IAB Christmas Celebration - Sydney
2019-12-12 | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
Join us on Thursday, 12 December 2019 for a few Christmas drinks in celebration of a great year of collaboration, as we look back over the year in review, celebrate our wins for 2019 and discuss where the industry is going in 2020.

Professional Services Marketing Workshop | Brisbane
2019-12-13 08:00 - 17:00 (Australia/Melbourne)
Take your marketing to the next level with this all day Marketing Planning Workshop designed especially for professional services.
This action packed 1 day workshop will have you walk away with a ‘Marketing Plan’ for your practice.
Plenty of time to network and workshop with other participants to ensure that you walk away with a solid plan of action and best practice for marketing in 2019 and beyond.
9.30am – Arrive
9.30am – Content Marketing & building a marketing plan
10.00am – SEO or Search Engine Optimisation (Making Google Love You)
10.30am – Morning tea
10.45am – Raising your profile with Media
11.30am – Email Marketing
12.30pm – Lunch & Networking
1.30pm – Workshop – building our marketing plan
2.00pm – LinkedIn for Professional Services
3pm – Afternoon tea
3.15pm – Creating videos & Video marketing
4pm – Workshop – actions and takeaways
4.30pm – close

Introduction to SEO | Melbourne
2019-12-17 08:00 - 17:00 | General Assembly Melbourne
About this workshop
Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what elements have traditionally been important for doing well in search results, and what recent changes have been made that will affect the way SEO works.

Takeaways

Understand how your customers are searching.
Be able to optimise your website’s on-page factors.
Learn how to start creating a content strategy that will assist with SEO.
Find out how crucial and connected social channels are to SEO.
Be able to build a well-optimised, socially shareable piece of content.

Prereqs & Preparation
Preparation: + Please bring a laptop + and write down a couple of sentences that describe you, your current knowledge of SEO, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).

Content Marketing For Beginners | December 18
2019-12-18 08:00 - 17:00 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
About This Class
Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way.
In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar, to measuring performance.
The goal: you walk away with a clear picture of what content can do for your brand, and what you can do to get started using it.

Takeaways

Learn how and why producing original content can benefit your brand
Learn how to create continuous, unique content that both engages readers and achieves your business goals
Learn the three steps to approaching content strategy:

What type of content should your brand create?
How should you speak to your customers/readers?
How do you create a map/plan for your content?

Preparation

Some knowledge of marketing is helpful, but not required
Laptops not necessary, slides will be made available to attendants.

Google Analytics Bootcamp | December 19
2019-12-19 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
About This Workshop
Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent.
Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns.
In this 6-hour bootcamp, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account, increase the quality of the data you collect, and conduct tests to improve conversion rates.
Lunch will be provided, including vegetarian options. If you have any dietary requirements, please email them to sydney@generalassemb.ly at least 48 hours before class commences.
Good things come to those who learn – GA. Students who take this workshop and then subsequently enrol in GA’s Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop.

Takeaways

In-depth understanding of how Google Analytics can improve the student’s web business.
Gain an in-depth understanding of how web analytics relates to business KPIs.
Learn how lean analytics applies to web analytics through smarter reporting.
Learn how to use the analytics tools for faster actionable insights.
Learn how to tag marketing campaigns so they can be tracked in Google Analytics.

Preparation
A laptop is required for this workshop

General familiarity with the Google Analytics platform
Access to a Google Analytics account for your company or website (otherwise Google has a demo account that you can use)
Optional: Access to Google Search Console (formerly called Webmaster Tools) and / or Google AdWords

Digital Marketing Social Networking Meetup
2020-01-05 14:00 - 15:30 | Transit Rooftop Bar, Victoria, Australia
his will be a relaxed and friendly meetup for people interested in digital marketing. This is the perfect opportunity to:
✔Meet people and expand your network
✔Learn about digital marketing
✔Grow your business
✔Earn backlinks, reviews and testimonials
✔Collaborate on projects
✔Overcome sticking points
Please note that this event will recur on a weekly basis – so it’s a perfect opportunity to build relationships and skills.

