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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240308
DTEND;VALUE=DATE:20240316
DTSTAMP:20260407T154439
CREATED:20240114T082535Z
LAST-MODIFIED:20240610T103848Z
UID:26142-1709856000-1710547199@marketing.com.au
SUMMARY:SXSW Conference 2024
DESCRIPTION:The SXSW Conference provides an opportunity for the global community of digital creatives to encounter cutting-edge ideas\, discover new interests\, and network with other professionals who share a similar appetite for forward-focused experiences. \nFeaturing a variety of tracks that focus on the most important breakthroughs in technology\, film\, culture\, and music\, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. \nExplore our 24 Conference Tracks\, Keynotes\, Featured Speakers\, Formats\, and more. Over 450 sessions have been announced\, with entries up 33% compared to last season! Catch up on the first and second round of Keynote and Featured Speaker announcements and stay tuned for more event information throughout the season.
URL:https://marketing.com.au/event/sxsw-conference-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240313
DTEND;VALUE=DATE:20240314
DTSTAMP:20260407T154439
CREATED:20240117T054152Z
LAST-MODIFIED:20240610T103847Z
UID:26197-1710288000-1710374399@marketing.com.au
SUMMARY:Retail Marketing Summit 2024
DESCRIPTION:The retail industry’s most essential marketing summit of the year returns for 2024. As economic uncertainty grips Australia and marketing budgets continue to tighten\, it’s never been more important to stay on top of the evolving trends and master the art of ‘doing more with less’. This event offers anybody within the business of retail marketing the opportunity to hear from the masters of their craft dive deep on the topical challenges and opportunities FMCG brands are facing. From CX mastery and revenue-generating loyalty programs\, to effective creative strategy and leading eCommerce insights – this is a day not to be missed.
URL:https://marketing.com.au/event/retail-marketing-summit-2024/
LOCATION:Crown Sydney\, 1 Barangaroo Ave\, Barangaroo\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Conference,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240319
DTEND;VALUE=DATE:20240321
DTSTAMP:20260407T154439
CREATED:20240114T080608Z
LAST-MODIFIED:20240610T103847Z
UID:26134-1710806400-1710979199@marketing.com.au
SUMMARY:Amplify Summit 2024
DESCRIPTION:An exciting 2 Day Live Streamed Virtual Learning Summit offering affiliates and affiliate managers working across ALL industries a series of informed debates covering new trends and expert led thought leadership workshops designed to help affiliate businesses AMPLIFY their performance!
URL:https://marketing.com.au/event/amplify-summit-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240320T080000
DTEND;TZID=Australia/Melbourne:20240320T170000
DTSTAMP:20260407T154439
CREATED:20240115T024517Z
LAST-MODIFIED:20240610T103847Z
UID:26166-1710921600-1710954000@marketing.com.au
SUMMARY:ChatGPT Essentials – Power Insights for Marketers
DESCRIPTION:This masterclass will work through ChatGPT’s features — from basic to advanced — to give you a comprehensive understanding of the scope of what’s possible – what can ChatGPT do. \nIt will also cover how to use ChatGPT\, by crafting an AI Avatar. Marketing is about nudging people to think\, feel\, or act in a certain way. The more insight you have about those people\, the more convincing you can be. Having an AI avatar is like having an on-call focus group. Every year\, marketers have more channels to fill\, each with a voracious appetite for content. We’ll use ChatGPT to create content\, and to repurpose content. \nWho Should Attend \n\nAre under pressure to “do more with less”\nWant to improve their productivity\nWant to use AI copywriting to its full potential\n Want to understand the potential of AI copywriting to help them in their work\nNeed to create volumes of content\nAre under pressure to increase conversions\n\nTopics Covered \n\nTalking with ChatGPT\n• Understand the GPT models\n• How to select the right model for your task\n• Setting up\nCrafting an AI Avatar\n\n\nRepresenting your audience\n• Use avatar to further understand audience\n• Use avatar to create content\n\n\nRepurposing Content\n• Social media posts\n• Break long-form content into multiple posts\n\nLearning Outcomes \n\n Understand the principles of AI copywriting (applicable to all AI copywriters)\, including the potential and the limitations of AI copywriting\nConfigure ChatGPT’s options\nPrime ChatGPT — setting up an AI copywriter to work at its full potential\nWrite and layer prompts for the most persuasive results\nBuild an avatar that can be reused in multiple ways\nUse ChatGPT to create content ideas and content quickly and effectively
