Marketing.com.au

Small Business Marketing: Where to Begin
2026-01-21 | Online
Feeling overwhelmed by all the marketing advice out there? This practical, hands-on workshop is perfect for small business owners who want clarity on where to start with their marketing efforts.
We’ll walk through the key elements of a solid marketing foundation that will enable you to build a brand that people remember and buy from.
This workshop will cover:

Understanding your ideal customer
Clarifying your message and brand positioning
Choosing the right channels for your business
Basics of content planning and lead generation
What to prioritise when time and budget are tight
Action planning to get moving fast

By the end of this workshop, you’ll have a clear direction for your marketing and know what to focus on next to build momentum.

Creating Engaging Video Content
2026-01-21 | Online
Video is one of the most effective ways to engage your target audience and create brand awareness. In this workshop, you will learn the fundamentals of creating engaging video content from techniques to enhance your storytelling through visuals to user friendly video editing tools. This workshop is specifically tailored to beginners, providing a step by step guide to the entire video creation process.
In this workshop, you’ll use the following programs:

Canva
CapCut
TikTok
Instagram
Veed

You will need to bring your:

Smartphone
Laptop or desktop computer

This topic covers:

Simple techniques for enhanced storytelling through visuals
Step by step video editing workflow to guide you through conceptualising and producing content
Various user friendly video editing tools
Video content techniques to use across different channels.

This session is for businesses looking to create social media videos to showcase their brand.

Create a Week’s Worth of Content in Just 1 Hour
2026-01-22 | Online
Creating consistent, engaging content for your business can feel like a full-time job—but it doesn’t have to be. This webinar is designed to help small business owners plan and produce a full week’s worth of social media or marketing content in just one hour. You’ll learn practical strategies, time-saving tools, and a repeatable system that will keep your content fresh, relevant, and ready to post without the overwhelm.

Data-Driven Storytelling
2026-01-22 - 2026-01-23 | Online
Learn how to utilise infographics and data visualisation as part of your content and communications strategy.
This introductory workshop has been designed for communications and engagement professionals who want to harness data to create engaging content, but do not have a background in statistics.
Participants will learn how to effectively pair the right storyline, with the right chart, graph, or infographic. Participants will also be empowered to participate more proactively in discussions with data and design colleagues, and clients, about best practice data-driven storytelling.

Getting to Better Briefs. Lessons from Australian Marketing Leaders
2026-02-03 | Online
Pieter-Paul von Weiler and Matt Davies from BetterBriefs will discuss the common pitfalls of marketing briefs and offer practical advice for how to get to better briefs and briefings.

Design Eye-Catching Graphics in Canva to Attract More Customers
2026-02-04 | Online
In this webinar, we’ll learn how to leverage the power of Canva and its AI tool, Magic Write, for bulk uploads and scheduling of social media content. In this interactive session, we will demonstrate step-by-step how to create a month’s worth of engaging social media posts using Canva’s innovative AI technology.

Asia-Pacific Incentives and Meetings Event (AIME) 2026
2026-02-09 - 2026-02-11 | Melbourne Convention and Exhibition Centre
The Asia Pacific Incentives and Meetings Event – AIME – is Asia Pacific’s largest and longest running business events exhibition and learning platform. It connects a global community of business event professionals with industry suppliers through a seamless blend of human expertise and cutting-edge artificial intelligence.
AIME 2026 will play host to 20,000 meetings between exhibitors and buyers. We pride ourselves on the quality of these meetings, we use a seamless blend of human expertise and cutting-edge artificial intelligence to accurately match exhibitors and buyers.

Nailing AEO & GEO in 2026
2026-02-10 | Online
Your go-to series of bite-sized social media masterclasses—delivered over lunch and packed with real-world strategies. Join us for practical sessions that’ll supercharge your online presence, all while you finish your midday meal.
Search is evolving faster than ever—and it’s no longer just about SEO. With Google shifting its weight behind AEO [Answer Engine Optimisation] and GEO [Generative Engine Optimisation], the way your brand shows up in search is changing for good. In this power-packed one-hour virtual Lunch n’ Learn, we’ll cut through the jargon and show you exactly how to prepare your digital strategy for 2026 and beyond. From optimising your content for AI-driven search to building authority signals that answer engines can’t ignore, you’ll leave with practical frameworks, real examples, and future-proof tactics that put your business ahead of the curve. What we’ll cover:

What AEO & GEO actually are—and why they’re replacing traditional SEO
How answer engines and generative search are changing the way users find brands
Practical steps to optimise your content for AI-driven search visibility
Authority-building tactics that matter most in 2026
The role of structured data, conversational content, and EEAT signals in this new landscape
Case studies + examples of brands already winning with AEO & GEO

Marketing for small business workshop
2026-02-11 | Dawesville Community Centre, 2 Woodstock Ave, Dawesville, WA, 6211
Get ready for an exciting marketing journey brought to you by the City of Mandurah.
Our Marketing for Small Business Workshop is tailored exclusively for local small business owners in Mandurah. It’s your golden ticket to marketing mastery and business success.
We’re all in to empower your business with the knowledge, skills, and collaborative networks you need to excel in the dynamic world of marketing. Dive into 8 weeks of immersive marketing training that will change the game for your business.
Here is what you will learn:

Acquire Mastery of Marketing Fundamentals: Develop a solid foundation in marketing concepts and strategies that will serve as your guiding framework.
Craft Effective Marketing Plans: Learn how to devise and put into action marketing plans that are finely tuned to address the unique requirements of your business.
Elevate Your Digital Marketing Proficiency: Explore the dynamic areas of social media and online presence to harness their full potential and improve your marketing.
Improve Your Customer Targeting Skills: Enhance your capacity to precisely identify and engage with your ideal customer base, ensuring your marketing efforts are finely focused.
Proficiency in Measuring Marketing Performance: Master the art of measuring, analysing, and optimising your marketing activities to attain outstanding results and returns.
Leverage the Power of Networking and Collaboration: Harness the tremendous potential of connecting with local businesses and unlock new opportunities, partnerships, and growth prospects that can transform your business landscape.

Search Marketing Summit 2026
2026-02-16 - 2026-02-17 | Sydney
Australia’s longest-running and most prestigious Search Marketing conference returns for its 20th Anniversary in 2026.
Join us as the Search Marketing Summit and Advanced SEO event celebrate two decades of industry leadership on February 16, 17 & 18, 2026. This milestone event promises to deliver the most comprehensive, cutting-edge, and enriching experience we’ve ever produced.

Digital Marketing Essentials
2026-02-18 | Online
Facebook, Twitter, Instagram, TripAdvisor – names you’ve probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers?
This session examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.
This topic covers:

The best social media platforms to use for your customers
How often to post
In-depth looks at Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram
Ideas for creating content
An introduction to blogging
Email marketing
Mobile marketing
Understanding review sites

You’ll receive a practical workbook that will help you to clarify your digital marketing strategy, and there will be an opportunity to ask questions.
This session is the ideal starting point if you’re feeling overwhelmed by social media. Or perhaps you’ve set up your Facebook page and aren’t getting the results you expected.

Privacy & Compliance for Marketers
2026-02-19 | Online
In today’s digital age, data plays a crucial role in marketing strategies. However, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection, management, and utilization of data is done in a compliant and ethical manner.
With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.

Social media strategy workshop – One Day Strategy Deep Dive
2026-02-24 | Melbourne, VIC, Australia
This full-day workshop is more than just a learning experience—it’s an investment in your brand’s future.

With personalised [and intimate] attention and actionable insights, you’ll leave not just with knowledge … but with a plan to ensure that your social media strategy links to the reason your brand is one of those hard-to-forget [for all of the right reasons] online brands.

