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How to Change Careers and Earn Your Worth
2024-06-12 | Online
Changing careers is no easy feat! You have to reinvent yourself and your value, as well as figuring out what you actually want to do.
What’s the right path?
What do you need to do to get there?
And will you be able to make a decent salary from it?
Changing careers is an internal game. It’s all about starting with you – what you want from your career and life.
When you approach it with confidence and authenticity, the sky’s the limit and the change – smooth as silk.
Join Change Leadership and Confidence expert, Lata Hamilton, as she shares her top tips for changing careers easily, simply and profitably.
This session will have a live Q&A component so you can ask all your curly questions to our curly-haired expert.

Takeaways

The challenge with career change

5-step formula to successfully change careers

Importance of building confidence to achieve your dreams

AI for Workplace Productivity
2024-06-18 | Online
This seven-hour workshop gives you the context and hands-on practice you need to effectively use AI to automate your workflows and optimize communications.
To kick it off, we’ll talk about the importance of learning AI — regardless of your role or industry — and best practices for recognizing and mitigating bias when using large language models (LLMs).
Next, you’ll get your hands dirty in ChatGPT developing and testing prompts, and generating summaries of large, complex content. Then learn to identify the key steps involved in designing an automation, and determine which of your own mundane tasks can be easily automated using AI.
To round-out your AI skills, you’ll develop and implement a simple Generative AI solution to a real-world business problem. By the end of this workshop, you’ll have the generative AI tools and techniques under your belt to improve your productivity at work — and even carry some of these skills over to improve productivity in your personal life.

Online Retailer - 2024
2024-06-24 - 2024-06-25 | ICC Sydney, 14 Darling Drive, Sydney, NSW, 2000, Australia
Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights, solution providers, technologies and connections that make a positive difference to your business – no matter what stage of online retail you are in.
Everybody’s Opportunity awaits at this two day original industry conference & expo – trusted to connect Australia’s expert solution providers and international and local ecommerce leaders to thousands of like-minded professionals seeking a tech led future for retail.
There is only one place where your whole team can attend and takeaway key insights and inspirations that drive high performance within your business. Whether you are seeking the latest ecommerce success case studies; strategic supply chain management planning through to data privacy and security knowledge; or business transformation and customer retention tactics – there is something for everybody at Online Retailer.

Online Retailer is the industry’s number one meeting place, bringing together a diverse mix of attendees across digital, retail, technology, marketing, and ecommerce across a variety of industries: Fashion and Apparel, Personal and Recreational Goods, B2B Services, Toys, Electronics, Games, Daily Deals and Marketplaces, Homewares and Appliances, Media, IT, Finance and Services, Groceries and Liquor, Department and Variety Stores.

Leaders
Having been crowned Best Industry Event by NORA in 2022 (and for 3 years consecutively), Online Retailer truly is the pinnacle event of the ecommerce calendar. To be there is to connect with the absolute cream of the crop as the industry unites for the most valuable meetup of the year.
Do’ers
Whether you are in marketing, logistics, tech or customer service, this is the event where you can find content and connections to help you be better at what you do. Learn from others who have tried and tested things first, make new connections and hear the latest insights specific to your role from retailers paving the way.

Startups
The perfect destination to cement your first foot into a thriving industry, founders and their teams can enjoy the free morning keynotes for inspiration from the big hitters, before relishing in the interactive presentations covering the nitty gritty solutions at the Australia Post Retail Foundations Stage.

B2B
The only conference event to offer a dedicated content track to helping B2B professionals digitally transform their business – and it’s not as daunting as it sounds as our speakers lead you through practical case studies that help you get your CxO buy-in and integrate lessons from B2C into your B2B CX.

CX Summit EMEA
2024-06-24 - 2024-06-25
The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy, trust, and emotion are essential. Only leaders who can integrate CX, digital, and marketing to harness the power of human + AI will create differentiated value in the eyes of customers.

