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DTSTART;TZID=Australia/Melbourne:20231205T150000
DTEND;TZID=Australia/Melbourne:20231205T160000
DTSTAMP:20260407T081050
CREATED:20231008T052137Z
LAST-MODIFIED:20240610T103854Z
UID:26038-1701788400-1701792000@marketing.com.au
SUMMARY:Looking Ahead | Digital Marketing Trends to Watch Out for in 2024
DESCRIPTION:With digital presence holding unprecedented importance in this day and age\, the marketing landscape is undergoing a whirlwind transformation. The strategies that worked yesterday may not cut it tomorrow. \nJoin us to hear from industry experts as they unveil the emerging digital marketing trends to watch out for in 2024. Picture AI-fueled campaigns that set your brand apart\, immersive experiences that captivate your audience\, and influencer authenticity that forges real connections. \nWhether you are running a business or marketing for one\, this webinar will assist you in refining your marketing strategies and igniting your creativity to enhance your marketing efforts in 2024.
URL:https://marketing.com.au/event/looking-ahead-digital-marketing-trends-to-watch-out-for-in-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231207
DTEND;VALUE=DATE:20231208
DTSTAMP:20260407T081050
CREATED:20231029T045349Z
LAST-MODIFIED:20240610T103854Z
UID:26050-1701907200-1701993599@marketing.com.au
SUMMARY:Global Virtual MarTech Exchange Summit APAC 2023
DESCRIPTION:As an integral part of The Global MarTech Summit\, the APAC track promises to uncover both challenges and success stories in the realm of MarTech\, predictive analytics\, marketing strategy\, and upcoming trends specific to the APAC region. \nJoin us at the event\, where we will cover Digital Revolution and MarTech Innovation through topics on Marketing Analytics\, AI & Email Marketing\, Marketing Automation\, CRM\, Digital Engagement and Personalisation. \nWelcome to the Global Virtual MarTech Exchange Summit APAC where industry thought leaders and pioneer service providers come together.
URL:https://marketing.com.au/event/global-virtual-martech-exchange-summit-apac-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231207T180000
DTEND;TZID=Australia/Melbourne:20231207T200000
DTSTAMP:20260407T081050
CREATED:20231008T052236Z
LAST-MODIFIED:20240610T103853Z
UID:26040-1701972000-1701979200@marketing.com.au
SUMMARY:Beginner's Guide to Digital Marketing
DESCRIPTION:Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business. \nIn this free\, two-hour livestream\, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to create your first digital marketing campaign!
URL:https://marketing.com.au/event/beginners-guide-to-digital-marketing/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231213
DTEND;VALUE=DATE:20231214
DTSTAMP:20260407T081050
CREATED:20231029T044147Z
LAST-MODIFIED:20240610T103853Z
UID:26046-1702425600-1702511999@marketing.com.au
SUMMARY:International Conference on Advertising Effectiveness and Marketing (ICAEM-23)
DESCRIPTION:It is the hope of the ICAEM Conference that you will join us\, either in person or online\, to take complete advantage of all that this event has to offer. This entire conference has been organized with the sole intention of allowing participants access to the latest research insights\, opportunities to disseminate research\, network with fellow professionals\, and take advantage of opportunities to accelerate their careers in the discipline of  Advertising Effectiveness and Marketing. \nAs a highly anticipated event\, drawing the attention of the global academic community\, this conference will be built on the bedrock of outstanding research contributions by highly talented professionals from the global research community\, public sector\, and industry. Everything from conference paper\, poster\, and abstract presentations to scintillating keynote speeches\, talks\, Q&A Sessions\, and Workshops have been planned as part of the ICEFB Conference organizers’ overall focus on raising awareness of the contributions to nurture\, cultivate\, enhance and accelerate the adoption of the latest  Advertising Effectiveness and Marketing developments and innovations for the benefit of society. Over the past year\,  Advertising Effectiveness and Marketing has witnessed unprecedented growth in the number of deployments\, resource investment from industry and government\, and attention from leading technologists. \nThe ICAEM Conference will showcase the latest from the academic and research community in this field. It includes an extensive program of paper and poster presentations on the latest developments and innovations on this front\, as well as associated disciplines\, in order to offer participants a more well-rounded\, multidisciplinary outlook on these advancements rather than just a one-sided perspective. \nAfter being subject to a stringent editorial and peer review process\, the best proposals have been selected for the benefit of the presenters and the maximum enlightenment of the conference participants.
URL:https://marketing.com.au/event/international-conference-on-advertising-effectiveness-and-marketing-icaem-23/
LOCATION:ibis Melbourne\, 600 Little Bourke St\,\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231214T180000
DTEND;TZID=Australia/Melbourne:20231214T200000
DTSTAMP:20260407T081050
CREATED:20231008T052347Z
LAST-MODIFIED:20240610T103853Z
UID:26042-1702576800-1702584000@marketing.com.au
SUMMARY:Beginner's Guide to Product Management
DESCRIPTION:Product management is the ultimate craft of shaping ideas into reality\, and it’s hotter than a freshly brewed cup of coffee. It’s all about bringing together technology\, creativity\, and business savvy to create products that make waves in the market. \nIn this free\, 2-hour class\, get hands-on experience with the fundamentals of Product Management and understand what you need to become a Product Manager yourself! \nWe will touch on key tools and techniques for testing\, designing and improving products. Step into the world of product management and explore how product managers use leadership and versatility to launch products that people love.
URL:https://marketing.com.au/event/beginners-guide-to-product-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240206
DTEND;VALUE=DATE:20240207
DTSTAMP:20260407T081050
CREATED:20240114T063907Z
LAST-MODIFIED:20240610T103853Z
UID:26116-1707177600-1707263999@marketing.com.au
SUMMARY:Sub-editing and proofreading course
DESCRIPTION:Taught by a former Sydney Morning Herald editor\, this practical course covers: \n• how to tighten copy\n• writing strong intros\n• connecting paragraphs\n• making sure the lead isn’t buried\n• structuring copy so it flows well\n• writing strong headlines for both print and online\n• search engine optimisation (SEO) techniques\n• knowing when to change other people’s copy\n• grammar and punctuation tips\n• maintaining consistency\n• fact checking\n• proofreading techniques\n• using mark-up symbols\n• how to manage production flow\n• tips on working with writers and designers\n• defamation and media law tips. \nOnly eight places are available to ensure every participant receives personalised attention. \nEditing exercises are included throughout the class so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/sub-editing-and-proofreading-course/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240208
DTEND;VALUE=DATE:20240209
DTSTAMP:20260407T081050
CREATED:20240115T025302Z
LAST-MODIFIED:20240610T103852Z
UID:26176-1707350400-1707436799@marketing.com.au
SUMMARY:eCommerce Fundamentals Masterclass
DESCRIPTION:There’s a lot of advice\, data\, case studies and opinions out there about how to do eCommerce well. Sometimes you just need a hand cutting through the noise to find what exactly it is you need to do with your time\, budget and resources. This workshop takes the many complexities that exist in the eCommerce landscape today and simplifies them into 6 fundamental pillars. \nIt aims to help students create an eCommerce Roadmap/Strategy that can be implemented following the workshop\, to help drive long term success in-market. \nIt concludes with a deep dive into the decision-making metrics to pay attention to when analysing performance\, and how these can be used to inform an eCommerce Roadmap/longer term strategy.
