Marketing.com.au

How To Generate More Leads & Sales Online
2017-09-01 09:30 - 13:00 (Australia/Melbourne) | Saxons Training Centre Perth, 1/140 St Georges Terrace, Perth, WA, 6000, Australia
At this 3.5 hour workshop you will be shown strategies for driving referrals, attracting and capturing more website traffic, building a healthy list and delivering a marketing message that converts.

Social Media Applications
2017-09-04 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
This is a one day intensive which will show those there the context of social media use for business. It will be presented using case studies, research plus other ways, the workshop will analyse the industries that are represented. You will have the opportunity to learn from others experience throughout the day.

Intrigue Summit
2017-09-05 - 2017-09-06 | Rydges Sydney Central, 28 Albion Street, Surry Hills, NSW, 2010, Australia
This conference is designed to be an interactive marketing and advertising event and has been tailored for different stages of your career, from global brand advertisers, digital agencies, online publishers plus many more!
This 2 day conference has different speakers from all of Australia and the APAC region, some of the topics the speakers will be talking on include:

SEO: How to be best friends with search engine algorithms and how to deal with those algorithms suddenly behaving like humans
Marketing Agencies: How to start, develop and manage a portfolio of marketing agencies for marketing success
Automation and Chatbots: How automation is changing the face of marketing and how you can embrace it and be successful

The line up of speakers include 2 keynotes:
Keynotes:

Amanda Herbert, VP, Marketing & Communications – Australia, New Zealand & Pacific Islands – Discovery Networks Asia Pacific
Scott Rigby, Head of Digital Transformation at Adobe

Plus:

Jessica Hamilton, IBM
Gemma Howells, Woolworths Group
Andrew O’Shea, Big Mobile
Suranga Priyashantha, Fairfax Media

Talking to the: Generations Australia 2017
2017-09-05 - 2017-09-07 | Mantra on Russell, 222 Russell Street, Melbourne, Victoria, 3000, Australia
3 day event full of forums, interactive workshops and discussions that will provide insights, examples and tips that will help to take your marketing strategies to the next level.
Day One: Marketing to Youth & Parents
Day Two: Gen Y & Gen Z
Day Three: Gen X & Baby Boomers
Sharing insights and learnings through case study presentations are:

Optus
WWF, Australia
The Movember Foundation
Transport Accident Commission
Kids Business Communication
Bureau of Metereology
Luna Park
Ntegrity Agency
Sydney Opera House(TBC)
LinkedIn
Madman Entertainment(TBC)
Blacktown Arts Centre

Copywriting Advanced Course
2017-09-06 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
Copywriting is such an important component for marketers and their teams. This event is designed to take you to the next level and help you excel beyond the basic level. You will learn how to articulate an idea that is concise and engaging, learn how to produce industry standards, develop solid & original ideas plus much more!

Paid Digital Media Spotlight
2017-09-06 08:00 - 10:30 | Fishburners, Level 2, 155 Queen Street, Brisbane, QLD, 4000, Australia
Are you looking at different ways to acquire new customers for your business? At this event you will be learning how different organisations are using paid digital media in 2017 to get outcomes. There will be 3 industry experts discussing the media options that they use, which include social media, search, content plus many more!
The Speakers Are

Eve McCormack, Group Digital Director, Ikon Communications
Michael Petersen, Director, MyMediaTradingDesk
Sophie Howlie, Marketing Manager, Jetts Fitness

The Ultimate Growth Marketing Bootcamp [No Coding Required!]
2017-09-10 10:00 - 16:00 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
At this event you will learn the art of growth hacking and growth marketing and how to apply it to your business. You will learn the different channels that can be used from marketing, PR, social media and content marketing. This is for anyone who wants to understand the basics of growth hacking, anyone who wants a plan that they can implement straight away, traditional marketers who want to learn digital and anyone else in between.

Principles of Digital Marketing
2017-09-11 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
This event has been put together to help you understand different concepts of effectively using digital to promote your company or business. It will help you become familiar with the advantages of using digital in the forever changing marketing industry. This is a hands on workshop and will help those who need to skill up in the digital space.

Discover the Essential Skills and Practices for Writing Effective Digital Copy
2017-09-13 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
Digital copywriting can be a challenge as the reader is in charge of what they read. The reader reads the message or email with their own eyes and choose their own journey through the information that they have received. At this event you will learn how to write for the web, landing pages, social, email; understand the fundamental differences between the traditional & digital world; understand the challenges and opportunities for writing for Google plus much more!
If you write for digital channels, oversee and review the production of digital campaigns , new to the task of writing for digital then this is the event for you.

Discover How to Leverage the Power of Data Analysis
2017-09-20 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
Do you want to learn how to understand Analytics better? At this event you will learn how to combine the right data with the right techniques to answer the marketing questions that you have. This course will help you realise the potential that you can unlock to help enrich your marketing. Through practice and a selection of easy to use tools you will be able to go to the next level with your marketing.
If you are a marketer who wants to understand how to use analysis to help marketing decisions or if you want to have a go at simulated marketing challenges using a range of accessible and useful tools then this is the event for you!