The Marketing Analytics Symposium Sydney (MASS) 2026
2026-02-24 | International Convention Centre Sydney, Darling Drive, Darling Harbour, NSW, 2000, Australia
The best marketing decisions are backed by rigorous research. The best research creates real-world impact.
Join 150+ marketing researchers and industry leaders at Australia’s only symposium designed for both. Where academic rigour meets business application.
The Marketing Analytics Symposium Sydney (MASS), in its fifth edition, is a distinguished annual event hosted by the University of New South Wales Sydney. As the foremost event in the Australian marketing analytics landscape, MASS is recognised as the most significant gathering of marketing analytics professionals and academics from across the southern hemisphere.
Set in the iconic International Convention Centre Darling Harbour, MASS 2026 promises an impressive line-up of keynote and guest speakers.
The Challenge We’re Solving
Marketing analytics research is advancing rapidly. Yet most of that research never reaches the practitioners who could apply it. And most practitioners are making critical decisions without access to the latest evidence-based frameworks.
You’re facing budget pressure, privacy reforms, and AI integration with limited time to sift through academic literature. You need frameworks that work, backed by rigorous research, explained in language you can use Monday morning.
MASS brings both groups together. Researchers present to audiences ready to implement. Practitioners access evidence before competitors. Both benefit from perspectives they wouldn’t encounter anywhere else.
Featured Speakers
Industry Leaders:

Omer Shai – Global CMO, WIX
Kat Warboys – APAC Marketing Director, HubSpot
Sophie McKay – Head of APAC Marketing, Notion
Lisa Turnbull – CMO, Encompass
Lucio Ribeiro – Chief AI & Innovation Officer, TBWA

World-Leading Academics:

Prof Bernd Skiera (Goethe University, European Marketing Academy Distinguished Scholar) – Growing via new vs existing customers: which path wins?
Prof Vijay Viswanathan (Northwestern University) – Why AI works for some firms and fails for others
Prof Thomas Reutterer (Vienna University) – Winning in generative search: How to show up when customers ask ChatGPT instead of Google
Prof Dominik Papies (Tuebingen University) – The dark side of influencer marketing: What the data really shows
Dr Ta-Wei Huang (National University of Singapore) – Personalisation without guesswork: Predicting what works for which customers

Program Highlights – Tuesday 24 February
Industry + Academic Track:

AI-human collaboration – How AI augmentation is reshaping B2B sales and marketing operations
E-commerce dynamics – Competition strategies, algorithmic decision-making, and platform ecosystems
Firm-level marketing intelligence – Does AI actually drive performance? Turning abstract marketing concepts into actionable data
Large Language Models – AI adoption in customer complaints, content optimisation for generative search, consumer-facing AI applications
Visual AI in marketing – How machines perceive visual marketing compared to humans, video advertisement evaluation
Customer relationship management – Intervention personalisation, incrementality testing, customer acquisition vs retention strategies
Influencer marketing & consumer data – Investment advice on social platforms, profile inconsistencies, data breach impacts

Panel Spotlight: “The Metrics That Matter: When Brand Building Pays Off (And When It Doesn’t)”
Date: Tuesday 24 February 2026
Location: International Convention Centre, Darling Harbour, Sydney
Where marketing decisions meet research evidence.

CMO Summit 2026
2026-02-25 - 2026-02-26 | InterContinental Sydney Double Bay, NSW
At the CMO Summit, you will experience a dynamic programme featuring visionary keynote presentations, real-life case studies and interactive forums delivered by compelling speakers and expert moderators.

The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.

The CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers, while we connect innovative marketing companies with these chief marketers.

Canva for Social Media
2026-02-26 | Melbourne, VIC, Australia
You’ll finally know exactly what to do, from creating cover photos for your reels to designing highlight graphics that people actually click on. Oh, and those carousel templates you’ve been avoiding? You’ll master them.

Intrigue MAdVerse Sydney 2025
2026-03-04 08:00 - 17:00 (Australia/Melbourne) | PARKROYAL, 150 Day St, Sydney NSW 2000 Australia
Welcome to the next frontier of marketing innovation — Intrigue MAdVerse Summit, Sydney 2026!This isn’t just another event. It’s a bold movement shaping the future of digital marketing and MarTech. Brought to you by Salesgasm, a global force in transformative conferences, the Sydney edition marks the beginning of a new chapter in the MAdTech revolution.​At Intrigue MAdVerse, we don’t just host summits — we craft immersive experiences. Here, thought leaders, disruptors, and visionaries gather to challenge norms, share bold ideas, and unlock new possibilities in marketing technology.​Join us in vibrant Sydney, where innovation meets inspiration by the harbour. Let’s push boundaries, spark connections, and co-create what’s next in marketing.​The future is calling — and it’s happening at MAdVerse 2026.

