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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230920T123000
DTEND;TZID=Australia/Melbourne:20230920T133000
DTSTAMP:20260407T094917
CREATED:20230806T030857Z
LAST-MODIFIED:20230910T053259Z
UID:25884-1695213000-1695216600@marketing.com.au
SUMMARY:Unlock the Full Potential of Your Research Dollars: Master the Art of Writing a Successful Brief
DESCRIPTION:Join us for an exclusive webinar hosted by Derek Jones\, Research Society Fellow\, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. \nDon’t miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market research. By mastering the art of writing a successful brief\, you’ll save time\, money\, and resources while achieving extraordinary results. \nRegister now for our webinar on “Getting the Most Out of Your Research Dollars: Writing a Successful Brief” and take your research game to the next level! \nWhat you’ll learn \n\n\nThe critical importance of a well-crafted research brief in obtaining valuable insights.\n\n\nStep-by-step guidance on creating compelling research briefs.\n\n\nStrategies to capture all essential information and align research objectives with business goals.\n\n\nBest practices for structuring your research brief to ensure nothing is overlooked.\n\n\nMethodological considerations and challenges to address for successful execution.\n\n\nMaximizing your research budget and optimizing timelines for efficient outcomes.
URL:https://marketing.com.au/event/unlock-the-full-potential-of-your-research-dollars-master-the-art-of-writing-a-successful-brief/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230926
DTEND;VALUE=DATE:20230927
DTSTAMP:20260407T094917
CREATED:20230806T034154Z
LAST-MODIFIED:20230910T053258Z
UID:25896-1695686400-1695772799@marketing.com.au
SUMMARY:5 Essentials in Digital Marketing Basics
DESCRIPTION:Digital marketing is an essential component of any modern marketing strategy. Here are five essentials that every business should consider when implementing digital marketing which will be covered in our Power Hour: \n1. Search engine optimization (SEO): By improving your website’s ranking\, you can attract more visitors\, generate more leads\, and increase sales. \n2. Pay-per-click advertising (PPC): PPC advertising can help you reach your target audience quickly\, drive traffic to your website\, and increase conversions. \n3. Content marketing: By developing a content marketing strategy\, you can improve your website’s SEO\, establish your business as an authority in your industry\, and generate leads. \n4.Social media marketing: Social media marketing can help you increase brand awareness\, drive traffic to your website\, and generate leads. \n5. Email marketing: By developing an email marketing strategy\, you can improve customer retention\, increase conversions\, and generate leads. \nIncorporating these five essentials into your digital marketing strategy can help you attract and engage your target audience\, increase traffic to your website\, and generate leads and sales for your business. \n 
URL:https://marketing.com.au/event/5-essentials-in-digital-marketing-basics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230927T123000
DTEND;TZID=Australia/Melbourne:20230927T133000
DTSTAMP:20260407T094917
CREATED:20230806T031345Z
LAST-MODIFIED:20230910T053258Z
UID:25886-1695817800-1695821400@marketing.com.au
SUMMARY:Social Media Best Practices in 2024
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term?\nWhat is the critical marketing formula for successful social media campaigns in 2024?\nWhat are the current industry benchmarks for social media best practice?  \nHow to tackle B2B vs B2C marketing strategy on social media?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-best-practices-in-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231004T123000
DTEND;TZID=Australia/Melbourne:20231004T133000
DTSTAMP:20260407T094917
CREATED:20230806T031846Z
LAST-MODIFIED:20230910T053257Z
UID:25888-1696422600-1696426200@marketing.com.au
SUMMARY:Webinar: Creative Measurement and What Makes a Winning Campaign
DESCRIPTION:Join Irene Joshy\, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards\, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign. \nThis webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation\, guided by insights from a seasoned professional. \nDon’t miss this unique opportunity to elevate your marketing strategies. \nTopics Covered \n\nThe impact of differentiation in driving brand growth\, with evidence from BrandZ.\nThe need for agility and customisation in modern marketing strategies.\nThe critical role of pre-testing creative campaigns\, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.\nHow to strike a balance between creativity and effectiveness\, with examples from high-performing Australian ads.
URL:https://marketing.com.au/event/webinar-creative-measurement-and-what-makes-a-winning-campaign/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231007
DTEND;VALUE=DATE:20231008
DTSTAMP:20260407T094917
CREATED:20230910T055230Z
LAST-MODIFIED:20240610T103922Z
UID:25989-1696636800-1696723199@marketing.com.au
SUMMARY:YouTube Ads For Profit Workshop
DESCRIPTION:What to Expect: At this immersive workshop\, you’ll dive into practical insights and strategies that will revolutionize your marketing game. Here’s a sneak peek of what awaits you: \n\nCraft Your Winning YouTube Ad Script: Unveil the secrets behind our million-dollar script writing process and create a personalized\, impactful YouTube ad script that stands out.\nTarget Your Dream Clients: Master the “Credit Card Out Targeting Method” to precisely reach your ideal clients and boost conversions.\nEthically Steal Competitors’ Traffic: Learn a step-by-step approach to legally redirect your competitors’ traffic to your own funnel or website\, all while staying incognito.\nAmplify Your Earnings: Discover how to leverage simple YouTube ads to add an extra $100K to your revenue within 100 days.\nReal-Life Examples and Case Studies: Immerse yourself in a wealth of real-world examples and case studies from both our businesses and our satisfied clients\, offering you invaluable insights and inspiration.\nNotebook Required: Prepare to participate as this workshop is content-rich and hands-on actively. Don’t forget to bring your notebook to capture every golden nugget of information!\n\nSee You There: We can’t wait to welcome you to this transformational event that’s poised to elevate your business game. Join us for a content-packed\, engaging workshop that will reshape your marketing approach. \n 
URL:https://marketing.com.au/event/youtube-ads-for-profit-workshop/
LOCATION:Queensland\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Queensland,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231011
DTEND;VALUE=DATE:20231012
DTSTAMP:20260407T094917
CREATED:20230827T032001Z
LAST-MODIFIED:20230910T053257Z
UID:25962-1696982400-1697068799@marketing.com.au
SUMMARY:Exploring Blockchain and Web3 Business Essentials: Concepts and Strategies
DESCRIPTION:Hey there\, future-focused business enthusiast! Ever wondered what blockchain and Web3 could do for your business? \nCome step into the realm of blockchain and Web3 with our beginner-friendly webinar to gain a better understanding of the core concepts driving Web3\, explore the significance of blockchain for businesses and unravel the mysteries of cryptocurrencies and tokens. Discover how Web3 is reshaping marketing strategies\, and learn how to harness its potential to stay ahead in the evolving market. \n\n\n\nTakeaways\n\n–Embrace Web3 Evolution: Understand Web3’s core concepts and how it’s reshaping business and marketing dynamics. \n–Leverage Blockchain Benefits: Discover how blockchain can enhance business efficiency\, security\, and innovation. \n–Revamp Marketing for Web3: Adapt strategies for Web3 marketing\, utilising NFTs\, cryptocurrencies\, and immersive customer engagement.
URL:https://marketing.com.au/event/exploring-blockchain-and-web3-business-essentials-concepts-and-strategies/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231016
DTEND;VALUE=DATE:20231020
DTSTAMP:20260407T094917
CREATED:20230806T035609Z
LAST-MODIFIED:20230910T053257Z
UID:25906-1697414400-1697759999@marketing.com.au
SUMMARY:Australian Cyber Conference Melbourne 2023
DESCRIPTION:Cybercon Melbourne will provide business leaders with insights and best practices taught by the industry’s top experts through keynotes\, panel discussions\, breakout sessions and live demonstrations. \n\nAttending the conference\, in Melbourne will enable you to network with these practitioners to help you better understand and manage current threats\, as well as identify and prepare to meet emerging challenges. \nAn interactive format of presentations\, workshops\, plenary sessions and the opportunity to network with expert exhibitors in the field of cyber security is a must for all organisations in the current business environment. \nAISA invites all individuals to participate in the Australian Cyber Conference 2023 – Melbourne. AISA’s focus groups\, conferences\, presentations\, and networking events\, cater to a large range of specialisations. \nPROGRAM AT A GLANCE\n\nMonday 16 October 2023\n> Exhibition and sponsor bump in\n \nTuesday 17 October 2023\n> Exhibition opens\n> Conference opening\n> Keynote addresses\, panel discussions and breakout sessions\n> Welcome Reception (served in exhibition area)\n> AISA Awards Ceremony (by invitation only) \nWednesday 18 October 2023\n> Exhibition\n> Keynote addresses\, panel discussions and breakout sessions\n> Networking Drinks (served in exhibition area)\n> Conference Social Function (Block Party)\n \nThursday 19 October 2023\n> Exhibition\n> Keynote addresses\, panel discussions and breakout sessions\n> Conference closing
URL:https://marketing.com.au/event/australian-cyber-conference-melbourne-2023/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231018
DTEND;VALUE=DATE:20231019
DTSTAMP:20260407T094917
CREATED:20230827T032114Z
LAST-MODIFIED:20230910T053256Z
UID:25964-1697587200-1697673599@marketing.com.au
SUMMARY:Break Into Data Science: Key Tools and Techniques for Aspiring Data Scientists
DESCRIPTION:Data science is the driving force behind innovation and transformation in virtually every industry today. Curious about how to break into this rapidly evolving domain and make your mark? Look no further – this webinar is tailor-made for aspiring data scientists like you! \nGet ready to empower yourself with the essential tools and techniques that will set you on the path to data excellence. Whether you’re a seasoned professional seeking a career switch\, or simply someone intrigued by the power of data\, this webinar will help answer your pressing questions. \n\n\n\nTakeaways\n\n\nProven techniques to advance your data science skills and propel your career forward\nSuccess stories from our panel of data science experts\nCareer guidance and job-hunting strategies to stand out in the competitive data landscape
URL:https://marketing.com.au/event/break-into-data-science-key-tools-and-techniques-for-aspiring-data-scientists/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231018T123000
DTEND;TZID=Australia/Melbourne:20231018T133000
DTSTAMP:20260407T094917
CREATED:20230806T032034Z
LAST-MODIFIED:20230910T053256Z
UID:25890-1697632200-1697635800@marketing.com.au
SUMMARY:B2B Marketing Storytelling – Secrets for Success
DESCRIPTION:It’s time to stop being bland. AI is great\, but it makes everything sound the same. Gina Balarin knows a good few secrets of B2B storytelling success\, though. In this webinar you’ll discover where to find the best stories\, how to align them with your brand\, who should be telling them\, and how to capture insights from the truth-tellers\, frustrated storytellers and undiscovered idea-generators in your business.
URL:https://marketing.com.au/event/b2b-marketing-storytelling-secrets-for-success/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Brand,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231027
DTEND;VALUE=DATE:20231028
DTSTAMP:20260407T094917
CREATED:20230806T035737Z
LAST-MODIFIED:20230910T053255Z
UID:25908-1698364800-1698451199@marketing.com.au
SUMMARY:Innovation Festival 2023
DESCRIPTION:City of Casey’s Innovation Festival will be a one-day event on Friday 27th October 2023\, showcasing the City of Casey as a municipality that celebrates\, supports and embraces a culture of innovation.
URL:https://marketing.com.au/event/innovation-festival-2023/
LOCATION:Bunjil Place Library
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231031
DTEND;VALUE=DATE:20231102
DTSTAMP:20260407T094917
CREATED:20230806T034651Z
LAST-MODIFIED:20230910T053255Z
UID:25900-1698710400-1698883199@marketing.com.au
SUMMARY:Product Marketing Summit 2023
DESCRIPTION:Brought to you by Product Marketing Alliance\, this is your chance to get in a room with the experts as they reveal case studies\, best practices\, and common challenges\, so you can:\n➡ Leverage the latest trends to amplify the differentiated value of your product➡ Discover the exact actions needed to accelerate your PMM career from those that have been there\, done that\n➡ Meet mentors and form relationships within the world’s biggest PMM community \nBreak the cycle\nStep away from the daily grind of being a PMM. Rejuvenate\, refocus\, & upskill in go-to-market\, sales enablement\, cross-functional collaboration\, plus a whole lot more. \nCollaborate\nFoster new connections with local peers and PMM experts and benchmark against the best in the business. \nSpark new ideas\nNetwork\, share ideas\, get feedback & trade perspectives. Solve the current challenges you’re facing as a PMM & elevate your career.
URL:https://marketing.com.au/event/product-marketing-summit-2023/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Digital Marketing,Email marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231031
DTEND;VALUE=DATE:20231102
DTSTAMP:20260407T094917
CREATED:20230806T034938Z
LAST-MODIFIED:20230910T053254Z
UID:25902-1698710400-1698883199@marketing.com.au
SUMMARY:Sales Enablement Summit 2023
DESCRIPTION:Do you want to take your function to the next level? Join SEC in Sydney and immerse yourself in two days of enablement camaraderie.\n\n\n \n\n\nYou’ll get to soak in insights from the experts\, learn how others have overcome similar challenges\, and impress your boss with new innovative ideas.\n\n\n \n\n\nThrough thought leadership and interactive discussions\, you’ll have the chance to learn from\, and network with\, pioneering enablement experts.
URL:https://marketing.com.au/event/sales-enablement-summit-2023/
LOCATION:Doltone House\, 26-32 Pirrama Rd\, Pyrmont\, NSW\, 2009\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sales,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231101
DTEND;VALUE=DATE:20231102
DTSTAMP:20260407T094917
CREATED:20230827T032409Z
LAST-MODIFIED:20230910T053254Z
UID:25969-1698796800-1698883199@marketing.com.au
SUMMARY:Navigating Web3 Business and Marketing: Case Studies and Strategies
DESCRIPTION:Step into the world of Web3 with confidence! Join our insightful webinar as we dive deep into the nitty-gritty of Web3 business models\, unveil real-world success stories\, and uncover the secrets of effective marketing in this groundbreaking landscape. Get ready to harness the power of tools and platforms tailor-made for this new paradigm. \n\n\n\nTakeaways\n\n–Learn from the Pioneers: Gain insights from successful Web3 transitions\, understanding how companies adapted and thrived in the new landscape. \n–Craft Effective Web3 Campaigns: Explore successful strategies that hit the mark in Web3 marketing. You’ll be taking notes from the most impactful campaigns out there. \n–Practical Implementation: Understand the tools and platforms available for Web3 marketing\, enabling you to integrate social media on blockchain and utilise decentralised advertising effectively.
URL:https://marketing.com.au/event/navigating-web3-business-and-marketing-case-studies-and-strategies/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Data,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231106
DTEND;VALUE=DATE:20231109
DTSTAMP:20260407T094917
CREATED:20230910T055439Z
LAST-MODIFIED:20240610T103856Z
UID:25992-1699228800-1699487999@marketing.com.au
SUMMARY:DigiMarCon At Home 2023
DESCRIPTION:DigiMarCon At Home 2023 is your chance to …\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, reunite with your peers and build your professional network. \nThe 8th annual DigiMarCon At Home\, the Premier Digital Marketing\, Media and Advertising Conference Online will be held November 6th and 8th\, 2023\, available live stream and on-demand. Join your peers online for 3-days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking. \nExpand your knowledge on the following topics: Account-Based Marketing\, Behavioral & Neuromarketing\, Content Marketing\, Conversational Marketing\, Conversion Rate Optimization\, Data Science & Big Data\, Email Marketing\, Geo-Targeting & Proximity Marketing\, Growth Hacking\, Inbound & Outbound Marketing\, Influencer Marketing\, Mobile Marketing\, Native & Contextual Advertising\, Omnichannel Marketing\, Paid Search Marketing\, Personalization & Privacy. \nYou’ll also learn the following: Podcast & Webinar Marketing\, PR & Cause Marketing\, Predictive Analytics & Attribution\, Programmatic Advertising\, Sales & Marketing Automation\, Search Engine Optimization\, Shopper Marketing\, Marketing & Customer Experience\, Social Commerce\, Social Media Marketing\, UI / UX Design\, User-Generated Content\, Video Marketing\, Viral & Buzz Marketing\, Visual & Voice Search\, Web Analytics\, and much more! \nAt DigiMarCon At Home 2023\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head\, notebooks and professional toolkit full of action items and ideas to lead and supercharge your agency / team / account to even greater success. \nBe a part of DigiMarCon At Home and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. \nSee why people keep coming back year after year to this must-attend event! Register and secure your seat today.
URL:https://marketing.com.au/event/digimarcon-at-home-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Design,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231108
DTEND;VALUE=DATE:20231110
DTSTAMP:20260407T094917
CREATED:20230806T035230Z
LAST-MODIFIED:20230910T053253Z
UID:25904-1699401600-1699574399@marketing.com.au
SUMMARY:Guru 2023
DESCRIPTION:Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day\, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends\, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of virtual sessions from industry experts that will take your email marketing programs to the next level.
URL:https://marketing.com.au/event/guru-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231113
DTEND;VALUE=DATE:20231116
DTSTAMP:20260407T094917
CREATED:20230806T042826Z
LAST-MODIFIED:20230910T053253Z
UID:25910-1699833600-1700092799@marketing.com.au
SUMMARY:Podcasting for Business Conference
DESCRIPTION:Podcasting for your business is a little bit different than podcasting as a passion project\, or even as a business in and of itself. Businesses and business owners have specific needs for their content marketing – a company podcast is one of the many\, many things an entrepreneur or marketing manager works on every week. \n\n\n\n\nThat means they need to be efficient and they need to be effective. \nBut a lot of the content out there\, while highly valuable\, doesn’t take into account the unique needs and opportunities of a company show. \nThe Podcasting for Business Virtual Conference is an event bringing together experts from across the podcast and content marketing industries to provide training and support to people podcasting as part of their work.
URL:https://marketing.com.au/event/podcasting-for-business-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Online,Podcast
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231114
DTEND;VALUE=DATE:20231116
DTSTAMP:20260407T094917
CREATED:20230806T042945Z
LAST-MODIFIED:20230910T053253Z
UID:25912-1699920000-1700092799@marketing.com.au
SUMMARY:SMX Next 2023
DESCRIPTION:Search marketing is ever-changing. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus\, the death of third-party cookies has been delayed. Again. Oh\, and Google Analytics 4. It’s a lot. \nRegain control at SMX. \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \n\n\n\n\n\n\n\n\nYou’ll walk away with fresh insights\, emerging opportunities\, and must-know\, next-level strategies\, and tactics to drive SEO and PPC success in 2024 and beyond.   \nNearly 150\,000 marketers from around the planet have trusted SMX to deliver actionable\, brand-safe tactics that generate quality traffic\, leads\, conversions\, and sales. Now\, it’s your turn.
URL:https://marketing.com.au/event/smx-next-2023-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231115
DTEND;VALUE=DATE:20231117
DTSTAMP:20260407T094917
CREATED:20230103T042438Z
LAST-MODIFIED:20230131T073531Z
UID:24220-1700006400-1700179199@marketing.com.au
SUMMARY:SMX Next: Expert-led search marketing training 2023
DESCRIPTION:Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus\, the death of third-party cookies has been delayed. Again. Oh\, and Google Analytics 4. It’s a lot. \nRegain control at SMX Next.  \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \nYou’ll walk away with fresh insights\, emerging opportunities\, and must-know\, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond.  
URL:https://marketing.com.au/event/smx-next-expert-led-search-marketing-training-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231115
DTEND;VALUE=DATE:20231117
DTSTAMP:20260407T094917
CREATED:20230703T114833Z
LAST-MODIFIED:20230910T053252Z
UID:25783-1700006400-1700179199@marketing.com.au
SUMMARY:B2B Marketing Leaders Forum - Melbourne 2023
DESCRIPTION:Melbourne’s largest B2B marketing conference focused on revenue\, growth\, leadership and personal career advancement!\nThe 4th annual B2B Marketing Leaders Forum Melbourne will be held in-person on the 15-16 November 2023. \n300+ B2B marketing leaders will gather to discuss our roles as business leaders driving revenue and growth\, with a firm seat at the leadership table while ensuring we personally stay relevant as modern marketers. \nTickets for the Sydney Forum in May sold out six weeks before the event so please secure your spot early!
URL:https://marketing.com.au/event/b2b-marketing-leaders-forum-melbourne-2023/
LOCATION:Crown Conference Center\, 8 Whiteman St\, Southbank\, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Conference,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231115T123000
DTEND;TZID=Australia/Melbourne:20231115T133000
DTSTAMP:20260407T094917
CREATED:20230806T032421Z
LAST-MODIFIED:20230910T053252Z
UID:25892-1700051400-1700055000@marketing.com.au
SUMMARY:Bolster Your Partnership Marketing with AI Tools
DESCRIPTION:It’s hard not to hear about AI right now. But what can it do in the trenches of a marketing team? \nAMI has teamed up with growth strategist Luke Marshall to bring you a practical\, no-nonsense webinar on how to enhance your partnership marketing using AI tools and strategies. \nThis jargon-free session will share expertise on making partnership marketing more efficient and effective. You’ll learn how to create a list of ideal partners\, identify the right hooks for connecting and partnering\, and discover tools that simplify process documentation. Plus\, you’ll gain insights into creating content and partnership collateral quickly and how marketers can truly benefit from AI tools. \nThis lunchtime webinar is designed for marketers who want to cut through the hype and focus on real-world applications of AI in partnership marketing. By attending\, you’ll walk away with actionable insights that you can implement right away to improve your marketing efforts and foster meaningful partnerships. \nSo\, if you’re ready to learn from a seasoned growth strategist like Luke Marshall and elevate your partnership marketing game\, reserve your spot now. Let’s explore the potential of AI tools together and make partnership marketing more effective and enjoyable for you.
URL:https://marketing.com.au/event/bolster-your-partnership-marketing-with-ai-tools/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231122
DTEND;VALUE=DATE:20231125
DTSTAMP:20260407T094917
CREATED:20230723T115738Z
LAST-MODIFIED:20230910T053251Z
UID:25872-1700611200-1700870399@marketing.com.au
SUMMARY:Annual Comms and Social Media Leaders’ Summit 2023
DESCRIPTION:audiences an unmissable opportunity to hear from 3 case study packed streams on how to maximise use of the latest trends\, technologies and strategies in communications. Delegates will gain tools and strategies to maximise the use of limited resources\, develop an integrated and omni-channel communications and optimise the customer service and employee experience through impactful and data backed communications.
URL:https://marketing.com.au/event/annual-comms-and-social-media-leaders-summit-2023/
LOCATION:NSW\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Copywriting,Digital Marketing,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231124
DTEND;VALUE=DATE:20231125
DTSTAMP:20260407T094917
CREATED:20230703T114528Z
LAST-MODIFIED:20230910T053250Z
UID:25780-1700784000-1700870399@marketing.com.au
SUMMARY:B&T Award 2023
DESCRIPTION:Winning a B&T Award is like receiving a standing ovation from the industry’s biggest players\, and with a star-studded panel of judges\, you know it’s a big deal. Plus\, the live pitches are sure to get your heart racing. \nThis is THE event of the awards season where the crème de la crème of the advertising\, marketing\, media\, and PR world come together to compete for the top prizes. \n 
URL:https://marketing.com.au/event/bt-award-2023/
LOCATION:The Hordern Pavilion\, 1 Driver Ave\, Moore Park\, NSW\, 2021\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Sydney
ORGANIZER;CN="B&T":MAILTO:emma(at)bandt.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231128
DTEND;VALUE=DATE:20231129
DTSTAMP:20260407T094917
CREATED:20231107T054822Z
LAST-MODIFIED:20240610T103855Z
UID:26085-1701129600-1701215999@marketing.com.au
SUMMARY:APAC Marketer's Meetup: Being Brave in Business with Lisa Ronson
DESCRIPTION:A rare opportunity to learn from Lisa Ronson\, ex Coles Group and Tourism Australia CMO! \nVoted as #1 most innovative marketer by CMO Magazine\, Lisa will share invaluable insights on being brave and creative to accelerate business growth in 2024 and beyond.
URL:https://marketing.com.au/event/apac-marketers-meetup-being-brave-in-business-with-lisa-ronson/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231130
DTEND;VALUE=DATE:20231201
DTSTAMP:20260407T094917
CREATED:20230806T043112Z
LAST-MODIFIED:20230910T053249Z
UID:25914-1701302400-1701388799@marketing.com.au
SUMMARY:Social Next: Virtual Summit 2023
DESCRIPTION:SocialNext is a one-day virtual summit\, featuring 25+ live presentations\, an exclusive conference kit mailed right to your door\, and the opportunity to access the recorded sessions afterward.\nSocialNext is virtual conference dedicated to bringing Canada’s top minds in digital marketing\, social media and online advertising together for two full days of 25+ live online presentations\, networking\, Q&A sessions and a few other surprises. \nIt’s the opportunity to continue your professional development and to ensure your company’s digital voice is ready for whatever 2024 might bring. \nThe first three hundred tickets come with our incredibly popular conference box which is shipped directly to you and allows you to engage in a way that makes our conferences completely unique.
URL:https://marketing.com.au/event/social-next-virtual-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231201
DTEND;VALUE=DATE:20231202
DTSTAMP:20260407T094917
CREATED:20231107T055912Z
LAST-MODIFIED:20240610T103855Z
UID:26088-1701388800-1701475199@marketing.com.au
SUMMARY:Unlocking Growth: Mastering Revenue Marketing Workshop
DESCRIPTION:Are you prepared to unlock growth and achieve remarkable results for your organization? \nJoin our exclusive full-day workshop to craft a practical revenue marketing plan for your organization. This workshop serves as your gateway to uncover the secrets of a successful growth strategy\, one that revolves around your customers and data. \nThe pressure on B2B marketing teams to accelerate revenue has never been more palpable. Core to success is the revenue marketing operations that you rely on to create customer value across revenue systems.  If you feel like your revenue process is holding you back\, you’re not alone. But what if we told you that you could unlock the secrets to B2B marketing revenue optimisation and take your game to the next level? \nDuring this workshop\, you can expect to: \n\nDelve deep into proven marketing techniques that will empower you to craft effective growth strategies and break down silos\, ultimately leading to revenue growth.\nBenefit from the insights and practical tips shared by our experienced practitioners who will draw upon their expertise.\nLearn how to optimize your marketing programs for maximum impact and harness data-driven insights to make informed decisions for attracting and retaining customers.\nConnect with like-minded professionals\, fostering an environment for exchanging ideas and building valuable industry connections.\n\nDon’t let this opportunity slip away. Elevate your marketing efforts to new heights by registering now and securing your spot at the Revenue Marketing Workshop!
URL:https://marketing.com.au/event/unlocking-growth-mastering-revenue-marketing-workshop/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231204
DTEND;VALUE=DATE:20231205
DTSTAMP:20260407T094917
CREATED:20230703T123408Z
LAST-MODIFIED:20230910T053249Z
UID:25825-1701648000-1701734399@marketing.com.au
SUMMARY:Pause Awards 2023
DESCRIPTION:PauseAwards are on the lookout for the most ambitious and forward-thinking companies and individuals who are driving innovation and transformation across various industries in the country. Entries for the Pause Awards ‘23 open on 17 May\, \nSince its inception\, the Pause Awards have recognized over 250 bold companies and individuals as an independent innovation agent\, comprising 60 local and international industry experts. Our awards program is highly competitive\, and we only award the highest scorers in each category. Our judging board doesn’t fill the spots for the sake of it; instead\, we award only the most deserving winners.
URL:https://marketing.com.au/event/pause-awards-2023/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231204
DTEND;VALUE=DATE:20231205
DTSTAMP:20260407T094917
CREATED:20231007T022524Z
LAST-MODIFIED:20240610T103855Z
UID:26005-1701648000-1701734399@marketing.com.au
SUMMARY:GENZA Conference - Melbourne - Youth Marketing Conference
DESCRIPTION:GENZA CONFERENCE 2023: DECIPHERING YOUTH CONSUMERS\nDive into the pulsating heart of Gen Z and Gen Alpha with the premier event dedicated to helping you fully understand tomorrow’s consumers. At GENZA 2023\, you won’t just listen; you’ll experience\, learn\, and connect. \nWhether you’re a Marketing Manager\, Social Media Maestro\, or Brand Guardian\, arm yourself with groundbreaking insights\, the latest research\, and real-world case studies tailored for your brand’s success.
URL:https://marketing.com.au/event/genza-conference-melbourne-youth-marketing-conference/
LOCATION:Mic Drop\, Level 5\, 111 Cecil Street\, South Melbourne\, VIC\, 3205\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Conference,Market Research,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231204
DTEND;VALUE=DATE:20231206
DTSTAMP:20260407T094917
CREATED:20231029T045929Z
LAST-MODIFIED:20240610T103855Z
UID:26052-1701648000-1701820799@marketing.com.au
SUMMARY:Essentials of Marketing with the American Management Association
DESCRIPTION:As a business professional\, you need to have a clear understanding of your markets and what drives your customers’ decisions to buy. In this course\, you’ll get modern techniques for analyzing markets and quantifying customer needs\, wants\, and preferences (NWP). \nLearn tactics to utilize the 4 Ps of Marketing (Product\, Price\, Place\, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities\, you’ll discover how to implement the right approach for your company’s unique needs.
URL:https://marketing.com.au/event/essentials-of-marketing-with-the-american-management-association/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231205
DTEND;VALUE=DATE:20231206
DTSTAMP:20260407T094917
CREATED:20231008T045331Z
LAST-MODIFIED:20240610T103854Z
UID:26021-1701734400-1701820799@marketing.com.au
SUMMARY:Virtual Conference: Martech: Automation & AI
DESCRIPTION:Explore the cutting-edge technologies transforming the marketing landscape\, with expert speakers sharing insights on harnessing automation and AI to boost your campaigns. \nAll conference material\, including presentations\, will be available on-demand in the 2023 AMA Martech Virtual Conference Attendee Hub within 24 hours\, if not sooner.
URL:https://marketing.com.au/event/virtual-conference-martech-automation-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231205
DTEND;VALUE=DATE:20231206
DTSTAMP:20260407T094917
CREATED:20231029T050325Z
LAST-MODIFIED:20240610T103854Z
UID:26055-1701734400-1701820799@marketing.com.au
SUMMARY:Deep Dive into AI
DESCRIPTION:A one-day virtual event that will address the marketing touch points you need to drive and impact your strategy. \n\nThe latest in game-changing tactics and tools impacting your current marketing strategy: \n\n\n\n\n\nAccessibility\nAI & Chat GPT\nB2B Marketing\nBranding\nContent Planning & Development\nCreative & Design\nCustomer Journeys\nData & Analytics\nDisruptive Tech\neCommerce\nEmail Deliverability & Engagement\n\n\nFuture-proofing Tactics\nGoogle Analytics 4\nInclusivity\nInfluencer Marketing\nKeyword Research\nKPI’s & Stakeholder Management\nLead Gen\nMarTech Solutions\nMental Health & Professional Growth\nOmnichannel\nPaid Ads\n\n\nPersonas\nPodcasting\nReels & Stories\nSEO Performance & Strategy\nSocial Strategy for Facebook\, Instagram\, Linkedin\, Tiktok\, Twitter\nStorytelling\nUX & Consumer Behavior\nViral Branding & Messaging\nWebsite UX
URL:https://marketing.com.au/event/deep-dive-into-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR