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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240410T080000
DTEND;TZID=Australia/Melbourne:20240411T170000
DTSTAMP:20260408T074609
CREATED:20231008T051127Z
LAST-MODIFIED:20240610T103844Z
UID:26030-1712736000-1712854800@marketing.com.au
SUMMARY:Social Media Stategies Summit - First Responders - Virtual - 2024
DESCRIPTION:Two jam-packed days tailored to your role in public safety. Don’t miss this First Responder social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that impact your agency or department’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with agency peers from across the country. With agencies from around the globe\, SMSsummit is your best resource for fresh social media ideas. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to first responders including social media and crisis communications\, humanizing staff\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that you can easily share with leadership and use to train and empower your team. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department. \n\n\n\n\n\n\n\n\n\nWho should attend\n\nIf you’re a First Responder\, Command Staff\, or professional that manages your public safety agency’s social media channels\, this event is for you! \n\n\n\n\nPublic Information & Public Affairs\nAdministrative Support\nCommunications\nDigital Marketing & Digital Media\nEmergency Management\nSocial Media & Content Management\n\n\n\n\nCommunity Service\, Education & Outreach\nCommunity Affairs\nPublic Relations\nMedia Relations\nCustomer Service\nDigital Engagement
URL:https://marketing.com.au/event/social-media-stategies-summit-first-responders-virtual-2024/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240411
DTEND;VALUE=DATE:20240413
DTSTAMP:20260408T074609
CREATED:20240114T084909Z
LAST-MODIFIED:20240610T103844Z
UID:26152-1712793600-1712966399@marketing.com.au
SUMMARY:DigiMarCon At Home 2024
DESCRIPTION:It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2024’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240417
DTEND;VALUE=DATE:20240418
DTSTAMP:20260408T074609
CREATED:20240117T060547Z
LAST-MODIFIED:20240610T103844Z
UID:26207-1713312000-1713398399@marketing.com.au
SUMMARY:Marketing Strategy & Tech Summit 2024
DESCRIPTION:This event is bringing together over 150 senior marketing leaders (both B2C & B2B) for a strategic discussion on how organizations can develop innovative marketing strategies in a rapidly moving landscape. The Summit will delve into marketing technologies and the potential to uplift marketing capabilities and customer retention.
URL:https://marketing.com.au/event/marketing-strategy-tech-summit-2024/
LOCATION:Federation Square
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240417T080000
DTEND;TZID=Australia/Melbourne:20240417T170000
DTSTAMP:20260408T074609
CREATED:20240115T023931Z
LAST-MODIFIED:20240610T103844Z
UID:26160-1713340800-1713373200@marketing.com.au
SUMMARY:Learn how to measure your brand's impact on social media
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this session will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term ?\nWhat is the critical marketing formula for successful social media campaigns in 2024 ?\nWhat are the current industry benchmarks for social media best practice?\nHow to tackle B2B vs B2C marketing strategy on social media ?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/learn-how-to-measure-your-brands-impact-on-social-media/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240418
DTEND;VALUE=DATE:20240420
DTSTAMP:20260408T074609
CREATED:20240117T060849Z
LAST-MODIFIED:20240610T103843Z
UID:26211-1713398400-1713571199@marketing.com.au
SUMMARY:Analytical Marketing and Marketing Strategies
DESCRIPTION:The (ICAMMS-24) aims to be this all-so-necessary rocket fuel of progress for the field of Analytical Marketing and Marketing Strategies by providing everyone from students and educators to researchers\, entrepreneurs\, and industry professionals\, the inspiration\, intellectual stimulation\, and radical ingenuity that they need to be able to go out there and achieve big things. From invigorating keynote speeches and research presentation sessions to pathbreaking workshops\, debates\, networking sessions\, exhibits\, and more\, the (ICAMMS-24) will prove to be the accelerant of progress that the world will attribute all success in Analytical Marketing and Marketing Strategies to in the years to come.
