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DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260408T003839
CREATED:20240309T061439Z
LAST-MODIFIED:20241006T014601Z
UID:26313-1717545600-1717631999@marketing.com.au
SUMMARY:Stakeholder Management
DESCRIPTION:Doug Kessler (Velocity Partners UK) nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So\, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them. \nAn interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus\, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy. \nWho Should Attend \nAll marketers who want to manage their stakeholders in a more efficient manner. \nTopics Covered \n\nKey theories of stakeholder management\nWhy Mendalow’s matrix is a key tool in your stakeholder toolbox\nIdentify who some of marketers’ typical stakeholders are and which are the most important\n\nLearning Outcomes \n\nUnderstand who your various stakeholders are and why they are important\nUnderstand how to sell your marketing strategy and receive minimal change\nHow to develop your own stakeholders’ management plan for your various projects\n\nCourse Experience \nA live session will be held each Thursday for 90 minutes over 4 weeks. \nThe facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \n 
URL:https://marketing.com.au/event/stakeholder-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260408T003839
CREATED:20240309T061913Z
LAST-MODIFIED:20241006T014601Z
UID:26315-1717545600-1717631999@marketing.com.au
SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Data
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240606
DTEND;VALUE=DATE:20240607
DTSTAMP:20260408T003839
CREATED:20240309T054322Z
LAST-MODIFIED:20241006T014601Z
UID:26282-1717632000-1717718399@marketing.com.au
SUMMARY:XI Forum Sydney 2024
DESCRIPTION:Join the brightest CX practitioners and thought leaders in Asia Pacific. The XI Forum is a full day of inspiring presentations and networking opportunities that will help elevate your CX program in 2024. \nLearn How Award-Winning Brands Are Using Integrated CX to Realise Transformation:\nIn a world where customer experience is the ultimate currency\, the XI Forum 2024 helps you unlock success through Integrated Customer Experience (CX). Picture a landscape where every interaction\, every touchpoint\, converges seamlessly to form a symphony of customer delight and business outcomes that matter. \nIntegrated CX is made up of three pillars that our award-winning speakers will bring to life on stage:\n• STRONGEST SIGNALS: Did you know that surveys alone only reach 6% of your customers? This leaves untapped signals like call centre notes\, email threads\, social reviews and so much more that paints a full picture of the voice of customer. We’ll cover all these and more at the Forum.\n• RICHEST INSIGHTS: Data is the currency of the future\, but insights are the key to the kingdom. Join us as we decode the language of structured and unstructured data\, uncovering hidden treasures within the digital depths.\n• SMARTEST ACTIONS: In the age of automation\, human connection remains the cornerstone of exceptional CX. At the XI Forum 2024\, we redefine smart actions—not just as solutions to individual cases\, but as catalysts for systemic change. \nExperience the CX conference that is unique in its kind:\n• 250+ Delegates\n• 6+ Hours of Practical Learning\n• 10+ Sessions\n• Award-Winning Speakers\n• Interactive Demonstrations\n• Spectacular Entertainment
URL:https://marketing.com.au/event/xi-forum-sydney-2024/
LOCATION:Crown Sydney\, 1 Barangaroo Ave\, Barangaroo\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240612
DTEND;VALUE=DATE:20240613
DTSTAMP:20260408T003839
CREATED:20240309T060230Z
LAST-MODIFIED:20241006T014601Z
UID:26299-1718150400-1718236799@marketing.com.au
SUMMARY:How to Change Careers and Earn Your Worth
DESCRIPTION:Changing careers is no easy feat! You have to reinvent yourself and your value\, as well as figuring out what you actually want to do. \nWhat’s the right path? \nWhat do you need to do to get there? \nAnd will you be able to make a decent salary from it? \nChanging careers is an internal game. It’s all about starting with you – what you want from your career and life. \nWhen you approach it with confidence and authenticity\, the sky’s the limit and the change – smooth as silk. \nJoin Change Leadership and Confidence expert\, Lata Hamilton\, as she shares her top tips for changing careers easily\, simply and profitably. \nThis session will have a live Q&A component so you can ask all your curly questions to our curly-haired expert. \n\n\n\nTakeaways\n\n\nThe challenge with career change\n\n5-step formula to successfully change careers \n\n\nImportance of building confidence to achieve your dreams
URL:https://marketing.com.au/event/how-to-change-careers-and-earn-your-worth/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240618
DTEND;VALUE=DATE:20240619
DTSTAMP:20260408T003839
CREATED:20240421T044356Z
LAST-MODIFIED:20241006T014601Z
UID:26336-1718668800-1718755199@marketing.com.au
SUMMARY:AI for Workplace Productivity
DESCRIPTION:This seven-hour workshop gives you the context and hands-on practice you need to effectively use AI to automate your workflows and optimize communications. \nTo kick it off\, we’ll talk about the importance of learning AI — regardless of your role or industry — and best practices for recognizing and mitigating bias when using large language models (LLMs). \nNext\, you’ll get your hands dirty in ChatGPT developing and testing prompts\, and generating summaries of large\, complex content. Then learn to identify the key steps involved in designing an automation\, and determine which of your own mundane tasks can be easily automated using AI. \nTo round-out your AI skills\, you’ll develop and implement a simple Generative AI solution to a real-world business problem. By the end of this workshop\, you’ll have the generative AI tools and techniques under your belt to improve your productivity at work — and even carry some of these skills over to improve productivity in your personal life.
