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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240222
DTEND;VALUE=DATE:20240223
DTSTAMP:20260407T093526
CREATED:20240115T025121Z
LAST-MODIFIED:20240610T103851Z
UID:26174-1708560000-1708646399@marketing.com.au
SUMMARY:Present Like a Pro – Face to Face & Virtual
DESCRIPTION:In early 2020 people were forced to harness technology with zero notice. For many of us that meant learning to connect\, communicate\, collaborate and deliver results in brand new ways. The learning curve was steep and fast and we adapted quickly. But 3 years down the road – it’s time to pause and check in. Are we using technology effectively? \nThe ability to share your message\, collaboratively problem solve\, steer decision making and gain buy in from stakeholders is vital.
URL:https://marketing.com.au/event/present-like-a-pro-face-to-face-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240222
DTEND;VALUE=DATE:20240223
DTSTAMP:20260407T093526
CREATED:20240115T030640Z
LAST-MODIFIED:20240610T103851Z
UID:26178-1708560000-1708646399@marketing.com.au
SUMMARY:AdNews Agency of the Year Awards 2023
DESCRIPTION:The AdNews Agency of the Year Awards is an annual event celebrating excellence in the advertising industry. The awards recognize outstanding agencies\, campaigns\, and game changers in the Australian adland. \nHere is the complete list of categories for the AdNews Agency of the Year Awards \n\nCreative Agency of the Year\nMedia Agency of the Year\nIndependent Agency of the Year\nSmall Agency of the Year (Headcount under 25)\nDigital Agency of the Year\nPR Agency of the Year\nAd Campaign of the Year\nMedia Campaign of the Year\nSmall Budget Media Campaign of the Year (Less than $500\,000)\nSocial Media Campaign of the Year\nBest Use of Data in Campaign Planning\nBest Use of Content\nBrand Partnership Award\nSocial Responsibility/Pro Bono Award\nDiversity Award\nThe Game Changer Award\nBest use of AI\nEmployer of the Year (headcount over 75)\nEmployer of the Year (headcount under 75)\nMarketing Team of the Year\nThe AdNews Effectiveness Award\nAdNews Agency of the Year (selected by AdNews)\nHall of Fame (selected by AdNews)
URL:https://marketing.com.au/event/adnews-agency-of-the-year-awards-2023/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240227
DTEND;VALUE=DATE:20240301
DTSTAMP:20260407T093526
CREATED:20240114T075734Z
LAST-MODIFIED:20240610T103851Z
UID:26129-1708992000-1709251199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2024
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. \n\n\n\nLearn the nuts and bolts of a winning social media strategy to position your brand for success\, regardless of team size or budget. \n\n\n\n\n\n\nLeverage cross-industry case studies to help you gauge the best opportunities for your brand across social media platforms. \n\n\n\n\n\n\nAudit the efficacy of your brand’s social media\, content\, advertising\, and analytics to stay competitive. \n\n\n\n\n\n\nUnderstand how to explore\, define\, and engage your unique audiences to improve your brand’s online presence. \n\n\n\n\n\n\nTake advantage of our speakers’ knowledge\, creativity\, innovation\, and inspiration that will translate to hundreds of new ideas for you to take back to the office. \n\n\n\n\n\n\nCultivate an arsenal of tools\, resources\, and networking connections to keep your social media strategy fresh\, timely\, and relevant.
URL:https://marketing.com.au/event/social-media-strategies-summit-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240228
DTEND;VALUE=DATE:20240301
DTSTAMP:20260407T093526
CREATED:20231008T050343Z
LAST-MODIFIED:20240610T103850Z
UID:26024-1709078400-1709251199@marketing.com.au
SUMMARY:Social Media Strategies Summit - Virtual 2024
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. \nSix reasons SMSsummit needs to be your social media conference of the year \nHere’s what our summit can help you achieve. \n\nLearn the nuts and bolts of a winning social media strategy to position your brand for success\, regardless of team size or budget.\nLeverage cross-industry case studies to help you gauge the best opportunities for your brand across social media platforms.\nAudit the efficacy of your brand’s social media\, content\, advertising\, and analytics to stay competitive.\nUnderstand how to explore\, define\, and engage your unique audiences to improve your brand’s online presence.\nTake advantage of our speakers’ knowledge\, creativity\, innovation\, and inspiration that will translate to hundreds of new ideas for you to take back to the office.\nCultivate an arsenal of tools\, resources\, and networking connections to keep your social media strategy fresh\, timely\, and relevant.