Programming with Python Fundamentals
2024-06-25 | Online
In this seven-hour workshop, you’ll get hands-on practice learning to code with this year’s most in-demand language, Python.
We’ll start with the basics like navigating a code editor and creating basic Python programs, then learn to use Python for things like storing and manipulating data in lists and dictionaries, creating conditional statements and writing code to complete repetitive tasks.
Once you’ve got the basics down, we’ll move on to using Python for data analysis with custom functions and using the csv module. And, most importantly, you’ll get practice with navigating common Python errors and debugging your code.
By the end of this workshop, you’ll be confident with the basics of Python programming and have a solid foundation to keep building on. You might even be inspired to pursue a software engineering career with your new skills.

Break Into Software Engineering: Navigate the Path to Tech Excellence
2024-06-27 | Online
Software engineers are the architects of innovation, and their skills are in high demand across industries. Wondering how you can break into this dynamic domain without prior experience? Don’t worry – this webinar has got you covered!
Discover the proven strategies that can supercharge your software engineering career, regardless of your background. Whether you’re a recent graduate, a coding enthusiast, or an experienced professional seeking a tech transition, come along and hear from our experts who work on software day in, day out.

Takeaways

Insights into the diverse world of software engineering
Essential skills and tools every aspiring software engineer must possess
Success stories from our panel – learn from those who’ve already made their mark

How to generate B2B leads from SEO & Google Ads?
2024-07-02 08:00 - 17:00 (Australia/Melbourne) | The University of Sydney, Law Foyer, Level 2, New Law Building F10 Eastern Avenue, Camperdown Campus, NSW, 2006, Australia
In this 30 minute talk, we’ll uncover the roadmap to creating exceptional SEO and Google Ads strategies for your B2B company. From diving into SEO and Google Ads to understanding their role in lead generation. We showcase, how we increased average leads per month by 600%+ for a B2B company. This talk is a must-see.
What we’ll talk about?
1. Understanding B2B SEO and Google Ads.
2. The role of B2B SEO and Google Ads in revenue generation.
3. How a B2B company increased leads from SEO and Google Ads by 600%+?
4. How to craft effective SEO and Google Ads strategies to generate leads for your business?

SEO Masterclass
2024-07-04 | Online
This masterclass is based on over 25 years of search engine research and successful SEO for clients.
Topics Covered

How to use AI such as ChatGPT To Supercharge Your SEO – New Section!

Case Studies: Websites That Have Run Successful SEO Campaigns
Competitor Analysis – Marketers will absolutely love this
Tools of the Trade – We will show you how you can use tools to gain valuable insights
LIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website
What spam tactics must be avoided to prevent loss of revenue
Q&A time to ensure the material is understood.

Who Should Attend
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

How Google Works
What factors cause a website to rank in organic search results (The 3 Main Pillars)
On-Page SEO (Meta tags, Content)
Technical SEO (Site Architecture & Performance
Off-Page SEO (Content Marketing & Digital PR)
SPAM – What not to do

New Section: How to use AI such as ChatGPT To Supercharge Your SEO

What is Google’s stance on AI Content?
AI Use Cases – Using AI, ChatGPT for Content Creation – text, images, code
SEO hacks using AI ChatGPT
Content Marketing
Prompt Engineering

Fundamentals of Market Research
2024-07-11 | Online
Welcome to the AMI Fundamentals of Market Research course, where you will gain a working knowledge in market research techniques, methods, and applications. The course covers the different types of market research, including qualitative, quantitative, and ethnographic research, so you can identify the best method for your needs.
Over the half day we will guide you through the entire market research process, from defining research aims and objectives to selecting the right methodology and data collection techniques. You’ll learn how the experts design effective questionnaires, analyse data, and identify patterns and insights through quantitative and qualitative analysis and how to effectively communicate research findings through the elements of a research report, storytelling, data visualisation techniques, and tips for giving effective presentations.
By the end of this course, you’ll have a foundation understanding of market research and a working knowledge of the skills required to conduct effective research that informs decision-making in marketing and related fields.
Join us and take the first step towards becoming adept in conducting and/or commissioning market research.
Who should attend
Overall, this market research course is designed to be accessible and useful for a wide range of professionals and would particularly suit either those who are starting to undertake market research as part of their current or future careers, those who are already undertaking some market research and want to build on their skills and those who are commissioning research on behalf of their organisation.

Learning Outcomes:

Develop a foundational understanding of market research, including its definition, types, and applications in marketing and related fields.
Identify the best method for your market research needs by learning about qualitative, quantitative, and ethnographic research methods.
Gain a working knowledge of the market research process, from defining research aims and objectives to selecting appropriate data collection techniques and methods.
Understand what is required to design effective questionnaires, analyse data, and identify patterns and insights through quantitative and qualitative analysis.
Learn how to effectively communicate research findings by understanding the elements of a research report, storytelling, data visualisation techniques, and tips for giving effective presentations.

Topics covered:
Introduction

What is Market Research
The different types (Qualitative, Quantitative, Ethnographic) of research explained.
Understanding the research process (An overview)
Some typical applications of Market Research

Writing the Brief

What lead us to research (background and the need for research)
What are we trying to solve? (The business problem)
How to translate a business problem into a research aim (Research objectives)
Things to consider for the approach. (Methodological considerations)
What are you looking to get out of it? (Deliverables and anticipated outcomes)
Setting a scope, budget, and a timeframe.

Research Design

Who are we going to speak to in the research (Defining the target group)
What method(s) will we use (Choosing a methodology)
Understanding sources of error and how to mitigate them (Sampling & non sampling error)

Question Design

Introduction to writing a topic guide for qualitative research
Introduction to writing a questionnaire for quantitative

Data Collection and Analysis

Understanding the different ways of collecting data
Qualitative – focus groups, In depth interviews, communities
Quantitative – online, phone, face to face
Ethnographic – observations
Analysis
Identifying patterns, themes, and insights from qualitative data
An introduction to data processing & analysis for quantitative data

Reporting and Presenting Research Findings

How to build a plan for a Research Report
Finding your story in the data
Introduction to effectively visualisation your data
Tips on conducting an effective research presentation

Marketing Essentials 1 Day Training in Melbourne
2024-07-12 | Melbourne, VIC, Australia
This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.
Course Contents:
Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organisation.
Course Topics:
This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include:

Cookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.
What is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.
Growth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.
The Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.
The Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.
The Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.
The Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.
The Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.
The Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.
Promotional Poster– An activity to consolidate key themes covered during the training

Course Features:
At the end of this Marketing Essentials training you will be able to:

Explain what marketing is and how it links to the growth strategy of a business
Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
Use the marketing triangle as a logical and customer centred approach to marketing

Facebook Marketing Fundamentals
2024-07-12 08:00 - 17:00 | Online
Boost sales, generate leads, improve customer service and increase brand awareness on Facebook. Maximise the power of social media with Facebook, the home of online community building. Entertain and engage Create a Uncover the value of meta business suite, Facebook shops, business pages, groups, services, messenger and ads manager, and more.
Key Outcomes
· Creating a Presence
· Building a Community
· Content Campaigns
· Shop & Service Ecommerce Features
· Meta Business Suite Ads
· Analytics
Key Promises
· Comprehensive Curriculum: Explore the core concepts, including the marketing environment, consumer buyer behaviour, segmentation, targeting, positioning, branding, and the marketing mix.
· Practical Insights: Dive into real-world applications through hands-on activities, practical demonstrations, and access to a cutting-edge e-learning platform.
· Expert Guidance: Learn from seasoned professionals with industry experience, providing invaluable insights and strategies to boost your marketing prowess.

Digital Marketing and Innovation Workshop for Small Businesses
2024-07-17 | Melbourne, VIC, Australia
Ready to propel your small business to new heights? Join us for this free workshop designed to empower you with the latest digital marketing strategies and innovative approaches to fuel your business growth.
Led by the Melbourne Innovation Centre, this comprehensive session will equip you with the essential tools and knowledge to thrive in today’s competitive landscape.
You’ll gain valuable insights and practical strategies on a range of topics, including:

Stay ahead of the curve by exploring the latest digital marketing trends and innovations that can give your business a competitive edge.Discover budget-friendly yet powerful ways to promote your business and reach a wider audience.
Learn how to leverage the power of online platforms to connect with your target audience, build brand awareness and drive sales.
Develop a long-term marketing plan tailored to your business goals and resources, ensuring continued growth and success.
Learn how to create engaging content that resonates with your audience and fosters a thriving online community around your brand.

