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X-WR-CALDESC:Events for Marketing.com.au
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240515
DTEND;VALUE=DATE:20240517
DTSTAMP:20260408T045455
CREATED:20231008T051409Z
LAST-MODIFIED:20240610T103842Z
UID:26032-1715731200-1715903999@marketing.com.au
SUMMARY:Social Media Strategies Summit - Public Agencies & Government 2024
DESCRIPTION:Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best. \n\n\n\n\n\n\nLearn strategies for tackling issues most important to government agencies\, including social media and crisis communications\, improving agency reputation\, and building community relationships. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240518
DTEND;VALUE=DATE:20240519
DTSTAMP:20260408T045455
CREATED:20240115T024222Z
LAST-MODIFIED:20240610T103841Z
UID:26162-1715990400-1716076799@marketing.com.au
SUMMARY:2024 Australian Web Awards
DESCRIPTION:The Australian Web Awards showcases outstanding work by Australian web designers\, developers\, copywriters and social and search engine optimisation (SEO) specialists. \nOur mission is to strengthen and promote Australia’s web industry by championing best practice standards\, recognising excellence and nurturing talent. \n\nEntries are being judged by industry leaders and the awards finalists will be announced in the lead-up to an awards gala in Melbourne on May 18\, 2024.
URL:https://marketing.com.au/event/2024-australian-web-awards/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240518
DTEND;VALUE=DATE:20240520
DTSTAMP:20260408T045455
CREATED:20240309T053756Z
LAST-MODIFIED:20240610T103841Z
UID:26275-1715990400-1716163199@marketing.com.au
SUMMARY:5th International Conference on Natural Language Computing and AI (NLCAI 2024)
DESCRIPTION:5th International Conference on Natural Language Computing and AI (NLCAI 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Natural Language Computing\, and AI. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects. \nAuthors are solicited to contribute to the conference by submitting articles that illustrate research results\, projects\, surveying works and industrial experiences that describe significant advances in the areas of Natural Language Computing and AI. \nTopics of interest include\, but are not limited to\, the following: \n• Artificial Intelligence\, Deep Learning\n• Big Data and Data Mining\n• Chunking/Shallow Parsing\n• Dialog Systems\n• Discourse\n• Information Extraction / Retrieval\n• Lexical Semantics\n• Linguistic Resources\n• Machine Learning for NLP\n• Machine Translation\, Cross lingual and Multilingual applications\n• Natural Language Processing\n• Ontology\n• Paraphrasing/Entailment/Generation\n• Phonology\,Morpholog\n• POS Tagging\n• Question Answering\n• Semantic Processing\n• Social Media and Social Network Analysis\n• Spoken Language Processing Speech Generation and Recognition\n• Statistical and Knowledge based Methods\n• Text Mining \nPaper Submission \nAuthors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed). \nSelected papers from NLCAI 2024\, after further revisions\, will be published in the special issues of the following journals\n• International Journal on Natural Language Computing (IJNLC)\n• International Journal of Web & Semantic Technology (IJWesT) – IS Indexed\n• Machine Learning and Applications: An International Journal (MLAIJ)\n• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC\, WJCI Indexed\n• International Journal of Artificial Intelligence & Applications (IJAIA)
URL:https://marketing.com.au/event/5th-international-conference-on-natural-language-computing-and-ai-nlcai-2024/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240521
DTEND;VALUE=DATE:20240524
DTSTAMP:20260408T045455
CREATED:20240117T054843Z
LAST-MODIFIED:20240610T103841Z
UID:26201-1716249600-1716508799@marketing.com.au
SUMMARY:Mumbrella360 2024
DESCRIPTION:Welcome to Mumbrella360\, where the most brilliant minds and daring innovators in the realm of media and marketing converge. It’s the epicenter of inspiration\, the gathering place for industry trailblazers\, and the crucible in which the future of our field is forged. \nJoin us in this immersive three-day event\, where you’ll gain expert knowledge\, network with industry leaders\, and experience the future of media and marketing taking flight.
URL:https://marketing.com.au/event/mumbrella360-2024/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240523
DTEND;VALUE=DATE:20240524
DTSTAMP:20260408T045455
CREATED:20240309T061151Z
LAST-MODIFIED:20240610T103840Z
UID:26309-1716422400-1716508799@marketing.com.au
SUMMARY:Creativity at Work
DESCRIPTION:There has never been a greater need for new ideas and agile thinking in the world of business. Without knowing it most organisations (and people) are highly skilled at killing new ideas. “Creativity At Work” re-kindles belief in the power of new ideas. It shows how the creative brain works and how to use proven creative techniques to solve business challenges. An interactive hands-on program that explains how to develop and deploy creative skills to solve a business challenge.