Your thought leadership design, and implementation, in 2026
2026-03-10 | Online
Thought leadership isn’t just about posting on social media — it’s about owning your space, shaping conversations, and building trust at scale. In 2026, with algorithms shifting toward authenticity and authority, it’s never been more important to design a deliberate thought leadership strategy that cuts through noise and positions you as the go-to voice in your industry.
In this high-impact one-hour Lunch n’ Learn, we’ll go beyond the “what” and the “why” of thought leadership to dive deep into the HOW. You’ll walk away with a clear roadmap for designing your presence, creating the kind of content that earns attention [and respect], and implementing systems that make it sustainable long after inspiration fades.
What we’ll cover:

The state of thought leadership in 2026: trends, shifts, and what’s changed
How to define your unique positioning so you stand out in crowded feeds
The anatomy of high-performing thought leadership content [formats, storytelling styles, and social SEO tactics]
Building your thought leadership flywheel: turning one idea into a system of ongoing content
Practical implementation strategies — from planning to batching to distribution
How to measure impact beyond vanity metrics [authority, influence, inbound opportunities]
Real-world examples of thought leaders driving growth through social media in 2026

The Comeback Conference 2026
2026-03-11 - 2026-03-12 | The Timber Yard, Port Melbourne, VIC
Here at The Digital Picnic, we’re bringing together some of Australia’s best minds in marketing for 2 days packed full of learning, networking and growth.
You’ll upskill from some of Australia’s very best marketing trainers, as well as experience candid conversations with some of Australia’s most loved businesses.

Retail Fulfilment Show 2026
2026-03-18 | Melbourne Convention & Exhibition Centre, VIC, 3000, Australia
Australia’s leading Retail Fulfilment Show returns in 2026 with a renewed focus on growth, innovation and resilience in the face of rising operational costs and shifting consumer expectations.
Akolade’s Retail Fulfilment Show is where retail, eCommerce, logistics, and supply chain leaders come together to transform their fulfilment models for speed, scale, and sustainability.
This is more than just a logistics event, it’s a summit for strategic retail transformation. From data driven inventory planning and last mile innovation to risk management, compliance and customer centric eCommerce, this is your opportunity to benchmark against industry leaders, gain future ready insights and build partnerships that drive meaningful outcomes.

Retail Fulfilment Show 2026
2026-03-18 - 2026-03-19 | Melbourne Convention and Exhibition Centre

Future Media Forum 2026
2026-03-19 | ILUMINA, NSW
Across one impactful day, attendees explored the future of advertising through candid conversations, strategic insights, and high-level networking – tackling themes like retail media, identity, AI, and the evolution of attention.
In 2025, the Future Media Forum brought together over 330 senior leaders from across the media ecosystem: brands, agencies, media owners, and technology partners -cementing its place as the definitive annual gathering for Australia’s digital media industry.
What sets the Forum apart? It’s deliberately designed as a single-day event in the heart of Sydney – making it efficient for a time-poor industry, while maximising the value of getting the entire ecosystem together in one room.
We return on 19 March 2026, bringing fresh perspectives, deeper conversations, and even stronger connections.

The Future Media Forum 2026
2026-03-19 | ILUMINA, NSW
Designed for deeper strategic thinking and meaningful industry connections, the sophomore edition of the Future Media Forum builds on the inaugural event by looking to 2026 and how we address the next wave of industry transformation.
Our mission is to strike the balance between sessions that give a platform to in-depth case-studies on the challenges faced by brand marketers, and their agency partners, whilst shining a light into the future of where we are headed as an industry. We hope the topics for 2026 walk that line.

Sydney SEO Conference 2026
2026-03-20 | Amora Hotel Jamison, NSW
The 7th edition will take place in Sydney on Friday March 20th, 2026. Get your ticket for the largest SEO and growth event in Australia. Mastermind will take place on Thursday March 19th 2026.

Data & AI Summit NSW 2026
2026-03-31 | ICC Sydney, 14 Darling Drive, Sydney, NSW, 2000, Australia
This summit will bring together senior data and AI leaders to explore the transformative effects of current innovations, fostering cross-industry collaboration, and maximising the strategic potential of data.