URL:https://marketing.com.au/event/analytical-marketing-and-marketing-strategies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Melbourne,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240420
DTEND;VALUE=DATE:20240421
DTSTAMP:20260408T074609
CREATED:20240114T064757Z
LAST-MODIFIED:20240610T103843Z
UID:26124-1713571200-1713657599@marketing.com.au
SUMMARY:5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024)
DESCRIPTION:5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Natural Language Computing and Machine learning. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects.\nAuthors are solicited to contribute to the conference by submitting articles that illustrate research results\, projects\, surveying works and industrial experiences that describe significant advances in the following areas\, but are not limited to:\nTopics of interest include\, but are not limited to\, the following \n• Chunking/Shallow Parsing\n• Dialog Systems\n• Discourse\n• Information Extraction\n• Information Retrieval\n• Learning in knowledge-intensive systems\n• Learning Methods and analysis\n• Learning Problems\n• Lexical Semantics\n• Linguistic Resources\n• Machine Learning Applications\n• Machine Translation\n• NLP\, Phonology\, Morphology\n• Ontology\n• Paraphrasing/Entailment/Generation\n• Parsing/Grammatical Formalisms\n• POS Tagging\n• Question Answering\n• Semantic Processing\n• Speech Recognition and Synthesis\n• Spoken Language Processing\n• Statistical and Knowledge based Methods\n• Text Mining \nPaper Submission\nAuthors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed). \nSelected papers from NLPML 2024\, after further revisions\, will be published in the special issue of the following journal.\n• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC\, WJCI Indexed\n• International Journal on Natural Language Computing (IJNLC)\n• International Journal on Information Theory (IJIT)\n• Machine Learning and Applications: An International Journal (MLAIJ)\n• International Journal on Computational Science & Applications (IJCSA)\n• Advances in Vision Computing: An International Journal (AVC)\n• Information Technology in Industry (ITII)
URL:https://marketing.com.au/event/5th-international-conference-on-natural-language-processing-and-machine-learning-nlpml-2024/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240502
DTEND;VALUE=DATE:20240503
DTSTAMP:20260408T074609
CREATED:20240309T060712Z
LAST-MODIFIED:20240610T103843Z
UID:26303-1714608000-1714694399@marketing.com.au
SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nLearning Outcomes \n\nGet a basic understanding of key digital marketing channels\nLearn key digital terminology\nGet a introductory insight into the key channels\nGet up to date with latest concepts\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you. \nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning. \nTopics Covered \n\nDigital trends\nThe importance of knowing your brand value\nUnderstanding your audience\nHow to set your objectives for success\nSearch engine marketing basics\nSEO basics\nSocial media basics\nEmail marketing
URL:https://marketing.com.au/event/digital-marketing-fundamentals-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240508
DTEND;VALUE=DATE:20240509
DTSTAMP:20260408T074609
CREATED:20240309T060840Z
LAST-MODIFIED:20240610T103842Z
UID:26305-1715126400-1715212799@marketing.com.au
SUMMARY:Google Analytics 4
DESCRIPTION:GA4 is a revamped analytics system\, with different reports than what you’re used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them? \nJoin facilitator Nick Guebhard\, Founder & Digital Analytics Consultant at DataTribe\, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools and focus on the critical metrics that can make a big difference to you in your role as a marketer. \nWho Should Attend \nMarketers who want to understand\, and use GA4 to assess performance of marketing campaigns and make changes. \nTopics Covered \n\nHow GA4 works\nOverview of best practice setup/configuration of GA4\nThe differences of Universal Google Analytics and GA4\nOverview of the standard reports and segments\n\nLearning Outcomes \n\nUnderstand how to assess the performance of their marketing campaigns\nUnderstand how to use GA4 to prioritise website changes\nUnderstand how to use data to understand how to drive more decision making\nUnderstand how to better understand how their digital agencies are performing\n\n\nCourse Experience \nA live session will be held each Wednesday for 90 minutes over 4 weeks . The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.
URL:https://marketing.com.au/event/google-analytics-4/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240509
DTEND;VALUE=DATE:20240511
DTSTAMP:20260408T074609
CREATED:20240114T081812Z
LAST-MODIFIED:20240610T103842Z
UID:26140-1715212800-1715385599@marketing.com.au
SUMMARY:Digital Marketers Australia 2024
DESCRIPTION:The one place Australia’s top digital marketers come together to learn network & grow. \nAfter the recent sold out conference\, we’ll be bringing together the industry’s brightest minds\, absorb mastermind-level content on stage\, and be exposed to an exhibition floor overflowing with opportunities to push your career forward on the Gold Coast! \nWhether you’re in eCommerce\, Agency\, Freelancer or just a student looking to learn more about digital marketing\, this is the place you want to be. \nUnlike other start up events and social media events\, the conference will be focusing specifically on digital marketing to help grow your business or client’s businesses. Watch our speaker’s breakdown campaigns step by step\, so you can roll out strategies that are working right now.