Who should attend:
This workshop is designed for both aspiring and seasoned small business owners in Greater Dandenong and entrepreneurs

Marketing 101: Principles of Marketing
2024-07-22 08:00 - 17:00 | Online
A comprehensive and accelerated program designed to immerse you in the fundamentals of marketing in just five days. This intensive course is crafted for individuals eager to grasp the essential principles that underpin successful marketing strategies. This course covers the core marketing fundamentals including the marketing environment, buyer behaviour, segmentation, targeting, positioning and branding. This course is designed for learners new to marketing.

Chat GPT 101 – Fundamentals for Marketers
2024-07-23 08:00 - 17:00 | Online
ChatGPT is now an essential part of Marketing, offering businesses an opportunity to tap into the enormous potential of generative AI. However, it’s also a complex, evolving and sometimes unpredictable platform, meaning it can feel overwhelming.
In this masterclass, we’ll cover the fundamentals, including theory, tips, tricks, tasks and tools to get you started, and introduce you to mindsets and approaches to set you up for ChatGPT success.
This course, which blends insights and knowledge with practical elements and interactive sections, will leave you with the essentials you need to feel far more confident with ChatGPT and its practical applications in your career.
Who Should Attend
Marketers curious about ChatGPT
Those who have only scratched the surface of ChatGPT
Marketers who are pressed for time
Marketers who want to upskill in AI
People who want to harness ChatGPT for content drafting
Business professionals who see ChatGPT’s importance but can’t imagine what it looks like in their business
Topics Covered
Getting started on ChatGPT
How it works and how to work with it (Human/AI process)
Use cases and approaches to ChatGPT’s applications
Benefits vs Challenges and what to do
How to get started and best practises
Context windows and source materials
Interacting with ChatGPT to get the best output
Applying marketing and copywriting principles to ChatGPT’s content
Priming ChatGPT
Prompt Engineering
Creating Customer Personas for continued use
Tones of Voice
Linked Applications
Using ChatGPT to produce content

Mastering LinkedIn Build Connections, Drive Engagement and Accelerate Your Business
2024-07-24 | Online
Unlock the potential of LinkedIn with expert guidance from Karen Tisdell, one of Australia’s leading LinkedIn marketing experts.
Join us for an exclusive live workshop where you’ll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn.
In this workshop, Karen will provide a step-by-step approach to mastering LinkedIn marketing. You’ll learn to optimise your profile and company page, understand LinkedIn’s features, and uncover hidden opportunities to build a strong presence on the platform.
What you will learn
Optimising Your Profile: Learn how to create a compelling LinkedIn profile that attracts attention and builds credibility.
Elevating Your Company Page: Strategies for enhancing your company’s LinkedIn presence to effectively showcase its value proposition.
Content Strategies That Work: Understand how to craft content that resonates with your audience and drives engagement.
Networking Effectively: Gain insights into building meaningful connections and expanding your professional network.
LinkedIn Analytics: Discover how to analyse and interpret your performance to refine your LinkedIn strategy.
By the end, you’ll know how to create a LinkedIn presence that attracts more leads and conversions. You’ll also leave the workshop with more clarity and confidence to implement your LinkedIn strategy effectively.
Who should attend
This workshop is perfect for professionals looking to enhance their personal and company LinkedIn presence, including marketers, business owners, and HR professionals.

Mumbrella Finance Marketing Summit 2024
2024-07-25 | Sydney
The past twelve months has seen extraordinary changes in capital and financial markets, driven by various factors, including interest rate hikes, inflation concerns, and geopolitical tensions. Coupled with emerging ESG considerations, tightening regulations and the cost-of-living crunch, marketers within the financial services industry are left navigating choppy waters.
Mumbrella’s Finance Marketing Summit is your opportunity to hear from the trailblazing marketing execs who are leading the way across all areas of banking, superannuation, finance, insurance and more. Lock in your front row seats now for first-class insights.