URL:https://marketing.com.au/event/social-media-strategies-summit-virtual-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240229
DTEND;VALUE=DATE:20240301
DTSTAMP:20260407T093526
CREATED:20240115T024807Z
LAST-MODIFIED:20240610T103850Z
UID:26170-1709164800-1709251199@marketing.com.au
SUMMARY:Paid Channel Strategies
DESCRIPTION:Creating a digital strategy can be daunting and challenging without the knowledge of wider business goals\, the metrics that define success and how channels work together holistically to drive growth. \nThis workshop helps participants to build a holistic digital marketing strategy from the ground up\, starting with setting the expectations of the wider business on what success looks like for each channel\, followed by showing participants how channels work together and how to identify the value they each bring\, particularly when some key stakeholders look solely at numbers and conversions. \nIt guides participants to set a strategy using data unique to their customer and product offering\, offers a take home marketing budget template for participants to utilize in their workplace\, as well as some strategies to implement across paid social\, paid search\, SEO\, and content.
URL:https://marketing.com.au/event/paid-channel-strategies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240229
DTEND;VALUE=DATE:20240301
DTSTAMP:20260407T093526
CREATED:20240115T030921Z
LAST-MODIFIED:20240610T103850Z
UID:26181-1709164800-1709251199@marketing.com.au
SUMMARY:Australian Influencer Marketing Council Awards 2024
DESCRIPTION:Are open to any business or creator operating within the Australian influencer marketing ecosystem. \nWe welcome entries from individuals and entities working within the influencer marketing ecosystem in Australia. This includes agencies\, brands\, influencers\, content creators\, platforms\, technology companies and any other individual or business working in influencer marketing.
URL:https://marketing.com.au/event/australian-influencer-marketing-council-awards-2024/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Brand,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240301
DTEND;VALUE=DATE:20240302
DTSTAMP:20260407T093526
CREATED:20240114T064234Z
LAST-MODIFIED:20240610T103849Z
UID:26118-1709251200-1709337599@marketing.com.au
SUMMARY:Sydney SEO Conference 2024
DESCRIPTION:Learn about Digital PR\, AI\, SGE\, topic clusters\, local SEO\, enterprise SEO\, technical SEO\, e-commerce SEO\, SEO automation\, and more. 10+ top SEO speakers from Australia\, USA and Singapore. \nWho is the conference going to be for? \n– SEO’s (Junior\, Mid\, Advanced level) \n– Digital Marketing Managers \n– PPC Managers \n– Business Owners \n– Affiliate Marketers \n– eCommerce Managers \nBenfits of attending? \n1. Upskill and learn advanced SEO and digital PR tactics from some of the best SEO speakers from Australia and overseas (US\, Europe\, Singapore).\n2. Network with some of the best SEO and digital marketing professionals in Australia.\n3. Get to ask speakers questions about SEO.\n4. Business growth / organic traffic growth from learning the latest tactics to scale.\n5. Save time\, as speakers will share what is working and what is not working so you don’t waste time testing things that do not work in 2024.
URL:https://marketing.com.au/event/sydney-seo-conference-2024/
LOCATION:Crown Sydney\, 1 Barangaroo Ave\, Barangaroo\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO
ORGANIZER;CN="Prosperity Media":MAILTO:james(at)prosperitymedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240305
DTEND;VALUE=DATE:20240306
DTSTAMP:20260407T093526
CREATED:20240117T055753Z
LAST-MODIFIED:20240610T103849Z
UID:26205-1709596800-1709683199@marketing.com.au
SUMMARY:Create a Marketing Plan for the best year of your Business
DESCRIPTION:This practical workshop is designed to help small business owners plan their marketing for the coming year. It is tailored to suit small businesses and provides a lean approach to marketing. \nThe workshop will cover the following topics: \n\nStep-by-step review and analysis of the previous year’s performance\nIdentifying your marketing goals for the coming year\nA clear process to identify your marketing initiatives and activities\nHow to create an annual content and campaign plan\n\nThis workshop is a great opportunity to learn how to plan your marketing for the coming year and take your business to the next level.