UX and the Customer Journey
2017-09-20 08:00 - 10:00 | WeWork Sydney, 333 George Street, Sydney, NSW, 2000, Australia
With everything being so readily available and easily accessible online, it is more important than ever to ensure you know your customers, not just target them. It is also extremely important too have user experience techniques fast and efficient.
The speakers include:

David Pope, UX Designer, Commonwealth Bank
Henry Cho, Head of Mobile User Experience & AI, Upwire
Ryan Hoffmann, Senior UX Designer, Hotels Combined
Christopher Marklew, UX/UI Head of Design at Salmat

Our speakers will share their experience in creating UX focused customer journeys to achieve digital marketing results.

eCommerce Growth Marketing Event Expert Speakers with Big Brand Experience
2017-09-27 18:30 - 20:30 | Freelancer, Level 20 World Square, 680 George Street, Sydney, NSW, 2000, Australia
Do you run or work for a eCommerce business and want to learn more about Growth Marketing? We have two expert speakings sharing a wealth of information. The speakers are: Trent Allan, Head of eCommerce & James Norquay, Director of SEO & Content Marketing.

Millennials Marketing Conference
2017-09-28 | Sir John Clancy Auditorium, 9 High Street, Kensington, NSW, 2033, Australia
The Millennials Marketing Conference is an expertly curated single stream extravaganza bringing you the latest insights, research & networking activities to give you the edge on millennial consumers.
Hear from some of the most influential thought leaders in the industry including BuzzFeed, Junkee Media, Pedestrian, MTV, Contiki, oOh! Media + many more!
This event is for senior decision makers including marketing directors, CEO’s, social media managers, account managers & agencies.

Under The Hood- Marketing Technology Explored
2017-10-04 08:00 - 10:30 | Fishburners, Level 2, 155 Queen Street, Brisbane, QLD, 4000, Australia
This event has been put together for you to learn from 3 digital Marketing leaders, who are going to lift the hood o their MarTech stack and show you the platforms, tools and setup that they use. If you want to use your time wisely and learn about some great tools this event is for you.
The three speakers will be discussing the software of the choice for the CRM, database and automation; web based tools they use plus much more, this event is not to be missed!

Facebook Marketing: Insights to the Mighty Beast
2017-10-04 09:00 - 12:00 | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Do you want to learn more about Facebook? This event has been put together to teach you best practices for Facebook, advertising, analytics and content strategies. You will learn the correct foundation to help you succeed at digital marketing. It will include going through important technical aspects of the platform and ensure understanding of the various insights.
Speaker: Meg Coffey, Social media strategist, brand marketing specialist, public speaker, and coach

Digital Marketing Masterclass - Melbourne
2017-10-05 08:30 - 12:30 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
This Masterclass has been designed exclusively for senior brand marketers and the technical leads from business to consumer brands who are seeking new information and expertise within Digital Marketing, you will be learning what the latest digital marketing tools are and the different ways you can generate new and more customers.
You will be looking at different areas including mobile, eCommerce, social media and more. Before the round tables commence there will be a keynote presentation.

Paid Social & Influencer Marketing - Melbourne
2017-10-06 08:30 - 12:30 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
The Influencer & Content Marketing Masterclass is designed for senior brand marketers wanting to broaden their skills and knowledge within the Digital Marketing space, you will learn how to research and produce content which will help you drive more online traffic. There will be discussions around how to produce content and the varieties of formats that you have available.
At the beginning of the day there will be a presentation from marketing and content marketing experts and it will be closed with a keynote presentation from a leading brand about their journey.

IAB Australia MeasureUp Conference
2017-10-10 | Sheraton On The Park, 161 Elizabeth Street, Sydney, NSW, 2000, Australia
Over the past 10 years, the growth of digital advertising as increased dramatically, it has become an incredible hot topic. Sometimes it is the revenue component, audience measurement, ROI, measurement across media or other areas, it has never been more important.
This conference has been split into 2 streams depending on what you need, one is: Measurement Science and Marketing Outcomes and the other is meaningful keynotes and panels to help us shape measurement application for the next 12 months.

Digital Marketing Masterclass - Brisbane
2017-10-10 08:30 - 12:30 | TBC, TBC, Brisbane, QLD, 4000, Australia
With attendance at this event you will hear from digital experts at the beginning of the day, this will be followed by round table discussions which will go into more depth. The morning will end with a keynote speaking discussing their journey and how they got to where they are.
This event will help senior marketing managers how to use the latest technology to grow and retain their customers in all areas of the sale process. You will look at different areas including social media, affiliate marketing, mobile apps plus more!

Digital Marketing Masterclass - Sydney
2017-10-12 08:30 - 12:30 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
This Masterclass is designed for senior management and technical leads. At attendance at this free, half-day event you will learn how to succeed with the latest digital marketing techniques to help generate new business. There will be discussions around, but limited to, ecommerce strategies, search and mobile apps
You will hear from digital experts during a brief initial presentation at the beginning of the day, then move into a more in-depth round-table discussions. Followed by, a leading brand who will give a keynote about their digital journey.

Paid Social & Influencer Marketing - Sydney
2017-10-12 13:30 - 17:30 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
Masterclassing a running a half-day event for senior management who which to broaden their knowledge on ‘Influencer Marketing & Content Marketing’, at this event you will learn how to produce content that will not online help drive online traffic, but will bring people into your doors. There are a number of different ways that this can be done, from text, image or video to name a few, you will explore the differences and it will help you work out the best way for you to bring the consumer through your doors.

RESET
2017-10-17 | Royal Randwick Racecourse, The Ballroom, Level 2, Alison Road, Randwick, NSW, 2031, Australia
This one-day conference has been created to help marketers get to the next level. To help you disrupt your thinking for the year that is nearly here. It is a networking event that will challenge the way you think about current marketing practices. This is an exciting opportunity which will be an inspiration when you hear from this years speakers, including Jamie Barnard, Unilever plc; Tom Goodwin, Zenith Media; John Kearon, System1 Group plus many more!

2017 IAPA National Conference “Advancing Analytics”
2017-10-18 | Central Pier, Shed 14, 161 Harbour Esplanade, Docklands, VIC, 3008, Australia
Do you love analytics and everything that it can do?
This year IAPA are brining you their National Conference of “Advancing Analytics”. You will hear from different International experts who will share their thoughts about Analytics and what you can learn. They will be joined by local experts sharing their stories about how they moved their business from one direction to the other.
For the first time this year IAPA are dedicating another concurrent stream for technology so those who want hands on experience will be able to get technical with data.

Content Strategy Workshop
2017-10-19 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content.
​You will learn how to:

Define strategic content goals and create buyer personas
Explore the customer journey and develop content for every step of that journey
Streamline the process of planning, creation, publishing and governance of digital content
Create your content marketing Mission Statement
Work with editorial calendars to deliver consistently relevant and compelling content
Achieve stakeholder and management support for the ongoing strategy
Establish clear and measurable KPIs tied to business outcomes

Ruxcon
2017-10-21 - 2017-10-22 | CQ Function Centre, 113 Queen Street, Melbourne, VIC, 3000, Australia
Ruxcon is a computer security conference which brings the brightest and best security talent. It contains a combination of live presentations, activities and demonstrations. This is widely regarded as a leading computer security conference attracting all areas of security.
This event provides a laid back environment for all delegates which will engage and collaborate with a wide range of like-minded students, enthusiasts, hackers and security professionals.

Digital Analytics For Marketers Course
2017-10-24 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
At this event you will learn about a technical topic explained in a non-technical way. You will learn how to apply theories into real world examples. Unlock the power of data to power decision making and campaign planning. How to apply a metrics framework to an any digital campaign, understand digital datasources, Accurately attribute conversions in a multi-channel campaign. Through an engaging and hands-on approach this course will also cover driving conversions through effective targeting; Campaign flow and media attribution; Finding and developing the right data.

9th Social Media for Government Summit
2017-10-25 - 2017-10-27 | Novotel on Collins, 270 Collins Street, Melbourne, VIC, 3000, Australia
With social media being such a large part of the world, it is extremely important for the government sector to pay attention to this, with the internet and applications extending globally an increasing number of governments and their public services agencies are embracing social media as one of the major mechanisms to interact with the public and with people all of the world freely expressing their opinions towards governmental issues that surround them.
This summit has been designed to also focus on how to improve video content on different social media platforms, managing social media crisis situations, advertising strategies to engage with your targeted audiences plus much more!

LinkedIn Marketing: Build Your Brand & Create Business Opportunities
2017-10-25 10:00 - 12:00 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
Do you want to learn more about LinkedIn and the power that it has? With over 400 million users globally using LinkedIn it is a big resource that can be taped into. It is a great marketing channel for both building your brand awareness as well as creating business opportunities. You will be shown how to develop and implement different strategies for getting your brand in front of the right audience.

Marketing Disrupted: CX & Innovation Forum
2017-10-26 | Perth Convention and Exhibition Centre (PCEC), 21 Mounts Bay Rd, Perth, Western Australia, 6000, Australia
The Marketing Disrupted: CX & Innovation Forum 2017 has been put together for the WA marketing industry, it is a full day of insights into how brands are driving innovation in marketing, technology, engagement and creativity. Delegates will learn about the local perspectives on the issues and opportunities for marketers as customers. This will be a full day with topics from insights into technology and innovation trends from Facebook to hot topics facing the industry, plus much more.

EMSA 2018
2017-11-01 | Brisbane Convention and Exhibition Centre, 80 Merivale Street, South Brisbane, Brisbane, QLD, 4101, Australia
Join us at the 11th annual Email Marketing Summit Australia (EMSA).
Designed for email marketers by email marketers we’re bringing you the latest trends, speakers and ideas under one roof. Now in our 11th year, EMSA is still Australia’s only dedicated email marketing summit.
