, social\, cross-channel campaign management and web experience management. \nThe Adobe Symposium has quickly become a key marketing event in Australia\, last year boasting more than 1\,400 marketers attending.
URL:https://marketing.com.au/event/adobe-digital-marketing-symposium/
LOCATION:The Star\, 80 Pyrmont Street\, Sydney\, New South Wales\, 2009\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Graphic Design,Market Research,Marketing,Presentation,Social Media,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150729T073000
DTEND;TZID=Australia/Melbourne:20150729T083000
DTSTAMP:20260405T025343
CREATED:20150624T112554Z
LAST-MODIFIED:20150624T112554Z
UID:6841-1438155000-1438158600@marketing.com.au
SUMMARY:Taking Control of the Online Narrative: Blogging 101
DESCRIPTION:Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. So\, what are the insights of bloggers regarding working with PRs and how can we create a sustainable working relationship for the future? \nJoin us at an exclusive PRIA breakfast to hear from Felicity Grey\, Managing Director of Australia’s largest blogging community\, Nuffnang with veteran vintage blogger Candice Deville. Discuss the differences between journalists and bloggers\, balancing editorial and advertorial and how to create authentic narrative through shared experiences.
URL:https://marketing.com.au/event/taking-control-of-the-online-narrative-blogging-101/
LOCATION:Professional Public Relations\, Level 3\, 162 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150730
DTEND;VALUE=DATE:20150801
DTSTAMP:20260405T025343
CREATED:20150701T084258Z
LAST-MODIFIED:20150701T084258Z
UID:6870-1438214400-1438387199@marketing.com.au
SUMMARY:Customer Experience Tech Fest
DESCRIPTION:Customer Experience Tech Fest is a conference designed to help discover how to get your customers experience strategy right\, utilize commercial value of your customers data and help engage with your customers across all channels\, placing your customers as the heart of your business. Find out how some of the worlds leading brands are using CRM and other digital technologies to create\, engage and maintain customers.
URL:https://marketing.com.au/event/customer-experience-tech-fest/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Melbourne,Public Relations
ORGANIZER;CN="The Eventful Group":MAILTO:claire.jones(at)theeventfulgroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150730T080000
DTEND;TZID=Australia/Melbourne:20150730T130000
DTSTAMP:20260405T025343
CREATED:20150611T044412Z
LAST-MODIFIED:20150611T044412Z
UID:6803-1438243200-1438261200@marketing.com.au
SUMMARY:Video and content marketing: Gaining and measuring customer mindshare (NSW)
DESCRIPTION:Video and content marketing: Gaining and measuring customer mindshare (NSW) | Half Day Forum \nIf you’re not using online video – to create attention\, increase engagement\, and measure your digital performance – you’re missing out.
URL:https://marketing.com.au/event/video-and-content-marketing-gaining-and-measuring-customer-mindshare-nsw/
LOCATION:Teachers Federation Conference Centre\, 37 Reservoir Street\, Surry Hills\, NSW\, 2010\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Presentation,Social Media,Sydney,Workshop
ORGANIZER;CN="AIMIA":MAILTO:info(at)aimia.com.au 
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