Launch into Growth Marketing (Melbourne)
2018-01-13 10:00 - 17:00 (Australia/Melbourne) | Academy Xi Melbourne, 23/303 Collins Street, Melbourne, Vic, 3000, Australia
At this one-day Launch into Growth Marketing Bootcamp, you’ll learn the fundamentals of growth marketing. No prior knowledge is necessary for this event. Growth Marketing creates a platform for companies to accelerate forward. At this event you will:

Gain a general overview of Growth Marketing and what a successful growth engine looks like
Learn key differences between traditional digital and Growth Marketing
Explore strategies to ensure success in your product and its growth in the market you’re tackling
Build a more cohesive understanding of your customer and create an optimised funnel to activate and retain your customer at every touchpoint
Optimise your landing pages and website to shape customer decisions and actions

Launch into Growth Marketing
2018-01-14 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
For your business to survive you need the ability to get customers, grow and scale. The way that this is done is through Growth Marketers. Growth Marketers have a hybrid mix of technical, tactical and strategic skills in product, data, and marketing. They use data-driven, unconventional and experimental marketing approaches to fuel growth and scalability of startups. At this event you will learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.

Social Media Growth Hacking Strategies for Business
2018-01-17 12:00 - 13:00 | Academy Xi Melbourne, 23/303 Collins Street, Melbourne, Vic, 3000, Australia
There are so many different ways that you can do social marketing, from different platforms, different campaigns and everything in between. If it is done correctly it can be an affordable and efficient way to bring in new customers, but it will need to be implemented correctly.
In this fast-paced lunchtime session, you will explore some of the psychology of Social Media, as well as understand the algorithms driving viral trends so that you can better understand how to do your own Growth Marketing.
This is what will be covered at this event:

Growth Marketing strategies for Instagram, LinkedIn, Facebook, and Meetup
Overview of the psychology behind social media
Explore the algorithms for starting viral trends
Tips and advice for drawing more traffic through your business’s social page

Launch into Growth Marketing - Melbourne
2018-01-20 | Academy Xi Melbourne, 23/303 Collins Street, Melbourne, Vic, 3000, Australia
At this event you will learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur. A Growth Marketer has a mix of technical, tactical and strategic skills in product, data, and marketing. They use data-driven, unconventional and experimental marketing approaches to fuel growth and scalability of startups.

Managing Content in a Digital Transformation
2018-01-25 12:00 - 13:00 | Level 3, 45 Exhibition Street, Melbourne, VIC, 3000, Australia
In order to stay competitive with the industry you need to embrace all of the digital technologies. There are many different components with a digital transformation including content management. This session has been designed to show you how a digital strategy can help you lay the foundations for you digital transformation and help you with the ongoing maintenance as well. You will take an in-depth look at what is involved when migrating your business into the digital landscape.
It will cover:

The main phases of a web transformation project
How to undertake a content audit
Identifying what existing content to keep, repurpose or cull
How to manage stakeholder interactions and requests, plus much more!

Introduction to Analytics & Data Science Workshop
2018-01-25 18:00 - 21:00 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
At this workshop you will learn the basic terminologies of analytics and data science, there will be discussions around approaching the issue of big data and analytics, what tools are being used, plus many more topics. You will also work on a practical business example of how to solve a problem, using data and analytics. With so much data out there, organisations all over the world are getting ready to harness the power of data through analytics and data science.
Some of the takeaways include, but not limited to:

Introduction to data and analytics terminologies
How analytics and data science is applied in different contexts
How organisations are applying analytics and data science in their day-to-day operations

Intrigue Summit
2018-01-31 | Melbourne Cricket Ground, Brunton Avenue, Richmond, VIC, 3002, Australia
This conference has been designed to be intriguing, educational and fun at the same time. Mix this with the fact that decision makers from the marketing departments of organisations attend our events.
Some of the topics:

How to create a powerful brand with a perfect blend of content, design and video
Mobile Marketing: Your clients are viewing their phones over 80 times a day. How to market in these moments and take them on a journey of eventual sales.
Content Marketing: How to engage your audience and make them act after reading your content
SEO: How to be best friends with search engine algorithms and how to deal with those algorithms suddenly behaving like humans
Digital Marketing Analytics: How to measure your digital marketing efforts and make sense out of it

Social Media Course - Sydney
2018-02-02 08:00 - 17:00 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
There is so much information around the web that is can become overwhelming with what is right and wrong and best practice. The course will give you the essential tools, direction and confidence which will help you get focused and become more effective with your marketing plans. There will be a focus on the 6 different platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube and blogging – with a focus on Facebook and Instagram). You will learn:

how they work (a simple intro)
how to use them for marketing
key strategies for success
what content to post
tips for quick gains
examples of best practice

What’s Next: Marketing in 2018 - Brisbane
2018-02-07 08:00 - 10:30 | Fishburners, Level 2, 155 Queen Street, Brisbane, QLD, 4000, Australia
This event looks at the possibilities that are ahead now that we are in 2018, what marketers are focused on and how to the prioritises. The speakers will explain what is going to change, how to prepare for it and new technologies are out.
Some of the topics that will be covered include:

How marketers are using artificial intelligence
How to keep digital disruption front of mind
What you need to think about in data, automation and reaching your customer

LinkedIn Training Course - Sydney
2018-02-08 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
LinkedIn is such a big platform, with 6 million Australians using it. This event will teach you how you can use this platform more effectively for marketing and also for you career. Some of the features that will be covered include:

Profile – what to write and how to write it
Connections – who to connect with, the right way to do it
Groups – which to join and how to interact in them
Recommendations – how to ask for and write recommendations
Companies – how to get the most out of business pages
Search – how to use LinkedIn search to find sales/work leads
Publishing – what to write and how to do it

What’s Next: Marketing in 2018 - Melbourne
2018-02-14 08:00 - 10:30 | TBC, Melbourne, Victoria, 3000, Australia
With marketing ever changing, a new year brings even more challenges. This event has been designed to help explain what is going to change, how to be prepared, new technologies and opportunities that will impact productivity and efficiency. Some of the topics that the speakers will cover include How marketers are using artificial intelligence; How to keep digital disruption front of mind and What you need to think about in data, automation and reaching your customer.

Brand Forum
2018-02-21 - 2018-02-22 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
With the competitive pressures that are amongst the marketing departments , CMOs are having to work harder with their brands in order to create meaning, guide strategy and boost prosperity. In order to create a unique advantage the marketing department is now having to design strong brand identities, engage across generations and also personalise brand narratives. The Brand Form conference has been designed for CMOs who need to take their brand to the next level.

What’s Next: Marketing in 2018 - Sydney
2018-02-21 08:00 - 10:30 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
2018 is going to be another big year in marketing, this event will be focusing on how to prioritise the possibilities that are ahead. There will be 2 speakers JP Syriatowicz, SQUIZ, CEO and Ash Rane, GOOGLE who will be discussing how marketers are using artificial intelligence, how to keep the digital disruption front of mind plus more!

ADMA Data Day 2018 – Melbourne
2018-02-23 | Crown Plaza Melbourne, 1-5 Spencer St, Docklands, VIC, 3008
Do you want to hear from 4 top international leaders and 16 sessions across data and analytics, technology, customer experience and marketing strategies? In 2018 ADMA are brining a line-up of speakers from companies that have found innovative ways to use data.
These are some of the areas that the conference will be covering:

Learn the latest and most innovative applications of data in our industry
See the most up-to-date ways of using data to improve customer experience
Learn how data and analytics will evolve in 2018
Plus more!

Data Day 2018- Sydney
2018-02-26 08:00 - 17:00 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
Data, technology and marketing are closely connected making it impossible to achieve business results without considering these three critical areas as one.
In 2018 there will be 4 international leaders and 16 sessions across data and analytics, technology, plus others.
These are some of the areas that the conference will be covering:

Learn the latest and most innovative applications of data in our industry
See the most up-to-date ways of using data to improve customer experience
Learn how data and analytics will evolve in 2018
Plus more!

Business of Media Summit
2018-02-27 - 2018-02-28 | Intercontinental Sydney, 117 Macquarie Street, Sydney, NSW, 2000, Australia
Do you want to uncover the models and strategies that are determining growth and resilience in 2018 and beyond? Join your colleagues from across different media spectrums including television, film, radio, music, games plus more. You will learn about the transformation of speed, scale and impact of consumer interaction with media across all forms and platforms.

Social Media Course (Sydney)
2018-03-02 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This course has been designed to give you a better understanding of using social media for marketing. You will learn how to think strategically about your social media so you can be successful in what you do. They will pull from examples from businesses both large and small so it will cater for everyone in the industry and regardless of what stage you are at.

Social Media Spotlight
2018-03-13 08:00 - 10:30 | The Angliss Conference Centre, Level 5, 555 La Trobe Street, Melbourne, VIC, 3000, Australia
Social media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve. At this event you will learn about social media and dissect the latest changes to this channel and what they mean to marketers.

Digital Marketing Masterclass - Melbourne
2018-03-13 08:30 - 12:30 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
This Masterclass has been developed to show senior management from B2C brands how they use the latest digital marketing tools and techniques. The core themes range from search and social media strategies, content marketing, data management plus much more. The keynote speaker is from a leading brand and will be discussing their digital journey.

Digital Marketing Strategies for Higher Education
2018-03-14 - 2018-03-15 | CQ Function Centre, 113 Queen Street, Melbourne, VIC, 3000, Australia
Just like every industry the higher education market is becoming increasingly competitive. Different data-driven strategies and marketing automation are being used to help personalise content. The goal of this is to increase student engagement. There are so many online platforms and technologies that are available to assist wiht this that it could be quite overwhelming to understand which systems are best suited to your organisation. At this conference you will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies.

Globital’s Digital Sales and Marketing Masterclass – Brisbane
2018-03-15 - 2018-03-16 | Regus – Brisbane, 127 Creek Street, Brisbane, VIC, 3000, Australia
During the 2 days, you will be immersed in the following subjects:

How to run a better, more efficient digital business;
How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation;
Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all the best practices for your services;
Understand and activate your niche market that is salivating for the solutions you have to grow their business;

On the end of the final day, you will develop a 3-month Digital Sales & Marketing Strategy, unique to your own agency’s needs and deliver on any outcome you create.

Digital Marketing Masterclass - Sydney
2018-03-15 08:30 - 12:30 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
This event will start off with a brief presentation before moving into an in-depth consultation during the round-table discussions. The discussions will be from social media strategies to data management, content marketing and mobile marketing plus more. As well as all of this occurring there will also be a leading brand who will be giving a keynote about its digital journey.

Digital Marketing Masterclass - Sydney - Afternoon
2018-03-15 13:30 - 17:30 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
Are you senior management from a B2C brand and want to learn how you can deploy the latest digital marketing tools and techniques to help gain new business and help retain loyal customers? Then this the event for you! There will be an in-depth consultation during a round-table discussion, with topics covered from content marketing to programmatic advertising and everything in between.

Future Social Media Strategy 2018 Forum
2018-03-16 08:00 - 17:00
This 2-day conference has been designed for social media strategists to help explore the emerging social innovations. In this fast-changing industry it can be hard to achieve relevance. Attending this event will help uncover social strategies.
It will cover:

The rise of augmented reality and the impact on social strategy
Developing Instagram stories effectively for your business
The continued importance of harnessing influencer marketing
Gaining relevance with the Gen Zers – new platforms and the innovative strategies
Personalizing brand messaging through AI, Chatbots and voice assistants, plus more!

CommsCon
2018-03-22 | The Westin Sydney, 1 Martin Place, Sydney, NSW, 2000, Australia
This conference brings in both national and international delegates who gather together to discuss the biggest challenges and opportunities with this ever-changing industry, including new technology to crisis preparedness, multicultural communications just to name a couple. This event has been designed for everyone, from public relations, communications, social media content marketing.

ad:tech Sydney 2018
2018-03-22 - 2018-03-23 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
ad:tech Sydney is a 2 day conference designed to help marketers market smarter in a digital world.

Digital Sales and Marketing Masterclass
2018-03-26 - 2018-03-27 | Melbourne City College, 120 Spencer Street, Melbourne, VIC, 3000, Australia
Over 2-days, you will be immersed in:

How to run a better, more efficient digital business;
How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation;
Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all the best practices for your services and Avatar.

At the end of the final day, you will develop a 3-month Digital Sales & Marketing Strategy, unique to your own agency’s needs that delivers any outcome you create.
You will be hearing from Globital’s Managing Director, Damian Papworth who has more than 14 years of experience in the digital marketing industry.

Social Media Spotlight
2018-03-28 08:00 - 10:30 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
With social media always on the move and always changing, there is a lot to learn. This event has been put together to dissect the latest changes to this channel and what they mean to marketers.
From chatbots to live video, geo-filters to the sharing economy, social media is continually evolving the way brands and businesses can appeal to and engage with their audience.
Speakers

Claire Austin, Content Marketing Evangelist, LinkedIn
Adam Hutcheson, Social Media Producer, Stan
Colin Smith, Product Lead – On Message, The Works
Sammy Lewis, AU Sales Director, TRIBE

Facebook Ads masterclass
2018-03-28 18:00 - 21:00 | Academy Xi Sydney, 48 Druitt Street, Sydney 2000
At this Facebook Ads Masterclass, you will learn from digital marketing expert, Juan Gonzalez, who is a Digital Marketing Consultant about the structure of Facebook ad accounts and how to run successful campaigns that convert leads into sales. You will look at different tips and strategies on how to optimise Facebook ads to help them work for you and your business.

Understanding Facebook Advertising
2018-03-29 09:00 - 12:00 | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
When used correctly, Facebook advertising is a very powerful platform. At this event you will be shown the possibilities within the platform and the targeting that is available. You will find out the essentials to help you utilise Facebook ads for your business efficiently.
The Masterclass will examine:

Developing a Strategy
Running a Campaign in Ads Manager
Understanding the Objectives
Demographic, Behaviour & Interest Targeting, plus more!

The speaker is Meg Coffey, Social media strategist, brand marketing specialist, public speaker