URL:https://marketing.com.au/event/create-a-marketing-plan-for-the-best-year-of-your-business/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240306
DTEND;VALUE=DATE:20240307
DTSTAMP:20260407T093526
CREATED:20240117T053008Z
LAST-MODIFIED:20240610T103849Z
UID:26195-1709683200-1709769599@marketing.com.au
SUMMARY:Overcoming Fear and Doubt in Your Career Transition
DESCRIPTION:Do you feel like you’re standing at the crossroads in your career\, but you’re not sure which path to take? Making a career transition can be daunting\, but with the right mindset\, you can overcome fear and doubt and achieve your goals. \nJoin us for this free one-hour webinar where a certified career coach will share with you practical strategies for navigating your career transition with confidence. \nWhether you’re considering a complete career change or simply looking to take your current career to the next level\, this webinar will equip you with the tools you need to succeed. Don’t let fear hold you back from pursuing your dreams. Register today and take the first step towards a brighter future. \n\n\n\nTakeaways\n\n\n\nHow to break free of negative thoughts and limiting beliefs that are keeping you stuck and holding you back from taking action so you can step into the next chapter of your career with ease. \n\n\nStrategies for coping with uncertainty\, discomfort and overcoming obstacles as you transition into your new career so you can unlock your potential and move towards your goals. \n\n\nThe radical mindset shifts that will help you to see things from a different perspective; cultivate resilience\, reignite your self-belief and leave you feeling empowered that YOU CAN DO THIS!
URL:https://marketing.com.au/event/overcoming-fear-and-doubt-in-your-career-transition/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240307T080000
DTEND;TZID=Australia/Melbourne:20240307T170000
DTSTAMP:20260407T093526
CREATED:20240115T024635Z
LAST-MODIFIED:20240610T103848Z
UID:26168-1709798400-1709830800@marketing.com.au
SUMMARY:Visual Communication Masterclass
DESCRIPTION:Do you want to turbo charge the way you communicate\, and problem solve with ease? Would you like a highly productive way to strategize and explore ideas? Join this highly interactive session\, where you’ll deep dive into brilliant shortcuts that can transform the way you communicate. And think you can’t draw? That will change forever. \n\nDo you want to turbo charge the way you communicate\, and problem solve with ease?\nWould you like to kickstart your ability to tell great stories?\nAre you keen to truly engage your stakeholders?\nWould you like a highly productive way to strategize and explore ideas?\n\nIf you answered yes to any of the above\, join us for this highly interactive session\, where you’ll deep dive into brilliant shortcuts that can transform the way you engage with and communicate change with your customers and significantly\, put information in a way that neuroscience tells us our brain loves. Most importantly\, anyone can do this.
URL:https://marketing.com.au/event/visual-communication-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240308
DTEND;VALUE=DATE:20240316
DTSTAMP:20260407T093526
CREATED:20240114T082535Z
LAST-MODIFIED:20240610T103848Z
UID:26142-1709856000-1710547199@marketing.com.au
SUMMARY:SXSW Conference 2024
DESCRIPTION:The SXSW Conference provides an opportunity for the global community of digital creatives to encounter cutting-edge ideas\, discover new interests\, and network with other professionals who share a similar appetite for forward-focused experiences. \nFeaturing a variety of tracks that focus on the most important breakthroughs in technology\, film\, culture\, and music\, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. \nExplore our 24 Conference Tracks\, Keynotes\, Featured Speakers\, Formats\, and more. Over 450 sessions have been announced\, with entries up 33% compared to last season! Catch up on the first and second round of Keynote and Featured Speaker announcements and stay tuned for more event information throughout the season.