As organisations continue to disrupt their industries through better use of data, it has never been more crucial for business leaders to understand how data in and around the organisation can transform business models.
The Data & AI Summit will bring together senior data and AI leaders to explore how organisations are leveraging the latest capabilities of AI, as well as the best practices and principles that drive the creation of agile data strategies.

Content Summit Australia 2026
2026-03-31 - 2026-04-01 | Brisbane Powerhouse, QLD, Australia
Content Summit Australia is where marketers, strategists and creatives come together to talk all things content – from brand storytelling and strategy to social, video, design and audience engagement.

Featuring two packed days at the Brisbane Powerhouse, you’ll hear from the people and brands doing content best, through inspiring keynotes, real-talk panels and deep thinky sessions across three dedicated content tracks.

Customer 360 Symposium 2026
2026-03-31 08:00 - 2026-04-01 17:00 | Rydges Resort Hunter Valley, NSW
The Customer 360 Symposium is back for its 13th year, bigger and better than ever, bringing together over 150 of the most influential CX and Customer Insights leaders from the leading organisations in Australia and New Zealand.
The event takes place in the beautiful Hunter Valley, where for two days, delegates can escape the distractions of the daily routine, reconnect with their peers in the beautiful countryside, and spend time focusing on the ever-changing world of customer experience and insights that we find ourselves in today.
The landscape is rapidly evolving. Customer needs, behaviours and expectations changing at speed; developments in the technology landscape are creating new and exciting ways for us to understand and connect with our customers; and a challenging economic environment is emphasising the importance of demonstrating our impact as CX leaders.
This conference programme, crafted by an influential panel of advisory board members, will delve deeper into customer strategy than ever before, exploring what the road ahead looks like for us as CX and customer insight leaders, through a series of in-person international keynotes and inspiring local case studies. It has been designed to challenge our thinking and inspire change, encouraging attendees to candidly discuss industry opportunities and challenges in shaping the future of our customer experience strategies.
It’s so easy to get caught up in the daily grind, but this is an unrivalled opportunity to step outside of the routine and away from the to-do list.

Your Instagram broadcast strategy [what everyone is sleeping on in 2026]
2026-04-14 | Online
Instagram Broadcast Channels are one of the most underutilised tools in the 2026 marketing toolkit — and yet, they’re quietly driving some of the highest engagement and conversion rates on the platform. While everyone else is stuck in the scroll, you could be building a community that feels closer, more connected, and ready to take action.
In this one-hour virtual Lunch n’ Learn, we’ll uncover why broadcast channels are the smartest move for brands and business owners and creators right now, and show you exactly how to design, launch, and grow a channel that cuts through the algorithm. You’ll leave with a plug-and-play strategy for building intimacy at scale — the kind that translates directly into growth, loyalty, and sales.
What we’ll cover:

Why broadcast channels are Instagram’s most overlooked [and undervalued] feature in 2026
How to set up and structure a broadcast channel that delivers value without burning you out
Content frameworks that keep subscribers engaged and wanting more
How to integrate broadcast channels into your wider Instagram + funnel strategy
Monetisation opportunities: turning broadcast engagement into bottom-line results
Case studies of brands and creators successfully using broadcast to drive growth
Step-by-step guide to implementing your own broadcast strategy immediately

Retail Global 2026
2026-05-05 - 2026-05-07 | Gold Coast Conference & Exhibition Centre
2026 is the year to cut the waste, scale what works, make some noise and build ruthlessly efficient businesses ready for the next wave of retail.
Hear directly from Founders, CEOs, and VPs who are rolling up their sleeves every day just like you!

Digital Marketers Australia 2026
2026-05-11 - 2026-05-12 | Amora Riverwalk Melbourne, VIC
After the recent sold-out conference, we’re excited to bring together the industry’s brightest minds once again, this time in Melbourne! Get ready to absorb mastermind-level content from the stage and explore an exhibition floor packed with opportunities to advance your career.
Whether you’re in an Enterprise, eCommerce, agency, a service-based business, or even a student eager to dive into digital marketing, this is the event for you.
Unlike other events, this conference focuses solely on digital marketing, helping you scale campaigns as we pull back the curtain. Watch as our speakers break down what’s working step by step, so you can implement the latest strategies right away!