Customer Journey Mapping
2020-01-09 18:30 - 20:30 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
About This Class
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalysing behaviours. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop with introduce you to the core concept and practice of capturing a consumer journey map so that you may better empathise and design for them. It will cover the key research methods, and outputs from the process for quality product design to occur.
You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in a range of scenarios requiring an empathetic understanding across time.

Takeaways
Participants of this workshop will learn:

What, Where, Who, How and Why about Customer Journey Maps
Guidelines to creating a simple but effective Customer Journey Map
Industry examples and Journey Map template you can use yourself
Using and unlocking value of Customer Journey Maps
Applied design approach examples from real life business case studies you can apply immediately

Internet Marketing Fundamentals 1 Day Training in Sydney
2020-01-10 | Regus – Sydney, Regus – Sydney Circular Quay Level 34 AMP Tower, 50 Bridge St, Sydney, NSW, 2000, Australia
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

Blast Off Workshop (Sydney)
2020-01-13 08:00 - 17:00 | Basic Bananas Headquarters, Northen Beaches, Sydney, Australia
Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available, it can be overwhelming to try and stay up to date with what’s working right now.
The Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity, focus and direction.
The job of your marketing is not to be annoying, sleazy or convincing. The purpose of marketing is to be educational, engaging and attractive. You want your marketing to bring a constant flow of customers to your business so you can avoid the crazy cashflow rollercoaster!

Digital Marketing Workshop
2020-01-15 09:00 - 12:30 | Willow Vale, Queensland, Australia
Are you sick of digital marketing overwhelming you? You are not alone! Most business owners admit they know they need digital marketing but have no idea where to start or what to do. What they produce never seems quite right and it is incredibly time-consuming.
Its time to change that! 2020 is a brand new decade and its time to take your business to the heights you know you can take it to! Come along to a small mastermind group where you will learn how to make digital marketing easier and more manageable. I will give you the mindset, the tips, tricks and tools to make sure you get a great start to the rockin 20s!
Once you have some brand new knowledge and tools up your sleeve we will mastermind each business to make sure you leave with some actionable items! There is no point in new knowledge unless you take A C T I O N!
There will be tea, coffee, and light refreshments available as the morning can be quite intensive! The mastermind will be held at my office in Willow Vale in the gorgeous hinterland of the Gold Coast so you can leave all your worries behind and spend some time working on your business!
Book today as spaces are limited!

Digital Marketing Training - One Day Master Class
2020-01-18 | Sydney
LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.

Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar.
Suitable for business owners or employees looking to accelerate their digital marketing knowledge.
Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who has run the largest global websites e.g Dell.com North America.
Small workshop environment to ensure high tutor attention, and tailor the day to your needs.

THE DAY’S CONTENT INCLUDES

Understanding your audience: Demographics & Building a Reporting Framework.
Launching a website: choosing web platforms, domain names, hosting.
SEO: Maximise FREE traffic from Search Engines using Audits, Tools and Techniques.
Paid Search: Google Search Ads, Google Shopping, Bing Ads.
Web Analytics: Conversion Rate Optimisation, Google Analytics. Building and testing killer landing pages. Site Structure.
Display & Retargeting: Google Display Network, Biddable Media on Adroll.
Social Media Community Building & Content Marketing: Facebook Ads, Hootsuite, Social Calendars, Article Development, Canva & More.
Email marketing: Mailchimp campaigns and automation.
Shopping Engines, Affiliate Networks & Couponing sites: eBay, Amazon, Ozbargain, Commission Factory

Create a Content Marketing Strategy in One Day
2020-01-18 08:00 - 17:00 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018).
So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business?
In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing and presenting an end-to-end content marketing plan – from developing marketing objectives, social media campaigns, through to measuring effectiveness. During the day, you will deep dive into current tools and updates on emerging content marketing trends.
This workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.