URL:https://marketing.com.au/event/creativity-at-work/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Design
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240528
DTEND;VALUE=DATE:20240531
DTSTAMP:20260408T045455
CREATED:20240309T054106Z
LAST-MODIFIED:20240610T103840Z
UID:26277-1716854400-1717113599@marketing.com.au
SUMMARY:B2B digiSalesFEST APAC '24
DESCRIPTION:B2B digiSalesFEST APAC ’24 is premier thought leadership event dedicated to B2B brands. \n3 topics over 3 one hour sessions\, packed full of insights\, learnings and best practice to better engage and convert B2B buyers digitally. \nSessions will run across\nTuesday the 28th of May – 12pm – 1pm\nWednesday the 29th of May – 12pm – 1pm\nThursday the 30th of May – 12pm – 1pm \nIt’s fully virtual allowing you to login to sessions\, get your fix and then get back to the job at hand. After all\, you are responsible for generating revenue for your organisation… \nThe program will explore the latest digital trends and insights on the B2B buyer and where the market is headed\, showcase learnings from marTech and salesTech implementation and also provide a wealth of insight around the latest strategies to drive demand\, deliver on experience and more. \nSpeakers include; \n\nDivya Gupta – Head of Digital Sales – Maersk\nVanya Mariani – Commercial Director – CarSales Mediahouse\nAlicia Kearns – CMO – Render Networks\nTony Blamey ex CCO of Domain\nAnd more to be announced shortly
URL:https://marketing.com.au/event/b2b-digisalesfest-apac-24/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240530
DTEND;VALUE=DATE:20240531
DTSTAMP:20260408T045455
CREATED:20240309T061318Z
LAST-MODIFIED:20240610T103840Z
UID:26311-1717027200-1717113599@marketing.com.au
SUMMARY:Privacy & Compliance for Marketers
DESCRIPTION:In today’s digital age\, data plays a crucial role in marketing strategies. However\, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection\, management\, and utilization of data is done in a compliant and ethical manner. \nWith an emphasis on privacy\, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach. \nWho is it ideal for: \nThis course is suitable for marketing professionals\, digital marketers\, data analysts\, and anyone involved in marketing activities that involve the collection\, management\, and utilization of data. \nLearning Outcomes: \nBy the end of this course\, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing\, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours. \n1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications. \n2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity. \n3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization. \n4. Regulatory Framework: Gain insights into the regulations governing the collection\, storage\, and use of personal data\, including GDPR\, CCPA\, and upcoming changes to the Privacy Act. \n5. Adherence to Principles: Explore key principles such as transparency\, accountability\, security\, and customer rights that underpin ethical data practices in marketing. \n6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance. \n7. Future Trends: Stay updated on upcoming changes to privacy regulations\, including amendments to the Privacy Act\, and their implications for marketing practices. \n8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities. \nTopics covered: \nDay 1 – The data privacy landscape. \nModule 1: Introduction to Data in Marketing \n\nImportance of data in marketing\nCommon types of data used in marketing activities.\n\nModule 2: Overview of Data Regulations \n\nThe principles of data privacy\nIntroduction to key data privacy regulations (e.g.\, Privacy Act\, GDPR\, CCPA\,)\nUnderstanding the scope and implications of regulations on marketing activities\n\nModule 3: Data Collection Methods \n\nOverview of data collection techniques (e.g.\, website\, surveys\, CRM systems)\nBest practices for ethical data collection\nImportance of obtaining consent and transparency in data collection\n\nClass Activity: Focus on a recent campaign. Summarise the data collected and used. Identify any issues with how that data has been processed. \nDay 2 – Managing compliance. \nModule 4: Data Storage and Management \n\nUnderstanding data storage systems (e.g.\, databases\, cloud storage)\nSecurity measures to protect stored data.\nData retention policies and compliance requirements\n\nModule 5: Compliance Framework for Marketers \n\nBuilding a privacy compliance framework\nPractical steps for ensuring compliance in marketing campaigns and initiatives.\n\nModule 6: Risk Mitigation Strategies \n\nIdentifying common risks and vulnerabilities in marketing data practices\nStrategies for minimizing the risk of data breaches and non-compliance.\n\nClass Activity: Review the summaries and discuss implications for their organisation. \nCourse experience  \n\nMarketing budget template provided to use post-workshop\nA/B testing framework to implement post-workshop\nHolistic strategies to trial for most budgets post-workshop\nQ&A and feedback
URL:https://marketing.com.au/event/privacy-compliance-for-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240603
DTEND;VALUE=DATE:20240604
DTSTAMP:20260408T045455
CREATED:20240114T083454Z
LAST-MODIFIED:20241006T014601Z
UID:26145-1717372800-1717459199@marketing.com.au
SUMMARY:MozCon 2024
DESCRIPTION:Marketers of all stripes are invited as we come together to look to the future of Digital Marketing\, learn from industry experts\, and network with peers for a truly unforgettable two-day experience. \nFrom ChatGPT\, E-E-A-T and TikTok to the latest ranking factors and algo updates\, MozCon’s speakers cover the hottest and latest topics in the rapidly changing world of SEO and Content Marketing.