URL:https://marketing.com.au/event/digital-marketers-australia-2024/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240515
DTEND;VALUE=DATE:20240516
DTSTAMP:20260408T074609
CREATED:20240309T061037Z
LAST-MODIFIED:20240610T103842Z
UID:26307-1715731200-1715817599@marketing.com.au
SUMMARY:How AI imagery is shaking up traditional marketing
DESCRIPTION:Join us for an engaging 60-minute webinar with Steve Ballantyne of Brand IQ\, a renowned authority on AI image generation\, showcasing his latest work for the AMI and other leading brands. \nLearn how Brand IQ has been using AI imagery across industries such as travel\, professional services\, construction\, and food technology\, addressing specific marketing challenges with unmatched creativity and efficiency. Brand IQ has created over 15\,000 AI images in the last 18 months. \nSteve will highlight the advantages AI imagery delivers for lean marketing teams. Significant cost savings\, quicker campaign launches\, impossibly engaging visuals\, and a unique brand identity. This session offers Australian marketers\, especially those in lean teams\, a unique chance to explore the transformative potential of AI imagery in elevating their marketing strategies and improving cost efficiencies. \nSecure your spot today and find out how to leverage AI imagery for your brand\, PLUS grab the chance to win a free AI image makeover! Steve will be selecting 10 lucky participants during the webinar for this exclusive offer. \nDon’t miss this opportunity for a personalised deep dive into the future of AI imagery in marketing\, optimised for lean marketing success. \nWhat you will learn:  \n\nThe best AI image generation platforms to use\nWhere and when to use AI imagery and in what categories\nHow to use Chat GPT to improve the quality of your AI image prompts\nHow to significantly reduce your current photography budget\nHow to use AI imagery to elevate your product photography\nHow to use AI to infuse your brand’s visual assets into image backgrounds\nThe best prompt strategies for both photographic and illustrative images\nHow to use AI to speed up the launch of your campaigns
URL:https://marketing.com.au/event/how-ai-imagery-is-shaking-up-traditional-marketing/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Meetup
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240515
DTEND;VALUE=DATE:20240517
DTSTAMP:20260408T074609
CREATED:20231008T051409Z
LAST-MODIFIED:20240610T103842Z
UID:26032-1715731200-1715903999@marketing.com.au
SUMMARY:Social Media Strategies Summit - Public Agencies & Government 2024
DESCRIPTION:Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best. \n\n\n\n\n\n\nLearn strategies for tackling issues most important to government agencies\, including social media and crisis communications\, improving agency reputation\, and building community relationships. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240518
DTEND;VALUE=DATE:20240519
DTSTAMP:20260408T074609
CREATED:20240115T024222Z
LAST-MODIFIED:20240610T103841Z
UID:26162-1715990400-1716076799@marketing.com.au
SUMMARY:2024 Australian Web Awards
DESCRIPTION:The Australian Web Awards showcases outstanding work by Australian web designers\, developers\, copywriters and social and search engine optimisation (SEO) specialists. \nOur mission is to strengthen and promote Australia’s web industry by championing best practice standards\, recognising excellence and nurturing talent. \n\nEntries are being judged by industry leaders and the awards finalists will be announced in the lead-up to an awards gala in Melbourne on May 18\, 2024.
URL:https://marketing.com.au/event/2024-australian-web-awards/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240518
DTEND;VALUE=DATE:20240520
DTSTAMP:20260408T074609
CREATED:20240309T053756Z
LAST-MODIFIED:20240610T103841Z
UID:26275-1715990400-1716163199@marketing.com.au
SUMMARY:5th International Conference on Natural Language Computing and AI (NLCAI 2024)
DESCRIPTION:5th International Conference on Natural Language Computing and AI (NLCAI 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Natural Language Computing\, and AI. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects. \nAuthors are solicited to contribute to the conference by submitting articles that illustrate research results\, projects\, surveying works and industrial experiences that describe significant advances in the areas of Natural Language Computing and AI. \nTopics of interest include\, but are not limited to\, the following: \n• Artificial Intelligence\, Deep Learning\n• Big Data and Data Mining\n• Chunking/Shallow Parsing\n• Dialog Systems\n• Discourse\n• Information Extraction / Retrieval\n• Lexical Semantics\n• Linguistic Resources\n• Machine Learning for NLP\n• Machine Translation\, Cross lingual and Multilingual applications\n• Natural Language Processing\n• Ontology\n• Paraphrasing/Entailment/Generation\n• Phonology\,Morpholog\n• POS Tagging\n• Question Answering\n• Semantic Processing\n• Social Media and Social Network Analysis\n• Spoken Language Processing Speech Generation and Recognition\n• Statistical and Knowledge based Methods\n• Text Mining \nPaper Submission \nAuthors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed). \nSelected papers from NLCAI 2024\, after further revisions\, will be published in the special issues of the following journals\n• International Journal on Natural Language Computing (IJNLC)\n• International Journal of Web & Semantic Technology (IJWesT) – IS Indexed\n• Machine Learning and Applications: An International Journal (MLAIJ)\n• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC\, WJCI Indexed\n• International Journal of Artificial Intelligence & Applications (IJAIA)
URL:https://marketing.com.au/event/5th-international-conference-on-natural-language-computing-and-ai-nlcai-2024/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240521
DTEND;VALUE=DATE:20240524
DTSTAMP:20260408T074609
CREATED:20240117T054843Z
LAST-MODIFIED:20240610T103841Z
UID:26201-1716249600-1716508799@marketing.com.au
SUMMARY:Mumbrella360 2024
DESCRIPTION:Welcome to Mumbrella360\, where the most brilliant minds and daring innovators in the realm of media and marketing converge. It’s the epicenter of inspiration\, the gathering place for industry trailblazers\, and the crucible in which the future of our field is forged. \nJoin us in this immersive three-day event\, where you’ll gain expert knowledge\, network with industry leaders\, and experience the future of media and marketing taking flight.
URL:https://marketing.com.au/event/mumbrella360-2024/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240523
DTEND;VALUE=DATE:20240524
DTSTAMP:20260408T074609
CREATED:20240309T061151Z
LAST-MODIFIED:20240610T103840Z
UID:26309-1716422400-1716508799@marketing.com.au
SUMMARY:Creativity at Work
DESCRIPTION:There has never been a greater need for new ideas and agile thinking in the world of business. Without knowing it most organisations (and people) are highly skilled at killing new ideas. “Creativity At Work” re-kindles belief in the power of new ideas. It shows how the creative brain works and how to use proven creative techniques to solve business challenges. An interactive hands-on program that explains how to develop and deploy creative skills to solve a business challenge.