Instagram, Influencers & Content
2020-01-19 09:30 - 16:30 | WeWork – Melbourne, 120 Spencer Street, Melbourne, VIC, 3000, Australia
There’s a breakfast blog in Sydney with more Instagram followers than Kia, Ford and Telstra… combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies… combined. How is this possible?
Show, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders, commercial and not-for-profit organisations.
The brands who are winning new customers and social interactions are creating content to delight their audience and it’s not always who you might think. This course showcases some of the internet’s best original content creators. We’ll examine how new cutting edge content concepts are bucking the trend when it comes to social media content creation.
We’ll also cover every imaginable technical aspect of Instagram, including intricacies of posting times, geo-tagging hacks and why posting with particular image dimensions will get you more likes. We’ll also cover in detail the implications of Instagram’s new business profiles, Instagram paid boosting and of course, Instagram stories. (Yes, it’s a copy of Snapchat)
The presenter, Marcus Willis, is the force behind many wildly popular Instagram accounts, including @MelbourneToDo, which has amassed over 90,000 followers. Marcus also operates the Instagram marketing agency – Eight Clients which manages the social and Instagram accounts for many businesses across the world. He’ll share his key insights from his experience from working in fashion, hospitality, education, tourism and FMCG on accounts with over 500,000 followers.

Intro to Digital Marketing (APAC Livestream)
2020-01-21 | Online
Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

Break down the components of a digital marketing campaign.
Survey today’s digital marketing landscape and its career opportunities.
Learn to approach a marketing campaign by identifying your objectives first.
Get hands-on practice identifying key performance indicators (KPIs).

Blast Off Workshop (Canberra)
2020-01-21 | Rydges Canberra, Capital Hill, Canberra, Australia

Sales Funnels to Grow Your Business
2020-01-21 09:30 - 11:30 | Belmont Sport & Recreation Centre, 400 Abernethy Road, Cloverdale, Perth, Australia
Sales Funnels – “we’re not closing sales, we’re opening relationships”.
Cat Holmes will be demonstrating how to create sales funnels that are authentic and genuine, and with the aim of building long term relationships with clients over time. A sales funnel is also a relationship funnel.
This sales funnel will take a cold audience (someone who doesn’t know you) and develops a relationship over time, leading to an offer. Of course with the intention that the “offer” is made in a genuine, valuable way, not pushy, not “salesy.”
ABOUT CAT HOLMES
Cat Holmes (from Authentic Marketing) is a Mindset + Marketing Mentor who helps other entrepreneurs get started on their business. She guides them to overcome the hurdles she knows are coming and teaches them the mindset tools for genuine and long term success.
Cat believes life’s an adventure and you only get one shot.
When you are your best authentic self you give confidence and inspiration for other around you to shine as well and the world becomes a brighter place.
Cat’s mission is to help you discover for yourself, and teach you the tasks to take action and ignite your big dreams.

Developing your 2020 Content Calendar - NetSquared Brisbane
2020-01-22 07:00 - 08:30 | Merivale, QLD, Australia
We will be holding a very hands-on morning on developing your content calendar for the new year. Bring along anything you’re working on for 2020 for show and tell!
Come along to NetSquared Brisbane in partnership with Digital For Good. The International Meetup for charities and nonprofits wanting to use #tech4good #digitalforgood

Digital Marketing Bootcamp
2020-01-23 10:00 - 16:00 | General Assembly Melbourne
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.
This activity-driven class will equip you with tips and strategies on how to devise your brand and marketing strategy, what digital channels are available to you and how to use them, and how to track and analyze all of your marketing efforts with data-driven decisions. as

How to build your CREDIBILITY online
2020-01-28 17:30 - 20:00 | 350 Williams St, Melbourne, VIC, Australia
Get a practical plan to build your credibility online to attract the business, customers, and followers you want