Check out the lineup

Mim Haysom – Executive General Manager of Brand & Customer Experience, Suncorp
Julie Nestor – Executive Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard
Bryan Wilmot – Chief Marketing Officer, Stake
Emma Grainge – Head of Communication and Brand, Australian Ethical
Potta Findikidis – Group Head of Brand and Marketing, Cbus Super
Tatiana Papavero – GM Marketing, HCF
Sue Brailsford – Head of Group Brand, NAB
Simon Wassef – Chief Strategy & Experience Officer, Clemenger BBDO
Dave Annesley – Head of Marketing Strategy, Youi
Elly Bloom – General Manager, Marketing for the Business & Private Bank, NAB
Eloise Liley – Co-Head of Planning, TBWAMelbourne
Mark Hunter – Chief Customer Officer, Bank of Queensland Group

Marketing & Social Media Training for Non Profits
2024-07-31 | Melbourne, VIC, Australia
Social media and online activities are now part of our everyday. They are an efficient way to communicate with your group, members and key stakeholders, however the challenge is to understand the audience you are targeting, so you can decide which platform will have the greatest impact and reach this audience.
This interactive session will provide a basic overview of marketing, understanding what you are marketing and who you are marketing to. Then in turn, an understanding of the most popular social media platforms used in Australia and insights on the best way they can be used effectively to engage and communicate with your target audience. This session will be most beneficial to groups new to promoting their organisations through social media channels.
What you will learn

How to understand the market and its jargon
How to use social media as a platform to market to your group
Understanding your target audience
Appreciating the pros and cons of social media platforms
Ideas for creating content
Tips and hints for preparing a social media plan

Mumbrella Awards 2024
2024-08-01 | The Star, 80 Pyrmont Street, Sydney, New South Wales, 2009, Australia
Get ready for the highly-anticipated return of the Mumbrella Awards in 2024, honoring excellence across marketing, advertising, media, production, PR, and communications. Recognising outstanding teams, individuals, strategies, and campaigns from Australia and New Zealand, winners will be unveiled at a prestigious gala dinner at The Star Sydney following a rigorous judging process overseen by industry’s most senior leaders.

2024 Award Categories

Ad Campaign of the Year
Best Campaign with a Small Budget – NEW
Best Influencer Strategy – NEW
Best Use of Experiential Marketing
Best Use of Real-Time Marketing
Best Use of Retail Media
Best Use of User Experience
Content Marketing Strategy of the Year
Creative Agency of the Year
Emerging Agency of the Year
Full-Service Agency of the Year
Independent Agency of the Year
Industry Leader of the Year
Marketing Team of the Year
Marketing Technology Company of The Year
Media Agency of the Year
Media Brand of the Year

Media Campaign of the Year
Mumbrella Award for Bravery
Mumbrella Award for Collaboration
Mumbrella Award for Culture
Mumbrella Award for Data-Driven Marketing
Mumbrella Award for Innovation
Mumbrella Award for Insight
Mumbrella Award for Sustainable Practices
PR Agency of the Year
Pro Bono Campaign of the Year
Production Company of the Year
Promo or Experiential Agency of the Year
Sales Team of the Year
Social Idea of the Year
Specialist Agency of the Year
TV Ad of the Year
Under-30 Achiever of the Year

Transform services & product development with Design Thinking
2024-08-01 | Online
Would you like to solve wicked marketing problems?
Are you keen to be more human centered in your marketing?
Would you like to ask better questions?
If so, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.Who should attend:
Anyone who is interested in developing a human centred approach to innovation and problem solving and has had little or no exposure to Design Thinking.Topics Covered
Full design cycle of empathise, define, ideate, prototype and test
Empathy Mapping
How to frame a curious question
Ideation techniques
Learning Outcomes:
The value of engaging with real people to help them ground their design decisions
The importance of stepping out of your own shoes
How to reframe problems to make them human centred
That low-resolution prototypes are useful to learn from (take an iterative approach)
The importance of a bias toward action (you can make a lot of progress in a little bit of time if you start doing).
How to use empathy maps
The importance of not going straight to solution
Course experience
Design Thinking should really be called Design Doing. A hands-on approach builds people’s creative confidence as participants experience what it’s like to be a human-centred designer. Participants get the feel of a design approach, gain some shared vocabulary, and get a taste of each design “mode” (empathise, define, ideate, prototype, test).
Participants will receive:
A copy of all course content
All templates used in the program for empathy mapping and ideation
An introduction to design thinking PDF
Watch, read and listen library of resources

TECHSPO Auckland 2024
2024-08-08 - 2024-08-09 | Auckland
The 10th annual TECHSPO Auckland, two-day technology expo returns August 8th and 9th, 2024 to the luxurious Hilton Auckland Hotel in Auckland, New Zealand. TECHSPO Auckland brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation, including; Internet, Mobile, AdTech, MarTech and SaaS technologies. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.

