Marketing.com.au

Social Media Monitoring and Analytics: How, What, and Why
2020-08-12 19:00 - 21:30 (Australia/Melbourne) | Online
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways

An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
Examples of how to present social analytics internally and for clients
A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
Tips on how to use analytics to enhance and advance social media strategies and approaches
How to increase content reach through social advertising (this will be a small/brief portion)

Video Production Fundamentals
2020-08-12 19:00 - 21:30 | Online
In the time constrained 21st century, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format.
Students will learn about the strengths and weaknesses of video as a communication medium, and also better understand the effectiveness of different video genres. They will be introduced to the entire video production process, from pre-production to post-production. Topics that would be covered include scripting, planning a shoot, production jargon, cinematography, and video editing fundamentals.
By examining various case studies, students will gain an insight into what goes on behind the scenes, the challenges faced during video production, and learn effective problem-solving methods. Students will be able to apply what they’ve learnt through a combination of live demonstrations and hands-on exercises. They will learn how to produce, shoot, and edit simple yet impactful videos using readily available tools such as the mobile phone and basic editing software.
This workshop is a beginner class catered for individuals interested in knowing how to create videos for the purposes of sending a message or increasing awareness of their corporate products and services. It is also useful for those looking to get videos done on bootstrap budgets. Individuals who outsource video production to creative agencies or production houses will also find this workshop useful.

Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
2020-08-13 12:30 - 16:00 | Online
Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data, opinions that should be dictating marketing strategy.
This Workshop is designed for digital marketers, all-rounders, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
Topics Covered

Latest tools and techniques brands are using to intimately understand their customers and their online behaviour
How to balance smart data insights and inspired strategy to drive competitive marketing strategies
How to increase a company’s customer orientation through better understanding of customer’s online behaviour
Effectiveness of digital marketing tactics and evidence-based understanding of customer behavioural patterns
Optimising digital marketing strategies by taking personal opinions out of the discussion and using data to drive decision-making
Extracting meaningful insights and build actionable strategies that will dominate the competition

Get to know a CMO Series - Dean Gould
2020-08-18 14:00 - 14:30 | Online
AMI’s Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate.
AMI Livestream Chat events are held live and online, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the topic, encouraging new perspectives, ideas and conversations.
Each Livestream Chat will include:

Topic conversation
Hear about topics relevant to all professionals
Q&A
Ask questions of the experts
Connecting with peers
Your time to connect with marketers across the country (and sometimes the world!)

Topic and Focus:
Get to know a CMO Series
Presented by the AMI Queensland Committee
‘Marketing is the fun part of any business. It is the point of interpretation, translation and connection. Spending your career in that light bulb moment between supplier and customer is a privilege.’
– Dean Gould

An Introduction to Major Principles of ROI in Social Media Marketing
2020-08-20 12:30 - 14:00 | Online
A 90-minute look at the fundamental principles of what creates a return on investment in social media marketing.
Social media marketing is today an essential part of a marketer’s strategy for an appropriate marketing mix of channels to develop. No matter the industry type or vertical, there is a need to develop good social media skills and campaign know-how.
The workshop will explore the high-level principles of correct social media marketing formula for a successful return on investment and what works, as well as what doesn’t in today’s ever-changing social media landscape.
Run by award-winning social media marketer and business owner, George Hawwa (from Attention Experts), this workshop will cover key insights into fundamentals knowledge in brand building, developing valuable engagement, how to build databases, creating and evaluating touch-points, and ultimately, how to create sales/leads or inquiries from your social media marketing campaign.

World Summit on Artificial Intelligence AI 2020
2020-08-24 08:00 - 2020-08-25 17:00 | Online
WSAI 2020 is a content-focused event. Every presentation – be it a poster or an oral one – is carefully vetted by our prestigious scientific committee. They ensure that the topics covered by the program are both informative and relevant. The success of the previous editions proves that when an event is created around high-quality content the attendees get real value out of the two days of the conference.
What makes Artificial Intelligence Summit such an engaging learning experience is the international nature of the audience. The blend of unique perspectives and experiences makes for energetic discussions and exchange of ideas. It’s not just the speakers that share their knowledge. Every participant of WSAI is expected to contribute. Share your research findings, pose questions, and make new ideas – that’s what the Artificial Intelligence conference is all about.

Hack an SEO Plan in 90 Mins
2020-08-24 18:30 - 2020-09-28 20:00 | Online
The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it.
This is a practical, hands-on session in which you will create an SEO plan for your business.
Class schedule:

Keyword research
Define your audience
Research content ideas and develop SEO-focused content
Social media research
Identifying link opportunities
Outreach

Build Your Website with Squarespace
2020-08-27 11:00 - 13:00 | Online
Are you an entrepreneur, blogger, photographer, designer or small business owner looking to build a beautifully designed website quickly and easily?
This class will teach students the basics of the Squarespace platform including selecting templates, editing designs, managing content, and implementing advanced features like e-commerce.
Whether you’ve already started building your site in Squarespace and just need some help finessing the template, or if your website is still just a twinkle in your eye, this workshop will set you on the path to Squarespace greatness.
*Please note that we will be working within the traditional (non-developer) Squarespace platform in this workshop, and we will not be customizing the platform with code.

Photoshop Class for Beginners
2020-08-31 18:00 - 21:00 | Online
Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop’s basic capabilities and use tools and techniques to edit images and create visual design mock-ups – no design experience required!
This workshop will help students visualise products and designs using Photoshop and learn some basic visual design tips.
What we’ll cover:

Introduction to raster and vector graphics, pixels and resolution
Image size and file types for print and screen
Grid structure of a page layout
White space and hierarchy of information – less is more
The photoshop tool box
Selection and move tools
Working in layers, labelling and grouping
Isolating an object from it’s background using masks
Retouching or extending a background
Creating gradients, shadows and reflections
Transforming an object
Lockups and alignment
Type, legibility and placeholder text
Logos on products and mock-ups
Doing a resize – using transparency to help position and scale an image in context

GrowthHackers Conference 2020
2020-09-01 - 2020-09-02 | Online
The Online Gathering of the World’s Largest
Community for Business Growth.
The GrowthHackers conference is a full-day event for professionals and entrepreneurs who are looking to push the boundaries of growth innovation.
These range from growth-stage startups (Series B and C funded) to large public corporations. Some large companies that have embraced growth hacking include Wal-Mart, IBM, and Microsoft, who recognize that their stock prices are driven by customer and revenue growth and want to tap into the potential that the growth hacking process has delivered for their upstart competitors.
At this conference, attendees will get in touch with The Future of Growth! Our great lineup of speakers will share their first-hand knowledge and experience gained from growing some of today’s fastest-growing companies.
Discover the growth tactics that will be used for the next five years!
You’ll leave #GHConf20 with countless of actionable growth tactics that you can apply the minute you get back to the office, plus tons of strategies that you can bring back to your team to help supersize your growth.

Social Day 2020
2020-09-01 - 2020-09-03 | Online
“The BEST Social Media Marketing Festival!”

“You know you’ve had a great couple of days at @social_day when you’re already using the #SocialDay20 and looking forward to attending next year!!!”
SocialDay brings together the BEST of the BEST in Social Media Marketing.

What is SocialDay?

Things have changed! But we won’t let them hold us back!
SocialDay is the Social Media Marketing Festival started to bring the brightest minds in social media marketing together to share, learn, network and discuss the latest Trends and Updates in Social Media.
Join us for our first ever virtual event.
Presenters

SocialDay speakers are the best! (We think so!) You won’t find speakers churning out the same old talk at every event.
We source speakers who are different and want to do something unique for SocialDay, share wisdom and get involved in the day.
You will often find SocialDay speakers in the audience supporting others on stage and enjoying interacting with the audience. The stage has seen senior managers at the largest Social Networks, huge brands and unknown speakers with a fantastic story to tell, they are all equally gripping and provide immense value and actionable takeaways.

Digimeets Series - Defining brand purpose and corporate values during COVID-19
2020-09-01 14:00 - 14:30 | Online
AMI’s Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate.
AMI Livestream Chat events are held live and online, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the topic, encouraging new perspectives, ideas and conversations.
Each Livestream Chat will include:

Topic conversation
Hear about topics relevant to all professionals
Q&A
Ask questions of the experts
Connecting with peers
Your time to connect with marketers across the country (and sometimes the world!)

Topic and Focus:
Digimeets Series
Defining brand purpose and corporate values during COVID-19
Presented by the AMI South Australian Committee
‘A crisis doesn’t necessarily define your brand culture, it reveals it!’
– Ian Byrne.

GrowthHackers Conference 2020 - #GHConf20
2020-09-02 - 2020-09-03 | Online
The GrowthHackers Conference 2020 is a two day online event for professionals and entrepreneurs who are looking to push the boundaries of growth innovation.
These range from growth-stage startups (Series B and C funded) to large public corporations. Some large companies that have embraced growth hacking include Wal-Mart, IBM, and Microsoft, who recognize that their stock prices are driven by customer and revenue growth and want to tap into the potential that the growth hacking process has delivered for their upstart competitors.
At this conference, attendees will get in touch with The Future of Growth! Our great lineup of speakers will share their first-hand knowledge and experience gained from growing some of today’s fastest growing companies.
Presenters:
★ Sean Ellis – GrowthHackers
★ Nancy Hensley – Stats Perform
★ Kevin Ma – Wish
★ Hila Qu – GitLab
★ Nathan Latka – GetLatka.com
★ Raakhi Agrawal – BCG Digital Ventures
★ Chris More – Mozilla
★ Mary Drumond – Worthix
★ Simon Dahla – Spotify
★ Stephanie Evans – Segment
★ Martin Gontovnikas – Auth0
★ Jeff Hardison – Clearbit
★ Rachid Harrassi – Delivery Hero
★ Zoltan Szalas – IBM
★ Niyati Parameswaran – IBM
★ Scott Kritz – Ziff Media
★ Nicholas Garofalo – Automattic
★ Eric Keating – Appcues

Writing for the web (webinar)
2020-09-02 - 2020-09-03 | Online
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
Only 6 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Make LinkedIn work harder for you. Strategy and Essentials
2020-09-03 12:30 - 16:30 | Online
Discover how to make LinkedIn work harder for you in this practical half day workshop. With over 575 million users worldwide and over 9 million users in Australia, Linked In is the premiere B2B marketing platform.
If you want to connect with potential employers or recruiters, build your personal brand or brand awareness, promote thought leadership, get your content in front of the right B2B audience and attract the right leads, this is the workshop for you.
Topics Covered:

Why LinkedIn is good for your business
Optimising your personal LinkedIn page
Creating a LinkedIn company profile
Lead generation strategy
Content creation for LinkedIn
Plus plenty of real life case studies and best practice examples

Crushing The TikTok Marketing Game | Online
2020-09-03 19:00 - 21:30 | Online
TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of them young adults.
Despite being such a young platform and only recently launching an advertising process and hyperlinking capabilities for brands, it is not too early to say that it is “leaking” with opportunities. Brands can take advantage of TikTok to boost brand awareness and engage younger audiences through showing off a lighter side of themselves via funny videos, challenges and other strategies unique to the platform. However, in order to effectively navigate and incorporate TikTok into the marketing mix, marketers need to familiarise themselves with the ins and outs of this emerging platform.
In this workshop, you’ll get an introduction to TikTok, its users and insights that you can use to build a scalable, fun and creative TikTok strategy.

Takeaways

What is TikTok and how can marketers make use of it
Case studies of companies and organisations that have already gone viral or achieved success on TikTok
Practical TikTok strategies that you can adopt and scale to drive your marketing efforts

Digital Contact Centre
2020-09-08 - 2020-09-10 | Online
Enhancing Customer Experience through Omni-Channel Integration,
Customer Self Service and Culture Change

In an increasingly digital world, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise, and a key component of overall customer experience.