URL:https://marketing.com.au/event/mozcon-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240604
DTEND;VALUE=DATE:20240605
DTSTAMP:20260408T045455
CREATED:20240421T044645Z
LAST-MODIFIED:20241006T014601Z
UID:26340-1717459200-1717545599@marketing.com.au
SUMMARY:Product Management Fundamentals
DESCRIPTION:In this seven-hour workshop\, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily. \nWe’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go. \nFrom there\, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements\, affinity mapping to summarize customer feedback\, introducing that feedback into product development\, and determining market fit. \nBy the end of this workshop\, you’ll have the tools under your belt to effectively apply some basic product management strategies\, and a foundational knowledge of product management to keep building on.
URL:https://marketing.com.au/event/product-management-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260408T045455
CREATED:20240115T024406Z
LAST-MODIFIED:20241006T014601Z
UID:26164-1717545600-1717631999@marketing.com.au
SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260408T045455
CREATED:20240309T061439Z
LAST-MODIFIED:20241006T014601Z
UID:26313-1717545600-1717631999@marketing.com.au
SUMMARY:Stakeholder Management
DESCRIPTION:Doug Kessler (Velocity Partners UK) nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So\, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them. \nAn interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus\, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy. \nWho Should Attend \nAll marketers who want to manage their stakeholders in a more efficient manner. \nTopics Covered \n\nKey theories of stakeholder management\nWhy Mendalow’s matrix is a key tool in your stakeholder toolbox\nIdentify who some of marketers’ typical stakeholders are and which are the most important\n\nLearning Outcomes \n\nUnderstand who your various stakeholders are and why they are important\nUnderstand how to sell your marketing strategy and receive minimal change\nHow to develop your own stakeholders’ management plan for your various projects\n\nCourse Experience \nA live session will be held each Thursday for 90 minutes over 4 weeks. \nThe facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \n 
URL:https://marketing.com.au/event/stakeholder-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260408T045455
CREATED:20240309T061913Z
LAST-MODIFIED:20241006T014601Z
UID:26315-1717545600-1717631999@marketing.com.au
SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Data
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240606
DTEND;VALUE=DATE:20240607
DTSTAMP:20260408T045455
CREATED:20240309T054322Z
LAST-MODIFIED:20241006T014601Z
UID:26282-1717632000-1717718399@marketing.com.au
SUMMARY:XI Forum Sydney 2024
DESCRIPTION:Join the brightest CX practitioners and thought leaders in Asia Pacific. The XI Forum is a full day of inspiring presentations and networking opportunities that will help elevate your CX program in 2024. \nLearn How Award-Winning Brands Are Using Integrated CX to Realise Transformation:\nIn a world where customer experience is the ultimate currency\, the XI Forum 2024 helps you unlock success through Integrated Customer Experience (CX). Picture a landscape where every interaction\, every touchpoint\, converges seamlessly to form a symphony of customer delight and business outcomes that matter. \nIntegrated CX is made up of three pillars that our award-winning speakers will bring to life on stage:\n• STRONGEST SIGNALS: Did you know that surveys alone only reach 6% of your customers? This leaves untapped signals like call centre notes\, email threads\, social reviews and so much more that paints a full picture of the voice of customer. We’ll cover all these and more at the Forum.\n• RICHEST INSIGHTS: Data is the currency of the future\, but insights are the key to the kingdom. Join us as we decode the language of structured and unstructured data\, uncovering hidden treasures within the digital depths.\n• SMARTEST ACTIONS: In the age of automation\, human connection remains the cornerstone of exceptional CX. At the XI Forum 2024\, we redefine smart actions—not just as solutions to individual cases\, but as catalysts for systemic change. \nExperience the CX conference that is unique in its kind:\n• 250+ Delegates\n• 6+ Hours of Practical Learning\n• 10+ Sessions\n• Award-Winning Speakers\n• Interactive Demonstrations\n• Spectacular Entertainment
URL:https://marketing.com.au/event/xi-forum-sydney-2024/
LOCATION:Crown Sydney\, 1 Barangaroo Ave\, Barangaroo\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240612
DTEND;VALUE=DATE:20240613
DTSTAMP:20260408T045455
CREATED:20240309T060230Z
LAST-MODIFIED:20241006T014601Z
UID:26299-1718150400-1718236799@marketing.com.au
SUMMARY:How to Change Careers and Earn Your Worth