URL:https://marketing.com.au/event/ai-for-workplace-productivity/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260408T003839
CREATED:20231008T051709Z
LAST-MODIFIED:20241006T014601Z
UID:26036-1719187200-1719359999@marketing.com.au
SUMMARY:Online Retailer - 2024
DESCRIPTION:Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights\, solution providers\, technologies and connections that make a positive difference to your business – no matter what stage of online retail you are in. \nEverybody’s Opportunity awaits at this two day original industry conference & expo – trusted to connect Australia’s expert solution providers and international and local ecommerce leaders to thousands of like-minded professionals seeking a tech led future for retail. \nThere is only one place where your whole team can attend and takeaway key insights and inspirations that drive high performance within your business. Whether you are seeking the latest ecommerce success case studies; strategic supply chain management planning through to data privacy and security knowledge; or business transformation and customer retention tactics – there is something for everybody at Online Retailer. \n\n\nOnline Retailer is the industry’s number one meeting place\, bringing together a diverse mix of attendees across digital\, retail\, technology\, marketing\, and ecommerce across a variety of industries: Fashion and Apparel\, Personal and Recreational Goods\, B2B Services\, Toys\, Electronics\, Games\, Daily Deals and Marketplaces\, Homewares and Appliances\, Media\, IT\, Finance and Services\, Groceries and Liquor\, Department and Variety Stores. \n\n\n\n\n\n\n\nLeaders\nHaving been crowned Best Industry Event by NORA in 2022 (and for 3 years consecutively)\, Online Retailer truly is the pinnacle event of the ecommerce calendar. To be there is to connect with the absolute cream of the crop as the industry unites for the most valuable meetup of the year. \nDo’ers\nWhether you are in marketing\, logistics\, tech or customer service\, this is the event where you can find content and connections to help you be better at what you do. Learn from others who have tried and tested things first\,  make new connections and hear the latest insights specific to your role from retailers paving the way. \n\n\n\n\n\n\nStartups\nThe perfect destination to cement your first foot into a thriving industry\, founders and their teams can enjoy the free morning keynotes for inspiration from the big hitters\, before relishing in the interactive presentations covering the nitty gritty solutions at the Australia Post Retail Foundations Stage.\n \nB2B\nThe only conference event to offer a dedicated content track to helping B2B professionals digitally transform their business – and it’s not as daunting as it sounds as our speakers lead you through practical case studies that help you get your CxO buy-in and integrate lessons from B2C into your B2B CX.
URL:https://marketing.com.au/event/online-retailer-2024/
LOCATION:ICC Sydney\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,eCommerce,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260408T003839
CREATED:20240114T080843Z
LAST-MODIFIED:20241006T014601Z
UID:26136-1719187200-1719359999@marketing.com.au
SUMMARY:CX Summit EMEA
DESCRIPTION:The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy\, trust\, and emotion are essential. Only leaders who can integrate CX\, digital\, and marketing to harness the power of human + AI will create differentiated value in the eyes of customers.
URL:https://marketing.com.au/event/cx-summit-emea/
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240625
DTEND;VALUE=DATE:20240626
DTSTAMP:20260408T003839
CREATED:20240421T044528Z
LAST-MODIFIED:20241006T014601Z
UID:26338-1719273600-1719359999@marketing.com.au
SUMMARY:Programming with Python Fundamentals
DESCRIPTION:In this seven-hour workshop\, you’ll get hands-on practice learning to code with this year’s most in-demand language\, Python. \nWe’ll start with the basics like navigating a code editor and creating basic Python programs\, then learn to use Python for things like storing and manipulating data in lists and dictionaries\, creating conditional statements and writing code to complete repetitive tasks. \nOnce you’ve got the basics down\, we’ll move on to using Python for data analysis with custom functions and using the csv module. And\, most importantly\, you’ll get practice with navigating common Python errors and debugging your code. \nBy the end of this workshop\, you’ll be confident with the basics of Python programming and have a solid foundation to keep building on. You might even be inspired to pursue a software engineering career with your new skills.
URL:https://marketing.com.au/event/programming-with-python-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Coding
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240627
DTEND;VALUE=DATE:20240628
DTSTAMP:20260408T003839
CREATED:20240309T060407Z
LAST-MODIFIED:20241006T014601Z
UID:26301-1719446400-1719532799@marketing.com.au
SUMMARY:Break Into Software Engineering: Navigate the Path to Tech Excellence
DESCRIPTION:Software engineers are the architects of innovation\, and their skills are in high demand across industries. Wondering how you can break into this dynamic domain without prior experience? Don’t worry – this webinar has got you covered! \nDiscover the proven strategies that can supercharge your software engineering career\, regardless of your background. Whether you’re a recent graduate\, a coding enthusiast\, or an experienced professional seeking a tech transition\, come along and hear from our experts who work on software day in\, day out. \n\n\n\nTakeaways\n\n\nInsights into the diverse world of software engineering\nEssential skills and tools every aspiring software engineer must possess\nSuccess stories from our panel – learn from those who’ve already made their mark
URL:https://marketing.com.au/event/break-into-software-engineering-navigate-the-path-to-tech-excellence/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Apps,Coding
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240702T080000
DTEND;TZID=Australia/Melbourne:20240702T170000
DTSTAMP:20260408T003839
CREATED:20240602T064839Z
LAST-MODIFIED:20241006T014601Z
UID:26404-1719907200-1719939600@marketing.com.au
SUMMARY:How to generate B2B leads from SEO & Google Ads?