URL:https://marketing.com.au/event/ecommerce-fundamentals-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240213
DTEND;VALUE=DATE:20240216
DTSTAMP:20260407T081050
CREATED:20231008T050650Z
LAST-MODIFIED:20240610T103852Z
UID:26027-1707782400-1708041599@marketing.com.au
SUMMARY:eTail 2024
DESCRIPTION:We’re excited to announce that the 3rd eTail Australia is back in-person\, and one thing remains true: there is power in people coming together. \nAs a market leading annual meeting place for ANZ’s top retail leaders\, only at eTail Australia can you learn from\, network and collaborate with leading Founders\, CEOs\, CMOs\, Heads of eCommerce and Digital Marketing Leaders (and more!) as they share practical insights for: \n\nTried and tested retail strategies to survive and thrive amidst interest rate hikes\, inflation and other economic forces shaping the Australian retail industry in 2024\nAI adoption in retail & eCommerce and the wins and regrets of early adopters\nNavigating the tricky privacy landscape by investing in the right data technology to ensure data clean rooms\, consent orchestrations capabilities and proper usage of first party data\nCreating a standout brand and cultivating consumer thirst in a competitive omnichannel retail world\nLeveraging on retail media to generate additional revenue and attract more eyeballs to your ecommerce site\nCreating a business with a heart and giving back to the community
URL:https://marketing.com.au/event/etail-2024/
LOCATION:Sheraton Grand Sydney Hyde Park
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240221
DTEND;VALUE=DATE:20240222
DTSTAMP:20260407T081050
CREATED:20240114T080356Z
LAST-MODIFIED:20240610T103852Z
UID:26132-1708473600-1708559999@marketing.com.au
SUMMARY:Global Virtual MarTech Summit 2024
DESCRIPTION:We are back with our Virtual offering of 2024 covering both the EMEA & APAC regions. A brand new and exciting agenda awaits filled with fireside chats and panels that will feature many interesting conversations – all from the very best top industry talents. There will be 20+ thought leaders & experts who will reveal both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology\, full funnel marketing\, talent acquisition and developments & so much more! \nThe 2024 Global Virtual MarTech Summit aims to not only leave you with new insight and knowledge\, but will hopefully allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from other’s successes and failures.
URL:https://marketing.com.au/event/global-virtual-martech-summit-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240221
DTEND;VALUE=DATE:20240222
DTSTAMP:20260407T081050
CREATED:20240115T024950Z
LAST-MODIFIED:20240610T103852Z
UID:26172-1708473600-1708559999@marketing.com.au
SUMMARY:The Art of Employee Storytelling: Harnessing Authentic Voices for Powerful Branding
DESCRIPTION:This webinar delves into the transformative power of employee storytelling in shaping a brand’s identity and forging deeper connections with audiences. Learn how user-generated content (UGC) can be leveraged to enhance marketing strategies and authentically communicate your company’s values and culture.\n \nUncover the secrets to unlocking the storytelling potential within your organisation. Explore strategies to encourage and amplify employee voices\, turning personal narratives into compelling brand stories. Discover the impact of UGC in creating relatable\, engaging content that resonates with your audience.
URL:https://marketing.com.au/event/the-art-of-employee-storytelling-harnessing-authentic-voices-for-powerful-branding/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240222
DTEND;VALUE=DATE:20240223
DTSTAMP:20260407T081050
CREATED:20240115T025121Z
LAST-MODIFIED:20240610T103851Z
UID:26174-1708560000-1708646399@marketing.com.au
SUMMARY:Present Like a Pro – Face to Face & Virtual
DESCRIPTION:In early 2020 people were forced to harness technology with zero notice. For many of us that meant learning to connect\, communicate\, collaborate and deliver results in brand new ways. The learning curve was steep and fast and we adapted quickly. But 3 years down the road – it’s time to pause and check in. Are we using technology effectively? \nThe ability to share your message\, collaboratively problem solve\, steer decision making and gain buy in from stakeholders is vital.
URL:https://marketing.com.au/event/present-like-a-pro-face-to-face-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240222
DTEND;VALUE=DATE:20240223
DTSTAMP:20260407T081050
CREATED:20240115T030640Z
LAST-MODIFIED:20240610T103851Z
UID:26178-1708560000-1708646399@marketing.com.au
SUMMARY:AdNews Agency of the Year Awards 2023
DESCRIPTION:The AdNews Agency of the Year Awards is an annual event celebrating excellence in the advertising industry. The awards recognize outstanding agencies\, campaigns\, and game changers in the Australian adland. \nHere is the complete list of categories for the AdNews Agency of the Year Awards \n\nCreative Agency of the Year\nMedia Agency of the Year\nIndependent Agency of the Year\nSmall Agency of the Year (Headcount under 25)\nDigital Agency of the Year\nPR Agency of the Year\nAd Campaign of the Year\nMedia Campaign of the Year\nSmall Budget Media Campaign of the Year (Less than $500\,000)\nSocial Media Campaign of the Year\nBest Use of Data in Campaign Planning\nBest Use of Content\nBrand Partnership Award\nSocial Responsibility/Pro Bono Award\nDiversity Award\nThe Game Changer Award\nBest use of AI\nEmployer of the Year (headcount over 75)\nEmployer of the Year (headcount under 75)\nMarketing Team of the Year\nThe AdNews Effectiveness Award\nAdNews Agency of the Year (selected by AdNews)\nHall of Fame (selected by AdNews)
URL:https://marketing.com.au/event/adnews-agency-of-the-year-awards-2023/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240227
DTEND;VALUE=DATE:20240301
DTSTAMP:20260407T081050
CREATED:20240114T075734Z
LAST-MODIFIED:20240610T103851Z
UID:26129-1708992000-1709251199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2024
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. \n\n\n\nLearn the nuts and bolts of a winning social media strategy to position your brand for success\, regardless of team size or budget. \n\n\n\n\n\n\nLeverage cross-industry case studies to help you gauge the best opportunities for your brand across social media platforms. \n\n\n\n\n\n\nAudit the efficacy of your brand’s social media\, content\, advertising\, and analytics to stay competitive. \n\n\n\n\n\n\nUnderstand how to explore\, define\, and engage your unique audiences to improve your brand’s online presence. \n\n\n\n\n\n\nTake advantage of our speakers’ knowledge\, creativity\, innovation\, and inspiration that will translate to hundreds of new ideas for you to take back to the office. \n\n\n\n\n\n\nCultivate an arsenal of tools\, resources\, and networking connections to keep your social media strategy fresh\, timely\, and relevant.
URL:https://marketing.com.au/event/social-media-strategies-summit-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240228
DTEND;VALUE=DATE:20240301
DTSTAMP:20260407T081050
CREATED:20231008T050343Z
LAST-MODIFIED:20240610T103850Z
UID:26024-1709078400-1709251199@marketing.com.au
SUMMARY:Social Media Strategies Summit - Virtual 2024
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. \nSix reasons SMSsummit needs to be your social media conference of the year \nHere’s what our summit can help you achieve. \n\nLearn the nuts and bolts of a winning social media strategy to position your brand for success\, regardless of team size or budget.\nLeverage cross-industry case studies to help you gauge the best opportunities for your brand across social media platforms.\nAudit the efficacy of your brand’s social media\, content\, advertising\, and analytics to stay competitive.\nUnderstand how to explore\, define\, and engage your unique audiences to improve your brand’s online presence.\nTake advantage of our speakers’ knowledge\, creativity\, innovation\, and inspiration that will translate to hundreds of new ideas for you to take back to the office.\nCultivate an arsenal of tools\, resources\, and networking connections to keep your social media strategy fresh\, timely\, and relevant.
URL:https://marketing.com.au/event/social-media-strategies-summit-virtual-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240229
DTEND;VALUE=DATE:20240301
DTSTAMP:20260407T081050
CREATED:20240115T024807Z
LAST-MODIFIED:20240610T103850Z
UID:26170-1709164800-1709251199@marketing.com.au
SUMMARY:Paid Channel Strategies
DESCRIPTION:Creating a digital strategy can be daunting and challenging without the knowledge of wider business goals\, the metrics that define success and how channels work together holistically to drive growth. \nThis workshop helps participants to build a holistic digital marketing strategy from the ground up\, starting with setting the expectations of the wider business on what success looks like for each channel\, followed by showing participants how channels work together and how to identify the value they each bring\, particularly when some key stakeholders look solely at numbers and conversions. \nIt guides participants to set a strategy using data unique to their customer and product offering\, offers a take home marketing budget template for participants to utilize in their workplace\, as well as some strategies to implement across paid social\, paid search\, SEO\, and content.
URL:https://marketing.com.au/event/paid-channel-strategies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240229
DTEND;VALUE=DATE:20240301
DTSTAMP:20260407T081050
CREATED:20240115T030921Z
LAST-MODIFIED:20240610T103850Z
UID:26181-1709164800-1709251199@marketing.com.au
SUMMARY:Australian Influencer Marketing Council Awards 2024
DESCRIPTION:Are open to any business or creator operating within the Australian influencer marketing ecosystem. \nWe welcome entries from individuals and entities working within the influencer marketing ecosystem in Australia. This includes agencies\, brands\, influencers\, content creators\, platforms\, technology companies and any other individual or business working in influencer marketing.
URL:https://marketing.com.au/event/australian-influencer-marketing-council-awards-2024/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Brand,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240301
DTEND;VALUE=DATE:20240302
DTSTAMP:20260407T081050
CREATED:20240114T064234Z
LAST-MODIFIED:20240610T103849Z
UID:26118-1709251200-1709337599@marketing.com.au
SUMMARY:Sydney SEO Conference 2024
DESCRIPTION:Learn about Digital PR\, AI\, SGE\, topic clusters\, local SEO\, enterprise SEO\, technical SEO\, e-commerce SEO\, SEO automation\, and more. 10+ top SEO speakers from Australia\, USA and Singapore. \nWho is the conference going to be for? \n– SEO’s (Junior\, Mid\, Advanced level) \n– Digital Marketing Managers \n– PPC Managers \n– Business Owners \n– Affiliate Marketers \n– eCommerce Managers \nBenfits of attending? \n1. Upskill and learn advanced SEO and digital PR tactics from some of the best SEO speakers from Australia and overseas (US\, Europe\, Singapore).\n2. Network with some of the best SEO and digital marketing professionals in Australia.\n3. Get to ask speakers questions about SEO.\n4. Business growth / organic traffic growth from learning the latest tactics to scale.\n5. Save time\, as speakers will share what is working and what is not working so you don’t waste time testing things that do not work in 2024.
URL:https://marketing.com.au/event/sydney-seo-conference-2024/
LOCATION:Crown Sydney\, 1 Barangaroo Ave\, Barangaroo\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO
ORGANIZER;CN="Prosperity Media":MAILTO:james(at)prosperitymedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240305
DTEND;VALUE=DATE:20240306
DTSTAMP:20260407T081050
CREATED:20240117T055753Z
LAST-MODIFIED:20240610T103849Z
UID:26205-1709596800-1709683199@marketing.com.au
SUMMARY:Create a Marketing Plan for the best year of your Business
DESCRIPTION:This practical workshop is designed to help small business owners plan their marketing for the coming year. It is tailored to suit small businesses and provides a lean approach to marketing. \nThe workshop will cover the following topics: \n\nStep-by-step review and analysis of the previous year’s performance\nIdentifying your marketing goals for the coming year\nA clear process to identify your marketing initiatives and activities\nHow to create an annual content and campaign plan\n\nThis workshop is a great opportunity to learn how to plan your marketing for the coming year and take your business to the next level.
URL:https://marketing.com.au/event/create-a-marketing-plan-for-the-best-year-of-your-business/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240306
DTEND;VALUE=DATE:20240307
DTSTAMP:20260407T081050
CREATED:20240117T053008Z
LAST-MODIFIED:20240610T103849Z
UID:26195-1709683200-1709769599@marketing.com.au
SUMMARY:Overcoming Fear and Doubt in Your Career Transition
DESCRIPTION:Do you feel like you’re standing at the crossroads in your career\, but you’re not sure which path to take? Making a career transition can be daunting\, but with the right mindset\, you can overcome fear and doubt and achieve your goals. \nJoin us for this free one-hour webinar where a certified career coach will share with you practical strategies for navigating your career transition with confidence. \nWhether you’re considering a complete career change or simply looking to take your current career to the next level\, this webinar will equip you with the tools you need to succeed. Don’t let fear hold you back from pursuing your dreams. Register today and take the first step towards a brighter future. \n\n\n\nTakeaways\n\n\n\nHow to break free of negative thoughts and limiting beliefs that are keeping you stuck and holding you back from taking action so you can step into the next chapter of your career with ease. \n\n\nStrategies for coping with uncertainty\, discomfort and overcoming obstacles as you transition into your new career so you can unlock your potential and move towards your goals. \n\n\nThe radical mindset shifts that will help you to see things from a different perspective; cultivate resilience\, reignite your self-belief and leave you feeling empowered that YOU CAN DO THIS!
URL:https://marketing.com.au/event/overcoming-fear-and-doubt-in-your-career-transition/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240307T080000
DTEND;TZID=Australia/Melbourne:20240307T170000
DTSTAMP:20260407T081050
CREATED:20240115T024635Z
LAST-MODIFIED:20240610T103848Z
UID:26168-1709798400-1709830800@marketing.com.au
SUMMARY:Visual Communication Masterclass
DESCRIPTION:Do you want to turbo charge the way you communicate\, and problem solve with ease? Would you like a highly productive way to strategize and explore ideas? Join this highly interactive session\, where you’ll deep dive into brilliant shortcuts that can transform the way you communicate. And think you can’t draw? That will change forever. \n\nDo you want to turbo charge the way you communicate\, and problem solve with ease?\nWould you like to kickstart your ability to tell great stories?\nAre you keen to truly engage your stakeholders?\nWould you like a highly productive way to strategize and explore ideas?\n\nIf you answered yes to any of the above\, join us for this highly interactive session\, where you’ll deep dive into brilliant shortcuts that can transform the way you engage with and communicate change with your customers and significantly\, put information in a way that neuroscience tells us our brain loves. Most importantly\, anyone can do this.
URL:https://marketing.com.au/event/visual-communication-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240308
DTEND;VALUE=DATE:20240316
DTSTAMP:20260407T081050
CREATED:20240114T082535Z
LAST-MODIFIED:20240610T103848Z
UID:26142-1709856000-1710547199@marketing.com.au
SUMMARY:SXSW Conference 2024
DESCRIPTION:The SXSW Conference provides an opportunity for the global community of digital creatives to encounter cutting-edge ideas\, discover new interests\, and network with other professionals who share a similar appetite for forward-focused experiences. \nFeaturing a variety of tracks that focus on the most important breakthroughs in technology\, film\, culture\, and music\, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. \nExplore our 24 Conference Tracks\, Keynotes\, Featured Speakers\, Formats\, and more. Over 450 sessions have been announced\, with entries up 33% compared to last season! Catch up on the first and second round of Keynote and Featured Speaker announcements and stay tuned for more event information throughout the season.
URL:https://marketing.com.au/event/sxsw-conference-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240313
DTEND;VALUE=DATE:20240314
DTSTAMP:20260407T081050
CREATED:20240117T054152Z
LAST-MODIFIED:20240610T103847Z
UID:26197-1710288000-1710374399@marketing.com.au
SUMMARY:Retail Marketing Summit 2024
DESCRIPTION:The retail industry’s most essential marketing summit of the year returns for 2024. As economic uncertainty grips Australia and marketing budgets continue to tighten\, it’s never been more important to stay on top of the evolving trends and master the art of ‘doing more with less’. This event offers anybody within the business of retail marketing the opportunity to hear from the masters of their craft dive deep on the topical challenges and opportunities FMCG brands are facing. From CX mastery and revenue-generating loyalty programs\, to effective creative strategy and leading eCommerce insights – this is a day not to be missed.
URL:https://marketing.com.au/event/retail-marketing-summit-2024/
LOCATION:Crown Sydney\, 1 Barangaroo Ave\, Barangaroo\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Conference,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240319
DTEND;VALUE=DATE:20240321
DTSTAMP:20260407T081050
CREATED:20240114T080608Z
LAST-MODIFIED:20240610T103847Z
UID:26134-1710806400-1710979199@marketing.com.au
SUMMARY:Amplify Summit 2024
DESCRIPTION:An exciting 2 Day Live Streamed Virtual Learning Summit offering affiliates and affiliate managers working across ALL industries a series of informed debates covering new trends and expert led thought leadership workshops designed to help affiliate businesses AMPLIFY their performance!
URL:https://marketing.com.au/event/amplify-summit-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240320T080000
DTEND;TZID=Australia/Melbourne:20240320T170000
DTSTAMP:20260407T081050
CREATED:20240115T024517Z
LAST-MODIFIED:20240610T103847Z
UID:26166-1710921600-1710954000@marketing.com.au
SUMMARY:ChatGPT Essentials – Power Insights for Marketers
DESCRIPTION:This masterclass will work through ChatGPT’s features — from basic to advanced — to give you a comprehensive understanding of the scope of what’s possible – what can ChatGPT do. \nIt will also cover how to use ChatGPT\, by crafting an AI Avatar. Marketing is about nudging people to think\, feel\, or act in a certain way. The more insight you have about those people\, the more convincing you can be. Having an AI avatar is like having an on-call focus group. Every year\, marketers have more channels to fill\, each with a voracious appetite for content. We’ll use ChatGPT to create content\, and to repurpose content. \nWho Should Attend \n\nAre under pressure to “do more with less”\nWant to improve their productivity\nWant to use AI copywriting to its full potential\n Want to understand the potential of AI copywriting to help them in their work\nNeed to create volumes of content\nAre under pressure to increase conversions\n\nTopics Covered \n\nTalking with ChatGPT\n• Understand the GPT models\n• How to select the right model for your task\n• Setting up\nCrafting an AI Avatar\n\n\nRepresenting your audience\n• Use avatar to further understand audience\n• Use avatar to create content\n\n\nRepurposing Content\n• Social media posts\n• Break long-form content into multiple posts\n\nLearning Outcomes \n\n Understand the principles of AI copywriting (applicable to all AI copywriters)\, including the potential and the limitations of AI copywriting\nConfigure ChatGPT’s options\nPrime ChatGPT — setting up an AI copywriter to work at its full potential\nWrite and layer prompts for the most persuasive results\nBuild an avatar that can be reused in multiple ways\nUse ChatGPT to create content ideas and content quickly and effectively
URL:https://marketing.com.au/event/chatgpt-essentials-power-insights-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240325
DTEND;VALUE=DATE:20240326
DTSTAMP:20260407T081050
CREATED:20240114T064453Z
LAST-MODIFIED:20240610T103846Z
UID:26121-1711324800-1711411199@marketing.com.au
SUMMARY:11th International Conference on Advanced Computing (ADCO 2024)
DESCRIPTION:11th International Conference on Advanced Computing (ADCO 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Computing. The Conference looks for significant contributions to all major fields of the Computer Science and Information Technology in theoretical and practical aspects. The aim of the conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field. \nTopics of interest include\, but are not limited to\, the following \n• Aspect Oriented Programming\n• Bio-Metrics\n• Cloud Computing\n• Cyber Security\n• Data Mining\n• DNA Computing\n• E-learning / E-Governance\n• Gaming Models\n• Green Computing\n• Grid Computing\n• High Performance Computing\n• Knowledge Management & Ontology\n• Nano Computing\n• Pervasive Computing\n• Quantum Computing\n• Semantic Web\n• SOA\n• Soft Computing\n• Software Engineering / Metrics / Testing
URL:https://marketing.com.au/event/11th-international-conference-on-advanced-computing-adco-2024/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Data,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240326
DTEND;VALUE=DATE:20240328
DTSTAMP:20260407T081050
CREATED:20240114T085404Z
LAST-MODIFIED:20240610T103846Z
UID:26154-1711411200-1711583999@marketing.com.au
SUMMARY:Adobe Summit 2024
DESCRIPTION:If you can’t be with us in person\, tune in to Summit Online to learn from leading brands\, explore the latest trends and technology\, and discover new skills and experiences to grow your business.
URL:https://marketing.com.au/event/adobe-summit-2024/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240327
DTEND;VALUE=DATE:20240328
DTSTAMP:20260407T081050
CREATED:20240115T023824Z
LAST-MODIFIED:20240610T103846Z
UID:26158-1711497600-1711583999@marketing.com.au
SUMMARY:How to manage your marcoms navigating Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important. \nKey Learnings: \nWe’re going to provide you with clarity around when these laws do and don’t apply\, highlight non-compliance dangers and put you on the pathway to compliance.
URL:https://marketing.com.au/event/how-to-manage-your-marcoms-navigating-privacy-act-and-spam-act/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240327
DTEND;VALUE=DATE:20240328
DTSTAMP:20260407T081050
CREATED:20240117T054450Z
LAST-MODIFIED:20240610T103845Z
UID:26199-1711497600-1711583999@marketing.com.au
SUMMARY:Mumbrella Comms Con 2024
DESCRIPTION:Step into the spotlight at Australia’s premier PR and communications awards – the Mumbrella CommsCon Awards. These accolades possess the power to shape the future success of your PR agency or communications team. \nSeize this golden opportunity to assess your accomplishments from the past year and pit them against the best in the business. Whether you’re vying for recognition in a campaign\, team\, or personal category\, a triumph at the Mumbrella CommsCon Awards has the potential to chart an entirely new course for your year ahead. \n\n\nWho should enter the awards? \n\n\n\n\n\nAre you a standout player in the world of PR and communications? Have you and your team developing innovative campaigns and achieving remarkable results? If so\, this is your chance to shine. \nBe sure to enter if you work in the following areas: \n\nPR and Brand Communications\nSocial Media and Influencer Marketing\nStakeholder\, External\, Media or Community Relations\nCorporate (including CSR) or Public Affairs\nEmployee Communications\nMarketing Communications\nPublicity\nAccount Management and Business Development
URL:https://marketing.com.au/event/mumbrella-comms-con-2024/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240404
DTEND;VALUE=DATE:20240405
DTSTAMP:20260407T081050
CREATED:20240115T023658Z
LAST-MODIFIED:20240610T103845Z
UID:26156-1712188800-1712275199@marketing.com.au
SUMMARY:Building Brands Foundations
DESCRIPTION:This masterclass will provide members and learners with an understanding and appreciation of core marketing principles that need to be in place to build a strong brand with a unique and relevant positioning and will help them build a distinctive personality. \nThis content is suitable for brand marketers\, brand owners\, small business owners\, and ageny client services. \nTopics Covered:\n\nWhat is a brand and why it is important to all marketing streams and the broader commercial team\nBrand Purpose – when to have one and when it may not be relevant\nBrand Equity – what it is\, how it is calculated and how can marketers influence it\nBrand Architecture – hierarchy frameworks and brand structure for growth\nBrand Positioning – why is it important\, how is it developed and how is it maintained.\nMental and Physical availability – what are they and how do they build brands\n\nLearnings Outcomes:  \n\nUnderstand the strategic role brand building plays in marketing and the broader business\nKnow the factors that influence building and maintaining a strong brand\nKnow how to structure and stretch a brand to optimise growth
URL:https://marketing.com.au/event/building-brands-foundations/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240404
DTEND;VALUE=DATE:20240405
DTSTAMP:20260407T081050
CREATED:20240117T055618Z
LAST-MODIFIED:20240610T103845Z
UID:26203-1712188800-1712275199@marketing.com.au
SUMMARY:The IAB & OMA Powering Digital Out of Home
DESCRIPTION:IAB Australia and the Outdoor Media Association (OMA) are back in 2024 bringing you Powering DOOH . The half-day conference which will be held on 4\, April 2024 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
URL:https://marketing.com.au/event/the-iab-oma-powering-digital-out-of-home/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand
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END:VCALENDAR