DESCRIPTION:Changing careers is no easy feat! You have to reinvent yourself and your value\, as well as figuring out what you actually want to do. \nWhat’s the right path? \nWhat do you need to do to get there? \nAnd will you be able to make a decent salary from it? \nChanging careers is an internal game. It’s all about starting with you – what you want from your career and life. \nWhen you approach it with confidence and authenticity\, the sky’s the limit and the change – smooth as silk. \nJoin Change Leadership and Confidence expert\, Lata Hamilton\, as she shares her top tips for changing careers easily\, simply and profitably. \nThis session will have a live Q&A component so you can ask all your curly questions to our curly-haired expert. \n\n\n\nTakeaways\n\n\nThe challenge with career change\n\n5-step formula to successfully change careers \n\n\nImportance of building confidence to achieve your dreams
URL:https://marketing.com.au/event/how-to-change-careers-and-earn-your-worth/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240618
DTEND;VALUE=DATE:20240619
DTSTAMP:20260408T045455
CREATED:20240421T044356Z
LAST-MODIFIED:20241006T014601Z
UID:26336-1718668800-1718755199@marketing.com.au
SUMMARY:AI for Workplace Productivity
DESCRIPTION:This seven-hour workshop gives you the context and hands-on practice you need to effectively use AI to automate your workflows and optimize communications. \nTo kick it off\, we’ll talk about the importance of learning AI — regardless of your role or industry — and best practices for recognizing and mitigating bias when using large language models (LLMs). \nNext\, you’ll get your hands dirty in ChatGPT developing and testing prompts\, and generating summaries of large\, complex content. Then learn to identify the key steps involved in designing an automation\, and determine which of your own mundane tasks can be easily automated using AI. \nTo round-out your AI skills\, you’ll develop and implement a simple Generative AI solution to a real-world business problem. By the end of this workshop\, you’ll have the generative AI tools and techniques under your belt to improve your productivity at work — and even carry some of these skills over to improve productivity in your personal life.
URL:https://marketing.com.au/event/ai-for-workplace-productivity/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260408T045455
CREATED:20231008T051709Z
LAST-MODIFIED:20241006T014601Z
UID:26036-1719187200-1719359999@marketing.com.au
SUMMARY:Online Retailer - 2024
DESCRIPTION:Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights\, solution providers\, technologies and connections that make a positive difference to your business – no matter what stage of online retail you are in. \nEverybody’s Opportunity awaits at this two day original industry conference & expo – trusted to connect Australia’s expert solution providers and international and local ecommerce leaders to thousands of like-minded professionals seeking a tech led future for retail. \nThere is only one place where your whole team can attend and takeaway key insights and inspirations that drive high performance within your business. Whether you are seeking the latest ecommerce success case studies; strategic supply chain management planning through to data privacy and security knowledge; or business transformation and customer retention tactics – there is something for everybody at Online Retailer. \n\n\nOnline Retailer is the industry’s number one meeting place\, bringing together a diverse mix of attendees across digital\, retail\, technology\, marketing\, and ecommerce across a variety of industries: Fashion and Apparel\, Personal and Recreational Goods\, B2B Services\, Toys\, Electronics\, Games\, Daily Deals and Marketplaces\, Homewares and Appliances\, Media\, IT\, Finance and Services\, Groceries and Liquor\, Department and Variety Stores. \n\n\n\n\n\n\n\nLeaders\nHaving been crowned Best Industry Event by NORA in 2022 (and for 3 years consecutively)\, Online Retailer truly is the pinnacle event of the ecommerce calendar. To be there is to connect with the absolute cream of the crop as the industry unites for the most valuable meetup of the year. \nDo’ers\nWhether you are in marketing\, logistics\, tech or customer service\, this is the event where you can find content and connections to help you be better at what you do. Learn from others who have tried and tested things first\,  make new connections and hear the latest insights specific to your role from retailers paving the way. \n\n\n\n\n\n\nStartups\nThe perfect destination to cement your first foot into a thriving industry\, founders and their teams can enjoy the free morning keynotes for inspiration from the big hitters\, before relishing in the interactive presentations covering the nitty gritty solutions at the Australia Post Retail Foundations Stage.\n \nB2B\nThe only conference event to offer a dedicated content track to helping B2B professionals digitally transform their business – and it’s not as daunting as it sounds as our speakers lead you through practical case studies that help you get your CxO buy-in and integrate lessons from B2C into your B2B CX.
URL:https://marketing.com.au/event/online-retailer-2024/
LOCATION:ICC Sydney\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,eCommerce,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260408T045455
CREATED:20240114T080843Z
LAST-MODIFIED:20241006T014601Z
UID:26136-1719187200-1719359999@marketing.com.au
SUMMARY:CX Summit EMEA
DESCRIPTION:The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy\, trust\, and emotion are essential. Only leaders who can integrate CX\, digital\, and marketing to harness the power of human + AI will create differentiated value in the eyes of customers.
URL:https://marketing.com.au/event/cx-summit-emea/
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240625
DTEND;VALUE=DATE:20240626
DTSTAMP:20260408T045455
CREATED:20240421T044528Z
LAST-MODIFIED:20241006T014601Z
UID:26338-1719273600-1719359999@marketing.com.au
SUMMARY:Programming with Python Fundamentals
DESCRIPTION:In this seven-hour workshop\, you’ll get hands-on practice learning to code with this year’s most in-demand language\, Python. \nWe’ll start with the basics like navigating a code editor and creating basic Python programs\, then learn to use Python for things like storing and manipulating data in lists and dictionaries\, creating conditional statements and writing code to complete repetitive tasks. \nOnce you’ve got the basics down\, we’ll move on to using Python for data analysis with custom functions and using the csv module. And\, most importantly\, you’ll get practice with navigating common Python errors and debugging your code. \nBy the end of this workshop\, you’ll be confident with the basics of Python programming and have a solid foundation to keep building on. You might even be inspired to pursue a software engineering career with your new skills.
URL:https://marketing.com.au/event/programming-with-python-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Coding
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240627
DTEND;VALUE=DATE:20240628
DTSTAMP:20260408T045455
CREATED:20240309T060407Z
LAST-MODIFIED:20241006T014601Z
UID:26301-1719446400-1719532799@marketing.com.au
SUMMARY:Break Into Software Engineering: Navigate the Path to Tech Excellence
DESCRIPTION:Software engineers are the architects of innovation\, and their skills are in high demand across industries. Wondering how you can break into this dynamic domain without prior experience? Don’t worry – this webinar has got you covered! \nDiscover the proven strategies that can supercharge your software engineering career\, regardless of your background. Whether you’re a recent graduate\, a coding enthusiast\, or an experienced professional seeking a tech transition\, come along and hear from our experts who work on software day in\, day out. \n\n\n\nTakeaways\n\n\nInsights into the diverse world of software engineering\nEssential skills and tools every aspiring software engineer must possess\nSuccess stories from our panel – learn from those who’ve already made their mark
URL:https://marketing.com.au/event/break-into-software-engineering-navigate-the-path-to-tech-excellence/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Apps,Coding
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240702T080000
DTEND;TZID=Australia/Melbourne:20240702T170000
DTSTAMP:20260408T045455
CREATED:20240602T064839Z
LAST-MODIFIED:20241006T014601Z
UID:26404-1719907200-1719939600@marketing.com.au
SUMMARY:How to generate B2B leads from SEO & Google Ads?
DESCRIPTION:In this 30 minute talk\, we’ll uncover the roadmap to creating exceptional SEO and Google Ads strategies for your B2B company. From diving into SEO and Google Ads to understanding their role in lead generation. We showcase\, how we increased average leads per month by 600%+ for a B2B company. This talk is a must-see. \nWhat we’ll talk about? \n1. Understanding B2B SEO and Google Ads. \n2. The role of B2B SEO and Google Ads in revenue generation. \n3. How a B2B company increased leads from SEO and Google Ads by 600%+? \n4. How to craft effective SEO and Google Ads strategies to generate leads for your business?
URL:https://marketing.com.au/event/how-to-generate-b2b-leads-from-seo-google-ads/
LOCATION:The University of Sydney\, Law Foyer\, Level 2\, New Law Building F10   Eastern Avenue\, Camperdown Campus\, NSW\, 2006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,SEO,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240704
DTEND;VALUE=DATE:20240705
DTSTAMP:20260408T045455
CREATED:20240602T041619Z
LAST-MODIFIED:20241006T014601Z
UID:26389-1720051200-1720137599@marketing.com.au
SUMMARY:SEO Masterclass
DESCRIPTION:This masterclass is based on over 25 years of search engine research and successful SEO for clients. \nTopics Covered \n\n\nHow to use AI such as ChatGPT To Supercharge Your SEO  – New Section!\n\nCase Studies: Websites That Have Run Successful SEO Campaigns\nCompetitor Analysis – Marketers will absolutely love this\nTools of the Trade – We will show you how you can use tools to gain valuable insights\nLIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website\nWhat spam tactics must be avoided to prevent loss of revenue\nQ&A time to ensure the material is understood.\n\nWho Should Attend \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nHow Google Works\nWhat factors cause a website to rank in organic search results (The 3 Main Pillars)\nOn-Page SEO (Meta tags\, Content)\nTechnical SEO (Site Architecture & Performance\nOff-Page SEO (Content Marketing & Digital PR)\nSPAM – What not to do\n\nNew Section:  How to use AI such as ChatGPT To Supercharge Your SEO \n\nWhat is Google’s stance on AI Content?\nAI Use Cases – Using AI\, ChatGPT for Content Creation – text\, images\, code\nSEO hacks using AI ChatGPT\nContent Marketing\nPrompt Engineering
URL:https://marketing.com.au/event/seo-masterclass-2/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240711
DTEND;VALUE=DATE:20240712
DTSTAMP:20260408T045455
CREATED:20240602T041442Z
LAST-MODIFIED:20241006T014601Z
UID:26387-1720656000-1720742399@marketing.com.au
SUMMARY:Fundamentals of Market Research