DESCRIPTION:In this 30 minute talk\, we’ll uncover the roadmap to creating exceptional SEO and Google Ads strategies for your B2B company. From diving into SEO and Google Ads to understanding their role in lead generation. We showcase\, how we increased average leads per month by 600%+ for a B2B company. This talk is a must-see. \nWhat we’ll talk about? \n1. Understanding B2B SEO and Google Ads. \n2. The role of B2B SEO and Google Ads in revenue generation. \n3. How a B2B company increased leads from SEO and Google Ads by 600%+? \n4. How to craft effective SEO and Google Ads strategies to generate leads for your business?
URL:https://marketing.com.au/event/how-to-generate-b2b-leads-from-seo-google-ads/
LOCATION:The University of Sydney\, Law Foyer\, Level 2\, New Law Building F10   Eastern Avenue\, Camperdown Campus\, NSW\, 2006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,SEO,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240704
DTEND;VALUE=DATE:20240705
DTSTAMP:20260408T003839
CREATED:20240602T041619Z
LAST-MODIFIED:20241006T014601Z
UID:26389-1720051200-1720137599@marketing.com.au
SUMMARY:SEO Masterclass
DESCRIPTION:This masterclass is based on over 25 years of search engine research and successful SEO for clients. \nTopics Covered \n\n\nHow to use AI such as ChatGPT To Supercharge Your SEO  – New Section!\n\nCase Studies: Websites That Have Run Successful SEO Campaigns\nCompetitor Analysis – Marketers will absolutely love this\nTools of the Trade – We will show you how you can use tools to gain valuable insights\nLIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website\nWhat spam tactics must be avoided to prevent loss of revenue\nQ&A time to ensure the material is understood.\n\nWho Should Attend \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nHow Google Works\nWhat factors cause a website to rank in organic search results (The 3 Main Pillars)\nOn-Page SEO (Meta tags\, Content)\nTechnical SEO (Site Architecture & Performance\nOff-Page SEO (Content Marketing & Digital PR)\nSPAM – What not to do\n\nNew Section:  How to use AI such as ChatGPT To Supercharge Your SEO \n\nWhat is Google’s stance on AI Content?\nAI Use Cases – Using AI\, ChatGPT for Content Creation – text\, images\, code\nSEO hacks using AI ChatGPT\nContent Marketing\nPrompt Engineering
URL:https://marketing.com.au/event/seo-masterclass-2/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240711
DTEND;VALUE=DATE:20240712
DTSTAMP:20260408T003839
CREATED:20240602T041442Z
LAST-MODIFIED:20241006T014601Z
UID:26387-1720656000-1720742399@marketing.com.au
SUMMARY:Fundamentals of Market Research
DESCRIPTION:Welcome to the AMI Fundamentals of Market Research course\, where you will gain a working knowledge in market research techniques\, methods\, and applications. The course covers the different types of market research\, including qualitative\, quantitative\, and ethnographic research\, so you can identify the best method for your needs. \nOver the half day we will guide you through the entire market research process\, from defining research aims and objectives to selecting the right methodology and data collection techniques. You’ll learn how the experts design effective questionnaires\, analyse data\, and identify patterns and insights through quantitative and qualitative analysis and how to effectively communicate research findings through the elements of a research report\, storytelling\, data visualisation techniques\, and tips for giving effective presentations. \nBy the end of this course\, you’ll have a foundation understanding of market research and a working knowledge of the skills required to conduct effective research that informs decision-making in marketing and related fields. \nJoin us and take the first step towards becoming adept in conducting and/or commissioning market research. \nWho should attend \nOverall\, this market research course is designed to be accessible and useful for a wide range of professionals and would particularly suit either those who are starting to undertake market research as part of their current or future careers\, those who are already undertaking some market research and want to build on their skills and those who are commissioning research on behalf of their organisation. \n \nLearning Outcomes: \n\nDevelop a foundational understanding of market research\, including its definition\, types\, and applications in marketing and related fields.\nIdentify the best method for your market research needs by learning about qualitative\, quantitative\, and ethnographic research methods.\nGain a working knowledge of the market research process\, from defining research aims and objectives to selecting appropriate data collection techniques and methods.\nUnderstand what is required to design effective questionnaires\, analyse data\, and identify patterns and insights through quantitative and qualitative analysis.\nLearn how to effectively communicate research findings by understanding the elements of a research report\, storytelling\, data visualisation techniques\, and tips for giving effective presentations.\n\nTopics covered:  \nIntroduction \n\nWhat is Market Research\nThe different types (Qualitative\, Quantitative\, Ethnographic) of research explained.\nUnderstanding the research process (An overview)\nSome typical applications of Market Research\n\nWriting the Brief \n\nWhat lead us to research (background and the need for research)\nWhat are we trying to solve? (The business problem)\nHow to translate a business problem into a research aim (Research objectives)\nThings to consider for the approach. (Methodological considerations)\nWhat are you looking to get out of it? (Deliverables and anticipated outcomes)\nSetting a scope\, budget\, and a timeframe.\n\nResearch Design \n\nWho are we going to speak to in the research (Defining the target group)\nWhat method(s) will we use (Choosing a methodology)\nUnderstanding sources of error and how to mitigate them (Sampling & non sampling error)\n\nQuestion Design \n\nIntroduction to writing a topic guide for qualitative research\nIntroduction to writing a questionnaire for quantitative\n\nData Collection and Analysis \n\nUnderstanding the different ways of collecting data\nQualitative – focus groups\, In depth interviews\, communities\nQuantitative – online\, phone\, face to face\nEthnographic – observations\nAnalysis\nIdentifying patterns\, themes\, and insights from qualitative data\nAn introduction to data processing & analysis for quantitative data\n\nReporting and Presenting Research Findings \n\nHow to build a plan for a Research Report\nFinding your story in the data\nIntroduction to effectively visualisation your data\nTips on conducting an effective research presentation
URL:https://marketing.com.au/event/fundamentals-of-market-research/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240712
DTEND;VALUE=DATE:20240713
DTSTAMP:20260408T003839
CREATED:20240602T065409Z
LAST-MODIFIED:20241006T014601Z
UID:26411-1720742400-1720828799@marketing.com.au
SUMMARY:Marketing Essentials 1 Day Training in Melbourne
DESCRIPTION:This training\, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role\, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management\, selling and customer service roles. \nCourse Contents: \nEffective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies\, the truth is that effective marketing cannot be ignored and is essential for any successful organisation. \nCourse Topics: \nThis training on\, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include: \n\nCookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.\nWhat is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.\nGrowth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.\nThe Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.\nThe Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.\nThe Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.\nThe Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.\nThe Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.\nThe Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.\nPromotional Poster– An activity to consolidate key themes covered during the training\n\nCourse Features: \nAt the end of this Marketing Essentials training you will be able to: \n\nExplain what marketing is and how it links to the growth strategy of a business\nIdentify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business\nUse the marketing triangle as a logical and customer centred approach to marketing
URL:https://marketing.com.au/event/marketing-essentials-1-day-training-in-melbourne/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240712T080000
DTEND;TZID=Australia/Melbourne:20240712T170000
DTSTAMP:20260408T003839
CREATED:20240602T051927Z
LAST-MODIFIED:20241006T014601Z
UID:26400-1720771200-1720803600@marketing.com.au
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Boost sales\, generate leads\, improve customer service and increase brand awareness on Facebook. Maximise the power of social media with Facebook\, the home of online community building. Entertain and engage Create a Uncover the value of meta business suite\, Facebook shops\, business pages\, groups\, services\, messenger and ads manager\, and more. \nKey Outcomes \n· Creating a Presence \n· Building a Community \n· Content Campaigns \n· Shop & Service Ecommerce Features \n· Meta Business Suite Ads \n· Analytics \nKey Promises \n· Comprehensive Curriculum: Explore the core concepts\, including the marketing environment\, consumer buyer behaviour\, segmentation\, targeting\, positioning\, branding\, and the marketing mix. \n· Practical Insights: Dive into real-world applications through hands-on activities\, practical demonstrations\, and access to a cutting-edge e-learning platform. \n· Expert Guidance: Learn from seasoned professionals with industry experience\, providing invaluable insights and strategies to boost your marketing prowess.
URL:https://marketing.com.au/event/facebook-marketing-fundamentals/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240717
DTEND;VALUE=DATE:20240718
DTSTAMP:20260408T003839
CREATED:20240602T064957Z
LAST-MODIFIED:20241006T014600Z
UID:26407-1721174400-1721260799@marketing.com.au
SUMMARY:Digital Marketing and Innovation Workshop for Small Businesses
DESCRIPTION:Ready to propel your small business to new heights? Join us for this free workshop designed to empower you with the latest digital marketing strategies and innovative approaches to fuel your business growth. \nLed by the Melbourne Innovation Centre\, this comprehensive session will equip you with the essential tools and knowledge to thrive in today’s competitive landscape. \nYou’ll gain valuable insights and practical strategies on a range of topics\, including: \n\nStay ahead of the curve by exploring the latest digital marketing trends and innovations that can give your business a competitive edge.Discover budget-friendly yet powerful ways to promote your business and reach a wider audience.\nLearn how to leverage the power of online platforms to connect with your target audience\, build brand awareness and drive sales.\nDevelop a long-term marketing plan tailored to your business goals and resources\, ensuring continued growth and success.\nLearn how to create engaging content that resonates with your audience and fosters a thriving online community around your brand.\n\nWho should attend: \nThis workshop is designed for both aspiring and seasoned small business owners in Greater Dandenong and entrepreneurs
URL:https://marketing.com.au/event/digital-marketing-and-innovation-workshop-for-small-businesses/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240722T080000
DTEND;TZID=Australia/Melbourne:20240722T170000
DTSTAMP:20260408T003839
CREATED:20240602T052044Z
LAST-MODIFIED:20241006T014600Z
UID:26402-1721635200-1721667600@marketing.com.au
SUMMARY:Marketing 101: Principles of Marketing
DESCRIPTION:A comprehensive and accelerated program designed to immerse you in the fundamentals of marketing in just five days. This intensive course is crafted for individuals eager to grasp the essential principles that underpin successful marketing strategies. This course covers the core marketing fundamentals including the marketing environment\, buyer behaviour\, segmentation\, targeting\, positioning and branding. This course is designed for learners new to marketing.
URL:https://marketing.com.au/event/marketing-101-principles-of-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240723T080000
DTEND;TZID=Australia/Melbourne:20240723T170000
DTSTAMP:20260408T003839
CREATED:20240602T040916Z
LAST-MODIFIED:20241006T014600Z
UID:26385-1721721600-1721754000@marketing.com.au
SUMMARY:Chat GPT 101 – Fundamentals for Marketers
DESCRIPTION:ChatGPT is now an essential part of Marketing\, offering businesses an opportunity to tap into the enormous potential of generative AI. However\, it’s also a complex\, evolving and sometimes unpredictable platform\, meaning it can feel overwhelming. \nIn this masterclass\, we’ll cover the fundamentals\, including theory\, tips\, tricks\, tasks and tools to get you started\, and introduce you to mindsets and approaches to set you up for ChatGPT success. \nThis course\, which blends insights and knowledge with practical elements and interactive sections\, will leave you with the essentials you need to feel far more confident with ChatGPT and its practical applications in your career. \nWho Should Attend \nMarketers curious about ChatGPT\nThose who have only scratched the surface of ChatGPT\nMarketers who are pressed for time\nMarketers who want to upskill in AI\nPeople who want to harness ChatGPT for content drafting\nBusiness professionals who see ChatGPT’s importance but can’t imagine        what it looks like in their business\nTopics Covered \nGetting started on ChatGPT\nHow it works and how to work with it (Human/AI process)\nUse cases and approaches to ChatGPT’s applications\nBenefits vs Challenges and what to do\nHow to get started and best practises\nContext windows and source materials\nInteracting with ChatGPT to get the best output\nApplying marketing and copywriting principles to ChatGPT’s content\nPriming ChatGPT\nPrompt Engineering\nCreating Customer Personas for continued use\nTones of Voice\nLinked Applications\nUsing ChatGPT to produce content
URL:https://marketing.com.au/event/chat-gpt-101-fundamentals-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240724
DTEND;VALUE=DATE:20240725
DTSTAMP:20260408T003839
CREATED:20240602T040641Z
LAST-MODIFIED:20241006T014600Z
UID:26383-1721779200-1721865599@marketing.com.au
SUMMARY:Mastering LinkedIn Build Connections\, Drive Engagement and Accelerate Your Business
DESCRIPTION:Unlock the potential of LinkedIn with expert guidance from Karen Tisdell\, one of Australia’s leading LinkedIn marketing experts. \nJoin us for an exclusive live workshop where you’ll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn. \nIn this workshop\, Karen will provide a step-by-step approach to mastering LinkedIn marketing. You’ll learn to optimise your profile and company page\, understand LinkedIn’s features\, and uncover hidden opportunities to build a strong presence on the platform. \nWhat you will learn \nOptimising Your Profile: Learn how to create a compelling LinkedIn profile that attracts attention and builds credibility.\nElevating Your Company Page: Strategies for enhancing your company’s LinkedIn presence to effectively showcase its value proposition.\nContent Strategies That Work: Understand how to craft content that resonates with your audience and drives engagement.\nNetworking Effectively: Gain insights into building meaningful connections and expanding your professional network.\nLinkedIn Analytics: Discover how to analyse and interpret your performance to refine your LinkedIn strategy.\nBy the end\, you’ll know how to create a LinkedIn presence that attracts more leads and conversions. You’ll also leave the workshop with more clarity and confidence to implement your LinkedIn strategy effectively. \nWho should attend \nThis workshop is perfect for professionals looking to enhance their personal and company LinkedIn presence\, including marketers\, business owners\, and HR professionals.
URL:https://marketing.com.au/event/mastering-linkedin-build-connections-drive-engagement-and-accelerate-your-business/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,B2B,Communications,Digital Marketing,Management,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240725
DTEND;VALUE=DATE:20240726
DTSTAMP:20260408T003839
CREATED:20240602T030937Z
LAST-MODIFIED:20241006T014600Z
UID:26360-1721865600-1721951999@marketing.com.au
SUMMARY:Mumbrella Finance Marketing Summit 2024
DESCRIPTION:The past twelve months has seen extraordinary changes in capital and financial markets\, driven by various factors\, including interest rate hikes\, inflation concerns\, and geopolitical tensions. Coupled with emerging ESG considerations\, tightening regulations and the cost-of-living crunch\, marketers within the financial services industry are left navigating choppy waters. \nMumbrella’s Finance Marketing Summit is your opportunity to hear from the trailblazing marketing execs who are leading the way across all areas of banking\, superannuation\, finance\, insurance and more. Lock in your front row seats now for first-class insights. \n\n\nCheck out the lineup\n\n\n\n\n\n\n\n Mim Haysom – Executive General Manager of Brand & Customer Experience\, Suncorp\nJulie Nestor – Executive Vice President\, Head of Marketing and Communications\, Asia Pacific\, Mastercard\nBryan Wilmot – Chief Marketing Officer\, Stake\nEmma Grainge – Head of Communication and Brand\, Australian Ethical\nPotta Findikidis – Group Head of Brand and Marketing\, Cbus Super\nTatiana Papavero – GM Marketing\, HCF\nSue Brailsford – Head of Group Brand\, NAB\nSimon Wassef – Chief Strategy & Experience Officer\, Clemenger BBDO\nDave Annesley – Head of Marketing Strategy\, Youi\nElly Bloom – General Manager\, Marketing for the Business & Private Bank\, NAB\nEloise Liley – Co-Head of Planning\, TBWA\Melbourne\nMark Hunter – Chief Customer Officer\, Bank of Queensland Group
URL:https://marketing.com.au/event/mumbrella-finance-marketing-summit-2024/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,Event Planning,Management,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240731
DTEND;VALUE=DATE:20240801
DTSTAMP:20260408T003839
CREATED:20240602T065123Z
LAST-MODIFIED:20241006T014600Z
UID:26409-1722384000-1722470399@marketing.com.au
SUMMARY:Marketing & Social Media Training for Non Profits
DESCRIPTION:Social media and online activities are now part of our everyday. They are an efficient way to communicate with your group\, members and key stakeholders\, however the challenge is to understand the audience you are targeting\, so you can decide which platform will have the greatest impact and reach this audience. \nThis interactive session will provide a basic overview of marketing\, understanding what you are marketing and who you are marketing to. Then in turn\, an understanding of the most popular social media platforms used in Australia and insights on the best way they can be used effectively to engage and communicate with your target audience. This session will be most beneficial to groups new to promoting their organisations through social media channels. \nWhat you will learn \n\nHow to understand the market and its jargon\nHow to use social media as a platform to market to your group\nUnderstanding your target audience\nAppreciating the pros and cons of social media platforms\nIdeas for creating content\nTips and hints for preparing a social media plan
URL:https://marketing.com.au/event/marketing-social-media-training-for-non-profits/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240801
DTEND;VALUE=DATE:20240802
DTSTAMP:20260408T003839
CREATED:20240602T031154Z
LAST-MODIFIED:20241006T014600Z
UID:26364-1722470400-1722556799@marketing.com.au
SUMMARY:Mumbrella Awards 2024
DESCRIPTION:Get ready for the highly-anticipated return of the Mumbrella Awards in 2024\, honoring excellence across marketing\, advertising\, media\, production\, PR\, and communications. Recognising outstanding teams\, individuals\, strategies\, and campaigns from Australia and New Zealand\, winners will be unveiled at a prestigious gala dinner at The Star Sydney following a rigorous judging process overseen by industry’s most senior leaders. \n\n\n\n\n\n2024 Award Categories\n\n\n\n\n\n\n\n\n\n\n\nAd Campaign of the Year\nBest Campaign with a Small Budget – NEW\nBest Influencer Strategy – NEW\nBest Use of Experiential Marketing\nBest Use of Real-Time Marketing\nBest Use of Retail Media\nBest Use of User Experience\nContent Marketing Strategy of the Year\nCreative Agency of the Year\nEmerging Agency of the Year\nFull-Service Agency of the Year\nIndependent Agency of the Year\nIndustry Leader of the Year\nMarketing Team of the Year\nMarketing Technology Company of The Year\nMedia Agency of the Year\nMedia Brand of the Year \n\n\n\n\n\n\n\n\n\n\nMedia Campaign of the Year\nMumbrella Award for Bravery\nMumbrella Award for Collaboration\nMumbrella Award for Culture\nMumbrella Award for Data-Driven Marketing\nMumbrella Award for Innovation\nMumbrella Award for Insight\nMumbrella Award for Sustainable Practices\nPR Agency of the Year\nPro Bono Campaign of the Year\nProduction Company of the Year\nPromo or Experiential Agency of the Year\nSales Team of the Year\nSocial Idea of the Year\nSpecialist Agency of the Year\nTV Ad of the Year\nUnder-30 Achiever of the Year
URL:https://marketing.com.au/event/mumbrella-awards-in-2024/
LOCATION:The Star\, 80 Pyrmont Street\, Sydney\, New South Wales\, 2009\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Award,Brand,Conference,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240801
DTEND;VALUE=DATE:20240802
DTSTAMP:20260408T003839
CREATED:20240602T040522Z
LAST-MODIFIED:20241006T014600Z
UID:26381-1722470400-1722556799@marketing.com.au
SUMMARY:Transform services & product development with Design Thinking
