The Gartner Top 5 Marketing Predictions for 2023
2023-01-12 | Online
Has the new year got you thinking about how to deliver on your marketing and operational goals for 2023? Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands. Join this free marketing webinar where Gartner experts present the 5 mainstream marketing predictions that keep you ahead of the curve in matters of strategic, operational, technological, and media-related planning for this year and beyond. It will also help you to understand and adopt AI technologies, ways to capture the most elusive audiences while navigating a fast-changing media landscape, growing and strengthening effective loyalty programs, and much more.

Work with c-suite peers to assess the strategic impact of emerging technologies on operations and personnel
Explore new media formats and channels to reach elusive audiences
Instill a deep understanding of motivations and needs in the design of customer loyalty programs

Masterclass Membership Marketing: How to Attract, Recruit, Engage and Retain Your Members
2023-01-12 12:30 - 16:00, 2023-03-02 12:30 - 16:00 (Australia/Melbourne) | Online
Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business, professional association with a long history or a fitness club, this workshop will help you discover new strategies, tactics, and practical tools for member recruitment, ongoing engagement and stable membership growth.
The membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong, ongoing relationships with their customers, membership and subscription models are on the trend.
From giants like Netflix, Tesla and Uber to small business owners delivering sets of socks, toilet paper or ongoing fitness programs, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions.
So what is membership marketing and why is it different to product / service marketing?
While membership / subscription business model provides you with an opportunity of predictable recurring revenue, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community.
During this workshop you’ll learn:
✔️ Creating and communicating your Member Value Proposition (MVP)
✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty
✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors, typical mistakes at every step of the journey
✔️ Digital tools for your membership – review of existing software for subscription transaction management, member-only content and online communities.

AMPLIFY Summit
2023-01-17 - 2023-01-18 | Online
The AMPLIFY Summit offers delegates the chance to learn with industry experts, get a grip on what’s changing in the performance landscape and gather insight on what’s going to AMPLIFY their affiliate and partner relationships to drive incremental sales in 2023.

How to Quickly Increase Your E-Commerce Sales
2023-01-18 | Online
You have great products, you built a sleek online store, now how do you get customers to actually find and buy your stuff? In this fast-paced, info-packed webinar, e-commerce expert Andrew Maff is going to give you proven strategies that will get more eyeballs on your store and more items in checkout carts.
In just 30 minutes, you will learn:

How to create a successful email campaign
SEO tactics that boost revenue, not just web traffic
The pros and cons of in-house vs. third-party marketing
How to structure cost-effective social media ad campaigns
The ins and outs of drop shipping
B2B strategies that also work for B2C sellers
And more!

What You Need to Know About Buying a Franchise in 2023
2023-01-19 | Online
The markets are changing as we head into the new year. But one thing is clear—the franchise industry is booming.
Join us for our free webinar, as Scott Greenberg, author of The Wealthy Franchisee, shares his insights on what you need to know before buying a franchise in 2023. Fueled with over 10 years’ experience as a multi-unit, award-winning franchise owner whose operation won international recognition for “Best Customer Service” and “Manager of the Year,” Scott will dive into:

How you can determine the right brand to partner with
What you should look for when considering franchise opportunities
Whether or not you should work with a broker or consultant
Advantages and disadvantages of buying a new franchise vs buying an existing one
What top franchise owners have in common
And so much more!

Masterclass: Story Telling For Business
2023-01-19 12:30 - 16:00 | Online
A half-day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues, stakeholders or customers.
Topics Covered:

Theory – what is a story? Story telling vs business communication.
Story Telling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.
Tips and tricks – how to put flesh on the bones of the story so that it will engage the audience and encourage them to take action.

Key Learnings:
A portfolio of tools and techniques to add power to your next presentation, keynote or briefing document.
Confidence to share your story and encourage your audience to take action.
Practical application – your own live business message translated into story format.

Responsible Marketing Update: Legitimate Interest
2023-01-24 | Online
The data and marketing landscape is constantly changing. So how can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA, Data Compliant, and Macmillan Cancer Support.

Head online with Chris Combemale, DMA CEO, to explore the key changes in the data protection legislative environment.

Chris will also outline the DMA’s new GDPR Code of Conduct. This document provides practical guidance on how marketers can use legitimate interest (one of the six lawful bases for processing personal data) for customer acquisition and retention.

Plus, dive into a presentation to examine why the government extended the soft opt-in exception for non-profits.

