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DTSTART;TZID=Australia/Melbourne:20141203T080000
DTEND;TZID=Australia/Melbourne:20150204T170000
DTSTAMP:20260404T234615
CREATED:20141009T231245Z
LAST-MODIFIED:20141009T231245Z
UID:6051-1417593600-1423069200@marketing.com.au
SUMMARY:Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector
DESCRIPTION:Going beyond the act of plastering a generic message?\nMarketing and Communicating for Student Recruitment and the Australian Higher Education Sector \nListen\, network and learn from your peers: \n\nMacquarie University\nAustralian National University\nCharles Sturt University\nUniversity of Technology\, Sydney\nUniversity of Southern Queensland\nUniversity of Melbourne\nInternational College of Management Sydney\nUniversity of New England\n\nA number of topics will be covered during the event: \n\nHow does one influence the mindset of prospective students to view the university as valuable?\nHow does one effectively highlight the unique features of a university\, going beyond the act of plastering a generic message?\nHow can you win their trust and translate the marketing campaign into generating actual numbers?\nWhat are the digital marketing must haves?\nWhat is the expected impact of deregulation – what this means for student recruitment and how can you best respond?\n\nThe event will bring to you: \n\nBest practices: Student recruitment and branding (South Asia perspective)\nUnderstanding deregulation & student recruitment – what it is & how best to respond\nGetting your message right\nDigital marketing must haves\nPersonalising your marketing strategy instead of a generic burst\nOvercoming challenges while planning a marketing campaign\nEnterprise relationship branding strategy for universities\nInfluencing the mindset of prospective students\nGoing beyond mainstream social media
URL:https://marketing.com.au/event/marketing-communicating-student-recruitment-australian-higher-education-sector/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150202T033000
DTEND;TZID=Australia/Melbourne:20150202T173000
DTSTAMP:20260404T234615
CREATED:20150116T055355Z
LAST-MODIFIED:20201002T051730Z
UID:6377-1422847800-1422898200@marketing.com.au
SUMMARY:Mobile Industry Group Meeting
DESCRIPTION:Topic for February will be announced shortly! \nJoin AIMIA on Monday 2nd February at the EY Offices in Sydney for the February Mobile Industry Group Meeting.\nSpeakers will be confirmed shortly. \nShould you have any enquiries or wish to attend the Mobile Industry Group meeting please send an email to mobile@aimia.com.au.
URL:https://marketing.com.au/event/mobile-industry-group-meeting-2/
LOCATION:Ernst & Young\, Level 33\, 680 George Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Sydney,Workshop
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150203T063000
DTEND;TZID=Australia/Melbourne:20150203T213000
DTSTAMP:20260404T234615
CREATED:20150116T054914Z
LAST-MODIFIED:20201002T052256Z
UID:6371-1422945000-1422999000@marketing.com.au
SUMMARY:Traditional Signwriting
DESCRIPTION:Qualified signwriter Ian Widdop will guide you through the basic fundamentals of Traditional Signwriting. Whilst it’s true that the skills of the traditional signwriter takes many years to master\, these highly engaging and hands on classes will cover the basic tools and processes of traditional sign writing while learning the essential brush control techniques and classic lettering styles. \nThe classes are small to allow one on one time with Ian. \nProgram: \n\nWelcome\nYour Sign kit starter pack\nDemonstration How to make and use a Mahl-Stick\nDemonstration How to make and use a chalk line\nUnderstanding your paint\nBrush techniques\nLunch Break 30 minutes\nMark out techniques\nBrushwork\n\nInclusions: \n\nMahl – stick\nChalk line\nCertificate on successful completion\nSignwriting brushes\nCard\nPaints and paint pots (Water based paints)\nRefreshments\nCar Parking at rear
URL:https://marketing.com.au/event/traditional-signwriting/
LOCATION:Unnamed Venue\, 107 Main Road\, McLaren Vale\, Adelaide\, South Australia\, 5171\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Graphic Design,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150203T083000
DTEND;TZID=Australia/Melbourne:20150203T223000
DTSTAMP:20260404T234615
CREATED:20150116T035028Z
LAST-MODIFIED:20210131T055539Z
UID:6339-1422952200-1423002600@marketing.com.au
SUMMARY:Defining Digital Success in 2015
