Learn how to measure your brand's impact on social media
2024-04-17 08:00 - 17:00 (Australia/Melbourne) | Online
This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design.
With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this session will cover strategies incorporating industry best practice to increase brand engagement, internal resource allocation, risk management, campaign build, messenger strategy, lead generation and funnel build strategy and social to EDM campaign methodology.
It will provide insight into current engagement trends on each platform, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today.
Key learnings

Explore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt
What are the most important performance metrics to accurately measure and determine value for businesses in the long term ?
What is the critical marketing formula for successful social media campaigns in 2024 ?
What are the current industry benchmarks for social media best practice?
How to tackle B2B vs B2C marketing strategy on social media ?
Develop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact

Analytical Marketing and Marketing Strategies
2024-04-18 - 2024-04-19 | Online
The (ICAMMS-24) aims to be this all-so-necessary rocket fuel of progress for the field of Analytical Marketing and Marketing Strategies by providing everyone from students and educators to researchers, entrepreneurs, and industry professionals, the inspiration, intellectual stimulation, and radical ingenuity that they need to be able to go out there and achieve big things. From invigorating keynote speeches and research presentation sessions to pathbreaking workshops, debates, networking sessions, exhibits, and more, the (ICAMMS-24) will prove to be the accelerant of progress that the world will attribute all success in Analytical Marketing and Marketing Strategies to in the years to come.

5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024)
2024-04-20 | Melbourne, VIC, Australia
5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Natural Language Computing and Machine learning. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects.
Authors are solicited to contribute to the conference by submitting articles that illustrate research results, projects, surveying works and industrial experiences that describe significant advances in the following areas, but are not limited to:
Topics of interest include, but are not limited to, the following
• Chunking/Shallow Parsing
• Dialog Systems
• Discourse
• Information Extraction
• Information Retrieval
• Learning in knowledge-intensive systems
• Learning Methods and analysis
• Learning Problems
• Lexical Semantics
• Linguistic Resources
• Machine Learning Applications
• Machine Translation
• NLP, Phonology, Morphology
• Ontology
• Paraphrasing/Entailment/Generation
• Parsing/Grammatical Formalisms
• POS Tagging
• Question Answering
• Semantic Processing
• Speech Recognition and Synthesis
• Spoken Language Processing
• Statistical and Knowledge based Methods
• Text Mining
Paper Submission
Authors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed).
Selected papers from NLPML 2024, after further revisions, will be published in the special issue of the following journal.
• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC, WJCI Indexed
• International Journal on Natural Language Computing (IJNLC)
• International Journal on Information Theory (IJIT)
• Machine Learning and Applications: An International Journal (MLAIJ)
• International Journal on Computational Science & Applications (IJCSA)
• Advances in Vision Computing: An International Journal (AVC)
• Information Technology in Industry (ITII)

Digital Marketing Fundamentals
2024-05-02 | Online
We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them.
We will use real life examples to give you a better understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more.
Learning Outcomes

Get a basic understanding of key digital marketing channels
Learn key digital terminology
Get a introductory insight into the key channels
Get up to date with latest concepts

If you want to learn more about the fundamentals of digital marketing, get a introductory insight into the key channels and get up to date with latest lingo and concepts, this 4-hour workshop is for you.
This hands on workshop will deliver actionable insight to get your started in digital marketing, whether you are new to digital or looking to enhance your learning.
Topics Covered

Digital trends
The importance of knowing your brand value
Understanding your audience
How to set your objectives for success
Search engine marketing basics
SEO basics
Social media basics
Email marketing

Google Analytics 4
2024-05-08 | Online
GA4 is a revamped analytics system, with different reports than what you’re used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them?
Join facilitator Nick Guebhard, Founder & Digital Analytics Consultant at DataTribe, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools and focus on the critical metrics that can make a big difference to you in your role as a marketer.
Who Should Attend
Marketers who want to understand, and use GA4 to assess performance of marketing campaigns and make changes.
Topics Covered

How GA4 works
Overview of best practice setup/configuration of GA4
The differences of Universal Google Analytics and GA4
Overview of the standard reports and segments

Learning Outcomes

Understand how to assess the performance of their marketing campaigns
Understand how to use GA4 to prioritise website changes
Understand how to use data to understand how to drive more decision making
Understand how to better understand how their digital agencies are performing

Course Experience
A live session will be held each Wednesday for 90 minutes over 4 weeks . The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.

Digital Marketers Australia 2024
2024-05-09 - 2024-05-10 | Melbourne, VIC, Australia
The one place Australia’s top digital marketers come together to learn network & grow.
After the recent sold out conference, we’ll be bringing together the industry’s brightest minds, absorb mastermind-level content on stage, and be exposed to an exhibition floor overflowing with opportunities to push your career forward on the Gold Coast!
Whether you’re in eCommerce, Agency, Freelancer or just a student looking to learn more about digital marketing, this is the place you want to be.
Unlike other start up events and social media events, the conference will be focusing specifically on digital marketing to help grow your business or client’s businesses. Watch our speaker’s breakdown campaigns step by step, so you can roll out strategies that are working right now.

How AI imagery is shaking up traditional marketing
2024-05-15 | Online
Join us for an engaging 60-minute webinar with Steve Ballantyne of Brand IQ, a renowned authority on AI image generation, showcasing his latest work for the AMI and other leading brands.
Learn how Brand IQ has been using AI imagery across industries such as travel, professional services, construction, and food technology, addressing specific marketing challenges with unmatched creativity and efficiency. Brand IQ has created over 15,000 AI images in the last 18 months.
Steve will highlight the advantages AI imagery delivers for lean marketing teams. Significant cost savings, quicker campaign launches, impossibly engaging visuals, and a unique brand identity. This session offers Australian marketers, especially those in lean teams, a unique chance to explore the transformative potential of AI imagery in elevating their marketing strategies and improving cost efficiencies.
Secure your spot today and find out how to leverage AI imagery for your brand, PLUS grab the chance to win a free AI image makeover! Steve will be selecting 10 lucky participants during the webinar for this exclusive offer.
Don’t miss this opportunity for a personalised deep dive into the future of AI imagery in marketing, optimised for lean marketing success.
What you will learn:

The best AI image generation platforms to use
Where and when to use AI imagery and in what categories
How to use Chat GPT to improve the quality of your AI image prompts
How to significantly reduce your current photography budget
How to use AI imagery to elevate your product photography
How to use AI to infuse your brand’s visual assets into image backgrounds
The best prompt strategies for both photographic and illustrative images
How to use AI to speed up the launch of your campaigns

Social Media Strategies Summit - Public Agencies & Government 2024
2024-05-15 - 2024-05-16 | Online
Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference!

We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.

Share experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually!

Network with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best.

Learn strategies for tackling issues most important to government agencies, including social media and crisis communications, improving agency reputation, and building community relationships.

Assess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.

2024 Australian Web Awards
2024-05-18 | Melbourne, VIC, Australia
The Australian Web Awards showcases outstanding work by Australian web designers, developers, copywriters and social and search engine optimisation (SEO) specialists.
Our mission is to strengthen and promote Australia’s web industry by championing best practice standards, recognising excellence and nurturing talent.

Entries are being judged by industry leaders and the awards finalists will be announced in the lead-up to an awards gala in Melbourne on May 18, 2024.