Chaired by Chris Combemale, CEO, DMA, you’ll also hear from:

Victoria Tuffill, Managing Director, Data Compliant
Pete Meacham, Fundraising & Marketing Compliance Manager, Macmillan Cancer Support
Matt Radford, EDI & Vulnerability Consultant

APAC Search Awards 2023
2023-01-25 11:00 - 13:30 | Online
The APAC Search Awards recognise and celebrate APAC’s best Search agencies, companies, campaigns and people, working across a multitude of industry sectors to achieve growth, increase engagement and add value.
APAC Search Awards, organized by Don’t Panic Events will take place on 25 January 2023 online.
Search is an ever-changing landscape and to be outstanding you need to be planning for every eventuality, thinking innovatively, technically creative and optimising every opportunity.
Attracting entrants from leading search and digital agencies across APAC from China to New Zealand the competition is tough. Winning an APAC Search Award showcases brilliant work, attracts new business, rewards teams and individuals and solidifies your position as Search experts.
Our judges are industry experts, highly regarded for their knowledge and expertise in the business and the judging process is ethical and transparent to ensure the integrity of the award and honour.

SpeakHer Virtual Summit 2023
2023-01-26 | Online
App Growth Summit presents our 4th Annual SpeakHer Virtual Summit! This event showcases the immense talent and intelligence from our 9 global SpeakHer chapters!
The SpeakHer Virtual Summit is produced via our custom-built and proprietary virtual event platform, which includes many interactive features and opportunities no other online event can offer in such a cohesive way!
30 Expert Speakers Across 12 Insightful Sessions
Highly Interactive & Engaging Custom Event Platform
Open and Honest Discussions & Networking
App Growth Summit produces this one-of-a-kind event annually as a way to support the many women speakers who are recognized for being great thought-leaders, and to receive more of the public recognition they deserve!

When and How to Apply Agile Principles in Marketing
2023-01-27 | Online
The use of agile methods continues to be a topic of discussion among leaders within the marketing function. Many marketing and communications leaders want to implement agile but don’t know how it will work for their function. Hindrances to effective implementation can often be linked to a lack of understanding of when and how agile should be executed. Join this complimentary marketing webinar to find out the necessary elements and practices of agile and general ways it can be applied successfully in marketing.

Understand agile principles
Identify when to apply the methods in marketing
How to apply agile successfully in marketing

Masterclass: Content Strategy & Copywriting
2023-02-02 12:30 - 16:00 | Online
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Marketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential, by producing video scripts, blogs, articles, podcasts, collateral, website copy and EDMs, all of which nurture and meet the needs of your audience.
Participants will gain foundational knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.
Key learning outcomes

Explore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.
Understand the benefits of content marketing vs traditional marketing.
Improve your copywriting for different types of content and channels to engage your audience.
Understand who your customer is and learn how to create customer personas.
Learn to manage budgets and calculate ROI on your content marketing campaigns.
Foundations of content amplification on different channels including social media.

eTail Australia 2023
2023-02-14 - 2023-02-16 | SA
Your only opportunity to learn from and network with Australia’s leading eCommerce and digital marketing retail leaders at one time.

As THE market leading annual meeting place for Australia’s top retail leaders, only at eTail Australia can you learn from, network and collaborate with leading Founders, CEOs, CMOs, Heads of eCommerce and Digital Marketing Leaders (and more!) as they share practical insights on how to:

Thrive in the face of faltering consumer sentiment and overcome rising inflation and a bearish economy
Meet customers in their channel of choice without burning a hole in your pocket
Unravel the complexities of Web 3.0 (raise your hand if you still don’t get it) and get the hard truths about metaverse before you dive headfirst into it
Deliver consistent value to your customers so that they will continue buy from you no matter the circumstances
Expand into new markets and look like an experienced player while doing so (not the new kid on the block)

We CAN’T WAIT to welcome you to eTail Australia 2023! Attend and be a part of retails future.

Masterclass: Building a Practical Marketing Plan
2023-02-15 12:30 - 16:30 | Online
Everything you need to know to about crafting a strong Marketing Plan, including re-engaging with your business’ purpose, mission, goals, objectives and strategies.
A Marketing Plan is the basis of all Marketing Practice and Strategy.
In the fast-moving digital world we live in today, businesses must set out their Marketing Plan and continually update it if they want to be successful.
Specifically designed for both Marketers who would like a refresher course, as well as business owners who wish to learn more, this Building A Practical Marketing Plan Workshop will take students through the theory, demonstrate with examples and guide you through each step to build or refresh your own Marketing Plan.
Key takeaways:

Learn the fundamentals of creating an effective marketing plan as the basis of marketing practice and strategy.
Use a framework to get to know your business and create overarching goals, company vision and mission statement.
Learn the 8 Ps of the marketing mix and develop your business marketing model.
How to conduct a competitor analysis and identify where you sit in the market.
Explore the foundations of setting budgets, monitoring and measuring campaign performance and effectiveness.