DESCRIPTION:Would you like to solve wicked marketing problems?\nAre you keen to be more human centered in your marketing?\nWould you like to ask better questions? \nIf so\, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.Who should attend: \nAnyone who is interested in developing a human centred approach to innovation and problem solving and has had little or no exposure to Design Thinking.Topics Covered \nFull design cycle of empathise\, define\, ideate\, prototype and test\nEmpathy Mapping\nHow to frame a curious question\nIdeation techniques\nLearning Outcomes: \nThe value of engaging with real people to help them ground their design decisions\nThe importance of stepping out of your own shoes\nHow to reframe problems to make them human centred\nThat low-resolution prototypes are useful to learn from (take an iterative approach)\nThe importance of a bias toward action (you can make a lot of progress in a little bit of time if you start doing).\nHow to use empathy maps\nThe importance of not going straight to solution\nCourse experience \nDesign Thinking should really be called Design Doing. A hands-on approach builds people’s creative confidence as participants experience what it’s like to be a human-centred designer. Participants get the feel of a design approach\, gain some shared vocabulary\, and get a taste of each design “mode” (empathise\, define\, ideate\, prototype\, test). \nParticipants will receive: \nA copy of all course content\nAll templates used in the program for empathy mapping and ideation\nAn introduction to design thinking PDF\nWatch\, read and listen library of resources
URL:https://marketing.com.au/event/transform-services-product-development-with-design-thinking/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240808
DTEND;VALUE=DATE:20240810
DTSTAMP:20260408T003839
CREATED:20240309T054728Z
LAST-MODIFIED:20241006T014600Z
UID:26288-1723075200-1723247999@marketing.com.au
SUMMARY:TECHSPO Auckland 2024
DESCRIPTION:The 10th annual TECHSPO Auckland\, two-day technology expo returns August 8th and 9th\, 2024 to the luxurious Hilton Auckland Hotel in Auckland\, New Zealand. TECHSPO Auckland brings together some of the best developers\, brands\, marketers\, technology providers\, designers\, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation\, including; Internet\, Mobile\, AdTech\, MarTech and SaaS technologies. Be prepared to be inspired\, amazed and educated on how these evolving technologies will impact your business for greater growth.
URL:https://marketing.com.au/event/techspo-auckland-2024/
LOCATION:Auckland
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Coding,Communications
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240808
DTEND;VALUE=DATE:20240810
DTSTAMP:20260408T003839
CREATED:20240602T023104Z
LAST-MODIFIED:20241006T014600Z
UID:26358-1723075200-1723247999@marketing.com.au
SUMMARY:CMO Summit 2024
DESCRIPTION:The CMO Summit is an invitation-only\, premium forum bringing together leading marketing executives\, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests\, relevant market developments\, and practical\, progressive ideas and strategies adopted by successful pioneers. \nThe CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers\, while we connect innovative marketing companies with these chief marketers. \nThe Executives\nChief Marketing Strategists Representing Leading Organisations \nTo marketing heads we are an essential professional intelligence resource and business catalyst. We conduct annual assessments focused on their strategic goals and needs. This allows us to introduce effective products and solutions to them and assist them with streamlining their exhausting vendor selection process. \nThe Service Providers\nInnovative Marketing Companies from Around the Globe \nWe are very selective about the agencies and solution providers we partner with. We ensure your profile and your offerings are aligned with the needs of marketing leaders prior to approaching you. Our collaborative approach allows us to match your value proposition with the needs of your prospective clients. \nThe Connectors\nYour Experienced Outsourced Sales Partner \nmarcus evans’ mission is to modernise outdated sales processes by replacing them with an efficient and cost-effective approach that creates partnerships between leaders in the marketing community. We exist to add value to the decision making of marketing heads\, and to the search of qualified prospects for our agencies and solution providers clients.
URL:https://marketing.com.au/event/cmo-summit-2024/
LOCATION:The STAR Gold Coast\, 1 Casino Dr\, Broadbeach\, Queensland\, 4218\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240814
DTEND;VALUE=DATE:20240816
DTSTAMP:20260408T003839
CREATED:20240309T055033Z
LAST-MODIFIED:20241006T014600Z
UID:26291-1723593600-1723766399@marketing.com.au
SUMMARY:DigiMarCon Australia 2024 - Digital Marketing\, Media and Advertising Conference & Exhibition
DESCRIPTION:DigiMarCon Australia 2024 is your chance to … \n– Hear from some of the most audacious and thought-provoking speakers in the digital marketing\, media and advertising industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, reunite with your peers\, and build your professional network.
URL:https://marketing.com.au/event/digimarcon-australia-2024-digital-marketing-media-and-advertising-conference-exhibition/
LOCATION:Accor Stadium\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,SEO,Social Media,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240814
DTEND;VALUE=DATE:20240816
DTSTAMP:20260408T003839
CREATED:20240309T055351Z
LAST-MODIFIED:20241006T014600Z
UID:26294-1723593600-1723766399@marketing.com.au
SUMMARY:TECHSPO Melbourne 2024
DESCRIPTION:The annual TECHSPO Melbourne\, two-day technology expo returns August 14th and 15th\, 2024 to the iconic Melbourne Cricket Ground (MCG) in Melbourne\, Australia. TECHSPO Melbourne brings together some of the best developers\, brands\, marketers\, technology providers\, designers\, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation\, including; Internet\, Mobile\, AdTech\, MarTech and SaaS technologies. Be prepared to be inspired\, amazed and educated on how these evolving technologies will impact your business for greater growth.
