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Fundamentals of Market Research
2024-07-11 | Online
Welcome to the AMI Fundamentals of Market Research course, where you will gain a working knowledge in market research techniques, methods, and applications. The course covers the different types of market research, including qualitative, quantitative, and ethnographic research, so you can identify the best method for your needs.
Over the half day we will guide you through the entire market research process, from defining research aims and objectives to selecting the right methodology and data collection techniques. You’ll learn how the experts design effective questionnaires, analyse data, and identify patterns and insights through quantitative and qualitative analysis and how to effectively communicate research findings through the elements of a research report, storytelling, data visualisation techniques, and tips for giving effective presentations.
By the end of this course, you’ll have a foundation understanding of market research and a working knowledge of the skills required to conduct effective research that informs decision-making in marketing and related fields.
Join us and take the first step towards becoming adept in conducting and/or commissioning market research.
Who should attend
Overall, this market research course is designed to be accessible and useful for a wide range of professionals and would particularly suit either those who are starting to undertake market research as part of their current or future careers, those who are already undertaking some market research and want to build on their skills and those who are commissioning research on behalf of their organisation.

Learning Outcomes:

Develop a foundational understanding of market research, including its definition, types, and applications in marketing and related fields.
Identify the best method for your market research needs by learning about qualitative, quantitative, and ethnographic research methods.
Gain a working knowledge of the market research process, from defining research aims and objectives to selecting appropriate data collection techniques and methods.
Understand what is required to design effective questionnaires, analyse data, and identify patterns and insights through quantitative and qualitative analysis.
Learn how to effectively communicate research findings by understanding the elements of a research report, storytelling, data visualisation techniques, and tips for giving effective presentations.

Topics covered:
Introduction

What is Market Research
The different types (Qualitative, Quantitative, Ethnographic) of research explained.
Understanding the research process (An overview)
Some typical applications of Market Research

Writing the Brief

What lead us to research (background and the need for research)
What are we trying to solve? (The business problem)
How to translate a business problem into a research aim (Research objectives)
Things to consider for the approach. (Methodological considerations)
What are you looking to get out of it? (Deliverables and anticipated outcomes)
Setting a scope, budget, and a timeframe.

Research Design

Who are we going to speak to in the research (Defining the target group)
What method(s) will we use (Choosing a methodology)
Understanding sources of error and how to mitigate them (Sampling & non sampling error)

Question Design

Introduction to writing a topic guide for qualitative research
Introduction to writing a questionnaire for quantitative

Data Collection and Analysis

Understanding the different ways of collecting data
Qualitative – focus groups, In depth interviews, communities
Quantitative – online, phone, face to face
Ethnographic – observations
Analysis
Identifying patterns, themes, and insights from qualitative data
An introduction to data processing & analysis for quantitative data

Reporting and Presenting Research Findings

How to build a plan for a Research Report
Finding your story in the data
Introduction to effectively visualisation your data
Tips on conducting an effective research presentation

Marketing Essentials 1 Day Training in Melbourne
2024-07-12 | Melbourne, VIC, Australia
This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.
Course Contents:
Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organisation.
Course Topics:
This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include:

Cookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.
What is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.
Growth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.
The Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.
The Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.
The Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.
The Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.
The Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.
The Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.
Promotional Poster– An activity to consolidate key themes covered during the training

Course Features:
At the end of this Marketing Essentials training you will be able to:

Explain what marketing is and how it links to the growth strategy of a business
Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
Use the marketing triangle as a logical and customer centred approach to marketing

Facebook Marketing Fundamentals
2024-07-12 08:00 - 17:00 (Australia/Melbourne) | Online
Boost sales, generate leads, improve customer service and increase brand awareness on Facebook. Maximise the power of social media with Facebook, the home of online community building. Entertain and engage Create a Uncover the value of meta business suite, Facebook shops, business pages, groups, services, messenger and ads manager, and more.
Key Outcomes
· Creating a Presence
· Building a Community
· Content Campaigns
· Shop & Service Ecommerce Features
· Meta Business Suite Ads
· Analytics
Key Promises
· Comprehensive Curriculum: Explore the core concepts, including the marketing environment, consumer buyer behaviour, segmentation, targeting, positioning, branding, and the marketing mix.
· Practical Insights: Dive into real-world applications through hands-on activities, practical demonstrations, and access to a cutting-edge e-learning platform.
· Expert Guidance: Learn from seasoned professionals with industry experience, providing invaluable insights and strategies to boost your marketing prowess.

Digital Marketing and Innovation Workshop for Small Businesses
2024-07-17 | Melbourne, VIC, Australia
Ready to propel your small business to new heights? Join us for this free workshop designed to empower you with the latest digital marketing strategies and innovative approaches to fuel your business growth.
Led by the Melbourne Innovation Centre, this comprehensive session will equip you with the essential tools and knowledge to thrive in today’s competitive landscape.
You’ll gain valuable insights and practical strategies on a range of topics, including:

Stay ahead of the curve by exploring the latest digital marketing trends and innovations that can give your business a competitive edge.Discover budget-friendly yet powerful ways to promote your business and reach a wider audience.
Learn how to leverage the power of online platforms to connect with your target audience, build brand awareness and drive sales.
Develop a long-term marketing plan tailored to your business goals and resources, ensuring continued growth and success.
Learn how to create engaging content that resonates with your audience and fosters a thriving online community around your brand.

Who should attend:
This workshop is designed for both aspiring and seasoned small business owners in Greater Dandenong and entrepreneurs

Marketing 101: Principles of Marketing
2024-07-22 08:00 - 17:00 | Online
A comprehensive and accelerated program designed to immerse you in the fundamentals of marketing in just five days. This intensive course is crafted for individuals eager to grasp the essential principles that underpin successful marketing strategies. This course covers the core marketing fundamentals including the marketing environment, buyer behaviour, segmentation, targeting, positioning and branding. This course is designed for learners new to marketing.

Chat GPT 101 – Fundamentals for Marketers
2024-07-23 08:00 - 17:00 | Online
ChatGPT is now an essential part of Marketing, offering businesses an opportunity to tap into the enormous potential of generative AI. However, it’s also a complex, evolving and sometimes unpredictable platform, meaning it can feel overwhelming.
In this masterclass, we’ll cover the fundamentals, including theory, tips, tricks, tasks and tools to get you started, and introduce you to mindsets and approaches to set you up for ChatGPT success.
This course, which blends insights and knowledge with practical elements and interactive sections, will leave you with the essentials you need to feel far more confident with ChatGPT and its practical applications in your career.
Who Should Attend
Marketers curious about ChatGPT
Those who have only scratched the surface of ChatGPT
Marketers who are pressed for time
Marketers who want to upskill in AI
People who want to harness ChatGPT for content drafting
Business professionals who see ChatGPT’s importance but can’t imagine what it looks like in their business
Topics Covered
Getting started on ChatGPT
How it works and how to work with it (Human/AI process)
Use cases and approaches to ChatGPT’s applications
Benefits vs Challenges and what to do
How to get started and best practises
Context windows and source materials
Interacting with ChatGPT to get the best output
Applying marketing and copywriting principles to ChatGPT’s content
Priming ChatGPT
Prompt Engineering
Creating Customer Personas for continued use
Tones of Voice
Linked Applications
Using ChatGPT to produce content

Mastering LinkedIn Build Connections, Drive Engagement and Accelerate Your Business
2024-07-24 | Online
Unlock the potential of LinkedIn with expert guidance from Karen Tisdell, one of Australia’s leading LinkedIn marketing experts.
Join us for an exclusive live workshop where you’ll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn.
In this workshop, Karen will provide a step-by-step approach to mastering LinkedIn marketing. You’ll learn to optimise your profile and company page, understand LinkedIn’s features, and uncover hidden opportunities to build a strong presence on the platform.
What you will learn
Optimising Your Profile: Learn how to create a compelling LinkedIn profile that attracts attention and builds credibility.
Elevating Your Company Page: Strategies for enhancing your company’s LinkedIn presence to effectively showcase its value proposition.
Content Strategies That Work: Understand how to craft content that resonates with your audience and drives engagement.
Networking Effectively: Gain insights into building meaningful connections and expanding your professional network.
LinkedIn Analytics: Discover how to analyse and interpret your performance to refine your LinkedIn strategy.
By the end, you’ll know how to create a LinkedIn presence that attracts more leads and conversions. You’ll also leave the workshop with more clarity and confidence to implement your LinkedIn strategy effectively.
Who should attend
This workshop is perfect for professionals looking to enhance their personal and company LinkedIn presence, including marketers, business owners, and HR professionals.

Mumbrella Finance Marketing Summit 2024
2024-07-25 | Sydney
The past twelve months has seen extraordinary changes in capital and financial markets, driven by various factors, including interest rate hikes, inflation concerns, and geopolitical tensions. Coupled with emerging ESG considerations, tightening regulations and the cost-of-living crunch, marketers within the financial services industry are left navigating choppy waters.
Mumbrella’s Finance Marketing Summit is your opportunity to hear from the trailblazing marketing execs who are leading the way across all areas of banking, superannuation, finance, insurance and more. Lock in your front row seats now for first-class insights.

Check out the lineup

Mim Haysom – Executive General Manager of Brand & Customer Experience, Suncorp
Julie Nestor – Executive Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard
Bryan Wilmot – Chief Marketing Officer, Stake
Emma Grainge – Head of Communication and Brand, Australian Ethical
Potta Findikidis – Group Head of Brand and Marketing, Cbus Super
Tatiana Papavero – GM Marketing, HCF
Sue Brailsford – Head of Group Brand, NAB
Simon Wassef – Chief Strategy & Experience Officer, Clemenger BBDO
Dave Annesley – Head of Marketing Strategy, Youi
Elly Bloom – General Manager, Marketing for the Business & Private Bank, NAB
Eloise Liley – Co-Head of Planning, TBWAMelbourne
Mark Hunter – Chief Customer Officer, Bank of Queensland Group

Marketing & Social Media Training for Non Profits
2024-07-31 | Melbourne, VIC, Australia
Social media and online activities are now part of our everyday. They are an efficient way to communicate with your group, members and key stakeholders, however the challenge is to understand the audience you are targeting, so you can decide which platform will have the greatest impact and reach this audience.
This interactive session will provide a basic overview of marketing, understanding what you are marketing and who you are marketing to. Then in turn, an understanding of the most popular social media platforms used in Australia and insights on the best way they can be used effectively to engage and communicate with your target audience. This session will be most beneficial to groups new to promoting their organisations through social media channels.
What you will learn

How to understand the market and its jargon
How to use social media as a platform to market to your group
Understanding your target audience
Appreciating the pros and cons of social media platforms
Ideas for creating content
Tips and hints for preparing a social media plan

Mumbrella Awards 2024
2024-08-01 | The Star, 80 Pyrmont Street, Sydney, New South Wales, 2009, Australia
Get ready for the highly-anticipated return of the Mumbrella Awards in 2024, honoring excellence across marketing, advertising, media, production, PR, and communications. Recognising outstanding teams, individuals, strategies, and campaigns from Australia and New Zealand, winners will be unveiled at a prestigious gala dinner at The Star Sydney following a rigorous judging process overseen by industry’s most senior leaders.

2024 Award Categories

Ad Campaign of the Year
Best Campaign with a Small Budget – NEW
Best Influencer Strategy – NEW
Best Use of Experiential Marketing
Best Use of Real-Time Marketing
Best Use of Retail Media
Best Use of User Experience
Content Marketing Strategy of the Year
Creative Agency of the Year
Emerging Agency of the Year
Full-Service Agency of the Year
Independent Agency of the Year
Industry Leader of the Year
Marketing Team of the Year
Marketing Technology Company of The Year
Media Agency of the Year
Media Brand of the Year

Media Campaign of the Year
Mumbrella Award for Bravery
Mumbrella Award for Collaboration
Mumbrella Award for Culture
Mumbrella Award for Data-Driven Marketing
Mumbrella Award for Innovation
Mumbrella Award for Insight
Mumbrella Award for Sustainable Practices
PR Agency of the Year
Pro Bono Campaign of the Year
Production Company of the Year
Promo or Experiential Agency of the Year
Sales Team of the Year
Social Idea of the Year
Specialist Agency of the Year
TV Ad of the Year
Under-30 Achiever of the Year

Transform services & product development with Design Thinking
2024-08-01 | Online
Would you like to solve wicked marketing problems?
Are you keen to be more human centered in your marketing?
Would you like to ask better questions?
If so, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.Who should attend:
Anyone who is interested in developing a human centred approach to innovation and problem solving and has had little or no exposure to Design Thinking.Topics Covered
Full design cycle of empathise, define, ideate, prototype and test
Empathy Mapping
How to frame a curious question
Ideation techniques
Learning Outcomes:
The value of engaging with real people to help them ground their design decisions
The importance of stepping out of your own shoes
How to reframe problems to make them human centred
That low-resolution prototypes are useful to learn from (take an iterative approach)
The importance of a bias toward action (you can make a lot of progress in a little bit of time if you start doing).
How to use empathy maps
The importance of not going straight to solution
Course experience
Design Thinking should really be called Design Doing. A hands-on approach builds people’s creative confidence as participants experience what it’s like to be a human-centred designer. Participants get the feel of a design approach, gain some shared vocabulary, and get a taste of each design “mode” (empathise, define, ideate, prototype, test).
Participants will receive:
A copy of all course content
All templates used in the program for empathy mapping and ideation
An introduction to design thinking PDF
Watch, read and listen library of resources

TECHSPO Auckland 2024
2024-08-08 - 2024-08-09 | Auckland
The 10th annual TECHSPO Auckland, two-day technology expo returns August 8th and 9th, 2024 to the luxurious Hilton Auckland Hotel in Auckland, New Zealand. TECHSPO Auckland brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation, including; Internet, Mobile, AdTech, MarTech and SaaS technologies. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.

CMO Summit 2024
2024-08-08 - 2024-08-09 | The STAR Gold Coast, 1 Casino Dr, Broadbeach, Queensland, 4218, Australia
The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.
The CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers, while we connect innovative marketing companies with these chief marketers.
The Executives
Chief Marketing Strategists Representing Leading Organisations
To marketing heads we are an essential professional intelligence resource and business catalyst. We conduct annual assessments focused on their strategic goals and needs. This allows us to introduce effective products and solutions to them and assist them with streamlining their exhausting vendor selection process.
The Service Providers
Innovative Marketing Companies from Around the Globe
We are very selective about the agencies and solution providers we partner with. We ensure your profile and your offerings are aligned with the needs of marketing leaders prior to approaching you. Our collaborative approach allows us to match your value proposition with the needs of your prospective clients.
The Connectors
Your Experienced Outsourced Sales Partner
marcus evans’ mission is to modernise outdated sales processes by replacing them with an efficient and cost-effective approach that creates partnerships between leaders in the marketing community. We exist to add value to the decision making of marketing heads, and to the search of qualified prospects for our agencies and solution providers clients.

DigiMarCon Australia 2024 - Digital Marketing, Media and Advertising Conference & Exhibition
2024-08-14 - 2024-08-15 | Accor Stadium, NSW
DigiMarCon Australia 2024 is your chance to …
– Hear from some of the most audacious and thought-provoking speakers in the digital marketing, media and advertising industry.
– Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
– Network with thought leaders, reunite with your peers, and build your professional network.

TECHSPO Melbourne 2024
2024-08-14 - 2024-08-15 | Melbourne Cricket Ground, Brunton Avenue, Richmond, VIC, 3002, Australia
The annual TECHSPO Melbourne, two-day technology expo returns August 14th and 15th, 2024 to the iconic Melbourne Cricket Ground (MCG) in Melbourne, Australia. TECHSPO Melbourne brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation, including; Internet, Mobile, AdTech, MarTech and SaaS technologies. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.

TECHSPO Sydney 2024 Technology Expo
2024-08-14 - 2024-08-15 | Accor Stadium, NSW
The 7th annual TECHSPO Sydney, two-day technology expo returns August 14th and 15th, 2024 to the iconic Accor Stadium in Sydney, Australia. TECHSPO Sydney brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation, including; Internet, Mobile, AdTech, MarTech and SaaS technologies. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.

Masterclass: E-mail Marketing
2024-08-15 | Online
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:
Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

B&T Women in Media Awards 2024
2024-08-16 | White Bay Cruise Terminal, NSW, Australia
B&T’s Women in Media Awards, presented by Are Media, are BACK.
These awards recognise the exceptional female-identifying talent who have achieved incredible success in their professional arenas, as well as those who mentor and support other women.
This year, we have 26 categories spanning the advertising, marketing and media industries. Women at any level of their business—from CEOs to new starters—are welcome to enter.
We are also delighted to announce a new category for 2024: Sustainability Champion.
All entries will be judged by a panel of industry leaders.
The award ceremony, sponsored by Are Media, will be held on Friday 16 August at Sydney’s White Bay Cruise Terminal.

Mumbrella Travel Marketing Summit 2024
2024-08-17 | Sofitel Sydney, 12 Darling Dr, Sydney, 2000, Australia
Travel and tourism is fighting back. One of the most challenging periods in recent history has not been enough to put it down. But it now faces fresh challenges, new opportunities and a bunch of unknowns.
The Mumbrella Travel Marketing Summit brings together senior marketing leaders in travel and tourism, both on the domestic and international front, to share their insights and ambitions as they look to build their brands for now and the future. Don’t miss the chance to network with your travel marketing counterparts and hear from those who are at the front of the recovery effort.
FEATURED SPEAKERS

Srishti Narayan
Chief Marketing Officer, Tourism Fiji
Louise Rathbone
Regional Head of Marketing, Cathay Pacific
Andrew Waddel
General Manager – Australia, Tourism New Zealand
Carly Povey
Chief Commercial Officer, Bonza
Toni Ambler
Managing Director, The Travel Corporation AUNZ
Kerrie McCallum
Editorial Director, Escape
Kara Glamore
VP, Carnival Cruise Line
Athan Didaskalou
Founder and Chief Strategy Officer, July
Sophia Wilcox
Head of Brand & Culture, Urban List
Dan Krigstein
Director, The Growth D_Stillery
Chris Jeffares
Managing Partner, SAFARI
Richard Johnson
CEO, TripADeal
Zoë Manderson
Co-Founder, Alpaca
Anna Thairs
Group Strategy Director, TBWASydney
Luke Spano
Managing Director, Avid Collective
Michael Lamprell
Founder and CEO, CABN
Jessica Small
Head of Media – Australia, New Zealand & Pacific Islands, Tripadvisor
Nick Ingate
CEO, Sabbatical Travel
Charlie Hales
Managing Director APAC, Watersons Australia
Mathew Ratty
CEO + Co-Founder, TrafficGuard
Michael Serratore
Client Success Director, Flashtalking
Catherine Rushton
Chief Strategy Officer & Partner, This Is Flow
Caitlin Huskins
Commercial Director, Azerion
Chloe Jones
Senior Marketing Manager, Princess Cruises

State of Social 2024
2024-08-27 - 2024-08-28 | Perth, WA, Australia
More than just a conference, State of Social is an award-winning event – an educational, inspirational experience – where we turn Optus Stadium into a melting pot of marketing talent.
We’re bringing together our industry’s most prolific alchemists to share their stories, case studies, technical smarts and recipes for success, so you can make your own transformative magic happen.
Together, over two days of learning and laughs, we’ll equip you with everything you need to create the perfect conditions for marketing alchemy.
The data. The science. That magical creative spark. Plus, all the skills and smarts to transform it all into awareness, engagement and conversions.
See what our industry’s stars are (and aren’t) doing. Hear what the digital world’s pioneers and players think before it hits the grapevine. Taste the gourmet eats and treats, smell the bottomless barista-brewed coffee and buckle up for those oh-so-special SOS experiences.

Captivate and Convince: Engage Leaders and Your People in Your CX Journey and Demonstrate ROI
2024-08-28 | Online
Are you struggling to engage your internal leaders and frontline staff in your customer experience initiatives? Do you find it challenging to prove the ROI of your programs? InMoment’s Senior CX Consultant, Helene James, is answering these challenges and more in this upcoming webinar.
What You’ll Learn:
– Engage Internal Leaders and Frontline Staff: Discover proven strategies to unite your entire team around customer experience initiatives, inspired by the success stories of our clients.
– Prove ROI with Confidence: Considerations to demonstrate the tangible impact of your CX programs, securing buy-in from all levels of your organisation.
Why Attend?
CX leaders face the critical challenge of not only implementing transformative initiatives but also ensuring that every member of their organisation is aligned and invested. This webinar will equip you with the tools to engage and motivate your team, while showcasing examples of companies that have cracked the code on ROI.
Don’t miss this opportunity to elevate your CX strategy. Register now and transform your approach to customer experience!

From chaos to clarity: What does it take to be a Project Manager
2024-09-03 | Online
Project management is vital for the success of any organisation, providing a structured approach to planning, executing, and completing projects efficiently. By enhancing communication among stakeholders, optimising resource allocation, and ensuring quality outcomes, a Project Manager drives improved business performance and competitive advantage. With demand for Project Managers at an all-time high, many industries, particularly the tech sector, are recognising the value of hiring skilled Project Managers to achieve successful outcomes.
Join this webinar to uncover the path to a career in Project Management within the tech industry and learn how to develop the essential skills for success.

Hands-on Coding Basics: HTML & CSS
2024-09-04 | Online
You have to crawl before you can run, and with a coding career, it’s no different. This is the perfect place to take your first steps.
In this free, 2-hour class, get hands-on practice applying the basics of HTML and CSS, and find out if a coding career is right for you.
You’ll learn about how programming powers the web, and what it could look like to have a career in software engineering. Then, move on to live practice of basic HTML & CSS syntax to drive it all home. Bonus: there will be time at the end for live Q&A with the instructor.

Global Content Awards 2024
2024-09-05 08:00 - 17:00 | Online
Global Content Awards, organised by Don’t Panic Events, will take place on 17th October in a virtual event.
The Global Content Awards celebrate excellence in content marketing from across the globe.
Content is a crucial element of every business. Whether it’s written, filmed, managed, or edited, content is the thing that keeps customers interested and coming back for more. So, if you work with words, images, video, audio, or social to create content to enhance the customer journey and create business, a Global Content Award is waiting for you.
The Global Content Awards reward agencies, in-house teams and individuals who are creating innovative, exceptional content that attracts, informs, engages, and retains audiences.
The awards are judged by leading tech industry experts from around the world. Judging is ethical, transparent, and fair with all entrants receiving feedback on their submissions.

Managing your CRM and electronic marketing coms: Navigating the Privacy Act and Spam Act
2024-09-06 | Online
As the people usually tasked with managing a business’ CRM and promotional communications, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003.
In a world where major data breaches appear to be an almost weekly occurrence in the news, and after penalties for non-compliance recently increased to the greater of $50 million, three times the value of any benefit obtained or 30% of the company’s turnover, compliance has never been more important.

Privacy & Compliance for Marketers
2024-09-10 | Online
How to ensure you collect, store, and use personal information in an ethical and privacy compliant way.
In today’s digital age, data plays a crucial role in marketing strategies. However, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection, management, and utilization of data is done in a compliant and ethical manner.
With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.
Who is it ideal for:
This course is suitable for marketing professionals, digital marketers, data analysts, and anyone involved in marketing activities that involve the collection, management, and utilization of data.Learning Outcomes:
By the end of this course, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours.
1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications.
2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity.
3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization.
4. Regulatory Framework: Gain insights into the regulations governing the collection, storage, and use of personal data, including GDPR, CCPA, and upcoming changes to the Privacy Act.
5. Adherence to Principles: Explore key principles such as transparency, accountability, security, and customer rights that underpin ethical data practices in marketing.
6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance.
7. Future Trends: Stay updated on upcoming changes to privacy regulations, including amendments to the Privacy Act, and their implications for marketing practices.
8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities.

AI Marketing Insights: The Basics for Modern Marketers
2024-09-10 | Online
Are you ready to unlock the power of Artificial Intelligence in your marketing strategies? Join us for a 1-hour webinar where we will explore the impact of AI on today’s marketing landscape. Come and understand how you can utilise AI to improve your marketing efforts and stay ahead of the curve in the competitive world of digital marketing.
During the session, you will learn:
–AI in Marketing: Covering what AI is, its relevance in modern marketing strategies, and dispelling common myths or fears about AI.
–Real-Life Case Studies: Showcasing how leading brands effectively use AI to enhance their marketing efforts, highlighting practical examples and measurable outcomes.
–Practical Implementation Tips: Providing actionable insights on selecting appropriate AI tools, integrating them into existing workflows, and optimising their use to drive results.
Whether you are a marketer looking to learn more or a business owner eager to leverage AI for your marketing strategies, this webinar will equip you with the knowledge and tools to enhance your marketing approach. Don’t miss this opportunity to gain valuable insights into the future of marketing with AI. Register today to secure your spot.

2024 ANA Measurement & Analytics Conference
2024-09-16 - 2024-09-18 | Online
The 2024 ANA Measurement & Analytics Conference, September 16–18 in Chicago, will focus on the accelerating forces of change in the measurement industry and how marketers are leveraging these changes for better decision making and driving growth. The dynamic speaker lineup features marketers and researchers who are not afraid to think outside the box and deploy new, advanced tools and solutions to drive their business forward.
This three-day event in Chicago will cover a wide range of session topics, including the impacts of AI on measurement, the evolving TV landscape, audience insights, the latest advances in measuring outcomes and impact, and much more.

The Customer Show 2024
2024-09-18 - 2024-09-19 | Sydney
Our mission is simple: to inspire and empower industry professionals to deliver exceptional customer experiences by sharing knowledge, insights, and best practices from over 100 leading experts in Customer Experience (CX), Marketing, and Data. Be part of a community of 2500+ leaders where innovation meets collaboration at an unparalleled scale.
In a world of rapid change, coming together is more critical than ever. Dive into groundbreaking insights, forge key connections with industry leaders, change-makers, and innovators, and collectively navigate the future of customer experience.
Join us on September 18-19, 2024, at The Customer Show and be part of the future of customer experience.

Unlock the Full Potential of Your Research Dollars: Master the Art of Writing a Successful Brief
2024-09-22 | Online
Join us for an exclusive webinar hosted by Derek Jones, Research Society Fellow, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars.
Don’t miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market research. By mastering the art of writing a successful brief, you’ll save time, money, and resources while achieving extraordinary results.
Register now for our webinar on “Getting the Most Out of Your Research Dollars: Writing a Successful Brief” and take your research game to the next level!
What you’ll learn

The critical importance of a well-crafted research brief in obtaining valuable insights.

Step-by-step guidance on creating compelling research briefs.

Strategies to capture all essential information and align research objectives with business goals.

Best practices for structuring your research brief to ensure nothing is overlooked.

Methodological considerations and challenges to address for successful execution.

Maximizing your research budget and optimizing timelines for efficient outcomes.