URL:https://marketing.com.au/event/creativity-at-work/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Design
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240528
DTEND;VALUE=DATE:20240531
DTSTAMP:20260408T074609
CREATED:20240309T054106Z
LAST-MODIFIED:20240610T103840Z
UID:26277-1716854400-1717113599@marketing.com.au
SUMMARY:B2B digiSalesFEST APAC '24
DESCRIPTION:B2B digiSalesFEST APAC ’24 is premier thought leadership event dedicated to B2B brands. \n3 topics over 3 one hour sessions\, packed full of insights\, learnings and best practice to better engage and convert B2B buyers digitally. \nSessions will run across\nTuesday the 28th of May – 12pm – 1pm\nWednesday the 29th of May – 12pm – 1pm\nThursday the 30th of May – 12pm – 1pm \nIt’s fully virtual allowing you to login to sessions\, get your fix and then get back to the job at hand. After all\, you are responsible for generating revenue for your organisation… \nThe program will explore the latest digital trends and insights on the B2B buyer and where the market is headed\, showcase learnings from marTech and salesTech implementation and also provide a wealth of insight around the latest strategies to drive demand\, deliver on experience and more. \nSpeakers include; \n\nDivya Gupta – Head of Digital Sales – Maersk\nVanya Mariani – Commercial Director – CarSales Mediahouse\nAlicia Kearns – CMO – Render Networks\nTony Blamey ex CCO of Domain\nAnd more to be announced shortly
URL:https://marketing.com.au/event/b2b-digisalesfest-apac-24/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240530
DTEND;VALUE=DATE:20240531
DTSTAMP:20260408T074609
CREATED:20240309T061318Z
LAST-MODIFIED:20240610T103840Z
UID:26311-1717027200-1717113599@marketing.com.au
SUMMARY:Privacy & Compliance for Marketers
DESCRIPTION:In today’s digital age\, data plays a crucial role in marketing strategies. However\, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection\, management\, and utilization of data is done in a compliant and ethical manner. \nWith an emphasis on privacy\, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach. \nWho is it ideal for: \nThis course is suitable for marketing professionals\, digital marketers\, data analysts\, and anyone involved in marketing activities that involve the collection\, management\, and utilization of data. \nLearning Outcomes: \nBy the end of this course\, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing\, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours. \n1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications. \n2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity. \n3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization. \n4. Regulatory Framework: Gain insights into the regulations governing the collection\, storage\, and use of personal data\, including GDPR\, CCPA\, and upcoming changes to the Privacy Act. \n5. Adherence to Principles: Explore key principles such as transparency\, accountability\, security\, and customer rights that underpin ethical data practices in marketing. \n6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance. \n7. Future Trends: Stay updated on upcoming changes to privacy regulations\, including amendments to the Privacy Act\, and their implications for marketing practices. \n8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities. \nTopics covered: \nDay 1 – The data privacy landscape. \nModule 1: Introduction to Data in Marketing \n\nImportance of data in marketing\nCommon types of data used in marketing activities.\n\nModule 2: Overview of Data Regulations \n\nThe principles of data privacy\nIntroduction to key data privacy regulations (e.g.\, Privacy Act\, GDPR\, CCPA\,)\nUnderstanding the scope and implications of regulations on marketing activities\n\nModule 3: Data Collection Methods \n\nOverview of data collection techniques (e.g.\, website\, surveys\, CRM systems)\nBest practices for ethical data collection\nImportance of obtaining consent and transparency in data collection\n\nClass Activity: Focus on a recent campaign. Summarise the data collected and used. Identify any issues with how that data has been processed. \nDay 2 – Managing compliance. \nModule 4: Data Storage and Management \n\nUnderstanding data storage systems (e.g.\, databases\, cloud storage)\nSecurity measures to protect stored data.\nData retention policies and compliance requirements\n\nModule 5: Compliance Framework for Marketers \n\nBuilding a privacy compliance framework\nPractical steps for ensuring compliance in marketing campaigns and initiatives.\n\nModule 6: Risk Mitigation Strategies \n\nIdentifying common risks and vulnerabilities in marketing data practices\nStrategies for minimizing the risk of data breaches and non-compliance.\n\nClass Activity: Review the summaries and discuss implications for their organisation. \nCourse experience  \n\nMarketing budget template provided to use post-workshop\nA/B testing framework to implement post-workshop\nHolistic strategies to trial for most budgets post-workshop\nQ&A and feedback
URL:https://marketing.com.au/event/privacy-compliance-for-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240603
DTEND;VALUE=DATE:20240604
DTSTAMP:20260408T074609
CREATED:20240114T083454Z
LAST-MODIFIED:20241006T014601Z
UID:26145-1717372800-1717459199@marketing.com.au
SUMMARY:MozCon 2024
DESCRIPTION:Marketers of all stripes are invited as we come together to look to the future of Digital Marketing\, learn from industry experts\, and network with peers for a truly unforgettable two-day experience. \nFrom ChatGPT\, E-E-A-T and TikTok to the latest ranking factors and algo updates\, MozCon’s speakers cover the hottest and latest topics in the rapidly changing world of SEO and Content Marketing.