CMO Summit 2024
2024-08-08 - 2024-08-09 | The STAR Gold Coast, 1 Casino Dr, Broadbeach, Queensland, 4218, Australia
The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.
The CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers, while we connect innovative marketing companies with these chief marketers.
The Executives
Chief Marketing Strategists Representing Leading Organisations
To marketing heads we are an essential professional intelligence resource and business catalyst. We conduct annual assessments focused on their strategic goals and needs. This allows us to introduce effective products and solutions to them and assist them with streamlining their exhausting vendor selection process.
The Service Providers
Innovative Marketing Companies from Around the Globe
We are very selective about the agencies and solution providers we partner with. We ensure your profile and your offerings are aligned with the needs of marketing leaders prior to approaching you. Our collaborative approach allows us to match your value proposition with the needs of your prospective clients.
The Connectors
Your Experienced Outsourced Sales Partner
marcus evans’ mission is to modernise outdated sales processes by replacing them with an efficient and cost-effective approach that creates partnerships between leaders in the marketing community. We exist to add value to the decision making of marketing heads, and to the search of qualified prospects for our agencies and solution providers clients.

DigiMarCon Australia 2024 - Digital Marketing, Media and Advertising Conference & Exhibition
2024-08-14 - 2024-08-15 | Accor Stadium, NSW
DigiMarCon Australia 2024 is your chance to …
– Hear from some of the most audacious and thought-provoking speakers in the digital marketing, media and advertising industry.
– Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
– Network with thought leaders, reunite with your peers, and build your professional network.

TECHSPO Melbourne 2024
2024-08-14 - 2024-08-15 | Melbourne Cricket Ground, Brunton Avenue, Richmond, VIC, 3002, Australia
The annual TECHSPO Melbourne, two-day technology expo returns August 14th and 15th, 2024 to the iconic Melbourne Cricket Ground (MCG) in Melbourne, Australia. TECHSPO Melbourne brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation, including; Internet, Mobile, AdTech, MarTech and SaaS technologies. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.

TECHSPO Sydney 2024 Technology Expo
2024-08-14 - 2024-08-15 | Accor Stadium, NSW
The 7th annual TECHSPO Sydney, two-day technology expo returns August 14th and 15th, 2024 to the iconic Accor Stadium in Sydney, Australia. TECHSPO Sydney brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation, including; Internet, Mobile, AdTech, MarTech and SaaS technologies. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.

Masterclass: E-mail Marketing
2024-08-15 | Online
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:
Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

B&T Women in Media Awards 2024
2024-08-16 | White Bay Cruise Terminal, NSW, Australia
B&T’s Women in Media Awards, presented by Are Media, are BACK.
These awards recognise the exceptional female-identifying talent who have achieved incredible success in their professional arenas, as well as those who mentor and support other women.
This year, we have 26 categories spanning the advertising, marketing and media industries. Women at any level of their business—from CEOs to new starters—are welcome to enter.
We are also delighted to announce a new category for 2024: Sustainability Champion.
All entries will be judged by a panel of industry leaders.
The award ceremony, sponsored by Are Media, will be held on Friday 16 August at Sydney’s White Bay Cruise Terminal.