About this Event

Are you tired of…
– Failing to create traction online or deliver your message
– Spending hours creating content that don’t deliver returns
– Feeling overwhelmed with digital marketing options
Being good at what you do is no longer enough. If you operate in an industry where you provide expertise or knowledge, it can be hard for others to see the value of your time or experience and for you to explain why you are different or even better.
Why should clients trust you? Why is your service more expensive?
Would you like to get a practical plan to build your credibility and manage the way people perceive you online?
We are going to explore why a piece of quality video content is a priceless way to deliver your marketing message, your value proposition but most importantly your authentic YOU.
DURING THIS MINI GROUP WORKSHOP YOU WILL LEARN HOW TO:
– Build confidence to step out
– How to create the content you need to get ahead
– Build higher engagement with your community
– Display your brand’s human side
– Overcome the fear of being in front of the camera
– Film your first video post
The goal of the session is to review what you are currently doing to grow your business online and find ways to effectively incorporate video into your marketing strategy to get better quality clients faster.

ANZ Influencer, Millennial and Growth Hacking Marketing Forum
2020-01-29 - 2020-01-31 | Hilton Sydney, 488 George Street, Sydney, NSW, 2000, Australia
In this new age of customer experience, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer, Millennial and Growth Hacking. With the Internet and social media platforms like Instagram, Facebook and YouTube, consumers have unlimited freedom and choice over the content they wish to view, creating a huge problem for brands. Influencer marketing, while not a new concept, has made its way to the forefront of the marketing game and could offer a solution to this problem. Twitter estimates that the influencer marketing industry can hit $10 billion by 2020 and more brands are hopping on the influencer marketing train.
Understanding your need to build your capabilities to serve the next generation customers, Clariden Global cordially invites you to the inaugural ANZ Influencer, Millennial and Growth Hacking Marketing Forum: Powerful Strategies to Reach the Largest and Most Influential Generation of Customer this coming January. Join the global gathering of marketing, communications and CX experts and thought leaders in the region to better understand, incorporate and devise successful and strategic customer-centric strategies. This event is carefully researched and crafted with the most desired and unparalleled insights on influencer, millennial and growth hacking marketing that will help you ignite a successful transformation.
Mark 29 – 31 January 2020 on your calendar and book your seat now! Join us in harnessing the promising potential of the ANZ Influencer, Millennial and Growth Hacking Marketing Forum by tapping into the expertise of marketing, communications and CX professionals with leading case studies and proven solutions. We look forward to welcoming you!

Rainmaker Digital Summit
2020-01-31 - 2020-03-02 | Online
A Virtual Business & Marketing Summit to benefit the people and animals of Australia
45 Speakers. One Global Community. One Goal: Australian Bushfire Relief.
Attendance fee: minimum $50 suggested donation to one of our recommended Australian charities. 100% of all donations go directly to recognized charities working in Australia.
Join 45 international speakers and recognized top industry experts as they bring you the best tutorial sessions packed full of actionable strategies and advice for business and marketing.
Your donation gets you full access to the online summit from January 31 to March 2, 2020 with topics covering digital marketing, social media, content creation, and business development.

Product Management Essentials Introductory Bootcamp
2020-02-01 08:00 - 17:00 | Academy Xi – Melbourne, Level 3, 45 Exhibition Street, Melbourne, VIC, 3000, Australia
How can you become a mini-CEO? Learn the strategic mindset of a Product Manager – the skills that sit at the centre of all activity, productivity, and positive change of a physical or digital product. Product Managers understand all the inputs – using analytical skills, optimisation techniques and data analysis to better know and understand their customers. You’ll learn how to use this knowledge to develop and execute specific improvements that positively impact the customers and business as a whole.
Some would say the most successful tech companies leaders like Apple and Google have the best Product Managers in the world: individuals who really know how to bring the best products to market and constantly iterate on them.
Learn how to lead and negotiate strategic discussions, drive the product vision, live in the mind of your customer, and increase revenue. Whether you’ve started your journey to become a startup founder, or you already manage products in a larger organisation, this course will give you practical skills to use immediately.

