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GENZA Conference - Melbourne - Youth Marketing Conference
2023-12-04 | Mic Drop, Level 5, 111 Cecil Street, South Melbourne, VIC, 3205, Australia
GENZA CONFERENCE 2023: DECIPHERING YOUTH CONSUMERS
Dive into the pulsating heart of Gen Z and Gen Alpha with the premier event dedicated to helping you fully understand tomorrow’s consumers. At GENZA 2023, you won’t just listen; you’ll experience, learn, and connect.
Whether you’re a Marketing Manager, Social Media Maestro, or Brand Guardian, arm yourself with groundbreaking insights, the latest research, and real-world case studies tailored for your brand’s success.

Essentials of Marketing with the American Management Association
2023-12-04 - 2023-12-05 | Online
As a business professional, you need to have a clear understanding of your markets and what drives your customers’ decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP).
Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.

Virtual Conference: Martech: Automation & AI
2023-12-05 | Online
Explore the cutting-edge technologies transforming the marketing landscape, with expert speakers sharing insights on harnessing automation and AI to boost your campaigns.
All conference material, including presentations, will be available on-demand in the 2023 AMA Martech Virtual Conference Attendee Hub within 24 hours, if not sooner.

Deep Dive into AI
2023-12-05 | Online
A one-day virtual event that will address the marketing touch points you need to drive and impact your strategy.

The latest in game-changing tactics and tools impacting your current marketing strategy:

Accessibility
AI & Chat GPT
B2B Marketing
Branding
Content Planning & Development
Creative & Design
Customer Journeys
Data & Analytics
Disruptive Tech
eCommerce
Email Deliverability & Engagement

Future-proofing Tactics
Google Analytics 4
Inclusivity
Influencer Marketing
Keyword Research
KPI’s & Stakeholder Management
Lead Gen
MarTech Solutions
Mental Health & Professional Growth
Omnichannel
Paid Ads

Personas
Podcasting
Reels & Stories
SEO Performance & Strategy
Social Strategy for Facebook, Instagram, Linkedin, Tiktok, Twitter
Storytelling
UX & Consumer Behavior
Viral Branding & Messaging
Website UX

Looking Ahead | Digital Marketing Trends to Watch Out for in 2024
2023-12-05 15:00 - 16:00 (Australia/Melbourne) | Online
With digital presence holding unprecedented importance in this day and age, the marketing landscape is undergoing a whirlwind transformation. The strategies that worked yesterday may not cut it tomorrow.
Join us to hear from industry experts as they unveil the emerging digital marketing trends to watch out for in 2024. Picture AI-fueled campaigns that set your brand apart, immersive experiences that captivate your audience, and influencer authenticity that forges real connections.
Whether you are running a business or marketing for one, this webinar will assist you in refining your marketing strategies and igniting your creativity to enhance your marketing efforts in 2024.

Global Virtual MarTech Exchange Summit APAC 2023
2023-12-07 | Online
As an integral part of The Global MarTech Summit, the APAC track promises to uncover both challenges and success stories in the realm of MarTech, predictive analytics, marketing strategy, and upcoming trends specific to the APAC region.
Join us at the event, where we will cover Digital Revolution and MarTech Innovation through topics on Marketing Analytics, AI & Email Marketing, Marketing Automation, CRM, Digital Engagement and Personalisation.
Welcome to the Global Virtual MarTech Exchange Summit APAC where industry thought leaders and pioneer service providers come together.

Beginner's Guide to Digital Marketing
2023-12-07 18:00 - 20:00
Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business.
In this free, two-hour livestream, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to create your first digital marketing campaign!

International Conference on Advertising Effectiveness and Marketing (ICAEM-23)
2023-12-13 | ibis Melbourne, 600 Little Bourke St,, Melbourne, VIC, 3000, Australia
It is the hope of the ICAEM Conference that you will join us, either in person or online, to take complete advantage of all that this event has to offer. This entire conference has been organized with the sole intention of allowing participants access to the latest research insights, opportunities to disseminate research, network with fellow professionals, and take advantage of opportunities to accelerate their careers in the discipline of Advertising Effectiveness and Marketing.
As a highly anticipated event, drawing the attention of the global academic community, this conference will be built on the bedrock of outstanding research contributions by highly talented professionals from the global research community, public sector, and industry. Everything from conference paper, poster, and abstract presentations to scintillating keynote speeches, talks, Q&A Sessions, and Workshops have been planned as part of the ICEFB Conference organizers’ overall focus on raising awareness of the contributions to nurture, cultivate, enhance and accelerate the adoption of the latest Advertising Effectiveness and Marketing developments and innovations for the benefit of society. Over the past year, Advertising Effectiveness and Marketing has witnessed unprecedented growth in the number of deployments, resource investment from industry and government, and attention from leading technologists.
The ICAEM Conference will showcase the latest from the academic and research community in this field. It includes an extensive program of paper and poster presentations on the latest developments and innovations on this front, as well as associated disciplines, in order to offer participants a more well-rounded, multidisciplinary outlook on these advancements rather than just a one-sided perspective.
After being subject to a stringent editorial and peer review process, the best proposals have been selected for the benefit of the presenters and the maximum enlightenment of the conference participants.

Beginner's Guide to Product Management
2023-12-14 18:00 - 20:00 | Online
Product management is the ultimate craft of shaping ideas into reality, and it’s hotter than a freshly brewed cup of coffee. It’s all about bringing together technology, creativity, and business savvy to create products that make waves in the market.
In this free, 2-hour class, get hands-on experience with the fundamentals of Product Management and understand what you need to become a Product Manager yourself!
We will touch on key tools and techniques for testing, designing and improving products. Step into the world of product management and explore how product managers use leadership and versatility to launch products that people love.

Sub-editing and proofreading course
2024-02-06 | Online
Taught by a former Sydney Morning Herald editor, this practical course covers:
• how to tighten copy
• writing strong intros
• connecting paragraphs
• making sure the lead isn’t buried
• structuring copy so it flows well
• writing strong headlines for both print and online
• search engine optimisation (SEO) techniques
• knowing when to change other people’s copy
• grammar and punctuation tips
• maintaining consistency
• fact checking
• proofreading techniques
• using mark-up symbols
• how to manage production flow
• tips on working with writers and designers
• defamation and media law tips.
Only eight places are available to ensure every participant receives personalised attention.
Editing exercises are included throughout the class so you can immediately practise what you’ve learnt.

eCommerce Fundamentals Masterclass
2024-02-08 | Online
There’s a lot of advice, data, case studies and opinions out there about how to do eCommerce well. Sometimes you just need a hand cutting through the noise to find what exactly it is you need to do with your time, budget and resources. This workshop takes the many complexities that exist in the eCommerce landscape today and simplifies them into 6 fundamental pillars.
It aims to help students create an eCommerce Roadmap/Strategy that can be implemented following the workshop, to help drive long term success in-market.
It concludes with a deep dive into the decision-making metrics to pay attention to when analysing performance, and how these can be used to inform an eCommerce Roadmap/longer term strategy.

eTail 2024
2024-02-13 - 2024-02-15 | Sheraton Grand Sydney Hyde Park
We’re excited to announce that the 3rd eTail Australia is back in-person, and one thing remains true: there is power in people coming together.
As a market leading annual meeting place for ANZ’s top retail leaders, only at eTail Australia can you learn from, network and collaborate with leading Founders, CEOs, CMOs, Heads of eCommerce and Digital Marketing Leaders (and more!) as they share practical insights for:

Tried and tested retail strategies to survive and thrive amidst interest rate hikes, inflation and other economic forces shaping the Australian retail industry in 2024
AI adoption in retail & eCommerce and the wins and regrets of early adopters
Navigating the tricky privacy landscape by investing in the right data technology to ensure data clean rooms, consent orchestrations capabilities and proper usage of first party data
Creating a standout brand and cultivating consumer thirst in a competitive omnichannel retail world
Leveraging on retail media to generate additional revenue and attract more eyeballs to your ecommerce site
Creating a business with a heart and giving back to the community

Global Virtual MarTech Summit 2024
2024-02-21 | Online
We are back with our Virtual offering of 2024 covering both the EMEA & APAC regions. A brand new and exciting agenda awaits filled with fireside chats and panels that will feature many interesting conversations – all from the very best top industry talents. There will be 20+ thought leaders & experts who will reveal both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology, full funnel marketing, talent acquisition and developments & so much more!
The 2024 Global Virtual MarTech Summit aims to not only leave you with new insight and knowledge, but will hopefully allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from other’s successes and failures.

The Art of Employee Storytelling: Harnessing Authentic Voices for Powerful Branding
2024-02-21
This webinar delves into the transformative power of employee storytelling in shaping a brand’s identity and forging deeper connections with audiences. Learn how user-generated content (UGC) can be leveraged to enhance marketing strategies and authentically communicate your company’s values and culture.

Uncover the secrets to unlocking the storytelling potential within your organisation. Explore strategies to encourage and amplify employee voices, turning personal narratives into compelling brand stories. Discover the impact of UGC in creating relatable, engaging content that resonates with your audience.

Present Like a Pro – Face to Face & Virtual
2024-02-22 | Online
In early 2020 people were forced to harness technology with zero notice. For many of us that meant learning to connect, communicate, collaborate and deliver results in brand new ways. The learning curve was steep and fast and we adapted quickly. But 3 years down the road – it’s time to pause and check in. Are we using technology effectively?
The ability to share your message, collaboratively problem solve, steer decision making and gain buy in from stakeholders is vital.

AdNews Agency of the Year Awards 2023
2024-02-22 | Sydney
The AdNews Agency of the Year Awards is an annual event celebrating excellence in the advertising industry. The awards recognize outstanding agencies, campaigns, and game changers in the Australian adland.
Here is the complete list of categories for the AdNews Agency of the Year Awards

Creative Agency of the Year
Media Agency of the Year
Independent Agency of the Year
Small Agency of the Year (Headcount under 25)
Digital Agency of the Year
PR Agency of the Year
Ad Campaign of the Year
Media Campaign of the Year
Small Budget Media Campaign of the Year (Less than $500,000)
Social Media Campaign of the Year
Best Use of Data in Campaign Planning
Best Use of Content
Brand Partnership Award
Social Responsibility/Pro Bono Award
Diversity Award
The Game Changer Award
Best use of AI
Employer of the Year (headcount over 75)
Employer of the Year (headcount under 75)
Marketing Team of the Year
The AdNews Effectiveness Award
AdNews Agency of the Year (selected by AdNews)
Hall of Fame (selected by AdNews)

Social Media Strategies Summit 2024
2024-02-27 - 2024-02-29 | Online
Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals.

Learn the nuts and bolts of a winning social media strategy to position your brand for success, regardless of team size or budget.

Leverage cross-industry case studies to help you gauge the best opportunities for your brand across social media platforms.

Audit the efficacy of your brand’s social media, content, advertising, and analytics to stay competitive.

Understand how to explore, define, and engage your unique audiences to improve your brand’s online presence.

Take advantage of our speakers’ knowledge, creativity, innovation, and inspiration that will translate to hundreds of new ideas for you to take back to the office.

Cultivate an arsenal of tools, resources, and networking connections to keep your social media strategy fresh, timely, and relevant.

Social Media Strategies Summit - Virtual 2024
2024-02-28 - 2024-02-29 | Online
Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals.
Six reasons SMSsummit needs to be your social media conference of the year
Here’s what our summit can help you achieve.

Learn the nuts and bolts of a winning social media strategy to position your brand for success, regardless of team size or budget.
Leverage cross-industry case studies to help you gauge the best opportunities for your brand across social media platforms.
Audit the efficacy of your brand’s social media, content, advertising, and analytics to stay competitive.
Understand how to explore, define, and engage your unique audiences to improve your brand’s online presence.
Take advantage of our speakers’ knowledge, creativity, innovation, and inspiration that will translate to hundreds of new ideas for you to take back to the office.
Cultivate an arsenal of tools, resources, and networking connections to keep your social media strategy fresh, timely, and relevant.

Paid Channel Strategies
2024-02-29 | Online
Creating a digital strategy can be daunting and challenging without the knowledge of wider business goals, the metrics that define success and how channels work together holistically to drive growth.
This workshop helps participants to build a holistic digital marketing strategy from the ground up, starting with setting the expectations of the wider business on what success looks like for each channel, followed by showing participants how channels work together and how to identify the value they each bring, particularly when some key stakeholders look solely at numbers and conversions.
It guides participants to set a strategy using data unique to their customer and product offering, offers a take home marketing budget template for participants to utilize in their workplace, as well as some strategies to implement across paid social, paid search, SEO, and content.

Australian Influencer Marketing Council Awards 2024
2024-02-29 | Sydney
Are open to any business or creator operating within the Australian influencer marketing ecosystem.
We welcome entries from individuals and entities working within the influencer marketing ecosystem in Australia. This includes agencies, brands, influencers, content creators, platforms, technology companies and any other individual or business working in influencer marketing.

Sydney SEO Conference 2024
2024-03-01 | Crown Sydney, 1 Barangaroo Ave, Barangaroo, NSW, 2000, Australia
Learn about Digital PR, AI, SGE, topic clusters, local SEO, enterprise SEO, technical SEO, e-commerce SEO, SEO automation, and more. 10+ top SEO speakers from Australia, USA and Singapore.
Who is the conference going to be for?
– SEO’s (Junior, Mid, Advanced level)
– Digital Marketing Managers
– PPC Managers
– Business Owners
– Affiliate Marketers
– eCommerce Managers
Benfits of attending?
1. Upskill and learn advanced SEO and digital PR tactics from some of the best SEO speakers from Australia and overseas (US, Europe, Singapore).
2. Network with some of the best SEO and digital marketing professionals in Australia.
3. Get to ask speakers questions about SEO.
4. Business growth / organic traffic growth from learning the latest tactics to scale.
5. Save time, as speakers will share what is working and what is not working so you don’t waste time testing things that do not work in 2024.

Create a Marketing Plan for the best year of your Business
2024-03-05 | Melbourne, VIC, Australia
This practical workshop is designed to help small business owners plan their marketing for the coming year. It is tailored to suit small businesses and provides a lean approach to marketing.
The workshop will cover the following topics:

Step-by-step review and analysis of the previous year’s performance
Identifying your marketing goals for the coming year
A clear process to identify your marketing initiatives and activities
How to create an annual content and campaign plan

This workshop is a great opportunity to learn how to plan your marketing for the coming year and take your business to the next level.

Overcoming Fear and Doubt in Your Career Transition
2024-03-06 | Online
Do you feel like you’re standing at the crossroads in your career, but you’re not sure which path to take? Making a career transition can be daunting, but with the right mindset, you can overcome fear and doubt and achieve your goals.
Join us for this free one-hour webinar where a certified career coach will share with you practical strategies for navigating your career transition with confidence.
Whether you’re considering a complete career change or simply looking to take your current career to the next level, this webinar will equip you with the tools you need to succeed. Don’t let fear hold you back from pursuing your dreams. Register today and take the first step towards a brighter future.

Takeaways

How to break free of negative thoughts and limiting beliefs that are keeping you stuck and holding you back from taking action so you can step into the next chapter of your career with ease.

Strategies for coping with uncertainty, discomfort and overcoming obstacles as you transition into your new career so you can unlock your potential and move towards your goals.

The radical mindset shifts that will help you to see things from a different perspective; cultivate resilience, reignite your self-belief and leave you feeling empowered that YOU CAN DO THIS!

Visual Communication Masterclass
2024-03-07 08:00 - 17:00 | Online
Do you want to turbo charge the way you communicate, and problem solve with ease? Would you like a highly productive way to strategize and explore ideas? Join this highly interactive session, where you’ll deep dive into brilliant shortcuts that can transform the way you communicate. And think you can’t draw? That will change forever.

Do you want to turbo charge the way you communicate, and problem solve with ease?
Would you like to kickstart your ability to tell great stories?
Are you keen to truly engage your stakeholders?
Would you like a highly productive way to strategize and explore ideas?

If you answered yes to any of the above, join us for this highly interactive session, where you’ll deep dive into brilliant shortcuts that can transform the way you engage with and communicate change with your customers and significantly, put information in a way that neuroscience tells us our brain loves. Most importantly, anyone can do this.

SXSW Conference 2024
2024-03-08 - 2024-03-15 | Online
The SXSW Conference provides an opportunity for the global community of digital creatives to encounter cutting-edge ideas, discover new interests, and network with other professionals who share a similar appetite for forward-focused experiences.
Featuring a variety of tracks that focus on the most important breakthroughs in technology, film, culture, and music, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.
Explore our 24 Conference Tracks, Keynotes, Featured Speakers, Formats, and more. Over 450 sessions have been announced, with entries up 33% compared to last season! Catch up on the first and second round of Keynote and Featured Speaker announcements and stay tuned for more event information throughout the season.

Retail Marketing Summit 2024
2024-03-13 | Crown Sydney, 1 Barangaroo Ave, Barangaroo, NSW, 2000, Australia
The retail industry’s most essential marketing summit of the year returns for 2024. As economic uncertainty grips Australia and marketing budgets continue to tighten, it’s never been more important to stay on top of the evolving trends and master the art of ‘doing more with less’. This event offers anybody within the business of retail marketing the opportunity to hear from the masters of their craft dive deep on the topical challenges and opportunities FMCG brands are facing. From CX mastery and revenue-generating loyalty programs, to effective creative strategy and leading eCommerce insights – this is a day not to be missed.

Amplify Summit 2024
2024-03-19 - 2024-03-20 | Online
An exciting 2 Day Live Streamed Virtual Learning Summit offering affiliates and affiliate managers working across ALL industries a series of informed debates covering new trends and expert led thought leadership workshops designed to help affiliate businesses AMPLIFY their performance!

ChatGPT Essentials – Power Insights for Marketers
2024-03-20 08:00 - 17:00 | Online
This masterclass will work through ChatGPT’s features — from basic to advanced — to give you a comprehensive understanding of the scope of what’s possible – what can ChatGPT do.
It will also cover how to use ChatGPT, by crafting an AI Avatar. Marketing is about nudging people to think, feel, or act in a certain way. The more insight you have about those people, the more convincing you can be. Having an AI avatar is like having an on-call focus group. Every year, marketers have more channels to fill, each with a voracious appetite for content. We’ll use ChatGPT to create content, and to repurpose content.
Who Should Attend

Are under pressure to “do more with less”
Want to improve their productivity
Want to use AI copywriting to its full potential
Want to understand the potential of AI copywriting to help them in their work
Need to create volumes of content
Are under pressure to increase conversions

Topics Covered

Talking with ChatGPT
• Understand the GPT models
• How to select the right model for your task
• Setting up
Crafting an AI Avatar

Representing your audience
• Use avatar to further understand audience
• Use avatar to create content

Repurposing Content
• Social media posts
• Break long-form content into multiple posts

Learning Outcomes

Understand the principles of AI copywriting (applicable to all AI copywriters), including the potential and the limitations of AI copywriting
Configure ChatGPT’s options
Prime ChatGPT — setting up an AI copywriter to work at its full potential
Write and layer prompts for the most persuasive results
Build an avatar that can be reused in multiple ways
Use ChatGPT to create content ideas and content quickly and effectively

11th International Conference on Advanced Computing (ADCO 2024)
2024-03-25 | Sydney
11th International Conference on Advanced Computing (ADCO 2024) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Computing. The Conference looks for significant contributions to all major fields of the Computer Science and Information Technology in theoretical and practical aspects. The aim of the conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field.
Topics of interest include, but are not limited to, the following
• Aspect Oriented Programming
• Bio-Metrics
• Cloud Computing
• Cyber Security
• Data Mining
• DNA Computing
• E-learning / E-Governance
• Gaming Models
• Green Computing
• Grid Computing
• High Performance Computing
• Knowledge Management & Ontology
• Nano Computing
• Pervasive Computing
• Quantum Computing
• Semantic Web
• SOA
• Soft Computing
• Software Engineering / Metrics / Testing

Adobe Summit 2024
2024-03-26 - 2024-03-27 | Online
If you can’t be with us in person, tune in to Summit Online to learn from leading brands, explore the latest trends and technology, and discover new skills and experiences to grow your business.