5th International Conference on Natural Language Computing and AI (NLCAI 2024)
2024-05-18 - 2024-05-19 | Online
5th International Conference on Natural Language Computing and AI (NLCAI 2024) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Natural Language Computing, and AI. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects.
Authors are solicited to contribute to the conference by submitting articles that illustrate research results, projects, surveying works and industrial experiences that describe significant advances in the areas of Natural Language Computing and AI.
Topics of interest include, but are not limited to, the following:
• Artificial Intelligence, Deep Learning
• Big Data and Data Mining
• Chunking/Shallow Parsing
• Dialog Systems
• Discourse
• Information Extraction / Retrieval
• Lexical Semantics
• Linguistic Resources
• Machine Learning for NLP
• Machine Translation, Cross lingual and Multilingual applications
• Natural Language Processing
• Ontology
• Paraphrasing/Entailment/Generation
• Phonology,Morpholog
• POS Tagging
• Question Answering
• Semantic Processing
• Social Media and Social Network Analysis
• Spoken Language Processing Speech Generation and Recognition
• Statistical and Knowledge based Methods
• Text Mining
Paper Submission
Authors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed).
Selected papers from NLCAI 2024, after further revisions, will be published in the special issues of the following journals
• International Journal on Natural Language Computing (IJNLC)
• International Journal of Web & Semantic Technology (IJWesT) – IS Indexed
• Machine Learning and Applications: An International Journal (MLAIJ)
• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC, WJCI Indexed
• International Journal of Artificial Intelligence & Applications (IJAIA)

Mumbrella360 2024
2024-05-21 - 2024-05-23 | Sydney
Welcome to Mumbrella360, where the most brilliant minds and daring innovators in the realm of media and marketing converge. It’s the epicenter of inspiration, the gathering place for industry trailblazers, and the crucible in which the future of our field is forged.
Join us in this immersive three-day event, where you’ll gain expert knowledge, network with industry leaders, and experience the future of media and marketing taking flight.

Creativity at Work
2024-05-23 | Online
There has never been a greater need for new ideas and agile thinking in the world of business. Without knowing it most organisations (and people) are highly skilled at killing new ideas. “Creativity At Work” re-kindles belief in the power of new ideas. It shows how the creative brain works and how to use proven creative techniques to solve business challenges. An interactive hands-on program that explains how to develop and deploy creative skills to solve a business challenge.

B2B digiSalesFEST APAC '24
2024-05-28 - 2024-05-30 | Online
B2B digiSalesFEST APAC ’24 is premier thought leadership event dedicated to B2B brands.
3 topics over 3 one hour sessions, packed full of insights, learnings and best practice to better engage and convert B2B buyers digitally.
Sessions will run across
Tuesday the 28th of May – 12pm – 1pm
Wednesday the 29th of May – 12pm – 1pm
Thursday the 30th of May – 12pm – 1pm
It’s fully virtual allowing you to login to sessions, get your fix and then get back to the job at hand. After all, you are responsible for generating revenue for your organisation…
The program will explore the latest digital trends and insights on the B2B buyer and where the market is headed, showcase learnings from marTech and salesTech implementation and also provide a wealth of insight around the latest strategies to drive demand, deliver on experience and more.
Speakers include;

Divya Gupta – Head of Digital Sales – Maersk
Vanya Mariani – Commercial Director – CarSales Mediahouse
Alicia Kearns – CMO – Render Networks
Tony Blamey ex CCO of Domain
And more to be announced shortly

Privacy & Compliance for Marketers
2024-05-30 | Online
In today’s digital age, data plays a crucial role in marketing strategies. However, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection, management, and utilization of data is done in a compliant and ethical manner.
With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.
Who is it ideal for:
This course is suitable for marketing professionals, digital marketers, data analysts, and anyone involved in marketing activities that involve the collection, management, and utilization of data.
Learning Outcomes:
By the end of this course, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours.
1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications.
2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity.
3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization.
4. Regulatory Framework: Gain insights into the regulations governing the collection, storage, and use of personal data, including GDPR, CCPA, and upcoming changes to the Privacy Act.
5. Adherence to Principles: Explore key principles such as transparency, accountability, security, and customer rights that underpin ethical data practices in marketing.
6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance.
7. Future Trends: Stay updated on upcoming changes to privacy regulations, including amendments to the Privacy Act, and their implications for marketing practices.
8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities.
Topics covered:
Day 1 – The data privacy landscape.
Module 1: Introduction to Data in Marketing

Importance of data in marketing
Common types of data used in marketing activities.