Mumbrella Travel Marketing Summit 2024
2024-08-17 | Sofitel Sydney, 12 Darling Dr, Sydney, 2000, Australia
Travel and tourism is fighting back. One of the most challenging periods in recent history has not been enough to put it down. But it now faces fresh challenges, new opportunities and a bunch of unknowns.
The Mumbrella Travel Marketing Summit brings together senior marketing leaders in travel and tourism, both on the domestic and international front, to share their insights and ambitions as they look to build their brands for now and the future. Don’t miss the chance to network with your travel marketing counterparts and hear from those who are at the front of the recovery effort.
FEATURED SPEAKERS

Srishti Narayan
Chief Marketing Officer, Tourism Fiji
Louise Rathbone
Regional Head of Marketing, Cathay Pacific
Andrew Waddel
General Manager – Australia, Tourism New Zealand
Carly Povey
Chief Commercial Officer, Bonza
Toni Ambler
Managing Director, The Travel Corporation AUNZ
Kerrie McCallum
Editorial Director, Escape
Kara Glamore
VP, Carnival Cruise Line
Athan Didaskalou
Founder and Chief Strategy Officer, July
Sophia Wilcox
Head of Brand & Culture, Urban List
Dan Krigstein
Director, The Growth D_Stillery
Chris Jeffares
Managing Partner, SAFARI
Richard Johnson
CEO, TripADeal
Zoë Manderson
Co-Founder, Alpaca
Anna Thairs
Group Strategy Director, TBWASydney
Luke Spano
Managing Director, Avid Collective
Michael Lamprell
Founder and CEO, CABN
Jessica Small
Head of Media – Australia, New Zealand & Pacific Islands, Tripadvisor
Nick Ingate
CEO, Sabbatical Travel
Charlie Hales
Managing Director APAC, Watersons Australia
Mathew Ratty
CEO + Co-Founder, TrafficGuard
Michael Serratore
Client Success Director, Flashtalking
Catherine Rushton
Chief Strategy Officer & Partner, This Is Flow
Caitlin Huskins
Commercial Director, Azerion
Chloe Jones
Senior Marketing Manager, Princess Cruises

State of Social 2024
2024-08-27 - 2024-08-28 | Perth, WA, Australia
More than just a conference, State of Social is an award-winning event – an educational, inspirational experience – where we turn Optus Stadium into a melting pot of marketing talent.
We’re bringing together our industry’s most prolific alchemists to share their stories, case studies, technical smarts and recipes for success, so you can make your own transformative magic happen.
Together, over two days of learning and laughs, we’ll equip you with everything you need to create the perfect conditions for marketing alchemy.
The data. The science. That magical creative spark. Plus, all the skills and smarts to transform it all into awareness, engagement and conversions.
See what our industry’s stars are (and aren’t) doing. Hear what the digital world’s pioneers and players think before it hits the grapevine. Taste the gourmet eats and treats, smell the bottomless barista-brewed coffee and buckle up for those oh-so-special SOS experiences.

Captivate and Convince: Engage Leaders and Your People in Your CX Journey and Demonstrate ROI
2024-08-28 | Online
Are you struggling to engage your internal leaders and frontline staff in your customer experience initiatives? Do you find it challenging to prove the ROI of your programs? InMoment’s Senior CX Consultant, Helene James, is answering these challenges and more in this upcoming webinar.
What You’ll Learn:
– Engage Internal Leaders and Frontline Staff: Discover proven strategies to unite your entire team around customer experience initiatives, inspired by the success stories of our clients.
– Prove ROI with Confidence: Considerations to demonstrate the tangible impact of your CX programs, securing buy-in from all levels of your organisation.
Why Attend?
CX leaders face the critical challenge of not only implementing transformative initiatives but also ensuring that every member of their organisation is aligned and invested. This webinar will equip you with the tools to engage and motivate your team, while showcasing examples of companies that have cracked the code on ROI.
Don’t miss this opportunity to elevate your CX strategy. Register now and transform your approach to customer experience!

From chaos to clarity: What does it take to be a Project Manager
2024-09-03 | Online
Project management is vital for the success of any organisation, providing a structured approach to planning, executing, and completing projects efficiently. By enhancing communication among stakeholders, optimising resource allocation, and ensuring quality outcomes, a Project Manager drives improved business performance and competitive advantage. With demand for Project Managers at an all-time high, many industries, particularly the tech sector, are recognising the value of hiring skilled Project Managers to achieve successful outcomes.
Join this webinar to uncover the path to a career in Project Management within the tech industry and learn how to develop the essential skills for success.