Marketing Analytics Symposium - Sydney (MASS)
2020-02-03 - 2020-02-04 | Pier One Sydney Harbour, 11 Hickson Road, Sydney, NSW, 2000, Australia
Advances in marketing analytics are transforming the world of marketing. The Marketing Analytics Symposium – Sydney (MASS) will bring together business leaders, analysts and practice orientated marketing scholars from around the world to discuss cutting edge research in marketing analytics.
Featuring top industry practitioners and world renowned academics on the speaker panel, including:
• Steven Scheeler, Omniscient Neurotechnology, McKinsey and Company, former CEO of Facebook (Australia and New Zealand)
• Andy Lark, Group Lark
• Kshira Saagar, Global Fashion Group
• Jason Tonelli, Performics Australia
• Vijay Solanki, The B’old INtern
• Willem Paling, IAG
• Joel Trethowan, Alchemy One
• Ayelet Israeli, Harvard Business School
• Abhishek Borah, INSEAD
• Harald J. van Heerde, UNSW
And many more!
Learn how data and analytics will affect:
+ Online Retailing + Above-the-line promotions + Online promotion + Customer Experience + Customer Communication Analytics + Sales Forecasting + AI and Marketing Analytics + Omnichannel Acquisition + more! +
20% DISCOUNT off Day One ticket available (full price at $595)
Quote promo code MAR20

Google Ads Fundamentals Training
2020-02-03 09:00 - 13:00 | Gordon Digital Studio, 2b/643 Wynnum Road, Morningside, QLD, 4170, Australia
Google Ads is kind of like skipping the queue at an amusement park. People are most likely already looking for you on search, and Google Ads will get you right to the top of results.
Interested? Here’s the catch – for your ads to be effective, you have to show up in front of a relevant audience, at a relevant time. This is where this workshop comes in.
Gordon Digital is a Google partner agency and over the years we’ve helped numerous small businesses grow with Google. In this training, we get straight to the point and give you the fundamental skills to build a successful campaign.
This workshop gives you the skills required to operate the Google Ads platform. With attendance limited to 6 people only, it’s an intimate learning environment to give you the best results.
Morning tea and coffee included but remember to bring a laptop!
What we’ll cover and do on the day:

Google Ads terminology
Keyword research
Campaign optimisation techniques
Persuasive copywriting techniques
Building a Google Ads campaign
Q&A Session
Campaign build checklist to take home

Your workshop host:
Ngawai Mason is the Google Ads strategist here at Gordon Digital. She has a knack for strategy and reading data, not to mention the ability to break down complex information in a way that’s easy to understand. Wondering how to create ad campaigns convert? Ngawai’s your gal.

Future Trends - The Subscription Economy Surge
2020-02-03 10:00 - 11:30 | Online
Join us on Wednesday 3 February as we delve into the world of the subscription economy. Hear from industry experts and gain insights as to whether pandemic-boosted customer behaviours will continue in a coronavirus-free world.

Life during the pandemic has altered so many aspects of consumer behaviour, one of which is the dramatic rise of the subscription economy.
The need for remote means of engagement between brands and customers has extended beyond just digital communications this year.
Many brands have pivoted quickly to launch entirely new business models to better serve customers in their own home, which has included the further rise of subscriptions – for both services and products. Half of consumers (53%) now have a paid media streaming subscription, while over a third (37%) subscribe to a paid next-day delivery service.
Chaired by Scott Logie, Customer Engagement Director, REaD Group, tune in on Wednesday 3 February to:

Hear tangible examples of how new customer might emerge in a post-pandemic world
Learn from Tim Bond, Head of Insight, DMA, how the subscription model facilitates consumers both discovering and showing their loyalty to brands
Discover what brands should consider when creating a subscription formular

21st Intrigue Digital Marketing Summit
2020-02-05 | Jasper Hotel, 489 Elizabeth Street, Melbourne, Victoria, 3000, Australia
Welcome to the 3rd Annual Intrigue Melbourne taking place on the 5th of February at the beautful Jasper Hotel right at the heart of the city. This time we are taking it to the next level because of the love we have got from this beautiful city. Senior marketers and sales professionals from across Australia are expected to join the most intimate event in the world where everyone has the right to speak their hearts out. Enough of those high-level presentations that have no or negligible learning. Enough of those sessions in which you need to be a mute spectator.
This is Intrigue. A conference where the audience just doesn’t keep quiet. They ask questions, debate, disagree and give their perspective on the topic that is being discussed during the various Keynote, Masterclasses and Panel Discussions. It is an event designed to challenge the status quo and takes a shape that the audience wants it to take.

Pause Fest 2020
2020-02-05 09:00 - 2020-02-07 17:30 | Melbourne Convention Exhibition Centre, 1 Convention Centre Place, South Wharf , Melbourne, VIC, 3006, Australia
Pause Fest is the world’s leading independent festival for creativity and business, and this year it is celebrating its 10th birthday. Founded by George Hedon, Pause Fest brings together innovators from across the globe for three days of reflection, creativity, and ingenuity. Across the three days, there will be plenty of opportunities for discovery, inspiration, learning, and creating new connections.

Online Marketing Sydney Conference
2020-02-10 09:00 - 17:00 | Amora Hotel, 11 Jamison St Level 2, 20 Hutchinson Street, Level 2, 20 Hutchinson Street, Sydney, 2000, Australia
Prosperity Media are happy to announce that we will be running a Online Marketing Conference on the 10th of February 2020 in Sydney.
Who is the conference going to be for?
– SEO’s of any level – Entry, Mid, Advanced.
– Digital Marketing Managers
– PPC Managers
– Business Owners looking to grow website traffic.
– Affiliate Marketers
– eCommerce Managers
– Growth Hackers
What will you learn from this event?

Actionable tips for SEO campaigns you can implement.
Growth hacks which have lead to exponential growth.
Actionable PPC advice.
Content Marketing tactics.
Time management advice and information.
Tips & strategies from successful Australian Agency owners.
All advice is from people who are working on these strategies day in day out we have selected speakers who can provide highly actionable advice for the audience. We want to have you attending this event and leaving with countless new ideas, strategy and tactics.

Confirmed Speakers –

Jared Codling – Founder New Hack Every Week and top growth hacker
Bernard Huang Co-founder of Clearscope & Twitchmetrics (USA)
Matt Diggity – Diggity Marketing & Authority Builders (Thailand/USA)
Kate Toon – Founder Recipe for SEO Success
Craig Campbell – SEO & Affiliate Marketing Expert (Scotland)
Dennis Graham – PPC Specialist
Louisa Dahl – CEO Interactive Minds
James Norquay – SEO Director
Jeff Deutsch – SEO & Growth Marketing (USA)
Will Wang – Growth Labz
Ray Corcoran – Time Management Expert
Richard Brus – Founder SERPworx plugin & SEO Professional.
Dejan Mladenovski – Technical SEO
Peter Mead – Founder of SEO Melbourne Meetup & SEO Professional
Woj Kwaski – Founder Kwasi
James Richardson – Founder Optimising

The Digital Marketers Australia Conference 2020
2020-02-12 - 2020-02-14 | The Pullman Albert Park, 65 Queens Road, Albert Park, Melbourne, 3004, Australia
Happening annually in Melbourne, Australia, the Digital Marketers Australia Conference is the country’s largest digital marketing and business growth conference.
More than 1,000 of the top marketing professionals and business owners from around the country attend for enhanced networking opportunities and above all, key takeaways to increase company profits.
Unlike other start up events and social media events, the Digital Marketers Australia Conference will be focusing specifically on digital marketing to help grow a business.
The conference involves 3 content-packed days featuring some of the best in the industry including Naomi Simson, Mike Rhodes, and so many more.
This year’s conference is taking place on February 12 – 14 at the Pullman Hotel, Albert Park in Melbourne.

Customer Journey Mapping
2020-02-12 08:00 - 17:00 | General Assembly Melbourne
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