URL:https://marketing.com.au/event/sxsw-conference-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240313
DTEND;VALUE=DATE:20240314
DTSTAMP:20260407T093526
CREATED:20240117T054152Z
LAST-MODIFIED:20240610T103847Z
UID:26197-1710288000-1710374399@marketing.com.au
SUMMARY:Retail Marketing Summit 2024
DESCRIPTION:The retail industry’s most essential marketing summit of the year returns for 2024. As economic uncertainty grips Australia and marketing budgets continue to tighten\, it’s never been more important to stay on top of the evolving trends and master the art of ‘doing more with less’. This event offers anybody within the business of retail marketing the opportunity to hear from the masters of their craft dive deep on the topical challenges and opportunities FMCG brands are facing. From CX mastery and revenue-generating loyalty programs\, to effective creative strategy and leading eCommerce insights – this is a day not to be missed.
URL:https://marketing.com.au/event/retail-marketing-summit-2024/
LOCATION:Crown Sydney\, 1 Barangaroo Ave\, Barangaroo\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Conference,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240319
DTEND;VALUE=DATE:20240321
DTSTAMP:20260407T093526
CREATED:20240114T080608Z
LAST-MODIFIED:20240610T103847Z
UID:26134-1710806400-1710979199@marketing.com.au
SUMMARY:Amplify Summit 2024
DESCRIPTION:An exciting 2 Day Live Streamed Virtual Learning Summit offering affiliates and affiliate managers working across ALL industries a series of informed debates covering new trends and expert led thought leadership workshops designed to help affiliate businesses AMPLIFY their performance!
URL:https://marketing.com.au/event/amplify-summit-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240320T080000
DTEND;TZID=Australia/Melbourne:20240320T170000
DTSTAMP:20260407T093526
CREATED:20240115T024517Z
LAST-MODIFIED:20240610T103847Z
UID:26166-1710921600-1710954000@marketing.com.au
SUMMARY:ChatGPT Essentials – Power Insights for Marketers
DESCRIPTION:This masterclass will work through ChatGPT’s features — from basic to advanced — to give you a comprehensive understanding of the scope of what’s possible – what can ChatGPT do. \nIt will also cover how to use ChatGPT\, by crafting an AI Avatar. Marketing is about nudging people to think\, feel\, or act in a certain way. The more insight you have about those people\, the more convincing you can be. Having an AI avatar is like having an on-call focus group. Every year\, marketers have more channels to fill\, each with a voracious appetite for content. We’ll use ChatGPT to create content\, and to repurpose content. \nWho Should Attend \n\nAre under pressure to “do more with less”\nWant to improve their productivity\nWant to use AI copywriting to its full potential\n Want to understand the potential of AI copywriting to help them in their work\nNeed to create volumes of content\nAre under pressure to increase conversions\n\nTopics Covered \n\nTalking with ChatGPT\n• Understand the GPT models\n• How to select the right model for your task\n• Setting up\nCrafting an AI Avatar\n\n\nRepresenting your audience\n• Use avatar to further understand audience\n• Use avatar to create content\n\n\nRepurposing Content\n• Social media posts\n• Break long-form content into multiple posts\n\nLearning Outcomes \n\n Understand the principles of AI copywriting (applicable to all AI copywriters)\, including the potential and the limitations of AI copywriting\nConfigure ChatGPT’s options\nPrime ChatGPT — setting up an AI copywriter to work at its full potential\nWrite and layer prompts for the most persuasive results\nBuild an avatar that can be reused in multiple ways\nUse ChatGPT to create content ideas and content quickly and effectively
URL:https://marketing.com.au/event/chatgpt-essentials-power-insights-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240325
DTEND;VALUE=DATE:20240326
DTSTAMP:20260407T093526
CREATED:20240114T064453Z
LAST-MODIFIED:20240610T103846Z
UID:26121-1711324800-1711411199@marketing.com.au
SUMMARY:11th International Conference on Advanced Computing (ADCO 2024)
DESCRIPTION:11th International Conference on Advanced Computing (ADCO 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Computing. The Conference looks for significant contributions to all major fields of the Computer Science and Information Technology in theoretical and practical aspects. The aim of the conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field. \nTopics of interest include\, but are not limited to\, the following \n• Aspect Oriented Programming\n• Bio-Metrics\n• Cloud Computing\n• Cyber Security\n• Data Mining\n• DNA Computing\n• E-learning / E-Governance\n• Gaming Models\n• Green Computing\n• Grid Computing\n• High Performance Computing\n• Knowledge Management & Ontology\n• Nano Computing\n• Pervasive Computing\n• Quantum Computing\n• Semantic Web\n• SOA\n• Soft Computing\n• Software Engineering / Metrics / Testing
URL:https://marketing.com.au/event/11th-international-conference-on-advanced-computing-adco-2024/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Data,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240326
DTEND;VALUE=DATE:20240328
DTSTAMP:20260407T093526
CREATED:20240114T085404Z
LAST-MODIFIED:20240610T103846Z
UID:26154-1711411200-1711583999@marketing.com.au
SUMMARY:Adobe Summit 2024
DESCRIPTION:If you can’t be with us in person\, tune in to Summit Online to learn from leading brands\, explore the latest trends and technology\, and discover new skills and experiences to grow your business.
URL:https://marketing.com.au/event/adobe-summit-2024/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240327
DTEND;VALUE=DATE:20240328
DTSTAMP:20260407T093526
CREATED:20240115T023824Z
LAST-MODIFIED:20240610T103846Z
UID:26158-1711497600-1711583999@marketing.com.au
SUMMARY:How to manage your marcoms navigating Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important. \nKey Learnings: \nWe’re going to provide you with clarity around when these laws do and don’t apply\, highlight non-compliance dangers and put you on the pathway to compliance.
URL:https://marketing.com.au/event/how-to-manage-your-marcoms-navigating-privacy-act-and-spam-act/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240327
DTEND;VALUE=DATE:20240328
DTSTAMP:20260407T093526
CREATED:20240117T054450Z
LAST-MODIFIED:20240610T103845Z
UID:26199-1711497600-1711583999@marketing.com.au
SUMMARY:Mumbrella Comms Con 2024
DESCRIPTION:Step into the spotlight at Australia’s premier PR and communications awards – the Mumbrella CommsCon Awards. These accolades possess the power to shape the future success of your PR agency or communications team. \nSeize this golden opportunity to assess your accomplishments from the past year and pit them against the best in the business. Whether you’re vying for recognition in a campaign\, team\, or personal category\, a triumph at the Mumbrella CommsCon Awards has the potential to chart an entirely new course for your year ahead. \n\n\nWho should enter the awards? \n\n\n\n\n\nAre you a standout player in the world of PR and communications? Have you and your team developing innovative campaigns and achieving remarkable results? If so\, this is your chance to shine. \nBe sure to enter if you work in the following areas: \n\nPR and Brand Communications\nSocial Media and Influencer Marketing\nStakeholder\, External\, Media or Community Relations\nCorporate (including CSR) or Public Affairs\nEmployee Communications\nMarketing Communications\nPublicity\nAccount Management and Business Development
URL:https://marketing.com.au/event/mumbrella-comms-con-2024/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240404
DTEND;VALUE=DATE:20240405
DTSTAMP:20260407T093526
CREATED:20240115T023658Z
LAST-MODIFIED:20240610T103845Z
UID:26156-1712188800-1712275199@marketing.com.au
SUMMARY:Building Brands Foundations
DESCRIPTION:This masterclass will provide members and learners with an understanding and appreciation of core marketing principles that need to be in place to build a strong brand with a unique and relevant positioning and will help them build a distinctive personality. \nThis content is suitable for brand marketers\, brand owners\, small business owners\, and ageny client services. \nTopics Covered:\n\nWhat is a brand and why it is important to all marketing streams and the broader commercial team\nBrand Purpose – when to have one and when it may not be relevant\nBrand Equity – what it is\, how it is calculated and how can marketers influence it\nBrand Architecture – hierarchy frameworks and brand structure for growth\nBrand Positioning – why is it important\, how is it developed and how is it maintained.\nMental and Physical availability – what are they and how do they build brands\n\nLearnings Outcomes:  \n\nUnderstand the strategic role brand building plays in marketing and the broader business\nKnow the factors that influence building and maintaining a strong brand\nKnow how to structure and stretch a brand to optimise growth
URL:https://marketing.com.au/event/building-brands-foundations/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240404
DTEND;VALUE=DATE:20240405
DTSTAMP:20260407T093526
CREATED:20240117T055618Z
LAST-MODIFIED:20240610T103845Z
UID:26203-1712188800-1712275199@marketing.com.au
SUMMARY:The IAB & OMA Powering Digital Out of Home
DESCRIPTION:IAB Australia and the Outdoor Media Association (OMA) are back in 2024 bringing you Powering DOOH . The half-day conference which will be held on 4\, April 2024 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
URL:https://marketing.com.au/event/the-iab-oma-powering-digital-out-of-home/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240410T080000
DTEND;TZID=Australia/Melbourne:20240411T170000
DTSTAMP:20260407T093526
CREATED:20231008T051127Z
LAST-MODIFIED:20240610T103844Z
UID:26030-1712736000-1712854800@marketing.com.au
SUMMARY:Social Media Stategies Summit - First Responders - Virtual - 2024
DESCRIPTION:Two jam-packed days tailored to your role in public safety. Don’t miss this First Responder social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that impact your agency or department’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with agency peers from across the country. With agencies from around the globe\, SMSsummit is your best resource for fresh social media ideas. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to first responders including social media and crisis communications\, humanizing staff\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that you can easily share with leadership and use to train and empower your team. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department. \n\n\n\n\n\n\n\n\n\nWho should attend\n\nIf you’re a First Responder\, Command Staff\, or professional that manages your public safety agency’s social media channels\, this event is for you! \n\n\n\n\nPublic Information & Public Affairs\nAdministrative Support\nCommunications\nDigital Marketing & Digital Media\nEmergency Management\nSocial Media & Content Management\n\n\n\n\nCommunity Service\, Education & Outreach\nCommunity Affairs\nPublic Relations\nMedia Relations\nCustomer Service\nDigital Engagement
URL:https://marketing.com.au/event/social-media-stategies-summit-first-responders-virtual-2024/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240411
DTEND;VALUE=DATE:20240413
DTSTAMP:20260407T093526
CREATED:20240114T084909Z
LAST-MODIFIED:20240610T103844Z
UID:26152-1712793600-1712966399@marketing.com.au
SUMMARY:DigiMarCon At Home 2024
DESCRIPTION:It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2024’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240417
DTEND;VALUE=DATE:20240418
DTSTAMP:20260407T093526
CREATED:20240117T060547Z
LAST-MODIFIED:20240610T103844Z
UID:26207-1713312000-1713398399@marketing.com.au
SUMMARY:Marketing Strategy & Tech Summit 2024
DESCRIPTION:This event is bringing together over 150 senior marketing leaders (both B2C & B2B) for a strategic discussion on how organizations can develop innovative marketing strategies in a rapidly moving landscape. The Summit will delve into marketing technologies and the potential to uplift marketing capabilities and customer retention.
URL:https://marketing.com.au/event/marketing-strategy-tech-summit-2024/
LOCATION:Federation Square
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240417T080000
DTEND;TZID=Australia/Melbourne:20240417T170000
DTSTAMP:20260407T093526
CREATED:20240115T023931Z
LAST-MODIFIED:20240610T103844Z
UID:26160-1713340800-1713373200@marketing.com.au
SUMMARY:Learn how to measure your brand's impact on social media
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this session will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term ?\nWhat is the critical marketing formula for successful social media campaigns in 2024 ?\nWhat are the current industry benchmarks for social media best practice?\nHow to tackle B2B vs B2C marketing strategy on social media ?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/learn-how-to-measure-your-brands-impact-on-social-media/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240418
DTEND;VALUE=DATE:20240420
DTSTAMP:20260407T093526
CREATED:20240117T060849Z
LAST-MODIFIED:20240610T103843Z
UID:26211-1713398400-1713571199@marketing.com.au
SUMMARY:Analytical Marketing and Marketing Strategies
DESCRIPTION:The (ICAMMS-24) aims to be this all-so-necessary rocket fuel of progress for the field of Analytical Marketing and Marketing Strategies by providing everyone from students and educators to researchers\, entrepreneurs\, and industry professionals\, the inspiration\, intellectual stimulation\, and radical ingenuity that they need to be able to go out there and achieve big things. From invigorating keynote speeches and research presentation sessions to pathbreaking workshops\, debates\, networking sessions\, exhibits\, and more\, the (ICAMMS-24) will prove to be the accelerant of progress that the world will attribute all success in Analytical Marketing and Marketing Strategies to in the years to come.
URL:https://marketing.com.au/event/analytical-marketing-and-marketing-strategies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Melbourne,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240420
DTEND;VALUE=DATE:20240421
DTSTAMP:20260407T093526
CREATED:20240114T064757Z
LAST-MODIFIED:20240610T103843Z
UID:26124-1713571200-1713657599@marketing.com.au
SUMMARY:5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024)
DESCRIPTION:5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Natural Language Computing and Machine learning. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects.\nAuthors are solicited to contribute to the conference by submitting articles that illustrate research results\, projects\, surveying works and industrial experiences that describe significant advances in the following areas\, but are not limited to:\nTopics of interest include\, but are not limited to\, the following \n• Chunking/Shallow Parsing\n• Dialog Systems\n• Discourse\n• Information Extraction\n• Information Retrieval\n• Learning in knowledge-intensive systems\n• Learning Methods and analysis\n• Learning Problems\n• Lexical Semantics\n• Linguistic Resources\n• Machine Learning Applications\n• Machine Translation\n• NLP\, Phonology\, Morphology\n• Ontology\n• Paraphrasing/Entailment/Generation\n• Parsing/Grammatical Formalisms\n• POS Tagging\n• Question Answering\n• Semantic Processing\n• Speech Recognition and Synthesis\n• Spoken Language Processing\n• Statistical and Knowledge based Methods\n• Text Mining \nPaper Submission\nAuthors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed). \nSelected papers from NLPML 2024\, after further revisions\, will be published in the special issue of the following journal.\n• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC\, WJCI Indexed\n• International Journal on Natural Language Computing (IJNLC)\n• International Journal on Information Theory (IJIT)\n• Machine Learning and Applications: An International Journal (MLAIJ)\n• International Journal on Computational Science & Applications (IJCSA)\n• Advances in Vision Computing: An International Journal (AVC)\n• Information Technology in Industry (ITII)
URL:https://marketing.com.au/event/5th-international-conference-on-natural-language-processing-and-machine-learning-nlpml-2024/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240502
DTEND;VALUE=DATE:20240503
DTSTAMP:20260407T093526
CREATED:20240309T060712Z
LAST-MODIFIED:20240610T103843Z
UID:26303-1714608000-1714694399@marketing.com.au
SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nLearning Outcomes \n\nGet a basic understanding of key digital marketing channels\nLearn key digital terminology\nGet a introductory insight into the key channels\nGet up to date with latest concepts\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you. \nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning. \nTopics Covered \n\nDigital trends\nThe importance of knowing your brand value\nUnderstanding your audience\nHow to set your objectives for success\nSearch engine marketing basics\nSEO basics\nSocial media basics\nEmail marketing
URL:https://marketing.com.au/event/digital-marketing-fundamentals-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240508
DTEND;VALUE=DATE:20240509
DTSTAMP:20260407T093526
CREATED:20240309T060840Z
LAST-MODIFIED:20240610T103842Z
UID:26305-1715126400-1715212799@marketing.com.au
SUMMARY:Google Analytics 4
DESCRIPTION:GA4 is a revamped analytics system\, with different reports than what you’re used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them? \nJoin facilitator Nick Guebhard\, Founder & Digital Analytics Consultant at DataTribe\, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools and focus on the critical metrics that can make a big difference to you in your role as a marketer. \nWho Should Attend \nMarketers who want to understand\, and use GA4 to assess performance of marketing campaigns and make changes. \nTopics Covered \n\nHow GA4 works\nOverview of best practice setup/configuration of GA4\nThe differences of Universal Google Analytics and GA4\nOverview of the standard reports and segments\n\nLearning Outcomes \n\nUnderstand how to assess the performance of their marketing campaigns\nUnderstand how to use GA4 to prioritise website changes\nUnderstand how to use data to understand how to drive more decision making\nUnderstand how to better understand how their digital agencies are performing\n\n\nCourse Experience \nA live session will be held each Wednesday for 90 minutes over 4 weeks . The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.
URL:https://marketing.com.au/event/google-analytics-4/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240509
DTEND;VALUE=DATE:20240511
DTSTAMP:20260407T093526
CREATED:20240114T081812Z
LAST-MODIFIED:20240610T103842Z
UID:26140-1715212800-1715385599@marketing.com.au
SUMMARY:Digital Marketers Australia 2024
DESCRIPTION:The one place Australia’s top digital marketers come together to learn network & grow. \nAfter the recent sold out conference\, we’ll be bringing together the industry’s brightest minds\, absorb mastermind-level content on stage\, and be exposed to an exhibition floor overflowing with opportunities to push your career forward on the Gold Coast! \nWhether you’re in eCommerce\, Agency\, Freelancer or just a student looking to learn more about digital marketing\, this is the place you want to be. \nUnlike other start up events and social media events\, the conference will be focusing specifically on digital marketing to help grow your business or client’s businesses. Watch our speaker’s breakdown campaigns step by step\, so you can roll out strategies that are working right now.
URL:https://marketing.com.au/event/digital-marketers-australia-2024/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240515
DTEND;VALUE=DATE:20240516
DTSTAMP:20260407T093526
CREATED:20240309T061037Z
LAST-MODIFIED:20240610T103842Z
UID:26307-1715731200-1715817599@marketing.com.au
SUMMARY:How AI imagery is shaking up traditional marketing
DESCRIPTION:Join us for an engaging 60-minute webinar with Steve Ballantyne of Brand IQ\, a renowned authority on AI image generation\, showcasing his latest work for the AMI and other leading brands. \nLearn how Brand IQ has been using AI imagery across industries such as travel\, professional services\, construction\, and food technology\, addressing specific marketing challenges with unmatched creativity and efficiency. Brand IQ has created over 15\,000 AI images in the last 18 months. \nSteve will highlight the advantages AI imagery delivers for lean marketing teams. Significant cost savings\, quicker campaign launches\, impossibly engaging visuals\, and a unique brand identity. This session offers Australian marketers\, especially those in lean teams\, a unique chance to explore the transformative potential of AI imagery in elevating their marketing strategies and improving cost efficiencies. \nSecure your spot today and find out how to leverage AI imagery for your brand\, PLUS grab the chance to win a free AI image makeover! Steve will be selecting 10 lucky participants during the webinar for this exclusive offer. \nDon’t miss this opportunity for a personalised deep dive into the future of AI imagery in marketing\, optimised for lean marketing success. \nWhat you will learn:  \n\nThe best AI image generation platforms to use\nWhere and when to use AI imagery and in what categories\nHow to use Chat GPT to improve the quality of your AI image prompts\nHow to significantly reduce your current photography budget\nHow to use AI imagery to elevate your product photography\nHow to use AI to infuse your brand’s visual assets into image backgrounds\nThe best prompt strategies for both photographic and illustrative images\nHow to use AI to speed up the launch of your campaigns
URL:https://marketing.com.au/event/how-ai-imagery-is-shaking-up-traditional-marketing/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Meetup
END:VEVENT
END:VCALENDAR