DESCRIPTION:Do you define success by your Facebook likes\, your conversion rate or by your contribution to the organisation’s bottom line? Is your organisation’s strategy focused on attracting more customers or greater share of wallet? Faster churn or higher life time value? \nIn February\, Interactive Minds will explore what are the appropriate KPIs for digital initiatives and how to align these with your business’ broader strategic KPIs. Find out how digital works with finance\, the important questions to ask\, and what rate of return is expected for a digital marketing investment. \nThis event will help digital practitioners at all levels to understand the levers behind defining their success. \nSpeakers Include: \n\nJanelle Scrimgeour\, Assistant Team Leader & Digital Marketing Executive\, Cruiseabout:  Janelle will share how Cruiseabout set their organisational targets and how their digital marketing KPIs are developed accordingly. Find out how they continually track progress\, the role of…\nLaura Campbell\, General Manager – Marketing\, Digital & Sales Services\, Allianz Global Assistance: Learn how Allianz Global Assistance defines digital success from both a B2B and B2C perspective. She’ll provide key success measures to ensure all aspects of the user experience are measured.\nNaina D’Souza\, Senior Manager\, Advisory\, EY: Naina will discuss core principles to setting the right measures for your digital business. Naina has delivered digital solutions for over 17 years\, and has extensive experience both in-house and as…\nSean Cooper\, Managing Partner\, Torque Data: Sean will discuss designing and building a digital measurement strategy. Find out how to align digital across all channels and what you can do to benchmark and drive continuous improvement.\n\n 
URL:https://marketing.com.au/event/defining-digital-success-2015/
LOCATION:Mirra\, 86 Bridge Street\, Brisbane\, Victoria\, 4006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Digital Marketing,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150209
DTEND;VALUE=DATE:20150312
DTSTAMP:20260404T234615
CREATED:20150116T062244Z
LAST-MODIFIED:20150116T062244Z
UID:6380-1423440000-1426118399@marketing.com.au
SUMMARY:PRIA Summer Master Class
DESCRIPTION:The Public Relations Institute of Australia (PRIA) is proud to offer this 3 day intensive PRIA Summer Master Class to guide the PR leaders of the future. \nWhy? \n\nGain a competitive edge over others in the industry\nLearn from industry leaders\nBecome the next industry leader\nUpgrade your status\, and move up in the PR world. 24 CPD points are on offer.\n\nUpon completion\, graduates will also receive a certificate. \nWho? Whether you are an emerging practitioner and PR professional\, you will get fast insights\, strategies and tools to jump to the next level. \nHow? Prices from $1\,399 will give you a three-day investment which includes: \n\n7 facilitators\nAll work materials;\nThree full days of refreshments; and\nA chance to mingle with PR professionals.\n\nNumbers are limited to 25\, so you will have the opportunity to ask questions and explore issues of particular interest to your career and organisation.
URL:https://marketing.com.au/event/pria-summer-master-class/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Public Relations,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150217
DTEND;VALUE=DATE:20150219
DTSTAMP:20260404T234615
CREATED:20150116T041338Z
LAST-MODIFIED:20150116T041338Z
UID:6346-1424131200-1424303999@marketing.com.au
SUMMARY:Content Strategy Masterclass
DESCRIPTION:93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy\, and only 33% say they are effective at content marketing.1 \nWith brands publishing so much content every day\, the question is no longer whether you should be creating content\, but how to make your content more effective in achieving your business goals. \nThis two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy\, including: \n\nStep by step processes to create customer profiles\, identify content goals and structure a content journey from first awareness to final sale\nApplying storytelling theory to make your content more effective\nCreating effective workflows to turn your documented strategy and editorial calendar into reality\nSetting appropriate KPIs your CEO and CFO will value\nDeveloping a clear plan to test\, measure and improve your content strategy\n\nAll attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse\, adapt and refine for the specific needs of your final strategy.
URL:https://marketing.com.au/event/content-strategy-masterclass/
LOCATION:Cliftons Sydney\, Level 13\, 60 Margaret Street\, Sydney\, Victoria\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150218T040000
DTEND;TZID=Australia/Melbourne:20150218T180000
DTSTAMP:20260404T234615
CREATED:20150116T053007Z
LAST-MODIFIED:20150116T053007Z
UID:6367-1424232000-1424282400@marketing.com.au
SUMMARY:2015 SMG Media Futures
DESCRIPTION:Now in its 30th year\, SMG Media Futures is one of Australia’s most authoritative predictors of expected advertising budget growth\, and the only survey of its kind of national advertisers and key media executives around the country. \nStarcom MediaVest Group and the Australian Association of National Advertisers will be hosting a debrief on the results of the Annual Media Futures Survey in Melbourne followed by a panel discussion on the critical issues.
URL:https://marketing.com.au/event/2015-smg-media-futures/
LOCATION:The Hub Meeting Room\, Level 6\, 28 Freshwater Place\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation
ORGANIZER;CN="Australian Association of National Advertisers":MAILTO:http://aana.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150218T120000
DTEND;TZID=Australia/Melbourne:20150218T140000
DTSTAMP:20260404T234615
CREATED:20150116T063146Z
LAST-MODIFIED:20150116T063146Z
UID:6383-1424260800-1424268000@marketing.com.au
SUMMARY:Writing your professional horoscope for 2015 - What Do You Want?
DESCRIPTION:Did you have a successful 2014? From a work and personal perspective\, did you achieve everything that you wanted\, or did it feel like it was outside of your control? \nPersonal leadership is about ensuring that you have clarity around your own definition of ‘success’. Having clear professional goals prevents you from getting distracted and caught up in other people’s definition of ‘success’; especially in times of stress\, when it is easy to lose sight of the big picture. . \nThis session will provide you with some simple tools\, to use on a regular basis\, to set your definition\, write your professional horoscope and stay focused on what it is you really want. \nAbout the speaker:\nJudith Sellick has been working in the field of leadership development for over 20 years\, and has had her own business for fourteen of those years. Her two passions are assisting people to be the best possible leaders\, and developing high performing teams. Judith’s clients cover a range of the professional spectrum\, from global management teams\, with turn overs of 7 billion dollars\, through to up and coming young leaders within not for profit organisations. She has many years experience working in professional service firms including finance\, engineering\, law\, accounting and architecture. Judith demystifies leadership and provides sound building blocks to develop your leadership. \nAt this session\, Judith will be exploring building block number one – what is your definition of success?
URL:https://marketing.com.au/event/writing-professional-horoscope-2015-want/
LOCATION:Hunt and Hunt\, Level 10\, 400 King William Street\, Adelaide\, South Australia\, 5000\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Marketing,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150224
DTEND;VALUE=DATE:20150226
DTSTAMP:20260404T234615
CREATED:20150116T043331Z
LAST-MODIFIED:20150116T043331Z
UID:6354-1424736000-1424908799@marketing.com.au
SUMMARY:Google AdWords Training
DESCRIPTION:Learn how to setup\, manage and optimise your Google AdWords campaigns with Google certified experts from Loves Data. \nLoves Data’s training is designed to help you navigate this landscape. We focus on Google AdWords strategies\, features and best practices that will make a difference to your business’ bottom line. Whether you’re a beginner or have years of AdWords experience\, our expert trainers will provide actionable training to create and improve your campaigns. \nWhy should I attend? \n\nYou will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.\nLoves Data has been presenting Australia’s leading Google AdWords training since 2009\nLoves Data is the only Google-Certified AdWords trainer in Australia\nLoves Data’s training is rated 5 out of 5\, based on 183 testimonials\nLoves Data prides its training on being accurate\, accessible and actionable\n\nThe course runs over two days\, Tuesday 24 February and Wednesday 25 February. Participants can opt to attend both days\, or just one of the two.
URL:https://marketing.com.au/event/google-adwords-training/
LOCATION:Melbourne Business School\, 200 Leicester Street\, Melbourne\, Victoria\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150224
DTEND;VALUE=DATE:20150227
DTSTAMP:20260404T234615
CREATED:20141230T135846Z
LAST-MODIFIED:20141230T135846Z
UID:6309-1424736000-1424995199@marketing.com.au
SUMMARY:Developing Your Digital Intelligence
DESCRIPTION:Melbourne – 24th February 2015 – Crown Towers\nSydney – 26th February 2015 – MCA\nDeveloping Your Digital Intelligence is an event that brings together IT and marketing leaders to discuss how to orchestrate a comprehensive digital strategy; the role each executive should take; the role of data in making a more responsive and customer-led organisation; and why CMOs and CIOs must become custodians of change if they wish to succeed in a digital-first world. \nBrought to you by ADMA\, CMO and CIO magazines.
URL:https://marketing.com.au/event/developing-digital-intelligence/
LOCATION:Unnamed Venue\, NSW and VIC\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Melbourne,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150224T073000
DTEND;TZID=Australia/Melbourne:20150224T210000
DTSTAMP:20260404T234615
CREATED:20150116T062602Z
LAST-MODIFIED:20150116T062602Z
UID:6381-1424763000-1424811600@marketing.com.au
SUMMARY:Great Expectations - What CEO's want from their PR investment
DESCRIPTION:While few CEO’s directly manage communications\, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands\, the proliferation of media channels and shifting goal posts of modern business communications have elevated PR to a boardroom concern. \nCEO’s today demand greater transparency\, accountability and return on investment on their PR investment than ever before. \nFormer Age business journalist and founder of icon.pr\, Joanne Painter\, shares her insights and strategies for engaging c-suite executives in the PR journey – and offers some tactics for building engagement in PR from the top down. \nIn this interactive workshop we will also explore: \n\nWhat CEO’s really think about PR (and why are so many afraid of it)\nWhy PR should matter to CEO’s\nHow to convince your CEO to invest in PR\nWhen to engage your c-suite in the PR journey
URL:https://marketing.com.au/event/great-expectations-ceos-want-pr-investment/
LOCATION:Icon PR\, 132a Gwynne St\, Cremorne\, Melbourne\, Victoria\, 3121\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150225
DTEND;VALUE=DATE:20150226
DTSTAMP:20260404T234615
CREATED:20150116T042226Z
LAST-MODIFIED:20150116T042226Z
UID:6350-1424822400-1424908799@marketing.com.au
SUMMARY:NET-WORK-PLAY
DESCRIPTION:From the big names in broadcasting\, technology\, and top­-end production companies\, to content creatives and innovative startups\, NET-WORK-PLAY connects you with the best minds in the factual content creation and content delivery industries today. \nNET-WORK-PLAY is presented by AIDC Ltd\, a 27 year old peak organisation for the factual film and television industries. AIDC’s annual events have a strong reputation for bringing the Australian and international factual content industry together for an extensive conference program and marketplace. \nLeading up to the 2015 event the direction of the event is changing to stay current in an era of media convergence\, with a focus on content\, technology and entrepreneurship. AIDC defines ‘content’ as television and streaming product\, with an emphasis on documentary\, specialist factual\, factual entertainment and unscripted programs. AIDC’s 2015 event is called NET-WORK-PLAY.
URL:https://marketing.com.au/event/net-work-play/
LOCATION:Adelaide Convention Centre\, North Terrace\, Adelaide \, South Australia\, 5000\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150226
DTEND;VALUE=DATE:20150228
DTSTAMP:20260404T234615
CREATED:20150116T043830Z
LAST-MODIFIED:20201002T055921Z
UID:6358-1424908800-1425081599@marketing.com.au
SUMMARY:Google Analytics Training
DESCRIPTION:Learn how to measure and improve your online channels with Google Analytics certified experts from Loves Data. \nWhether you’re new to online marketing and measurement\, studying to take your individual qualification exams\, in need of a refresher or wanting to boost your skills\, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features\, present real world solutions and are Google approved. \nWhy should I attend? \n\nYou will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.\nGoogle selects Loves Data to train their clients – so should you!\nAccurate\, up-to-date and comprehensive product training\nReal world solutions presented by Google certified experts\nLearn Google’s own best practices from setup to advanced features\n\nThe course runs over two days\, Thursday 26 February and Friday 27 February. Participants can opt to attend both days\, or just one of the two.
URL:https://marketing.com.au/event/google-analytics-training/
LOCATION:Melbourne Business School\, 200 Leicester Street\, Melbourne\, Victoria\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,SEO,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
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