Key to achieving this goal will be the utilization of new technologies to improve the efficiency and reduce the administrative burden on staff, while simultaneously giving them the tools to effectively resolve complex customer issues.

With that in mind, CCW Asia Online hosted by CX Network will be focused on:

Integrating interaction channels across the business to ensure a seamless experience
Leveraging automation and customer self-service to reduce the number of high volume and transactional customer enquiries
Using Artificial Intelligence, sentiment analysis and knowledge management systems to ensure staff have the right information at their disposal
Engaging in training and building a culture of service excellence to increase staff effectiveness

Day One: Tuesday 8th September 2020

9:00 SGT Case Study: Driving Brand Loyalty Through Delivering Exceptional Customer Experience
Olga Quiros, Director, Customer Operations – Asia Pacific, Expedia Group

10:00 SGT Transform Your CX Operations Today by Harnessing the Power of AI, ML and Intelligent Automation
Ravi Saraogi, Co-founder and President – Asia Pacific, Uniphore

11:00 SGT Providing Better Customer Experience and Building Strong Customer Relationships
Senior Representative, Zendesk

12:00 SGT Using Cloud-Native Intuitive Analytics to Manage People and Systems
Senior Representative, Genesys

Day Two: Wednesday 9th September 2020

9:00 SGT How a Highly Digitalized Contact Center Can Stay Human and Deeply Engaged with Customers
Anna Wang, Head of the Customer Relations Center for Nespresso China

10:00 SGT Achieving True Operational Excellence in the Contact Center
Senior Representative, Vonage

11:00 SGT Optimizing Workforce Planning and Delivery

12:00 SGT Using Advanced Analytics to Develop a Better Understanding of Customers
K V Dipu, President & Operations and CX Head, Bajaj Allianz General Insurance Company, India

Day Three: Thursday 10th September 2020

9:00 SGT Case Study: Delivering a World Class Customer Experience
Anila Fredericks, Head of Customer Service Operations, Telstra Global

10:00 SGT Monetizing Customer Insights to Drive Better Performance and Profitability

11:00 SGT Future-Proofing Contact Centres in the Digital Age

12:00 SGT Using Advanced Analytics to Develop a Better Understanding of Customers

CX Digital Retail
2020-09-09 08:00 - 2020-09-11 17:00 | Online
The re-invention of retail had arrived far before the pandemic. The changing way in which consumers’ purchase, from window browsing to the convenience, personalization and experience of online shopping. Consumers no longer want a simple transactional purchase, they want to own and influence the brands they buy with.

This trend coupled with high streets continuing to cut jobs, close stores, and in the worst of cases pile into administration – now more than ever, the need for digital is real. Providing a frictionless, integrated Omni-channel experience, from mobile to store and anywhere in-between, has become the benchmark for optimizing the customer journey and reaping the business rewards.

Retailers are faced with the burning need to innovate and embrace digital transformation while remaining cost-conscious. CX Digital Retail joins executives in CX, Omni-channel and e-commerce, to explore strategies and insights through deep-dive case studies and interactive panel discussions. Learn how to redesign the consumer-brand relationship, design a seamless Omni-channel experience and an agile digital transformation strategy that continuously exceeds customer expectations.

Key Themes To Be Discussed

Leveraging CX technology

Ensure you are maximising the whole suite of CX technologies including AI, Robotics, VR, IoT and more

Omni-channel and mobile-first

Discuss how to lead your business transformation with 2020’s smartest and market leading CX strategy

Optimising data and insights

Explore Data optimisation, connectivity and consumer insights to ensure flawless CX and digital quality

True Business Agility

Predict and deliver on changing customer values whilst keeping these at the core through visual content

Podcast Training Course Online
2020-09-10 09:30 - 11:30 | Online
This is an intensive podcast training course where you’ll learn how to start your podcast.
We’ll step you through the essentials – from planning your podcast, best sound equipment and software, recording tips, editing tips, interview technique, hosting your podcast, distribution on key podcast platforms (like Apple, Spotify and Google), building an audience, marketing your podcast, an intro to podcasting for content marketing, and more.
The podcast trainer is Phil Stubbs. Phil has experience in marketing (working for a leading ad agency), radio journalism, teaching at university, and podcasting. His podcast has reached no.4 in the News & Politics section of Apple Podcasts.
You can find out more about this podcast training via the links here. There are also contact details for Phil on the Media School website if you want to give him a call.
Note this is online podcast training. It’s comprised of two consecutive mornings – a Thursday and Friday that run 9.30am to 1.30pm. It’s delivered live and in real-time – via live video streaming.
This is a small workshop so you’ll be able to ask questions. Included with the classes is a month free consultation with the trainer. And access to videos and learning resources.
This podcasting course will give you the confidence and tools to get your podcast started – and give you the structure and thinking to keep it going!
We are based in Sydney but can get attendees from across Australia – including Melbourne, Brisbane, Perth, Adelaide, Canberra, Gold Coast, Sunshine Coast, Newcastle, Wollongong. And from across the ditch in NZ (Auckland, Wellington and Christchurch.) We would love to see you online.

Design Thinking 2020 Summit
2020-09-14 - 2020-09-16 | Online
Over the years, we have noticed Design Thinking become a widespread way of thinking that has seen many organisations work through a customer-centric approach. In 2016 key organistions were investing over $100 million to implement this way of working across their organisation. Today in 2020 it has become the focus for many designers with proven success.

That being said, we are far from a universal consensus on the core principles of design thinking, the best practice for implementation as well as gaining leadership buy-in.

Due to the disruptive wave we’ve experienced in 2020, the 6th edition of Design Thinking Australia will be delivered 100% online! Are you ready to check out what we have planned in September?

Workshop Day:
Log in using your unique zoom meeting ID and join your chosen virtual class.

Day 1: Morning Sessions
Main plenary sessions will be held via our ON24 Platform where you can interact with speaker via Q&A, Polls, & Discussions

Day 1: Afternoon Sessions
After lunch we will break out into separate virtual discussion groups led by subject mater experts. You will log in via Zoom.

Day 2: All Day Sessions
Returning for Day 2, you will receive a new link to join the event and remain on the platform for the rest of the day.

Organisational Transformation

Getting Design Thinking to be the central heart of your organisation! Tackle the big questions you need to address with business leaders to prove that design thinking is the future.

Customer Empathy

This is the heart of Design Thinking. We tackle all aspects of customer empathy from research, VOC, empathy immersion to gathering the right feedback to shape your projects

Scaling the Process

You have the knowledge and leadership buy-in – now what? Learn how you can scale your business and design thinking strategies so you too can become true innovators

Disrupt 2020
2020-09-14 - 2020-09-18 | Online
TechCrunch Disrupt is five days of non-stop online programming with two big focuses: founders and investors shaping the future of disruptive technology and ideas and startup experts providing insights to entrepreneurs. It’s where hundreds of startups across a variety of categories tell their stories to the 10,000 attendees from all around the world. It’s the ultimate Silicon Valley experience where the leaders of the startup world gather to ask questions, make connections and be inspired.
Zuckerberg, Benioff, Musk, Kalanick, Mayer, Dorsey and many other startup stars have been on the Disrupt stage long before they were in the headlines. TechCrunch continues to keep the pulse of the startup world and knowing which rising stars to cast for the bright lights of our stage is what makes Disrupt the must-attend event for the ecosystem. Disrupt delivers for founders who want to master Silicon Valley’s equations and provides an experience for enthusiasts who want to be a part of what’s happening and relevant now.

Local Search Summit By WhiteSpark
2020-09-15 - 2020-09-17 | Online
3 days of local search marketing knowledge sharing from the industry’s top professionals.
Grow your business and your talent stack.
Your Local Search Experts
Our experts are in the trenches helping business grow and thrive in the dynamic local marketing landscape. They are sharing first hand research, tactics, and experience designed to help your business flourish.
Sharpen your local marketing skills
Attend every session or choose your own track and sharpen your local search skill set. With the Local Search Summit you can dip in and watch sessions that will help transform your business, or immerse yourself in all of the presentations.
Learn from some of the world’s top thinkers in local marketing
Your experts are sharing their years of knowledge, strategies and training. If you’re focused on growing your business and local presence we’ve got you covered.
Featured Sessions
Presentations that are sure to make a lasting impression and have a positive impact on your business.
Follow your favourite topics for exclusive content and offers
Choose the topics you’d like to follow and we’ll keep you up to date with its content, expert advice and exclusive offers.

Digimarcon Pacific 2020
2020-09-15 - 2020-09-17 | Online
DigiMarCon Asia Pacific 2020 is your chance to …
– Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.
– Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
– Network with thought leaders, collaborate with your peers and build your network.
DigiMarCon Asia Pacific 2020 Digital Marketing Conference will be held Online from September 15th to 17th, 2020, available live stream and on-demand. It is the Premier Digital Marketing Conference in Asia Pacific and will be attended by thousands of Digital Marketing Professionals virtually. Whatever your goal is; reinforcing customer loyalty, improving lead generation, increasing sales, or driving stronger consumer engagement, the DigiMarCon Asia Pacific 2020 line up has been specifically designed to help you develop your audience.
Immerse yourself in topics like digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing & retargeting, customer engagement, user acquisition, social media marketing, targeting & optimization, video marketing, data science & big data, web analytics & A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis & attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing & sales automation, sustainable growth strategies, product marketing & UX / UI and much, much more!
At DigiMarCon Asia Pacific 2020, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success.
After careful consideration in light of the ongoing Coronavirus (COVID-19) developments and concerns worldwide, DigiMarCon physical events have been postponed to 2021. DigiMarCon Asia Pacific 2020 edition will be 100% online and will blend the content of our individual regional events providing the digital marketing and advertising community with the latest trends and cutting-edge technologies online, live and on demand.
Be a part of DigiMarCon Asia Pacific 2020 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world.
Secure your seat now and take advantage of our discounted super early bird registration rates.

#DMWF Virtual – Digital Marketing World Forum Virtual
2020-09-16 - 2020-09-17 | Online
A dedicated 2-day virtual conference for the ambitious marketer seeking to explore the latest marketing trends & strategies and expand their knowledge.
Our worldwide community of senior marketing leaders will come together to share their thoughts and strategic advice and insights as we explore the future of digital marketing.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle challenges that 2020 has presented, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
#DMWF Virtual will be exclusively for the community of Senior Marketing Professionals.
This online event will be running on an application model to uphold the seniority of our #DMWF attendees.

Inbound 2020
2020-09-22 - 2020-09-23 | Online
INBOUND PROVIDES AN UNMATCHED OPPORTUNITY FOR YOUR BRAND
INBOUND 2020 is an immersive, digital experience over the course of two days, Sept. 22-23, uniting professionals across the globe and featuring its trademark inspirational content, networking opportunities and high-octane events.

INBOUND 2020 will go beyond simply broadcasting content sessions. INBOUND 2020 will be more than a singular, individual experience. INBOUND 2020 will bring attendees together no matter where they are physically with connection, energy, personality, and excitement. We believe that events should create a shared moment in time that unites a community and create space for uplifting energy to percolate, enabling conversation and connection, allowing everyone to feel part of something bigger, something that’s worth getting excited about and rallying around, no matter the medium. That’s the secret sauce that has always made INBOUND special and as we think about how we are going to deliver INBOUND via this new, online, immersive experience, creating a way for this to happen is top of mind for us.

LaterCon
2020-09-23
A Social Media Conference by Later.
Don’t expect any generic (or worse, outdated!) Instagram advice here. Our speakers are sharing advanced strategies that actually work, with real-life examples to prove it.

WHERE: Anywhere you have WiFi
WHEN: September 23, 2020

Mumbrella Finance Marketing Virtual Summit
2020-09-23 | Online
Mumbrella’s Finance Marketing Summit will feature marketing leaders from finance, banking, insurance and payments to discuss the key issues impacting the industry.

Values are Meaningless: Putting Purpose into Practice
James Goodwin

The tide is turning from profit-driven to purpose-driven. Brands have long touted ‘values’ but values are meaningless unless these are reflected in a brand’s behaviour, as this is what truly speaks volumes about a business and what it stands for. In an era where consumers can see through the ‘talk’, how can financial brands walk the purpose talk?
Hear from James Goodwin, chief marketing officer at Australia’s first neo-lender, WISR, as he unpacks real purpose versus values packaged up as purpose, how everyone along the value chain can truly change their mindset, and how to practically shift from values to purpose.
If the events of 2019 were not enough of a warning call to the rest of Australia that customers want to know what brand’s stand for, then what will be? In this session, learn how to turn your values into profit and purpose.

Connecting With Consumers in a New Marketing World
Melody Townsend, Nick Cleaver

“Consumers are likely to say that they trust their banks and insurers more than they did 12 months ago” That’s according to a 2019 study by Accenture Global Finance Services – and no doubt welcome news for an industry that went through a Royal Commission, substantially changed by Open Banking, experienced drastic shifts in consumer technology and is now dealing with a global pandemic.
But amid the chaos, could this be the ideal time to evaluate the way you communicate with consumers? Could it be an opportunity to engage more with them on a level which will continue to increase trust in financial institutions?
In this panel session, a group of senior marketers with deep experience in the finance industry will reveal the opportunities they believe COVID-19 has opened up for financial institutions and what marketers need to do now to capitalise on them.

Campaigning During COVID-19: Why MyState Bank Focused on Marketing in a Pandemic
Sebastian Vizor, Heather McGovern

Is a global pandemic a good time to be in market with a new campaign? MyState Bank not only executed, but ideated and produced its latest campaign entirely during the strict lockdown of the COVID-19 crisis. Facing all manner of practical and logistical challenges, how did it all happen, and what were the results?
Together with The Royals, the agency behind the campaign, they’ll take the Finance Marketing Summit through the end-to-end journey, from the workings behind the message, to the battles of creating on-point, sensible work in a challenging world climate.
We are likely to be working during a global pandemic for many more months to come. Hear the first-hand story and pick up great insights into what to look out for when you do it yourself.

Customer Journey Mapping
2020-09-23 20:00 - 23:00 | Online
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

Takeaways
Participants of this workshop will learn:

Where and how to find the necessary data and research inputs to customer journey maps
Proven consumer journey map design methodologies used for major brands and products
How to implement consumer journey maps as shown by real business case studies

Writing Compelling Creative Briefs for Better Advertising
2020-09-28 19:00 - 19:30 | Online
In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives.
We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable.
We will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve, when.

Takeaways

What are the essential elements of a creative brief
Where to find the information needed to complete the essential elements
How to write those elements in a clear succinct way
When to involve others in the process of writing the brief

Cyber Security & Cloud Expo Virtual 2020
2020-09-29 | Online
A FREE online conference covering two days of top-level content and thought leadership discussions looking at the Cyber Security and Cloud ecosystem.
This virtual conference is for the ambitious enterprise technology professional, seeking to explore the latest innovations, implementations and strategies to drive businesses forward.
Consisting of live and on-demand sessions, don’t miss this opportunity to explore the impact of security and privacy needs on industries including, manufacturing, transport, supply chain, government, legal sectors and financial services energy, utilities, insurance, healthcare, retail and more!
Our community of industry experts will explore and debate the technological advancements across the digital eco-system and beyond.
Cyber Security & Cloud topics include: Cloud security, evaluating risk, cyber resilience, security ROI, developing essential skills & future progressions
1,000+ attendees are expected to congregate from across the world including CISO’s, Heads of Innovation and Technology, IT Directors, Security Professionals, Start-Up’s, OEM’s, Government, Operators, Technology Providers, Investors and many more.
The conference agenda will tackle the real issues facing CISOs and security professionals today as modern enterprises evolve, as well as showcasing the most innovative and important developments in the security solutions market.