URL:https://marketing.com.au/event/techspo-melbourne-2024/
LOCATION:Melbourne Cricket Ground\, Brunton Avenue\, Richmond\, VIC\, 3002\, Australia
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,B2B,Communications,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240814
DTEND;VALUE=DATE:20240816
DTSTAMP:20260408T003839
CREATED:20240309T055512Z
LAST-MODIFIED:20241006T014600Z
UID:26296-1723593600-1723766399@marketing.com.au
SUMMARY:TECHSPO Sydney 2024 Technology Expo
DESCRIPTION:The 7th annual TECHSPO Sydney\, two-day technology expo returns August 14th and 15th\, 2024 to the iconic Accor Stadium in Sydney\, Australia. TECHSPO Sydney brings together some of the best developers\, brands\, marketers\, technology providers\, designers\, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation\, including; Internet\, Mobile\, AdTech\, MarTech and SaaS technologies. Be prepared to be inspired\, amazed and educated on how these evolving technologies will impact your business for greater growth.
URL:https://marketing.com.au/event/techspo-sydney-2024-technology-expo/
LOCATION:Accor Stadium\, NSW
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Sales,SEO,Social Media,Sydney,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240815
DTEND;VALUE=DATE:20240816
DTSTAMP:20260408T003839
CREATED:20240602T040009Z
LAST-MODIFIED:20241006T014600Z
UID:26377-1723680000-1723766399@marketing.com.au
SUMMARY:Masterclass: E-mail Marketing
DESCRIPTION:Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t. \nThe program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/masterclass-e-mail-marketing-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240816
DTEND;VALUE=DATE:20240817
DTSTAMP:20260408T003839
CREATED:20240602T035207Z
LAST-MODIFIED:20241006T014559Z
UID:26371-1723766400-1723852799@marketing.com.au
SUMMARY:B&T Women in Media Awards 2024
DESCRIPTION:B&T’s Women in Media Awards\, presented by Are Media\, are BACK. \nThese awards recognise the exceptional female-identifying talent who have achieved incredible success in their professional arenas\, as well as those who mentor and support other women. \nThis year\, we have 26 categories spanning the advertising\, marketing and media industries. Women at any level of their business—from CEOs to new starters—are welcome to enter. \nWe are also delighted to announce a new category for 2024: Sustainability Champion. \nAll entries will be judged by a panel of industry leaders. \nThe award ceremony\, sponsored by Are Media\, will be held on Friday 16 August at Sydney’s White Bay Cruise Terminal.
URL:https://marketing.com.au/event/bt-women-in-media-awards-2024/
LOCATION:White Bay Cruise Terminal\, NSW\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Award,Brand,Communications,Conference,Sydney
ORGANIZER;CN="B&T":MAILTO:emma(at)bandt.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240817
DTEND;VALUE=DATE:20240818
DTSTAMP:20260408T003839
CREATED:20240602T031936Z
LAST-MODIFIED:20241006T014559Z
UID:26369-1723852800-1723939199@marketing.com.au
SUMMARY:Mumbrella Travel Marketing Summit 2024
DESCRIPTION:Travel and tourism is fighting back. One of the most challenging periods in recent history has not been enough to put it down. But it now faces fresh challenges\, new opportunities and a bunch of unknowns. \nThe Mumbrella Travel Marketing Summit brings together senior marketing leaders in travel and tourism\, both on the domestic and international front\, to share their insights and ambitions as they look to build their brands for now and the future. Don’t miss the chance to network with your travel marketing counterparts and hear from those who are at the front of the recovery effort. \nFEATURED SPEAKERS \n\nSrishti Narayan\nChief Marketing Officer\, Tourism Fiji\nLouise Rathbone\nRegional Head of Marketing\, Cathay Pacific\nAndrew Waddel\nGeneral Manager – Australia\, Tourism New Zealand\nCarly Povey\nChief Commercial Officer\, Bonza\nToni Ambler\nManaging Director\, The Travel Corporation AUNZ\nKerrie McCallum\nEditorial Director\, Escape\nKara Glamore\nVP\, Carnival Cruise Line\nAthan Didaskalou\nFounder and Chief Strategy Officer\, July\nSophia Wilcox\nHead of Brand & Culture\, Urban List\nDan Krigstein\nDirector\, The Growth D_Stillery\nChris Jeffares\nManaging Partner\, SAFARI\nRichard Johnson\nCEO\, TripADeal\nZoë Manderson\nCo-Founder\, Alpaca\nAnna Thairs\nGroup Strategy Director\, TBWA\Sydney\nLuke Spano\nManaging Director\, Avid Collective\nMichael Lamprell\nFounder and CEO\, CABN\nJessica Small\nHead of Media – Australia\, New Zealand & Pacific Islands\, Tripadvisor\nNick Ingate\nCEO\, Sabbatical Travel\nCharlie Hales\nManaging Director APAC\, Watersons Australia\nMathew Ratty\nCEO + Co-Founder\, TrafficGuard\nMichael Serratore\nClient Success Director\, Flashtalking\nCatherine Rushton\nChief Strategy Officer & Partner\, This Is Flow\nCaitlin Huskins\nCommercial Director\, Azerion\nChloe Jones\nSenior Marketing Manager\, Princess Cruises
URL:https://marketing.com.au/event/mumbrella-travel-marketing-summit-2024/
LOCATION:Sofitel Sydney\, 12 Darling Dr\, Sydney\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Market Research,Marketing,Presentation,Sydney
END:VEVENT
END:VCALENDAR