URL:https://marketing.com.au/event/chatgpt-essentials-power-insights-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240325
DTEND;VALUE=DATE:20240326
DTSTAMP:20260407T154439
CREATED:20240114T064453Z
LAST-MODIFIED:20240610T103846Z
UID:26121-1711324800-1711411199@marketing.com.au
SUMMARY:11th International Conference on Advanced Computing (ADCO 2024)
DESCRIPTION:11th International Conference on Advanced Computing (ADCO 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Computing. The Conference looks for significant contributions to all major fields of the Computer Science and Information Technology in theoretical and practical aspects. The aim of the conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field. \nTopics of interest include\, but are not limited to\, the following \n• Aspect Oriented Programming\n• Bio-Metrics\n• Cloud Computing\n• Cyber Security\n• Data Mining\n• DNA Computing\n• E-learning / E-Governance\n• Gaming Models\n• Green Computing\n• Grid Computing\n• High Performance Computing\n• Knowledge Management & Ontology\n• Nano Computing\n• Pervasive Computing\n• Quantum Computing\n• Semantic Web\n• SOA\n• Soft Computing\n• Software Engineering / Metrics / Testing
URL:https://marketing.com.au/event/11th-international-conference-on-advanced-computing-adco-2024/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Data,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240326
DTEND;VALUE=DATE:20240328
DTSTAMP:20260407T154439
CREATED:20240114T085404Z
LAST-MODIFIED:20240610T103846Z
UID:26154-1711411200-1711583999@marketing.com.au
SUMMARY:Adobe Summit 2024
DESCRIPTION:If you can’t be with us in person\, tune in to Summit Online to learn from leading brands\, explore the latest trends and technology\, and discover new skills and experiences to grow your business.
URL:https://marketing.com.au/event/adobe-summit-2024/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240327
DTEND;VALUE=DATE:20240328
DTSTAMP:20260407T154439
CREATED:20240115T023824Z
LAST-MODIFIED:20240610T103846Z
UID:26158-1711497600-1711583999@marketing.com.au
SUMMARY:How to manage your marcoms navigating Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important. \nKey Learnings: \nWe’re going to provide you with clarity around when these laws do and don’t apply\, highlight non-compliance dangers and put you on the pathway to compliance.
URL:https://marketing.com.au/event/how-to-manage-your-marcoms-navigating-privacy-act-and-spam-act/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240327
DTEND;VALUE=DATE:20240328
DTSTAMP:20260407T154439
CREATED:20240117T054450Z
LAST-MODIFIED:20240610T103845Z
UID:26199-1711497600-1711583999@marketing.com.au
SUMMARY:Mumbrella Comms Con 2024
DESCRIPTION:Step into the spotlight at Australia’s premier PR and communications awards – the Mumbrella CommsCon Awards. These accolades possess the power to shape the future success of your PR agency or communications team. \nSeize this golden opportunity to assess your accomplishments from the past year and pit them against the best in the business. Whether you’re vying for recognition in a campaign\, team\, or personal category\, a triumph at the Mumbrella CommsCon Awards has the potential to chart an entirely new course for your year ahead. \n\n\nWho should enter the awards? \n\n\n\n\n\nAre you a standout player in the world of PR and communications? Have you and your team developing innovative campaigns and achieving remarkable results? If so\, this is your chance to shine. \nBe sure to enter if you work in the following areas: \n\nPR and Brand Communications\nSocial Media and Influencer Marketing\nStakeholder\, External\, Media or Community Relations\nCorporate (including CSR) or Public Affairs\nEmployee Communications\nMarketing Communications\nPublicity\nAccount Management and Business Development
URL:https://marketing.com.au/event/mumbrella-comms-con-2024/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240404
DTEND;VALUE=DATE:20240405
DTSTAMP:20260407T154439
CREATED:20240115T023658Z
LAST-MODIFIED:20240610T103845Z