Who is this Workshop for:

Business owners, freelancers and individuals looking for better engagement and results from their marketing efforts, needing a clear, easy to action approach.
Agency teams ready to deeply understand the drivers and influencers of successful marketing campaigns and wanting to stand out with expertise that outperforms the competition.
Marketing professionals wanting to increase ROI and demonstrate advanced knowledge of strategic planning.

Global Marketing Day 2023
2023-02-16 - 2023-02-17 | Online
Global Marketing Day is a unique, nonstop, 24-hour livestream from New York, London, and Dubai that features speaking slots from the world’s biggest brands.

As a marketing conference like no other, it shares sharp-as-a-tack insights and up-to-the-minute trends for you to apply to your own strategies for success.

The best part? It’s absolutely free.

Learn, network, and find inspiration with other marketers from across the globe. Global Marketing Day is coming, and it’s not to be missed.

Social Media Strategies Summit 2023
2023-02-21 - 2023-02-24 | Online
Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Here’s what our summit can help you achieve.

Learn the nuts and bolts of a winning social media strategy to position your brand for success, regardless of team size or budget.

Leverage cross-industry case studies to help you gauge the best opportunities for your brand across platforms like Instagram and TikTok.

Audit the efficacy of your brand’s social media, content, and influencer marketing initiatives to stay competitive.

Understand how to explore, define, and engage your unique audiences to improve your brand’s online presence.

Revitalize your social media community strategy – or launch one from scratch – to boost brand loyalty and awareness.

Cultivate an arsenal of tools, resources, and networking connections to keep your social media strategy fresh, timely, and relevant.

2023 Global Virtual MarTech
2023-02-22 | Online
We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from CDPs to cookies, & content focusing on the challenges around MarTech. You will hear practical tips on how to execute transformation – how to go from vision to day one launch – step by step. We will be covering the on-point and high-priority topics in many marketing functions for a 12-24 month roadmap – providing real practical solutions to problems faced every day.
The 2023 Global Virtual MarTech one-day Summit will feature insights on data and consumer & digital experience from top industry talents. 25+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.

Creative Operations Asia-Pacific 2023
2023-02-23 | Online
Creative Operations is all about making the creative workflow of a business more structured and streamlined for content creators, so they can produce their best creative work.
Join us for a one-day online event to learn from and connect with members of the Creative Operations community across Asia, the Pacific, Australia and New Zealand. You will hear LIVE real-world case studies from leading organisations focused on solutions, the latest thinking, and the most promising developments in the industry. Leave feeling inspired with actionable insights on how you can drive change within your organisation.
Who should attend?
Directors, Heads and Managers of Creative Operations, Creative Services, Creative Production, Creative Resources and Marketing Operations, Creative Directors, Project Managers, Traffic Managers, Video Managers, Consultants and Solution Providers engaged in workflow, project management, proofing, review and approval

Masterclass: E-mail Marketing
2023-02-23 12:30 - 16:00 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

Key Learnings:
The workshop is a practical session using best practice for participants to learn how to plan, create, and evaluate effective, ROI-driven e-mail marketing campaigns.

SMX Master Classes 2023
2023-03-01 - 2023-03-02 | Online
Discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate GA4, and more: Attend your choice of tactic-rich SMX Master Class — an expert-led, two-part deep dive into your search marketing specialty — online for just $249 each!
These 100% live training experiences deliver actionable tactics you can implement immediately to drive measurable results — and intimate Q&A opportunities that address your specific queries and curiosities.
It’s all streamed directly to your computer for a fraction of the cost of in-person events (and a fraction of the time investment, too).

brightonSEO 2023
2023-03-02 - 2023-03-05 | Online
Where search marketers go to learn to do their jobs better. Watch the recordings on-demand when it suits you plus get access to 500+ SEO talks in our Video Vault.
brightonSEO is a search marketing conference and series of training courses held, not surprisingly, in Brighton. It usually takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd.

SEO Masterclass: Learn How To Take Your Website to #1 On Google
2023-03-09 12:30 - 16:00 | Online
Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website’s organic search success.”
About the Workshop
We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.
Class includes Q&A time to ensure the material is understood.
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

Importance of SEO
How Google works
How a search engine-friendly website impacts online traffic and revenue
What factors cause a website to rank in organic search results

SEO Framework:
1. On Page SEO – (Content, Blogs etc)
2. Technical SEO – Site Architecture & Performance
3. Off Page SEO (Content Marketing & Digital PR)

Competitor Analysis – Marketers will absolutely love this
What spam tactics must be avoided to prevent loss of revenue
Setting Realistic Expectations
Case Studies: Companies That Have Run Successful SEO Campaigns
Questions to ask your SEO Team or Agency
Tools of the Trade – We will show you how you can use tools to gain valuable insights

MeasureCamp Virtual 2023
2023-03-11 | Online
MeasureCamp was an idea conceived back in mid-2012 for a different type of Digital Analytics conference. We wanted something different to the traditional conference and were inspired by BarCamps.
The solution is a conference which is free to attend but held on a Saturday, so you must want to be there. A conference where everyone is welcome and indeed encouraged to contribute a session. Where sessions may be presentations or discussions or workshops or even game shows.

Mumbrella CommsCon
2023-03-11 08:00 - 17:00 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
Mumbrella CommsCon is an unmissable event for the PR and communications industry in Australia. Hear from the leading PR and communications executives who are in the thick of the action using their knowledge and insights to shape what best practice is.
The one-day conference provides delegates with a platform to dissect and discuss the pertinent issues both locally and internationally. Network with colleagues, meet inspirational leaders, and keep your finger on the pulse of a rapidly evolving market. This is a day you can’t afford to miss.

Social Media Marketing World 2023
2023-03-13 08:00 - 2023-03-15 17:00 | SA
Social marketing is changing more and more each day. If this industry has taught us anything, it’s that you’ve got to embrace change to get ahead.
Join thousands of the world’s smartest marketers and influencers at the only marketing conference you need to attend—brought to you by Social Media Examiner!
You’ll walk away with real business-building ideas that you can put to work for your business or clients right away.
Experience it in beautiful San Diego, California from March 13 to 15, 2023 when you attend the 10th annual Social Media Marketing World!

Take Your Social Marketing to the Next Level

Social Media Marketing World focuses on four primary areas of social marketing: organic social marketing, paid social, social strategy, and content marketing.
Social strategy: Are you looking for a master plan to guide your future marketing? Let our expert trainers show you different ways to achieve your objectives.
Organic social marketing: Covering TikTok, Instagram, Facebook, LinkedIn, and beyond, this track will help you create more exposure, engagement, and sales.
Content marketing: Want to embrace content in all its forms? If you want to understand how to use content to grow and nurture a loyal following, this is the track for you.
Paid social marketing: Want to master paid acquisition from Facebook to YouTube? Let our expert trainers show you precisely how to capitalize on ads across all the major social platforms.
PLUS, with your All-Access ticket, you gain access to an extra day of marketing workshops focused on broader marketing topics, such as email marketing, analytics, and beyond!

Mumbrella's Retail Marketing Summit
2023-03-23 | Sydney
Mumbrella’s Retail Marketing Summit is Australia’s leading summit for retail and FMCG marketers. Hear from expert industry speakers explore the biggest issues and opportunities in the industry. Don’t miss the chance to discover cut-through solutions and ideas and networking with your peers.

Mumbrella Automotive Marketing Summit 2023
2023-03-28 | Sofitel Melbourne on Collins, Collins St, Melbourne, Victoria, 3000, Australia
The Mumbrella Automotive Marketing Summit is the leading marketing conference for the automotive industry. The summit aims to gather industry leaders to provide forward-thinking strategies and solutions to current challenges and provides a crucial platform for networking and the sharing of ideas. With such a competitive industry, this event is a must-attend to hear the latest insights on where the industry will be at and how big name brands are managing their strategies and targets for the foreseeable future. Don’t miss out by joining your fellow marketers at the auto marketing event of the year.

Digital Marketing Europe 2023 Conference
2023-03-28 - 2023-03-29 | Online
Introducing Digital Marketing Europe 2023 Conference, a virtual 2-day experience including inspiring sessions and keynotes, panel discussions, networking opportunities and much more! It is an opportunity for global experts at any level to participate, network, and advance in their careers!

Be a part of something truly special – speak and engage at Digital Marketing Europe 2023 Conference.
Submissions are welcome from Marketers of Brands, Agencies, and Technology Enablers who would like to share their knowledge and exchange experience about the latest strategies, tactics, practices, and tools in the digital marketing industry.

The MarTech Conference 2023
2023-03-28 - 2023-03-29 | Online
Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy.
A delicate balance to strike — made trickier by the death of third-party cookies and dismantled cookie-tracking in general.
The right technology is critical, from data management solutions to automated execution, all aided by AI. So is strategy – understanding customer perspective, addressing pain points, and satisfying privacy requirements, for starters.
Discover the tools, technologies, solutions, and strategies that can help you unlock this essential component of your customer’s expectations: Attend MarTech, online March 28-29, for FREE.

Your free pass unlocks the entire program, featuring empowering keynotes, expert-led sessions, data-rich case studies, and dozens of marketing technologies that streamline operations and boost profits.
It’s 100% free and 100% online — no expense reports, no time out of the office, and no travel risks required. Plus, instant on-demand access is included for free so you can explore when it fits your schedule.
Join the ranks of nearly 60,000 marketers who have trusted MarTech to equip them with the tools and tips they need to power organizational success!