Module 2: Overview of Data Regulations

The principles of data privacy
Introduction to key data privacy regulations (e.g., Privacy Act, GDPR, CCPA,)
Understanding the scope and implications of regulations on marketing activities

Module 3: Data Collection Methods

Overview of data collection techniques (e.g., website, surveys, CRM systems)
Best practices for ethical data collection
Importance of obtaining consent and transparency in data collection

Class Activity: Focus on a recent campaign. Summarise the data collected and used. Identify any issues with how that data has been processed.
Day 2 – Managing compliance.
Module 4: Data Storage and Management

Understanding data storage systems (e.g., databases, cloud storage)
Security measures to protect stored data.
Data retention policies and compliance requirements

Module 5: Compliance Framework for Marketers

Building a privacy compliance framework
Practical steps for ensuring compliance in marketing campaigns and initiatives.

Module 6: Risk Mitigation Strategies

Identifying common risks and vulnerabilities in marketing data practices
Strategies for minimizing the risk of data breaches and non-compliance.

Class Activity: Review the summaries and discuss implications for their organisation.
Course experience

Marketing budget template provided to use post-workshop
A/B testing framework to implement post-workshop
Holistic strategies to trial for most budgets post-workshop
Q&A and feedback

MozCon 2024
2024-06-03 | Online
Marketers of all stripes are invited as we come together to look to the future of Digital Marketing, learn from industry experts, and network with peers for a truly unforgettable two-day experience.
From ChatGPT, E-E-A-T and TikTok to the latest ranking factors and algo updates, MozCon’s speakers cover the hottest and latest topics in the rapidly changing world of SEO and Content Marketing.

Product Management Fundamentals
2024-06-04 | Online
In this seven-hour workshop, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily.
We’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go.
From there, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements, affinity mapping to summarize customer feedback, introducing that feedback into product development, and determining market fit.
By the end of this workshop, you’ll have the tools under your belt to effectively apply some basic product management strategies, and a foundational knowledge of product management to keep building on.

Improve your ROI with Predictive Marketing
2024-06-05 | Online
Even though marketers have more data than ever, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data, activities, and teams. With that, you’ll be able to ‘speak c-suite’, and never be lost in an ROI conversation again.
Topics covered

Identifying your north star: the metric that best predicts your growth
Building your qualitative model: which levers drive your north star?
Mapping existing data to your qualitative model
Modelling funnels vs loops
Beyond business as usual: developing your marketing idea backlog
Building your quantitative model: top down vs bottom up forecasts
Developing and implementing actionable insights every week.

Stakeholder Management
2024-06-05 | Online
Doug Kessler (Velocity Partners UK) nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them.
An interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy.
Who Should Attend
All marketers who want to manage their stakeholders in a more efficient manner.
Topics Covered

Key theories of stakeholder management
Why Mendalow’s matrix is a key tool in your stakeholder toolbox
Identify who some of marketers’ typical stakeholders are and which are the most important

Learning Outcomes

Understand who your various stakeholders are and why they are important
Understand how to sell your marketing strategy and receive minimal change
How to develop your own stakeholders’ management plan for your various projects

Course Experience
A live session will be held each Thursday for 90 minutes over 4 weeks.
The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.