UID:26156-1712188800-1712275199@marketing.com.au
SUMMARY:Building Brands Foundations
DESCRIPTION:This masterclass will provide members and learners with an understanding and appreciation of core marketing principles that need to be in place to build a strong brand with a unique and relevant positioning and will help them build a distinctive personality. \nThis content is suitable for brand marketers\, brand owners\, small business owners\, and ageny client services. \nTopics Covered:\n\nWhat is a brand and why it is important to all marketing streams and the broader commercial team\nBrand Purpose – when to have one and when it may not be relevant\nBrand Equity – what it is\, how it is calculated and how can marketers influence it\nBrand Architecture – hierarchy frameworks and brand structure for growth\nBrand Positioning – why is it important\, how is it developed and how is it maintained.\nMental and Physical availability – what are they and how do they build brands\n\nLearnings Outcomes:  \n\nUnderstand the strategic role brand building plays in marketing and the broader business\nKnow the factors that influence building and maintaining a strong brand\nKnow how to structure and stretch a brand to optimise growth
URL:https://marketing.com.au/event/building-brands-foundations/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240404
DTEND;VALUE=DATE:20240405
DTSTAMP:20260407T154439
CREATED:20240117T055618Z
LAST-MODIFIED:20240610T103845Z
UID:26203-1712188800-1712275199@marketing.com.au
SUMMARY:The IAB & OMA Powering Digital Out of Home
DESCRIPTION:IAB Australia and the Outdoor Media Association (OMA) are back in 2024 bringing you Powering DOOH . The half-day conference which will be held on 4\, April 2024 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
URL:https://marketing.com.au/event/the-iab-oma-powering-digital-out-of-home/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240410T080000
DTEND;TZID=Australia/Melbourne:20240411T170000
DTSTAMP:20260407T154439
CREATED:20231008T051127Z
LAST-MODIFIED:20240610T103844Z
UID:26030-1712736000-1712854800@marketing.com.au
SUMMARY:Social Media Stategies Summit - First Responders - Virtual - 2024
DESCRIPTION:Two jam-packed days tailored to your role in public safety. Don’t miss this First Responder social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that impact your agency or department’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with agency peers from across the country. With agencies from around the globe\, SMSsummit is your best resource for fresh social media ideas. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to first responders including social media and crisis communications\, humanizing staff\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that you can easily share with leadership and use to train and empower your team. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department. \n\n\n\n\n\n\n\n\n\nWho should attend\n\nIf you’re a First Responder\, Command Staff\, or professional that manages your public safety agency’s social media channels\, this event is for you! \n\n\n\n\nPublic Information & Public Affairs\nAdministrative Support\nCommunications\nDigital Marketing & Digital Media\nEmergency Management\nSocial Media & Content Management\n\n\n\n\nCommunity Service\, Education & Outreach\nCommunity Affairs\nPublic Relations\nMedia Relations\nCustomer Service\nDigital Engagement
URL:https://marketing.com.au/event/social-media-stategies-summit-first-responders-virtual-2024/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240411
DTEND;VALUE=DATE:20240413
DTSTAMP:20260407T154439
CREATED:20240114T084909Z
LAST-MODIFIED:20240610T103844Z
UID:26152-1712793600-1712966399@marketing.com.au
SUMMARY:DigiMarCon At Home 2024
DESCRIPTION:It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2024’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240417
DTEND;VALUE=DATE:20240418
DTSTAMP:20260407T154439
CREATED:20240117T060547Z
LAST-MODIFIED:20240610T103844Z
UID:26207-1713312000-1713398399@marketing.com.au
SUMMARY:Marketing Strategy & Tech Summit 2024
DESCRIPTION:This event is bringing together over 150 senior marketing leaders (both B2C & B2B) for a strategic discussion on how organizations can develop innovative marketing strategies in a rapidly moving landscape. The Summit will delve into marketing technologies and the potential to uplift marketing capabilities and customer retention.
URL:https://marketing.com.au/event/marketing-strategy-tech-summit-2024/
LOCATION:Federation Square
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240417T080000
DTEND;TZID=Australia/Melbourne:20240417T170000
DTSTAMP:20260407T154439
CREATED:20240115T023931Z
LAST-MODIFIED:20240610T103844Z
UID:26160-1713340800-1713373200@marketing.com.au
SUMMARY:Learn how to measure your brand's impact on social media
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this session will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term ?\nWhat is the critical marketing formula for successful social media campaigns in 2024 ?\nWhat are the current industry benchmarks for social media best practice?\nHow to tackle B2B vs B2C marketing strategy on social media ?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/learn-how-to-measure-your-brands-impact-on-social-media/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240418
DTEND;VALUE=DATE:20240420
DTSTAMP:20260407T154439
CREATED:20240117T060849Z
LAST-MODIFIED:20240610T103843Z
UID:26211-1713398400-1713571199@marketing.com.au
SUMMARY:Analytical Marketing and Marketing Strategies
DESCRIPTION:The (ICAMMS-24) aims to be this all-so-necessary rocket fuel of progress for the field of Analytical Marketing and Marketing Strategies by providing everyone from students and educators to researchers\, entrepreneurs\, and industry professionals\, the inspiration\, intellectual stimulation\, and radical ingenuity that they need to be able to go out there and achieve big things. From invigorating keynote speeches and research presentation sessions to pathbreaking workshops\, debates\, networking sessions\, exhibits\, and more\, the (ICAMMS-24) will prove to be the accelerant of progress that the world will attribute all success in Analytical Marketing and Marketing Strategies to in the years to come.
URL:https://marketing.com.au/event/analytical-marketing-and-marketing-strategies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Melbourne,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240420
DTEND;VALUE=DATE:20240421
DTSTAMP:20260407T154439
CREATED:20240114T064757Z
LAST-MODIFIED:20240610T103843Z
UID:26124-1713571200-1713657599@marketing.com.au
SUMMARY:5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024)
DESCRIPTION:5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Natural Language Computing and Machine learning. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects.\nAuthors are solicited to contribute to the conference by submitting articles that illustrate research results\, projects\, surveying works and industrial experiences that describe significant advances in the following areas\, but are not limited to:\nTopics of interest include\, but are not limited to\, the following \n• Chunking/Shallow Parsing\n• Dialog Systems\n• Discourse\n• Information Extraction\n• Information Retrieval\n• Learning in knowledge-intensive systems\n• Learning Methods and analysis\n• Learning Problems\n• Lexical Semantics\n• Linguistic Resources\n• Machine Learning Applications\n• Machine Translation\n• NLP\, Phonology\, Morphology\n• Ontology\n• Paraphrasing/Entailment/Generation\n• Parsing/Grammatical Formalisms\n• POS Tagging\n• Question Answering\n• Semantic Processing\n• Speech Recognition and Synthesis\n• Spoken Language Processing\n• Statistical and Knowledge based Methods\n• Text Mining \nPaper Submission\nAuthors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed). \nSelected papers from NLPML 2024\, after further revisions\, will be published in the special issue of the following journal.\n• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC\, WJCI Indexed\n• International Journal on Natural Language Computing (IJNLC)\n• International Journal on Information Theory (IJIT)\n• Machine Learning and Applications: An International Journal (MLAIJ)\n• International Journal on Computational Science & Applications (IJCSA)\n• Advances in Vision Computing: An International Journal (AVC)\n• Information Technology in Industry (ITII)