URL:https://marketing.com.au/event/mozcon-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240604
DTEND;VALUE=DATE:20240605
DTSTAMP:20260408T074609
CREATED:20240421T044645Z
LAST-MODIFIED:20241006T014601Z
UID:26340-1717459200-1717545599@marketing.com.au
SUMMARY:Product Management Fundamentals
DESCRIPTION:In this seven-hour workshop\, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily. \nWe’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go. \nFrom there\, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements\, affinity mapping to summarize customer feedback\, introducing that feedback into product development\, and determining market fit. \nBy the end of this workshop\, you’ll have the tools under your belt to effectively apply some basic product management strategies\, and a foundational knowledge of product management to keep building on.
URL:https://marketing.com.au/event/product-management-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260408T074609
CREATED:20240115T024406Z
LAST-MODIFIED:20241006T014601Z
UID:26164-1717545600-1717631999@marketing.com.au
SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260408T074609
CREATED:20240309T061439Z
LAST-MODIFIED:20241006T014601Z
UID:26313-1717545600-1717631999@marketing.com.au
SUMMARY:Stakeholder Management
DESCRIPTION:Doug Kessler (Velocity Partners UK) nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So\, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them. \nAn interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus\, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy. \nWho Should Attend \nAll marketers who want to manage their stakeholders in a more efficient manner. \nTopics Covered \n\nKey theories of stakeholder management\nWhy Mendalow’s matrix is a key tool in your stakeholder toolbox\nIdentify who some of marketers’ typical stakeholders are and which are the most important\n\nLearning Outcomes \n\nUnderstand who your various stakeholders are and why they are important\nUnderstand how to sell your marketing strategy and receive minimal change\nHow to develop your own stakeholders’ management plan for your various projects\n\nCourse Experience \nA live session will be held each Thursday for 90 minutes over 4 weeks. \nThe facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \n 
URL:https://marketing.com.au/event/stakeholder-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260408T074609
CREATED:20240309T061913Z
LAST-MODIFIED:20241006T014601Z
UID:26315-1717545600-1717631999@marketing.com.au
SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Data
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240606
DTEND;VALUE=DATE:20240607
DTSTAMP:20260408T074609
CREATED:20240309T054322Z
LAST-MODIFIED:20241006T014601Z
UID:26282-1717632000-1717718399@marketing.com.au
SUMMARY:XI Forum Sydney 2024
DESCRIPTION:Join the brightest CX practitioners and thought leaders in Asia Pacific. The XI Forum is a full day of inspiring presentations and networking opportunities that will help elevate your CX program in 2024. \nLearn How Award-Winning Brands Are Using Integrated CX to Realise Transformation:\nIn a world where customer experience is the ultimate currency\, the XI Forum 2024 helps you unlock success through Integrated Customer Experience (CX). Picture a landscape where every interaction\, every touchpoint\, converges seamlessly to form a symphony of customer delight and business outcomes that matter. \nIntegrated CX is made up of three pillars that our award-winning speakers will bring to life on stage:\n• STRONGEST SIGNALS: Did you know that surveys alone only reach 6% of your customers? This leaves untapped signals like call centre notes\, email threads\, social reviews and so much more that paints a full picture of the voice of customer. We’ll cover all these and more at the Forum.\n• RICHEST INSIGHTS: Data is the currency of the future\, but insights are the key to the kingdom. Join us as we decode the language of structured and unstructured data\, uncovering hidden treasures within the digital depths.\n• SMARTEST ACTIONS: In the age of automation\, human connection remains the cornerstone of exceptional CX. At the XI Forum 2024\, we redefine smart actions—not just as solutions to individual cases\, but as catalysts for systemic change. \nExperience the CX conference that is unique in its kind:\n• 250+ Delegates\n• 6+ Hours of Practical Learning\n• 10+ Sessions\n• Award-Winning Speakers\n• Interactive Demonstrations\n• Spectacular Entertainment
URL:https://marketing.com.au/event/xi-forum-sydney-2024/
LOCATION:Crown Sydney\, 1 Barangaroo Ave\, Barangaroo\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240612
DTEND;VALUE=DATE:20240613
DTSTAMP:20260408T074609
CREATED:20240309T060230Z
LAST-MODIFIED:20241006T014601Z
UID:26299-1718150400-1718236799@marketing.com.au
SUMMARY:How to Change Careers and Earn Your Worth
DESCRIPTION:Changing careers is no easy feat! You have to reinvent yourself and your value\, as well as figuring out what you actually want to do. \nWhat’s the right path? \nWhat do you need to do to get there? \nAnd will you be able to make a decent salary from it? \nChanging careers is an internal game. It’s all about starting with you – what you want from your career and life. \nWhen you approach it with confidence and authenticity\, the sky’s the limit and the change – smooth as silk. \nJoin Change Leadership and Confidence expert\, Lata Hamilton\, as she shares her top tips for changing careers easily\, simply and profitably. \nThis session will have a live Q&A component so you can ask all your curly questions to our curly-haired expert. \n\n\n\nTakeaways\n\n\nThe challenge with career change\n\n5-step formula to successfully change careers \n\n\nImportance of building confidence to achieve your dreams
URL:https://marketing.com.au/event/how-to-change-careers-and-earn-your-worth/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240618
DTEND;VALUE=DATE:20240619
DTSTAMP:20260408T074609
CREATED:20240421T044356Z
LAST-MODIFIED:20241006T014601Z
UID:26336-1718668800-1718755199@marketing.com.au
SUMMARY:AI for Workplace Productivity
DESCRIPTION:This seven-hour workshop gives you the context and hands-on practice you need to effectively use AI to automate your workflows and optimize communications. \nTo kick it off\, we’ll talk about the importance of learning AI — regardless of your role or industry — and best practices for recognizing and mitigating bias when using large language models (LLMs). \nNext\, you’ll get your hands dirty in ChatGPT developing and testing prompts\, and generating summaries of large\, complex content. Then learn to identify the key steps involved in designing an automation\, and determine which of your own mundane tasks can be easily automated using AI. \nTo round-out your AI skills\, you’ll develop and implement a simple Generative AI solution to a real-world business problem. By the end of this workshop\, you’ll have the generative AI tools and techniques under your belt to improve your productivity at work — and even carry some of these skills over to improve productivity in your personal life.
URL:https://marketing.com.au/event/ai-for-workplace-productivity/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260408T074609
CREATED:20231008T051709Z
LAST-MODIFIED:20241006T014601Z
UID:26036-1719187200-1719359999@marketing.com.au
SUMMARY:Online Retailer - 2024
DESCRIPTION:Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights\, solution providers\, technologies and connections that make a positive difference to your business – no matter what stage of online retail you are in. \nEverybody’s Opportunity awaits at this two day original industry conference & expo – trusted to connect Australia’s expert solution providers and international and local ecommerce leaders to thousands of like-minded professionals seeking a tech led future for retail. \nThere is only one place where your whole team can attend and takeaway key insights and inspirations that drive high performance within your business. Whether you are seeking the latest ecommerce success case studies; strategic supply chain management planning through to data privacy and security knowledge; or business transformation and customer retention tactics – there is something for everybody at Online Retailer. \n\n\nOnline Retailer is the industry’s number one meeting place\, bringing together a diverse mix of attendees across digital\, retail\, technology\, marketing\, and ecommerce across a variety of industries: Fashion and Apparel\, Personal and Recreational Goods\, B2B Services\, Toys\, Electronics\, Games\, Daily Deals and Marketplaces\, Homewares and Appliances\, Media\, IT\, Finance and Services\, Groceries and Liquor\, Department and Variety Stores. \n\n\n\n\n\n\n\nLeaders\nHaving been crowned Best Industry Event by NORA in 2022 (and for 3 years consecutively)\, Online Retailer truly is the pinnacle event of the ecommerce calendar. To be there is to connect with the absolute cream of the crop as the industry unites for the most valuable meetup of the year. \nDo’ers\nWhether you are in marketing\, logistics\, tech or customer service\, this is the event where you can find content and connections to help you be better at what you do. Learn from others who have tried and tested things first\,  make new connections and hear the latest insights specific to your role from retailers paving the way. \n\n\n\n\n\n\nStartups\nThe perfect destination to cement your first foot into a thriving industry\, founders and their teams can enjoy the free morning keynotes for inspiration from the big hitters\, before relishing in the interactive presentations covering the nitty gritty solutions at the Australia Post Retail Foundations Stage.\n \nB2B\nThe only conference event to offer a dedicated content track to helping B2B professionals digitally transform their business – and it’s not as daunting as it sounds as our speakers lead you through practical case studies that help you get your CxO buy-in and integrate lessons from B2C into your B2B CX.
URL:https://marketing.com.au/event/online-retailer-2024/
LOCATION:ICC Sydney\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,eCommerce,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260408T074609
CREATED:20240114T080843Z
LAST-MODIFIED:20241006T014601Z
UID:26136-1719187200-1719359999@marketing.com.au
SUMMARY:CX Summit EMEA
DESCRIPTION:The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy\, trust\, and emotion are essential. Only leaders who can integrate CX\, digital\, and marketing to harness the power of human + AI will create differentiated value in the eyes of customers.
URL:https://marketing.com.au/event/cx-summit-emea/
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240625
DTEND;VALUE=DATE:20240626
DTSTAMP:20260408T074609
CREATED:20240421T044528Z
LAST-MODIFIED:20241006T014601Z
UID:26338-1719273600-1719359999@marketing.com.au
SUMMARY:Programming with Python Fundamentals
DESCRIPTION:In this seven-hour workshop\, you’ll get hands-on practice learning to code with this year’s most in-demand language\, Python. \nWe’ll start with the basics like navigating a code editor and creating basic Python programs\, then learn to use Python for things like storing and manipulating data in lists and dictionaries\, creating conditional statements and writing code to complete repetitive tasks. \nOnce you’ve got the basics down\, we’ll move on to using Python for data analysis with custom functions and using the csv module. And\, most importantly\, you’ll get practice with navigating common Python errors and debugging your code. \nBy the end of this workshop\, you’ll be confident with the basics of Python programming and have a solid foundation to keep building on. You might even be inspired to pursue a software engineering career with your new skills.
URL:https://marketing.com.au/event/programming-with-python-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Coding
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240627
DTEND;VALUE=DATE:20240628
DTSTAMP:20260408T074609
CREATED:20240309T060407Z
LAST-MODIFIED:20241006T014601Z
UID:26301-1719446400-1719532799@marketing.com.au
SUMMARY:Break Into Software Engineering: Navigate the Path to Tech Excellence
DESCRIPTION:Software engineers are the architects of innovation\, and their skills are in high demand across industries. Wondering how you can break into this dynamic domain without prior experience? Don’t worry – this webinar has got you covered! \nDiscover the proven strategies that can supercharge your software engineering career\, regardless of your background. Whether you’re a recent graduate\, a coding enthusiast\, or an experienced professional seeking a tech transition\, come along and hear from our experts who work on software day in\, day out. \n\n\n\nTakeaways\n\n\nInsights into the diverse world of software engineering\nEssential skills and tools every aspiring software engineer must possess\nSuccess stories from our panel – learn from those who’ve already made their mark
URL:https://marketing.com.au/event/break-into-software-engineering-navigate-the-path-to-tech-excellence/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Apps,Coding
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240702T080000
DTEND;TZID=Australia/Melbourne:20240702T170000
DTSTAMP:20260408T074609
CREATED:20240602T064839Z
LAST-MODIFIED:20241006T014601Z
UID:26404-1719907200-1719939600@marketing.com.au
SUMMARY:How to generate B2B leads from SEO & Google Ads?
DESCRIPTION:In this 30 minute talk\, we’ll uncover the roadmap to creating exceptional SEO and Google Ads strategies for your B2B company. From diving into SEO and Google Ads to understanding their role in lead generation. We showcase\, how we increased average leads per month by 600%+ for a B2B company. This talk is a must-see. \nWhat we’ll talk about? \n1. Understanding B2B SEO and Google Ads. \n2. The role of B2B SEO and Google Ads in revenue generation. \n3. How a B2B company increased leads from SEO and Google Ads by 600%+? \n4. How to craft effective SEO and Google Ads strategies to generate leads for your business?
URL:https://marketing.com.au/event/how-to-generate-b2b-leads-from-seo-google-ads/
LOCATION:The University of Sydney\, Law Foyer\, Level 2\, New Law Building F10   Eastern Avenue\, Camperdown Campus\, NSW\, 2006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,SEO,Sydney
END:VEVENT
END:VCALENDAR