DESCRIPTION:Welcome to the AMI Fundamentals of Market Research course\, where you will gain a working knowledge in market research techniques\, methods\, and applications. The course covers the different types of market research\, including qualitative\, quantitative\, and ethnographic research\, so you can identify the best method for your needs. \nOver the half day we will guide you through the entire market research process\, from defining research aims and objectives to selecting the right methodology and data collection techniques. You’ll learn how the experts design effective questionnaires\, analyse data\, and identify patterns and insights through quantitative and qualitative analysis and how to effectively communicate research findings through the elements of a research report\, storytelling\, data visualisation techniques\, and tips for giving effective presentations. \nBy the end of this course\, you’ll have a foundation understanding of market research and a working knowledge of the skills required to conduct effective research that informs decision-making in marketing and related fields. \nJoin us and take the first step towards becoming adept in conducting and/or commissioning market research. \nWho should attend \nOverall\, this market research course is designed to be accessible and useful for a wide range of professionals and would particularly suit either those who are starting to undertake market research as part of their current or future careers\, those who are already undertaking some market research and want to build on their skills and those who are commissioning research on behalf of their organisation. \n \nLearning Outcomes: \n\nDevelop a foundational understanding of market research\, including its definition\, types\, and applications in marketing and related fields.\nIdentify the best method for your market research needs by learning about qualitative\, quantitative\, and ethnographic research methods.\nGain a working knowledge of the market research process\, from defining research aims and objectives to selecting appropriate data collection techniques and methods.\nUnderstand what is required to design effective questionnaires\, analyse data\, and identify patterns and insights through quantitative and qualitative analysis.\nLearn how to effectively communicate research findings by understanding the elements of a research report\, storytelling\, data visualisation techniques\, and tips for giving effective presentations.\n\nTopics covered:  \nIntroduction \n\nWhat is Market Research\nThe different types (Qualitative\, Quantitative\, Ethnographic) of research explained.\nUnderstanding the research process (An overview)\nSome typical applications of Market Research\n\nWriting the Brief \n\nWhat lead us to research (background and the need for research)\nWhat are we trying to solve? (The business problem)\nHow to translate a business problem into a research aim (Research objectives)\nThings to consider for the approach. (Methodological considerations)\nWhat are you looking to get out of it? (Deliverables and anticipated outcomes)\nSetting a scope\, budget\, and a timeframe.\n\nResearch Design \n\nWho are we going to speak to in the research (Defining the target group)\nWhat method(s) will we use (Choosing a methodology)\nUnderstanding sources of error and how to mitigate them (Sampling & non sampling error)\n\nQuestion Design \n\nIntroduction to writing a topic guide for qualitative research\nIntroduction to writing a questionnaire for quantitative\n\nData Collection and Analysis \n\nUnderstanding the different ways of collecting data\nQualitative – focus groups\, In depth interviews\, communities\nQuantitative – online\, phone\, face to face\nEthnographic – observations\nAnalysis\nIdentifying patterns\, themes\, and insights from qualitative data\nAn introduction to data processing & analysis for quantitative data\n\nReporting and Presenting Research Findings \n\nHow to build a plan for a Research Report\nFinding your story in the data\nIntroduction to effectively visualisation your data\nTips on conducting an effective research presentation
URL:https://marketing.com.au/event/fundamentals-of-market-research/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240712
DTEND;VALUE=DATE:20240713
DTSTAMP:20260408T045455
CREATED:20240602T065409Z
LAST-MODIFIED:20241006T014601Z
UID:26411-1720742400-1720828799@marketing.com.au
SUMMARY:Marketing Essentials 1 Day Training in Melbourne
DESCRIPTION:This training\, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role\, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management\, selling and customer service roles. \nCourse Contents: \nEffective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies\, the truth is that effective marketing cannot be ignored and is essential for any successful organisation. \nCourse Topics: \nThis training on\, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include: \n\nCookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.\nWhat is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.\nGrowth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.\nThe Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.\nThe Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.\nThe Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.\nThe Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.\nThe Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.\nThe Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.\nPromotional Poster– An activity to consolidate key themes covered during the training\n\nCourse Features: \nAt the end of this Marketing Essentials training you will be able to: \n\nExplain what marketing is and how it links to the growth strategy of a business\nIdentify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business\nUse the marketing triangle as a logical and customer centred approach to marketing
URL:https://marketing.com.au/event/marketing-essentials-1-day-training-in-melbourne/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240712T080000
DTEND;TZID=Australia/Melbourne:20240712T170000
DTSTAMP:20260408T045455
CREATED:20240602T051927Z
LAST-MODIFIED:20241006T014601Z
UID:26400-1720771200-1720803600@marketing.com.au
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Boost sales\, generate leads\, improve customer service and increase brand awareness on Facebook. Maximise the power of social media with Facebook\, the home of online community building. Entertain and engage Create a Uncover the value of meta business suite\, Facebook shops\, business pages\, groups\, services\, messenger and ads manager\, and more. \nKey Outcomes \n· Creating a Presence \n· Building a Community \n· Content Campaigns \n· Shop & Service Ecommerce Features \n· Meta Business Suite Ads \n· Analytics \nKey Promises \n· Comprehensive Curriculum: Explore the core concepts\, including the marketing environment\, consumer buyer behaviour\, segmentation\, targeting\, positioning\, branding\, and the marketing mix. \n· Practical Insights: Dive into real-world applications through hands-on activities\, practical demonstrations\, and access to a cutting-edge e-learning platform. \n· Expert Guidance: Learn from seasoned professionals with industry experience\, providing invaluable insights and strategies to boost your marketing prowess.
URL:https://marketing.com.au/event/facebook-marketing-fundamentals/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240717
DTEND;VALUE=DATE:20240718
DTSTAMP:20260408T045455
CREATED:20240602T064957Z
LAST-MODIFIED:20241006T014600Z
UID:26407-1721174400-1721260799@marketing.com.au
SUMMARY:Digital Marketing and Innovation Workshop for Small Businesses
DESCRIPTION:Ready to propel your small business to new heights? Join us for this free workshop designed to empower you with the latest digital marketing strategies and innovative approaches to fuel your business growth. \nLed by the Melbourne Innovation Centre\, this comprehensive session will equip you with the essential tools and knowledge to thrive in today’s competitive landscape. \nYou’ll gain valuable insights and practical strategies on a range of topics\, including: \n\nStay ahead of the curve by exploring the latest digital marketing trends and innovations that can give your business a competitive edge.Discover budget-friendly yet powerful ways to promote your business and reach a wider audience.\nLearn how to leverage the power of online platforms to connect with your target audience\, build brand awareness and drive sales.\nDevelop a long-term marketing plan tailored to your business goals and resources\, ensuring continued growth and success.\nLearn how to create engaging content that resonates with your audience and fosters a thriving online community around your brand.\n\nWho should attend: \nThis workshop is designed for both aspiring and seasoned small business owners in Greater Dandenong and entrepreneurs
URL:https://marketing.com.au/event/digital-marketing-and-innovation-workshop-for-small-businesses/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240722T080000
DTEND;TZID=Australia/Melbourne:20240722T170000
DTSTAMP:20260408T045455
CREATED:20240602T052044Z
LAST-MODIFIED:20241006T014600Z
UID:26402-1721635200-1721667600@marketing.com.au
SUMMARY:Marketing 101: Principles of Marketing
DESCRIPTION:A comprehensive and accelerated program designed to immerse you in the fundamentals of marketing in just five days. This intensive course is crafted for individuals eager to grasp the essential principles that underpin successful marketing strategies. This course covers the core marketing fundamentals including the marketing environment\, buyer behaviour\, segmentation\, targeting\, positioning and branding. This course is designed for learners new to marketing.
URL:https://marketing.com.au/event/marketing-101-principles-of-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240723T080000
DTEND;TZID=Australia/Melbourne:20240723T170000
DTSTAMP:20260408T045455
CREATED:20240602T040916Z
LAST-MODIFIED:20241006T014600Z
UID:26385-1721721600-1721754000@marketing.com.au
SUMMARY:Chat GPT 101 – Fundamentals for Marketers
DESCRIPTION:ChatGPT is now an essential part of Marketing\, offering businesses an opportunity to tap into the enormous potential of generative AI. However\, it’s also a complex\, evolving and sometimes unpredictable platform\, meaning it can feel overwhelming. \nIn this masterclass\, we’ll cover the fundamentals\, including theory\, tips\, tricks\, tasks and tools to get you started\, and introduce you to mindsets and approaches to set you up for ChatGPT success. \nThis course\, which blends insights and knowledge with practical elements and interactive sections\, will leave you with the essentials you need to feel far more confident with ChatGPT and its practical applications in your career. \nWho Should Attend \nMarketers curious about ChatGPT\nThose who have only scratched the surface of ChatGPT\nMarketers who are pressed for time\nMarketers who want to upskill in AI\nPeople who want to harness ChatGPT for content drafting\nBusiness professionals who see ChatGPT’s importance but can’t imagine        what it looks like in their business\nTopics Covered \nGetting started on ChatGPT\nHow it works and how to work with it (Human/AI process)\nUse cases and approaches to ChatGPT’s applications\nBenefits vs Challenges and what to do\nHow to get started and best practises\nContext windows and source materials\nInteracting with ChatGPT to get the best output\nApplying marketing and copywriting principles to ChatGPT’s content\nPriming ChatGPT\nPrompt Engineering\nCreating Customer Personas for continued use\nTones of Voice\nLinked Applications\nUsing ChatGPT to produce content
URL:https://marketing.com.au/event/chat-gpt-101-fundamentals-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240724
DTEND;VALUE=DATE:20240725
DTSTAMP:20260408T045455
CREATED:20240602T040641Z
LAST-MODIFIED:20241006T014600Z
UID:26383-1721779200-1721865599@marketing.com.au
SUMMARY:Mastering LinkedIn Build Connections\, Drive Engagement and Accelerate Your Business
DESCRIPTION:Unlock the potential of LinkedIn with expert guidance from Karen Tisdell\, one of Australia’s leading LinkedIn marketing experts. \nJoin us for an exclusive live workshop where you’ll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn. \nIn this workshop\, Karen will provide a step-by-step approach to mastering LinkedIn marketing. You’ll learn to optimise your profile and company page\, understand LinkedIn’s features\, and uncover hidden opportunities to build a strong presence on the platform. \nWhat you will learn \nOptimising Your Profile: Learn how to create a compelling LinkedIn profile that attracts attention and builds credibility.\nElevating Your Company Page: Strategies for enhancing your company’s LinkedIn presence to effectively showcase its value proposition.\nContent Strategies That Work: Understand how to craft content that resonates with your audience and drives engagement.\nNetworking Effectively: Gain insights into building meaningful connections and expanding your professional network.\nLinkedIn Analytics: Discover how to analyse and interpret your performance to refine your LinkedIn strategy.\nBy the end\, you’ll know how to create a LinkedIn presence that attracts more leads and conversions. You’ll also leave the workshop with more clarity and confidence to implement your LinkedIn strategy effectively. \nWho should attend \nThis workshop is perfect for professionals looking to enhance their personal and company LinkedIn presence\, including marketers\, business owners\, and HR professionals.
URL:https://marketing.com.au/event/mastering-linkedin-build-connections-drive-engagement-and-accelerate-your-business/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,B2B,Communications,Digital Marketing,Management,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240725
DTEND;VALUE=DATE:20240726
DTSTAMP:20260408T045455
CREATED:20240602T030937Z
LAST-MODIFIED:20241006T014600Z
UID:26360-1721865600-1721951999@marketing.com.au
SUMMARY:Mumbrella Finance Marketing Summit 2024
DESCRIPTION:The past twelve months has seen extraordinary changes in capital and financial markets\, driven by various factors\, including interest rate hikes\, inflation concerns\, and geopolitical tensions. Coupled with emerging ESG considerations\, tightening regulations and the cost-of-living crunch\, marketers within the financial services industry are left navigating choppy waters. \nMumbrella’s Finance Marketing Summit is your opportunity to hear from the trailblazing marketing execs who are leading the way across all areas of banking\, superannuation\, finance\, insurance and more. Lock in your front row seats now for first-class insights. \n\n\nCheck out the lineup\n\n\n\n\n\n\n\n Mim Haysom – Executive General Manager of Brand & Customer Experience\, Suncorp\nJulie Nestor – Executive Vice President\, Head of Marketing and Communications\, Asia Pacific\, Mastercard\nBryan Wilmot – Chief Marketing Officer\, Stake\nEmma Grainge – Head of Communication and Brand\, Australian Ethical\nPotta Findikidis – Group Head of Brand and Marketing\, Cbus Super\nTatiana Papavero – GM Marketing\, HCF\nSue Brailsford – Head of Group Brand\, NAB\nSimon Wassef – Chief Strategy & Experience Officer\, Clemenger BBDO\nDave Annesley – Head of Marketing Strategy\, Youi\nElly Bloom – General Manager\, Marketing for the Business & Private Bank\, NAB\nEloise Liley – Co-Head of Planning\, TBWA\Melbourne\nMark Hunter – Chief Customer Officer\, Bank of Queensland Group
URL:https://marketing.com.au/event/mumbrella-finance-marketing-summit-2024/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,Event Planning,Management,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240731
DTEND;VALUE=DATE:20240801
DTSTAMP:20260408T045455
CREATED:20240602T065123Z
LAST-MODIFIED:20241006T014600Z
UID:26409-1722384000-1722470399@marketing.com.au
SUMMARY:Marketing & Social Media Training for Non Profits
DESCRIPTION:Social media and online activities are now part of our everyday. They are an efficient way to communicate with your group\, members and key stakeholders\, however the challenge is to understand the audience you are targeting\, so you can decide which platform will have the greatest impact and reach this audience. \nThis interactive session will provide a basic overview of marketing\, understanding what you are marketing and who you are marketing to. Then in turn\, an understanding of the most popular social media platforms used in Australia and insights on the best way they can be used effectively to engage and communicate with your target audience. This session will be most beneficial to groups new to promoting their organisations through social media channels. \nWhat you will learn \n\nHow to understand the market and its jargon\nHow to use social media as a platform to market to your group\nUnderstanding your target audience\nAppreciating the pros and cons of social media platforms\nIdeas for creating content\nTips and hints for preparing a social media plan
URL:https://marketing.com.au/event/marketing-social-media-training-for-non-profits/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Social Media
END:VEVENT
END:VCALENDAR