URL:https://marketing.com.au/event/5th-international-conference-on-natural-language-processing-and-machine-learning-nlpml-2024/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240502
DTEND;VALUE=DATE:20240503
DTSTAMP:20260407T154439
CREATED:20240309T060712Z
LAST-MODIFIED:20240610T103843Z
UID:26303-1714608000-1714694399@marketing.com.au
SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nLearning Outcomes \n\nGet a basic understanding of key digital marketing channels\nLearn key digital terminology\nGet a introductory insight into the key channels\nGet up to date with latest concepts\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you. \nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning. \nTopics Covered \n\nDigital trends\nThe importance of knowing your brand value\nUnderstanding your audience\nHow to set your objectives for success\nSearch engine marketing basics\nSEO basics\nSocial media basics\nEmail marketing
URL:https://marketing.com.au/event/digital-marketing-fundamentals-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240508
DTEND;VALUE=DATE:20240509
DTSTAMP:20260407T154439
CREATED:20240309T060840Z
LAST-MODIFIED:20240610T103842Z
UID:26305-1715126400-1715212799@marketing.com.au
SUMMARY:Google Analytics 4
DESCRIPTION:GA4 is a revamped analytics system\, with different reports than what you’re used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them? \nJoin facilitator Nick Guebhard\, Founder & Digital Analytics Consultant at DataTribe\, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools and focus on the critical metrics that can make a big difference to you in your role as a marketer. \nWho Should Attend \nMarketers who want to understand\, and use GA4 to assess performance of marketing campaigns and make changes. \nTopics Covered \n\nHow GA4 works\nOverview of best practice setup/configuration of GA4\nThe differences of Universal Google Analytics and GA4\nOverview of the standard reports and segments\n\nLearning Outcomes \n\nUnderstand how to assess the performance of their marketing campaigns\nUnderstand how to use GA4 to prioritise website changes\nUnderstand how to use data to understand how to drive more decision making\nUnderstand how to better understand how their digital agencies are performing\n\n\nCourse Experience \nA live session will be held each Wednesday for 90 minutes over 4 weeks . The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.
URL:https://marketing.com.au/event/google-analytics-4/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240509
DTEND;VALUE=DATE:20240511
DTSTAMP:20260407T154439
CREATED:20240114T081812Z
LAST-MODIFIED:20240610T103842Z
UID:26140-1715212800-1715385599@marketing.com.au
SUMMARY:Digital Marketers Australia 2024
DESCRIPTION:The one place Australia’s top digital marketers come together to learn network & grow. \nAfter the recent sold out conference\, we’ll be bringing together the industry’s brightest minds\, absorb mastermind-level content on stage\, and be exposed to an exhibition floor overflowing with opportunities to push your career forward on the Gold Coast! \nWhether you’re in eCommerce\, Agency\, Freelancer or just a student looking to learn more about digital marketing\, this is the place you want to be. \nUnlike other start up events and social media events\, the conference will be focusing specifically on digital marketing to help grow your business or client’s businesses. Watch our speaker’s breakdown campaigns step by step\, so you can roll out strategies that are working right now.
URL:https://marketing.com.au/event/digital-marketers-australia-2024/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240515
DTEND;VALUE=DATE:20240516
DTSTAMP:20260407T154439
CREATED:20240309T061037Z
LAST-MODIFIED:20240610T103842Z
UID:26307-1715731200-1715817599@marketing.com.au
SUMMARY:How AI imagery is shaking up traditional marketing
DESCRIPTION:Join us for an engaging 60-minute webinar with Steve Ballantyne of Brand IQ\, a renowned authority on AI image generation\, showcasing his latest work for the AMI and other leading brands. \nLearn how Brand IQ has been using AI imagery across industries such as travel\, professional services\, construction\, and food technology\, addressing specific marketing challenges with unmatched creativity and efficiency. Brand IQ has created over 15\,000 AI images in the last 18 months. \nSteve will highlight the advantages AI imagery delivers for lean marketing teams. Significant cost savings\, quicker campaign launches\, impossibly engaging visuals\, and a unique brand identity. This session offers Australian marketers\, especially those in lean teams\, a unique chance to explore the transformative potential of AI imagery in elevating their marketing strategies and improving cost efficiencies. \nSecure your spot today and find out how to leverage AI imagery for your brand\, PLUS grab the chance to win a free AI image makeover! Steve will be selecting 10 lucky participants during the webinar for this exclusive offer. \nDon’t miss this opportunity for a personalised deep dive into the future of AI imagery in marketing\, optimised for lean marketing success. \nWhat you will learn:  \n\nThe best AI image generation platforms to use\nWhere and when to use AI imagery and in what categories\nHow to use Chat GPT to improve the quality of your AI image prompts\nHow to significantly reduce your current photography budget\nHow to use AI imagery to elevate your product photography\nHow to use AI to infuse your brand’s visual assets into image backgrounds\nThe best prompt strategies for both photographic and illustrative images\nHow to use AI to speed up the launch of your campaigns
URL:https://marketing.com.au/event/how-ai-imagery-is-shaking-up-traditional-marketing/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Meetup
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240515
DTEND;VALUE=DATE:20240517
DTSTAMP:20260407T154439
CREATED:20231008T051409Z
LAST-MODIFIED:20240610T103842Z
UID:26032-1715731200-1715903999@marketing.com.au
SUMMARY:Social Media Strategies Summit - Public Agencies & Government 2024
DESCRIPTION:Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best. \n\n\n\n\n\n\nLearn strategies for tackling issues most important to government agencies\, including social media and crisis communications\, improving agency reputation\, and building community relationships. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240518
DTEND;VALUE=DATE:20240519
DTSTAMP:20260407T154439
CREATED:20240115T024222Z
LAST-MODIFIED:20240610T103841Z
UID:26162-1715990400-1716076799@marketing.com.au
SUMMARY:2024 Australian Web Awards
DESCRIPTION:The Australian Web Awards showcases outstanding work by Australian web designers\, developers\, copywriters and social and search engine optimisation (SEO) specialists. \nOur mission is to strengthen and promote Australia’s web industry by championing best practice standards\, recognising excellence and nurturing talent. \n\nEntries are being judged by industry leaders and the awards finalists will be announced in the lead-up to an awards gala in Melbourne on May 18\, 2024.
URL:https://marketing.com.au/event/2024-australian-web-awards/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240518
DTEND;VALUE=DATE:20240520
DTSTAMP:20260407T154439
CREATED:20240309T053756Z
LAST-MODIFIED:20240610T103841Z
UID:26275-1715990400-1716163199@marketing.com.au
SUMMARY:5th International Conference on Natural Language Computing and AI (NLCAI 2024)
DESCRIPTION:5th International Conference on Natural Language Computing and AI (NLCAI 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Natural Language Computing\, and AI. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects. \nAuthors are solicited to contribute to the conference by submitting articles that illustrate research results\, projects\, surveying works and industrial experiences that describe significant advances in the areas of Natural Language Computing and AI. \nTopics of interest include\, but are not limited to\, the following: \n• Artificial Intelligence\, Deep Learning\n• Big Data and Data Mining\n• Chunking/Shallow Parsing\n• Dialog Systems\n• Discourse\n• Information Extraction / Retrieval\n• Lexical Semantics\n• Linguistic Resources\n• Machine Learning for NLP\n• Machine Translation\, Cross lingual and Multilingual applications\n• Natural Language Processing\n• Ontology\n• Paraphrasing/Entailment/Generation\n• Phonology\,Morpholog\n• POS Tagging\n• Question Answering\n• Semantic Processing\n• Social Media and Social Network Analysis\n• Spoken Language Processing Speech Generation and Recognition\n• Statistical and Knowledge based Methods\n• Text Mining \nPaper Submission \nAuthors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed). \nSelected papers from NLCAI 2024\, after further revisions\, will be published in the special issues of the following journals\n• International Journal on Natural Language Computing (IJNLC)\n• International Journal of Web & Semantic Technology (IJWesT) – IS Indexed\n• Machine Learning and Applications: An International Journal (MLAIJ)\n• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC\, WJCI Indexed\n• International Journal of Artificial Intelligence & Applications (IJAIA)
URL:https://marketing.com.au/event/5th-international-conference-on-natural-language-computing-and-ai-nlcai-2024/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240521
DTEND;VALUE=DATE:20240524
DTSTAMP:20260407T154439
CREATED:20240117T054843Z
LAST-MODIFIED:20240610T103841Z
UID:26201-1716249600-1716508799@marketing.com.au
SUMMARY:Mumbrella360 2024
DESCRIPTION:Welcome to Mumbrella360\, where the most brilliant minds and daring innovators in the realm of media and marketing converge. It’s the epicenter of inspiration\, the gathering place for industry trailblazers\, and the crucible in which the future of our field is forged. \nJoin us in this immersive three-day event\, where you’ll gain expert knowledge\, network with industry leaders\, and experience the future of media and marketing taking flight.
