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TECHSPO Sydney 2021
2021-08-25 09:00 - 2021-08-26 16:00 (Australia/Melbourne) | Sydney
Where Business, Tech and Innovation Collide in Sydney!
TECHSPO Sydney 2021 is your chance to …
– Experience a safe and intimate gathering with business professionals in a clean and hygienic environment.
– Check out exhibitors showcasing the next generation of advances in technology & innovation.
– Be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.
– Interact with technology enthusiasts, build your network and collaborate with your peers.
TECHSPO Sydney is a two-day technology expo returning August 25th to 26th, 2021 to the iconic ANZ Stadium in Sydney, Australia. TECHSPO Sydney brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation, including; Internet, Mobile, AdTech, MarTech and SaaS technologies. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.
As part of TECHSPO Sydney is a limited attendance event, DigiMarCon Australia 2021 Digital Marketing Conference. If the conference is where the learning, theory and inspiration happens, then the TECHSPO floor is where the testing, networking and product interaction takes place.

Reset. Restart: Digital Marketing and Social Media Webinar
2021-08-26 10:00 - 11:00 | Online
Digital Marketing and Social Media – so much to do, so little time and knowledge!

About this event

Working with the British Library and Business & IP Centre Nottingham, Smorgasbord is excited to be able to offer you a series of webinars as part of the Reset. Restart Business Recovery Programme.
– Setting the Scene

How you treat people with your marketing is a reflection of your brand
More than ever, you need to get to know your customer
Give your customers results-oriented content
Provide quick insights.
Make finding you easier

– Email Marketing – Top Tips
– Social Media Marketing – Top Tips
– Cost-Effective Tools

CRM
Social Media Publishing
Sales & Marketing Automation
Blog Publishing
Websites & eCommerce

Digital Fundraising – Next Level
2021-08-26 12:00 - 12:30 | Online
Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills.

Once you’ve got the basics of copywriting for digital, this free 30-minute webinar will help you reach the next level.
Learn the important differences you need to master when writing for digital appeals rather than direct mail – and tips to convince donors to open, read and respond to your online appeals.
We’ll also discuss how to take your DM packs online, including smart tactics for repurposing content across multiple channels to boost your engagement with a digital audience.
About heart for causes
heart for causes is a team of strategists, wordsmiths, and fundraising specialists with passion and heart for the causes we support.
Presenter Dominique Antarakis is CEO and head of content strategy at heart for causes. She has more than 23 years’ experience as a journalist and copywriter and is one of Australia’s most successful fundraising copywriters.

Grow Your Brand By Being Social
2021-08-27 10:00 - 11:00 | Online
Social Media with a difference, this session does a deep dive into social media, and provides an overview of a range of strategies that are featured in my upcoming book. (To be launched at DIF21.
Grow Your Brand By Being Social or ‘GYBBBS’ for short (Post COVID lockdown) is not another ‘how to book’, it is a guide with an innovative twist. We dive into Podcasts, where we explore how you can build your brand as a guest speaker and as a host. We also look at how it is easy to publish a book as a self publisher as well as live Twitter ‘Spaces’ and Clubhouse events.
GYBBBS for short is a do it yourself guide that is written in plain English and demonstrates the range of platforms you can use to enhance your brand.
Whether you are a small business owner, unemployed, an employee, a student, author or aspire to be a social media’ influencer’ this book is for you.
This is a book that does not require to be read cover to cover; you choose a topic at your pace. It is a great way to learn about social media in this ever-changing digital environment.
Each section of the book will start off with ‘Takeaways’ that clearly state what we hope you take away from each section. Within those ‘takeaways’ will be key terms to seek out on YouTube and Google for you to reinforce what you have just read.

Queensland Business Writers Conference 2021
2021-08-31 08:30 - 16:30 | Emporium Hotel South Bank, 267 Grey Street, South Brisbane, Queensland, 4101, Australia
Live and online!! The Queensland Business Writers Conference is our one-day training event for corporate and government communications professionals.
This year we’re live and online – so you can join us in person at the fabulous Emporium Hotel South Brisbane or online from the comfort of your home or office.
Since 2012, this event has helped people who write as part of their job to increase their skills and knowledge of best practice.
This year, we’ll answer the question ‘What is best practice in a landscape that is constantly changing?’
It’s been a whirlwind 18 months of pivots and Zoom meetings after years of nonstop technological change. So let’s catch our breath a moment and see where we’re at now.

Social Media Made Simple
2021-09-02 08:00 - 10:30 | Sydney, NSW, 2000
Facebook! Instagram! Tik Tok! One thing is for sure, social media is here to stay. But with so many platforms out there, how do you know which ones to use and how to harness their power?
At the Social Media Made Simple workshop we’ll step you through the options, explain what they do, and show you ways to utilise them as a mighty marketing tool for your business.
What you will learn at this workshop
• The role of social media in business today
• What are the most popular platforms and how do they work together
• Developing your online presence for your target market
• Making an impact in a cluttered and competitive space
• Keys to a successful social media and digital marketing strategy
• How to engage with your audience through social media
• Advertising on social media, and when to use it

Global eCommerce Awards 2021
2021-09-02 08:00 - 17:00 | Online
The Global eCommerce Awards are the ultimate accolade for eCommerce businesses. Large or Small, Global or Local, these awards only recognize excellence from around the world.
These Awards recognize, reward and celebrate outstanding eCommerce creativity, ingenuity and innovation. If your business is using the internet to sell goods successfully then we want to hear your success story!
Important Dates:

Entry Deadline: June 11

Judging Session: June 30

Shortlist Announced: July 7

Awards Ceremony: September 2

The Global eCommerce Awards is brought to you by British events agency, Don’t Panic which is a B2B events agency, specializing in corporate award ceremonies. They deliver real commercial value, create new business opportunities and reward excellence across the globe. They are regarded as one of the most reputable, ethical and credible awards organizers in the world.

Getting Results with Social Media
2021-09-03 09:00 - 13:00 | Quality Hotel Mermaid Waters, Sunshine Boulevard, Mermaid Waters, QLD, 4218
Are you ready to stop dabbling in social media marketing and get serious about growing your business by leveraging Social Media?
Do you want to know what helps your business grow with social media? Are you looking for business growth without overwhelm by leveraging Social Media Marketing. During this 1/2 day session, walk away with actionable steps to make social media marketing work for your business.
During this workshop discover the benefits of social media marketing for:

Brand building – Did you know that that 60 percent of Instagram users say they discover new products on the platform.
Business growth – increasing leads using Chatbots and other business tools.
Brand voice and content creation – understanding brand voice, your target audience and how to create content that resonates will change the way you use social media.
Communication – understand the importance of reputation and crisis management.
Advertising – find out more about how Facebook and LinkedIn and Influencer advertising can help your business to grow.
Insights – know what is working and change what isn’t working.
Hashtags – how they work for maximum results

Whether you are already using social media successfully or still finding your feet, this workshop will have something for everyone.
The session is full of examples of different business models and how they are using social media for business growth.
Walk away with actionable worksheets and checklists to help you make changes to your social media platforms and outlook.

ABOUT THE PRESENTER.
Wanita Z has traveled the world both learning and teaching. She is the Founder of The Social Media Conference NZ and AU and the CEO of The Online Business Academy.
Wanita has helped businesses implement and grow using tactics that work. Most recently she has been working with businesses on Great Barrier Island to implement social media into their business models and the results have been phenomenal with many of the businesses seeing remarkable growth. She works with companies in New Zealand, Australia, USA and Canada
She keeps up to date with all the changes in the social media world and often knows what will be changing before it hits the New Zealand market. With phenomenal strategic insights, Wanita can quickly assess where the business and what needs to change for business growth.

Communication Skills 1 Day Training in Sydney
2021-09-03 17:00 - 19:00 | Regus – Sydney, Regus – Sydney Circular Quay Level 34 AMP Tower, 50 Bridge St, Sydney, NSW, 2000, Australia
Communication skills are the most highly valued skills in today’s business environment. Successful professionals who add value to their companies communicate clearly, accurately and effectively. Poor communication skills, on the other hand, restrict even the most talented professionals from getting ahead in the business world.
Communication Skills intensive is a cutting edge training program designed to help today’s business professionals take their communication skills and effectiveness to the next level. It immerses you into the most advanced and innovative communication techniques.
You will dive deep into the all forms of verbal, non-verbal and written communication, and come out with a developed sense of personal communication style that will help you to connect with, communicate to, and inspire people around you. The ability to communicate information accurately, clearly and as intended, is a vital life skill and something that should not be overlooked. It’s never too late to work on your communication skills and by doing so improve your quality of life.
Target Audience:
There is no Eligibility Criteria for this training, anyone can attend this training
Learning Objectives:

Script yourself with clear, compelling and well-developed messages that reflect your thinking .
Speak with vision and a logical structure that drives home your points.
Answer questions confidently.
Develop professional relationships and networks.
Communicate with empathy and compassion .
Inspire people by appealing to their emotions.
Move from an informational to an inspirational and action oriented style when creating and delivering presentations.
Integrate effective slides into your presentations.
Become a more powerful leader and communicator by applying effective strategic planning and writing tactics for enhanced writing speed and fluency.

iMedia Brand Summit Australia
2021-09-06 - 2021-09-08 | Sheraton Grand Mirage, Gold Coast, QLD
iMedia Brand Summit Australia is a unique, unparalleled invitation-only experience for brands to have face to face business meetings, get involved in networking experiences, and learn from a diverse range of captivating presentations. Australia’s leading Martech event brings together 100 brands+ and 100 solution providers to embark on 2.5 days to:

Unlock new insight and discover new strategies from today’s digital marketing industry
Gain insight into the latest innovative technologies and best practice
Collaborate with peers and build valuable connections
Expand business into new markets through face to face meetings
Uncover new business opportunities with clients and partners and strengthen existing client relationships

2.5 days | 100+ Brands | 25+ Keynotes | 1000+ meetings

Mumbrella Publish Awards 2021
2021-09-09 | Dolton House Sydney, 3/181 Elizabeth St, Sydney, NSW, 2000, Australia
Now in its 25th year, the Mumbrella Publish Awards recognise the best work and talent across consumer, B2B and custom publishing. This year it is back in full as the event returns to a live gala dinner to celebrate the industry’s top achievements. The last year has produced a significant amount of world-leading work and unearthed substantial talent. There is no better place to celebrate this than one of Australia’s most prestigious publishing awards, whether you’re in editorial, sales or marketing within the industry.

Social Media Course - Sydney live class
2021-09-10 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
A one-day social media training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. It’s a live, in-person workshop with an experienced educator.
We limit numbers and covid-safe rules apply, including social distancing.
How we work
We provide and use:

examples of best practice (small business and large)
live online demonstrations
learning resources you can use later (including videos)
a plain English approach to teaching (we avoid tech talk)
practical exercises which focus on your business

Learn more about how we work.

What’s in the social media course?
This is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are:
1. Big picture / strategic thinking

the key principles for success in the long run
what you can learn from businesses using it well
what you can expect to get out of social media
where social media fits in with your overall marketing
which social media platforms to use

2. Key aspects of developing the major platforms
Facebook

how to use Facebook for marketing your business
tips for maximising the effectiveness of Facebook
what to post on Facebook / what works best
examples of best practice (small business and large)
an intro to Facebook advertising
Facebook learning resources

Instagram

how to use Instagram for marketing your business
tips for maximising the effectiveness of Instagram
what to post on Instagram / what works best
examples of best practice (small business and large)
Instagram learning resources

Twitter

how to use Twitter for marketing your business
tips for maximising the effectiveness of Twitter
what to tweet about / what works best
an explanation of the key Twitter tools
examples of best practice (small business and large)
Twitter learning resources

Linkedin

how to use Linkedin for networking, branding and B2B
tips for maximising the effectiveness of Linkedin
examples of business people using Linkedin well
Linkedin learning resources

YouTube

how to use YouTube & videos for marketing your business
tips for maximising the effectiveness of YouTube
types of videos you can put on YouTube / what works best
examples of best practice (small business and large)
YouTube learning resources

Blogging

how to use blogging for marketing your business
tips for maximising the effectiveness of your blog
what to blog about / genres of blog posts
examples of best practice (small business and large)
blogging learning resources

3. Social media planning

the key elements of a social media plan
prac session where we brainstorm content ideas
the steps to take you from ideas to plan to implementation
how to schedule content to platforms ahead of time

4. Key issues

how to build and then interact with your community
what to do about negative comments
how to measure ROI (return on investment)

5. Starting and managing your time

intro to social media sharing platforms
how to schedule platforms ahead of time
how to feed and interlink your social media and website
other tips to help you save time

Why learn about social media marketing?
The cost to start social media platforms is free. The hidden cost is the time it takes to really get it working well – which makes it imperative you understand the principles for long-term success, how successful players are using it, and how you should be spending your own precious time.
Those successful businesses have used social media to:

listen to what’s happening in the market
build relationships with customers
focus attention on their brand’s strengths
position as a leader in their field and build brand value
get themselves higher in google searches
generate leads and opportunities

Internet Marketing Fundamentals Training in Sydney
2021-09-10 08:00 - 17:00 | Regus – Sydney, Regus – Sydney Circular Quay Level 34 AMP Tower, 50 Bridge St, Sydney, NSW, 2000, Australia
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
Module One: SWOT Analysis in Marketing
● Strength
● Weaknesses
● Opportunities
● Threats
● Case Study
● Module One: Review Questions
Module Two: Marketing Research
● Consume All Media
● Finding the Right Price
● Product Development and Improvement
● Identify Your Target Audience
● Case Study
● Module Two: Review Questions
Module Three: Real Time Marketing
● Dynamic Content
● Engagement Builds Followers
● Constant Readiness and Monitoring
● The Time the Place and the Media
● Case Study
● Module Three: Review Questions
Module Four: Brand Management
● Every Interaction Counts
● Consistent Through all Media
● Unique Qualities
● Needs to be Actively Managed
● Case Study
● Module Four: Review Questions
Module Five: Social Media (I)
● You are Building a Community
● A Personal Touch
● Brand Champions
● Make it Easy to Share
● Case Study
● Module Five: Review Questions
Module Six: SEO Basics
● Relevant and Original Content
● Keywords
● Value Proposition
● Linking
● Case Study
● Module Six: Review Questions
Module Seven: Social Media (II)
● Content is King
● Blog and Interact
● Webinars
● Constant Monitoring
● Case Study
● Module Seven: Review Questions
Module Eight: Website Characteristics
● SEO Optimization
● Landing Page
● Analytics
● Mobile and Tablet Friendly
● Case Study
● Module Eight: Review Questions
Module Nine: Capturing Leads
● Lead Management and Generation
● Give Something Away
● Quality vs. Quantity
● Capture Repeat Customers
● Case Study
● Module Nine: Review Questions
Module Ten: Campaign Characteristics
● Tailored for Your Audience
● Use Powerful Words
● The 4 W’s of a Campaign
● Monitor and Tweak
● Case Study
● Module Ten: Review Questions
Module Eleven: Wrapping Up
● Words from the Wise
● Review of Parking Lot
● Lessons Learned
● Completion of Action Plans and Evaluations
Learning Objectives:
After completing this course, Individuals will be able to demonstrate their understanding of:
● SWOT Analysis in Marketing
● Marketing Research
● Real Time Marketing
● Brand Management
● Social Media (I)
● SEO Basics
● Social Media (II)
● Website Characteristics
● Capturing Leads
● Campaign Characteristics

Senior Marketers Lunch: Marketing Journey from Start Up to Global Business
2021-09-10 11:30 - 14:30 | Adelaide, SA, 5000, Australia
AMI is excited to be presenting our latest Senior Marketers Lunch at Gallery, Adelaide CBD.
As well as enjoying a delicious lunch with a 2-course meal and drinks, Rachael Fahey, General Manager – Marketing and Communications at SAGE, will be sharing SAGE Group’s journey and key growth points of Marketing Strategy, Brand Management, Technology, Industry and Audience Diversity, Product Diversification and Skill Development.
SAGE Group is a global company with a team of more than 500 people over two continents. As an integrated industrial digitalisation services provider, SAGE has five specialist business units that combine their expertise to support clients to lead into the future on their digital transformation journey, with the perfect balance of technology, process and capability.
Pull out your diaries and make sure you secure your ticket now, and get ready for a fantastic speaker, plenty of networking opportunities and a delicious lunch.

Marketing Artificial Intelligence Conference
2021-09-13 - 2021-09-14 | Online
MAICON is the one event you need to learn more about marketing artificial intelligence. We are bringing together the best in the industry to help you learn and grow, and accelerate your marketing AI journey.
Why? Artificial intelligence is forecasted to have trillions of dollars in annual impact. Trillions! Yet most marketers still struggle to understand AI is and what it means for their organizations, careers and clients.
We want to give you the opportunity now to be proactive in advancing knowledge and capabilities before your competitors beat you to it. You are not behind; AI adoption is just getting started.
AI does not replace humans in most instances. AI enhances your knowledge and capabilities. MAICON was created to help marketers take the initiative to learn and experiment with AI so you can:

Drive revenue growth
Increase productivity and efficiency
Generate greater ROI on marketing spend

It’s time to start using and scaling artificial intelligence in your marketing.
MAICON helps marketing leaders truly understand AI, educate their teams, garner executive support, pilot priority AI use cases, and develop a near-term strategy for successfully scaling AI. Join manager-level and above marketers and non-technical industry leaders at MAICON 2021. You do not need a background in analytics, data science, or programming to understand and apply what you learn.
Hundreds of your marketing peers will be gathering as we explore the next frontier in digital marketing transformation, Sept. 13 -14, 2021.

Healthcare and IT Marketing and PR Conference 2021
2021-09-15 | Online
As the Healthcare and IT Marketing Community (HITMC) waits for in-person events to open up, we know the community is anxious to be together. So, we have decided to host a 6-part Virtual HITMC Series of events throughout 2021. The best news is they’ll be FREE to attend.
Based on the success from last year, each of the 6 events will be a short 2.5 hours. There will be a keynote, several TED-Talk style presentations, and plenty of opportunity for attendees to interact. Plus, we’ll be using a new platform with networking and connecting with attendees before, during, and after the sessions at its core.
Unlike many virtual events where it’s faster to watch the recording, Virtual HITMC 2021 will provide unique opportunities for attendees to engage with speakers, sponsors, and each other that won’t be available in the event recordings.

E-mail Marketing Workshop
2021-09-16 12:30 - 16:00 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

Key Learnings:
The workshop is a practical session using best practice for participants to learn how to plan, create, and evaluate effective, ROI-driven e-mail marketing campaigns.

Picture This: Mastering Instagram for Business
2021-09-23 10:00 - 12:00 | Online
As one of Australia’s fastest growing social networks of our decade, Instagram has risen to the top of the content food chain, and is constantly adding new features and tricks for you or your business to explore.
Instagram is a content and storytelling haven with a community of engaged users, ample features and unique DNA that allows you to creatively share in real-time.
In this workshop, you will learn about best practices, strategies and actionable steps to begin leveraging Instagram for your business, project or even your personal life.
Please note:
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

Have your camera turned on for the entire session
Have an accessible microphone
Be in a quiet, well-lit space with minimal distractions
Strong internet connection

Takeaways

Learn the fundamentals of a successful Instagram account.
Identify what makes a good Instagram post and learn how to stand out.
How to find the right hashtags and when to use them.
Learn about Instagram Stories and how to leverage yourself in this area.
Use Insights to measure the success of your Instagram account.

RESHAPE Virtual Summit 2021
2021-09-29 - 2021-09-30 | Online
RESHAPE 2021, organized by Insider, is a global virtual summit exploring how to become a change agent with fearless luminaries from the world’s top brands.
Throughout history, times of crisis have inspired the world’s greatest creative and technological advancements while building community.
Join leading innovators from around the globe to discuss how the digital ecosystem can play a role in (re)shaping a better world.RESHAPE 2021, organized by Insider, is a global virtual summit exploring how to become a change agent with fearless luminaries from the world’s top brands.
They have already recruited C-Suite leaders, international dignitaries, industry luminaries, creative visionaries, and marketing trendsetters from brands like GSK Pharmaceuticals, IKEA, Unilever, L’Oreal, Booking.com and Ministers from New Zealand, Taiwan, Singapore and other huge names that they have yet to formally announce.

Retail Marketing Summit 2021
2021-09-30 08:00 - 17:00 | Four Seasons Hotel Sydney, 199 George Street, Sydney, NSW, 2000, Australia
The pandemic has reshaped how Australians engage with retail. Consumers are increasingly vocal about the qualities and standards they expect of brands, and the tug of war between physical and online shopping continues to wage. The Mumbrella Retail Marketing Summit is where senior marketing leaders across FMCG and retail – plus the agencies they work with – come to discuss the trends and topics shaping the industry. The way retail brands communicate with consumers has fundamentally shifted – don’t miss your chance to navigate the path towards a new future of retail.

Advanced Digital Marketing Bootcamp
2021-09-30 10:00 - 16:00 | Online
In this interactive one day bootcamp, you’ll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of videos, real world examples, and hands-on activities, you’ll have the opportunity to further master a strategy that will allow you to make real progress toward improving your marketing skills.
Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you’ll learn in this bootcamp can be applied immediately, giving you a more solid grounding and practical experience than more introductory level workshops of this type.

Global Marketing Awards 2021
2021-10-05 | Online
Global Marketing Awards 2021, organized by Don’t Panic Events, will take place virtually on Tuesday, October 5.
The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents.
The awards will feature 36 categories, and winners will be announced virtually on October 5, 2021 in an online celebration of excellence.
The judging panel comprises of over 40 stellar experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world.
All categories will be judged by an influential and respected judging panel working in the digital industry. The judging is a robust, credible and transparent two-step process, involving pre-scoring and a judging session where the panel discusses each entry in detail.
Important Dates:

Entry Deadline: 9 July
Judging Session: 28 July
Shortlist Announced: 30 July
Awards Ceremony:5 October

Customer Service & Experience 2021
2021-10-05 - 2021-10-06 | Online
You can no longer rely on product and price alone to win your customer’s loyalty. Times have changed, and so have customer expectations. Customer service & experience is now the key brand differentiator that success hinges on.

1 in 3 customers will leave a brand after just one bad experience. Not investing into world class service will be fatal. At every touchpoint, you must implement, refine and deliver experiences that delight your customers and win their loyalty.
Exceeding customer expectations is what will provide a competitive edge in 2022 – increasing satisfaction, retention and revenue will be the bedrock of sustainable, long-term success.
That’s why Reuters Events: Customer Service & Experience is bringing together executives from the world’s most influential brands to set strategy that will set the benchmark for success in 2022 and beyond. Ensure your business is prepared to beat out the competition with the right tools, real-world benchmarks and organizational strategies that will facilitate customer-driven growth.

Strategic Marketing 2021
2021-10-12 - 2021-10-14 | Online
There has been a macro shift in consumer-brand relationships.
And consumers have never wanted to connect with brands more than they do today.
Brands are now ingrained in culture, and because of that organizations have a responsibility to that culture in a more profound way than ever before. Not only do our customers want us to engage in the societal issues they care about, they are demanding it and this has only accelerated throughout 2021.
Your ability to align your marketing with the values of your customer will be a key differentiator in 2022.
Reuters Events: Strategic Marketing 2021 brings together the world’s most influential CMOs and marketing leaders to discuss the impact of brands on society, leverage new digital touchpoints, and unleash the opportunities that come with this shift in consumer-brand relationships.
This year, we’ve opened the Strategic Marketing flagship event to the global marketing community with free access to all live sessions, interactive Q&A and polling, the virtual expo, discussion boards, and roundtables, for marketing professionals.

Inbound 2021
2021-10-12 08:00 - 2021-10-14 17:00 | Online
INBOUND 2021, is a fully immersive, online experience, that gives you access to transformative business trends, proactive conversations, and key actionable takeaways that future you will appreciate. Connect with leaders across industries and spark the catalyst that awaits you. Sessions were built with remote work in mind, so you can learn from anywhere with audio sessions, meetups and on demand content. Hear from Oprah Winfrey, Spike Lee, Tim Stokely and more.

Button - The Content Design Conference
2021-10-20 08:00 - 2021-10-22 17:00 | Online
At Button, you’ll finally connect with folks who love content design and UX writing as much as you do. Hear from expert leaders, beloved authors, and inspiring new voices, and take advantage of all Button has to offer:

Join the three-day live broadcast online.
Hang out in Button Slack with friends old and new.
Participate in live Q&A with speakers.
Attend small-group Zoom calls.
Watch the on-demand video library (for a whole year!).

Digital Marketing Fundamentals
2021-10-21 10:30 - 16:30 | Online
We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them.
We will use real life examples to give you a better understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more.
You will

Get a basic understanding of key digital marketing channels
Learn key digital terminology
Get a introductory insight into the key channels
Get up to date with latest concepts

If you want to learn more about the fundamentals of digital marketing, get a introductory insight into the key channels and get up to date with latest lingo and concepts, this 4-hour workshop is for you.
This hands on workshop will deliver actionable insight to get your started in digital marketing, whether you are new to digital or looking to enhance your learning.
Key Takeaways:

Digital trends
The importance of knowing your brand value
Understanding your audience
How to set your objectives for success
Search engine marketing basics
SEO basics
Social media basics
Email marketing

Content marketing for brand authority and website traffic
2021-10-21 18:30 - 19:30 | Online
Harness the power of blogging as a way to engage your customers, get found on Google and boost your brand reputation. You’ll learn from blog copywriter, Kate Merryweather, who has 20 years of experience in the field.
In this session, Kate will show you how to get started blogging and what to blog about. She’ll also share her insights into writing quality blogs that your audience will read and share.

Demand 2021
2021-10-22 | Online
Join us at DEMAND, our single-day, virtual event for B2B marketers who need to get closer to revenue.
The type of virtual event we’d want to attend ourselves. With big names and better topics. Plus new playbooks you can steal and implement tomorrow.
Most of your buyers aren’t ready to buy right now.
And if you’re only focused on the people who are, you won’t hit your revenue goals.
Learn from legit speakers so you can start creating demand and get closer to revenue.

GrowthHackers Conference 2021 - #GHCONF21
2021-10-25 - 2021-10-29 | Online
For it’s 5th edition, GrowthHackers Conference is bringing together the people behind the experimentation process in SaaS, Mobile Apps, Fintech, E-Commerce and Services. Experts from these verticals will be sharing experiments they have tested across each lever in the AARRR funnel, bringing actionable insights on how to structure and execute experiments across the entire customer journey.
Each day will be focussed on an industry, with mornings reserved for 5 AARRR free talks, and the afternoons reserved for exclusive paid workshops to help companies from experimentation first steps up to advanced training.
Confirmed Speakers

Sean Ellis – Founder at GrowthHackers.com
Kristina Quinones – Director, Growth Marketing for WordPress.com at Automattic
Jeremy Epperson – Founder and CEO at Conversion Guides
Ramli John – Managing Director at ProductLed
Ethan Garr – Growth Trainer and Coach at BreakoutGrowth.net
Eric Keating – VP, Marketing at Appcues
Tiago Kasa – Sr. Growth Manager at Shapermint
Imteaz Ahamed – Director, DTC eCommerce at Reckitt Group
Shanelle Mullin – Experimentation & L Analysis Lead at Shopify
Guilherme Gomes – Commercia Growth Lead, Nordincs – Volvo Cars
Maja Arvidson – Commercial Growth Manager at Care by Volvo Nordics
Vincent Tollesson – Commercial Growth, Global Online Business at Volvo Cars
… more soon!