XI Forum Sydney 2024
2024-06-06 | Crown Sydney, 1 Barangaroo Ave, Barangaroo, NSW, 2000, Australia
Join the brightest CX practitioners and thought leaders in Asia Pacific. The XI Forum is a full day of inspiring presentations and networking opportunities that will help elevate your CX program in 2024.
Learn How Award-Winning Brands Are Using Integrated CX to Realise Transformation:
In a world where customer experience is the ultimate currency, the XI Forum 2024 helps you unlock success through Integrated Customer Experience (CX). Picture a landscape where every interaction, every touchpoint, converges seamlessly to form a symphony of customer delight and business outcomes that matter.
Integrated CX is made up of three pillars that our award-winning speakers will bring to life on stage:
• STRONGEST SIGNALS: Did you know that surveys alone only reach 6% of your customers? This leaves untapped signals like call centre notes, email threads, social reviews and so much more that paints a full picture of the voice of customer. We’ll cover all these and more at the Forum.
• RICHEST INSIGHTS: Data is the currency of the future, but insights are the key to the kingdom. Join us as we decode the language of structured and unstructured data, uncovering hidden treasures within the digital depths.
• SMARTEST ACTIONS: In the age of automation, human connection remains the cornerstone of exceptional CX. At the XI Forum 2024, we redefine smart actions—not just as solutions to individual cases, but as catalysts for systemic change.
Experience the CX conference that is unique in its kind:
• 250+ Delegates
• 6+ Hours of Practical Learning
• 10+ Sessions
• Award-Winning Speakers
• Interactive Demonstrations
• Spectacular Entertainment

How to Change Careers and Earn Your Worth
2024-06-12 | Online
Changing careers is no easy feat! You have to reinvent yourself and your value, as well as figuring out what you actually want to do.
What’s the right path?
What do you need to do to get there?
And will you be able to make a decent salary from it?
Changing careers is an internal game. It’s all about starting with you – what you want from your career and life.
When you approach it with confidence and authenticity, the sky’s the limit and the change – smooth as silk.
Join Change Leadership and Confidence expert, Lata Hamilton, as she shares her top tips for changing careers easily, simply and profitably.
This session will have a live Q&A component so you can ask all your curly questions to our curly-haired expert.

Takeaways

The challenge with career change

5-step formula to successfully change careers

Importance of building confidence to achieve your dreams

AI for Workplace Productivity
2024-06-18 | Online
This seven-hour workshop gives you the context and hands-on practice you need to effectively use AI to automate your workflows and optimize communications.
To kick it off, we’ll talk about the importance of learning AI — regardless of your role or industry — and best practices for recognizing and mitigating bias when using large language models (LLMs).
Next, you’ll get your hands dirty in ChatGPT developing and testing prompts, and generating summaries of large, complex content. Then learn to identify the key steps involved in designing an automation, and determine which of your own mundane tasks can be easily automated using AI.
To round-out your AI skills, you’ll develop and implement a simple Generative AI solution to a real-world business problem. By the end of this workshop, you’ll have the generative AI tools and techniques under your belt to improve your productivity at work — and even carry some of these skills over to improve productivity in your personal life.

Online Retailer - 2024
2024-06-24 - 2024-06-25 | ICC Sydney, 14 Darling Drive, Sydney, NSW, 2000, Australia
Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights, solution providers, technologies and connections that make a positive difference to your business – no matter what stage of online retail you are in.
Everybody’s Opportunity awaits at this two day original industry conference & expo – trusted to connect Australia’s expert solution providers and international and local ecommerce leaders to thousands of like-minded professionals seeking a tech led future for retail.
There is only one place where your whole team can attend and takeaway key insights and inspirations that drive high performance within your business. Whether you are seeking the latest ecommerce success case studies; strategic supply chain management planning through to data privacy and security knowledge; or business transformation and customer retention tactics – there is something for everybody at Online Retailer.

Online Retailer is the industry’s number one meeting place, bringing together a diverse mix of attendees across digital, retail, technology, marketing, and ecommerce across a variety of industries: Fashion and Apparel, Personal and Recreational Goods, B2B Services, Toys, Electronics, Games, Daily Deals and Marketplaces, Homewares and Appliances, Media, IT, Finance and Services, Groceries and Liquor, Department and Variety Stores.

Leaders
Having been crowned Best Industry Event by NORA in 2022 (and for 3 years consecutively), Online Retailer truly is the pinnacle event of the ecommerce calendar. To be there is to connect with the absolute cream of the crop as the industry unites for the most valuable meetup of the year.
Do’ers
Whether you are in marketing, logistics, tech or customer service, this is the event where you can find content and connections to help you be better at what you do. Learn from others who have tried and tested things first, make new connections and hear the latest insights specific to your role from retailers paving the way.

Startups
The perfect destination to cement your first foot into a thriving industry, founders and their teams can enjoy the free morning keynotes for inspiration from the big hitters, before relishing in the interactive presentations covering the nitty gritty solutions at the Australia Post Retail Foundations Stage.

B2B
The only conference event to offer a dedicated content track to helping B2B professionals digitally transform their business – and it’s not as daunting as it sounds as our speakers lead you through practical case studies that help you get your CxO buy-in and integrate lessons from B2C into your B2B CX.

CX Summit EMEA
2024-06-24 - 2024-06-25 | VIC
The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy, trust, and emotion are essential. Only leaders who can integrate CX, digital, and marketing to harness the power of human + AI will create differentiated value in the eyes of customers.

Programming with Python Fundamentals
2024-06-25 | Online
In this seven-hour workshop, you’ll get hands-on practice learning to code with this year’s most in-demand language, Python.
We’ll start with the basics like navigating a code editor and creating basic Python programs, then learn to use Python for things like storing and manipulating data in lists and dictionaries, creating conditional statements and writing code to complete repetitive tasks.
Once you’ve got the basics down, we’ll move on to using Python for data analysis with custom functions and using the csv module. And, most importantly, you’ll get practice with navigating common Python errors and debugging your code.
By the end of this workshop, you’ll be confident with the basics of Python programming and have a solid foundation to keep building on. You might even be inspired to pursue a software engineering career with your new skills.

Break Into Software Engineering: Navigate the Path to Tech Excellence
2024-06-27 | Online
Software engineers are the architects of innovation, and their skills are in high demand across industries. Wondering how you can break into this dynamic domain without prior experience? Don’t worry – this webinar has got you covered!
Discover the proven strategies that can supercharge your software engineering career, regardless of your background. Whether you’re a recent graduate, a coding enthusiast, or an experienced professional seeking a tech transition, come along and hear from our experts who work on software day in, day out.

Takeaways

Insights into the diverse world of software engineering
Essential skills and tools every aspiring software engineer must possess
Success stories from our panel – learn from those who’ve already made their mark

How to generate B2B leads from SEO & Google Ads?
2024-07-02 08:00 - 17:00 | The University of Sydney, Law Foyer, Level 2, New Law Building F10 Eastern Avenue, Camperdown Campus, NSW, 2006, Australia
In this 30 minute talk, we’ll uncover the roadmap to creating exceptional SEO and Google Ads strategies for your B2B company. From diving into SEO and Google Ads to understanding their role in lead generation. We showcase, how we increased average leads per month by 600%+ for a B2B company. This talk is a must-see.
What we’ll talk about?
1. Understanding B2B SEO and Google Ads.
2. The role of B2B SEO and Google Ads in revenue generation.
3. How a B2B company increased leads from SEO and Google Ads by 600%+?
4. How to craft effective SEO and Google Ads strategies to generate leads for your business?

SEO Masterclass
2024-07-04 | Online
This masterclass is based on over 25 years of search engine research and successful SEO for clients.
Topics Covered

How to use AI such as ChatGPT To Supercharge Your SEO – New Section!

Case Studies: Websites That Have Run Successful SEO Campaigns
Competitor Analysis – Marketers will absolutely love this
Tools of the Trade – We will show you how you can use tools to gain valuable insights
LIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website
What spam tactics must be avoided to prevent loss of revenue
Q&A time to ensure the material is understood.

Who Should Attend
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

How Google Works
What factors cause a website to rank in organic search results (The 3 Main Pillars)
On-Page SEO (Meta tags, Content)
Technical SEO (Site Architecture & Performance
Off-Page SEO (Content Marketing & Digital PR)
SPAM – What not to do

New Section: How to use AI such as ChatGPT To Supercharge Your SEO

What is Google’s stance on AI Content?
AI Use Cases – Using AI, ChatGPT for Content Creation – text, images, code
SEO hacks using AI ChatGPT
Content Marketing
Prompt Engineering

Fundamentals of Market Research
2024-07-11 | Online
Welcome to the AMI Fundamentals of Market Research course, where you will gain a working knowledge in market research techniques, methods, and applications. The course covers the different types of market research, including qualitative, quantitative, and ethnographic research, so you can identify the best method for your needs.
Over the half day we will guide you through the entire market research process, from defining research aims and objectives to selecting the right methodology and data collection techniques. You’ll learn how the experts design effective questionnaires, analyse data, and identify patterns and insights through quantitative and qualitative analysis and how to effectively communicate research findings through the elements of a research report, storytelling, data visualisation techniques, and tips for giving effective presentations.
By the end of this course, you’ll have a foundation understanding of market research and a working knowledge of the skills required to conduct effective research that informs decision-making in marketing and related fields.
Join us and take the first step towards becoming adept in conducting and/or commissioning market research.
Who should attend
Overall, this market research course is designed to be accessible and useful for a wide range of professionals and would particularly suit either those who are starting to undertake market research as part of their current or future careers, those who are already undertaking some market research and want to build on their skills and those who are commissioning research on behalf of their organisation.

Learning Outcomes:

Develop a foundational understanding of market research, including its definition, types, and applications in marketing and related fields.
Identify the best method for your market research needs by learning about qualitative, quantitative, and ethnographic research methods.
Gain a working knowledge of the market research process, from defining research aims and objectives to selecting appropriate data collection techniques and methods.
Understand what is required to design effective questionnaires, analyse data, and identify patterns and insights through quantitative and qualitative analysis.
Learn how to effectively communicate research findings by understanding the elements of a research report, storytelling, data visualisation techniques, and tips for giving effective presentations.

Topics covered:
Introduction

What is Market Research
The different types (Qualitative, Quantitative, Ethnographic) of research explained.
Understanding the research process (An overview)
Some typical applications of Market Research

Writing the Brief

What lead us to research (background and the need for research)
What are we trying to solve? (The business problem)
How to translate a business problem into a research aim (Research objectives)
Things to consider for the approach. (Methodological considerations)
What are you looking to get out of it? (Deliverables and anticipated outcomes)
Setting a scope, budget, and a timeframe.

Research Design

Who are we going to speak to in the research (Defining the target group)
What method(s) will we use (Choosing a methodology)
Understanding sources of error and how to mitigate them (Sampling & non sampling error)

Question Design

Introduction to writing a topic guide for qualitative research
Introduction to writing a questionnaire for quantitative

Data Collection and Analysis

Understanding the different ways of collecting data
Qualitative – focus groups, In depth interviews, communities
Quantitative – online, phone, face to face
Ethnographic – observations
Analysis
Identifying patterns, themes, and insights from qualitative data
An introduction to data processing & analysis for quantitative data

Reporting and Presenting Research Findings

How to build a plan for a Research Report
Finding your story in the data
Introduction to effectively visualisation your data
Tips on conducting an effective research presentation

Marketing Essentials 1 Day Training in Melbourne
2024-07-12 | Melbourne, VIC, Australia
This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.
Course Contents:
Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organisation.
Course Topics:
This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include:

Cookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.
What is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.
Growth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.
The Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.
The Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.
The Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.
The Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.
The Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.
The Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.
Promotional Poster– An activity to consolidate key themes covered during the training

Course Features:
At the end of this Marketing Essentials training you will be able to:

Explain what marketing is and how it links to the growth strategy of a business
Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
Use the marketing triangle as a logical and customer centred approach to marketing