URL:https://marketing.com.au/event/mumbrella360-2024/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240523
DTEND;VALUE=DATE:20240524
DTSTAMP:20260407T154439
CREATED:20240309T061151Z
LAST-MODIFIED:20240610T103840Z
UID:26309-1716422400-1716508799@marketing.com.au
SUMMARY:Creativity at Work
DESCRIPTION:There has never been a greater need for new ideas and agile thinking in the world of business. Without knowing it most organisations (and people) are highly skilled at killing new ideas. “Creativity At Work” re-kindles belief in the power of new ideas. It shows how the creative brain works and how to use proven creative techniques to solve business challenges. An interactive hands-on program that explains how to develop and deploy creative skills to solve a business challenge.
URL:https://marketing.com.au/event/creativity-at-work/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Design
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240528
DTEND;VALUE=DATE:20240531
DTSTAMP:20260407T154439
CREATED:20240309T054106Z
LAST-MODIFIED:20240610T103840Z
UID:26277-1716854400-1717113599@marketing.com.au
SUMMARY:B2B digiSalesFEST APAC '24
DESCRIPTION:B2B digiSalesFEST APAC ’24 is premier thought leadership event dedicated to B2B brands. \n3 topics over 3 one hour sessions\, packed full of insights\, learnings and best practice to better engage and convert B2B buyers digitally. \nSessions will run across\nTuesday the 28th of May – 12pm – 1pm\nWednesday the 29th of May – 12pm – 1pm\nThursday the 30th of May – 12pm – 1pm \nIt’s fully virtual allowing you to login to sessions\, get your fix and then get back to the job at hand. After all\, you are responsible for generating revenue for your organisation… \nThe program will explore the latest digital trends and insights on the B2B buyer and where the market is headed\, showcase learnings from marTech and salesTech implementation and also provide a wealth of insight around the latest strategies to drive demand\, deliver on experience and more. \nSpeakers include; \n\nDivya Gupta – Head of Digital Sales – Maersk\nVanya Mariani – Commercial Director – CarSales Mediahouse\nAlicia Kearns – CMO – Render Networks\nTony Blamey ex CCO of Domain\nAnd more to be announced shortly
URL:https://marketing.com.au/event/b2b-digisalesfest-apac-24/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240530
DTEND;VALUE=DATE:20240531
DTSTAMP:20260407T154439
CREATED:20240309T061318Z
LAST-MODIFIED:20240610T103840Z
UID:26311-1717027200-1717113599@marketing.com.au
SUMMARY:Privacy & Compliance for Marketers
DESCRIPTION:In today’s digital age\, data plays a crucial role in marketing strategies. However\, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection\, management\, and utilization of data is done in a compliant and ethical manner. \nWith an emphasis on privacy\, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach. \nWho is it ideal for: \nThis course is suitable for marketing professionals\, digital marketers\, data analysts\, and anyone involved in marketing activities that involve the collection\, management\, and utilization of data. \nLearning Outcomes: \nBy the end of this course\, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing\, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours. \n1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications. \n2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity. \n3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization. \n4. Regulatory Framework: Gain insights into the regulations governing the collection\, storage\, and use of personal data\, including GDPR\, CCPA\, and upcoming changes to the Privacy Act. \n5. Adherence to Principles: Explore key principles such as transparency\, accountability\, security\, and customer rights that underpin ethical data practices in marketing. \n6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance. \n7. Future Trends: Stay updated on upcoming changes to privacy regulations\, including amendments to the Privacy Act\, and their implications for marketing practices. \n8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities. \nTopics covered: \nDay 1 – The data privacy landscape. \nModule 1: Introduction to Data in Marketing \n\nImportance of data in marketing\nCommon types of data used in marketing activities.\n\nModule 2: Overview of Data Regulations \n\nThe principles of data privacy\nIntroduction to key data privacy regulations (e.g.\, Privacy Act\, GDPR\, CCPA\,)\nUnderstanding the scope and implications of regulations on marketing activities\n\nModule 3: Data Collection Methods \n\nOverview of data collection techniques (e.g.\, website\, surveys\, CRM systems)\nBest practices for ethical data collection\nImportance of obtaining consent and transparency in data collection\n\nClass Activity: Focus on a recent campaign. Summarise the data collected and used. Identify any issues with how that data has been processed. \nDay 2 – Managing compliance. \nModule 4: Data Storage and Management \n\nUnderstanding data storage systems (e.g.\, databases\, cloud storage)\nSecurity measures to protect stored data.\nData retention policies and compliance requirements\n\nModule 5: Compliance Framework for Marketers \n\nBuilding a privacy compliance framework\nPractical steps for ensuring compliance in marketing campaigns and initiatives.\n\nModule 6: Risk Mitigation Strategies \n\nIdentifying common risks and vulnerabilities in marketing data practices\nStrategies for minimizing the risk of data breaches and non-compliance.\n\nClass Activity: Review the summaries and discuss implications for their organisation. \nCourse experience  \n\nMarketing budget template provided to use post-workshop\nA/B testing framework to implement post-workshop\nHolistic strategies to trial for most budgets post-workshop\nQ&A and feedback
URL:https://marketing.com.au/event/privacy-compliance-for-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240603
DTEND;VALUE=DATE:20240604
DTSTAMP:20260407T154439
CREATED:20240114T083454Z
LAST-MODIFIED:20241006T014601Z
UID:26145-1717372800-1717459199@marketing.com.au
SUMMARY:MozCon 2024
DESCRIPTION:Marketers of all stripes are invited as we come together to look to the future of Digital Marketing\, learn from industry experts\, and network with peers for a truly unforgettable two-day experience. \nFrom ChatGPT\, E-E-A-T and TikTok to the latest ranking factors and algo updates\, MozCon’s speakers cover the hottest and latest topics in the rapidly changing world of SEO and Content Marketing.
URL:https://marketing.com.au/event/mozcon-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240604
DTEND;VALUE=DATE:20240605
DTSTAMP:20260407T154439
CREATED:20240421T044645Z
LAST-MODIFIED:20241006T014601Z
UID:26340-1717459200-1717545599@marketing.com.au
SUMMARY:Product Management Fundamentals
DESCRIPTION:In this seven-hour workshop\, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily. \nWe’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go. \nFrom there\, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements\, affinity mapping to summarize customer feedback\, introducing that feedback into product development\, and determining market fit. \nBy the end of this workshop\, you’ll have the tools under your belt to effectively apply some basic product management strategies\, and a foundational knowledge of product management to keep building on.
URL:https://marketing.com.au/event/product-management-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260407T154439
CREATED:20240115T024406Z
LAST-MODIFIED:20241006T014601Z
UID:26164-1717545600-1717631999@marketing.com.au
SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR