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Managing your CRM and electronic marketing coms: Navigating the Privacy Act and Spam Act
2024-09-06 | Online
As the people usually tasked with managing a business’ CRM and promotional communications, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003.
In a world where major data breaches appear to be an almost weekly occurrence in the news, and after penalties for non-compliance recently increased to the greater of $50 million, three times the value of any benefit obtained or 30% of the company’s turnover, compliance has never been more important.

Privacy & Compliance for Marketers
2024-09-10 | Online
How to ensure you collect, store, and use personal information in an ethical and privacy compliant way.
In today’s digital age, data plays a crucial role in marketing strategies. However, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection, management, and utilization of data is done in a compliant and ethical manner.
With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.
Who is it ideal for:
This course is suitable for marketing professionals, digital marketers, data analysts, and anyone involved in marketing activities that involve the collection, management, and utilization of data.Learning Outcomes:
By the end of this course, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours.
1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications.
2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity.
3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization.
4. Regulatory Framework: Gain insights into the regulations governing the collection, storage, and use of personal data, including GDPR, CCPA, and upcoming changes to the Privacy Act.
5. Adherence to Principles: Explore key principles such as transparency, accountability, security, and customer rights that underpin ethical data practices in marketing.
6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance.
7. Future Trends: Stay updated on upcoming changes to privacy regulations, including amendments to the Privacy Act, and their implications for marketing practices.
8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities.

AI Marketing Insights: The Basics for Modern Marketers
2024-09-10 | Online
Are you ready to unlock the power of Artificial Intelligence in your marketing strategies? Join us for a 1-hour webinar where we will explore the impact of AI on today’s marketing landscape. Come and understand how you can utilise AI to improve your marketing efforts and stay ahead of the curve in the competitive world of digital marketing.
During the session, you will learn:
–AI in Marketing: Covering what AI is, its relevance in modern marketing strategies, and dispelling common myths or fears about AI.
–Real-Life Case Studies: Showcasing how leading brands effectively use AI to enhance their marketing efforts, highlighting practical examples and measurable outcomes.
–Practical Implementation Tips: Providing actionable insights on selecting appropriate AI tools, integrating them into existing workflows, and optimising their use to drive results.
Whether you are a marketer looking to learn more or a business owner eager to leverage AI for your marketing strategies, this webinar will equip you with the knowledge and tools to enhance your marketing approach. Don’t miss this opportunity to gain valuable insights into the future of marketing with AI. Register today to secure your spot.

2024 ANA Measurement & Analytics Conference
2024-09-16 - 2024-09-18 | Online
The 2024 ANA Measurement & Analytics Conference, September 16–18 in Chicago, will focus on the accelerating forces of change in the measurement industry and how marketers are leveraging these changes for better decision making and driving growth. The dynamic speaker lineup features marketers and researchers who are not afraid to think outside the box and deploy new, advanced tools and solutions to drive their business forward.
This three-day event in Chicago will cover a wide range of session topics, including the impacts of AI on measurement, the evolving TV landscape, audience insights, the latest advances in measuring outcomes and impact, and much more.

The Customer Show 2024
2024-09-18 - 2024-09-19 | Sydney
Our mission is simple: to inspire and empower industry professionals to deliver exceptional customer experiences by sharing knowledge, insights, and best practices from over 100 leading experts in Customer Experience (CX), Marketing, and Data. Be part of a community of 2500+ leaders where innovation meets collaboration at an unparalleled scale.
In a world of rapid change, coming together is more critical than ever. Dive into groundbreaking insights, forge key connections with industry leaders, change-makers, and innovators, and collectively navigate the future of customer experience.
Join us on September 18-19, 2024, at The Customer Show and be part of the future of customer experience.

Unlock the Full Potential of Your Research Dollars: Master the Art of Writing a Successful Brief
2024-09-22 | Online
Join us for an exclusive webinar hosted by Derek Jones, Research Society Fellow, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars.
Don’t miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market research. By mastering the art of writing a successful brief, you’ll save time, money, and resources while achieving extraordinary results.
Register now for our webinar on “Getting the Most Out of Your Research Dollars: Writing a Successful Brief” and take your research game to the next level!
What you’ll learn

The critical importance of a well-crafted research brief in obtaining valuable insights.

Step-by-step guidance on creating compelling research briefs.

Strategies to capture all essential information and align research objectives with business goals.

Best practices for structuring your research brief to ensure nothing is overlooked.

Methodological considerations and challenges to address for successful execution.

Maximizing your research budget and optimizing timelines for efficient outcomes.

Mumbrella Publish Awards 2024
2024-09-26 | Doltone House, Hyde Park, Sydney, SYD, Australia
Now in its 28th year, the Mumbrella Publish Awards spotlight the industry’s best work in consumer, B2B and custom publishing across a variety of categories. This year there are 26 categories available spanning editorial, sales, marketing, design, branded content, online, events, audio and more. This is your opportunity to benchmark yourself against the competition, throw your name in the hat and put your best work and people in front of our jury of senior industry leaders.

2024 Award Categories

Association or Member Organisation Publication of the Year
Best Advertising Campaign for a Publisher
Best Engagement Strategy
Best Podcast (Series)
Best Podcast (Single Episode)
Best Use of Video
Brand of the Year
Branded Content Studio of the Year
Columnist of the Year
Custom Publication of the Year
Designer of the Year
Editor of the Year
Educational Publication of the Year – NEW

Event or Virtual Event of the Year
Journalist of the Year – Small/Large
Launch/Relaunch of the Year
Magazine Cover of the Year
Newsletter of the Year
Publication of the Year
Publish Leader of the Year
Publishing Company of the Year – Small/Large
Salesperson/Team of the Year
Single Article of the Year
Special Edition of the Year
Website of the Year
Young Writer of the Year (30 or under)

Social Media Best Practices in 2024
2024-09-29 | Online
This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design.
With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal resource allocation, risk management, campaign build, messenger strategy, lead generation and funnel build strategy and social to EDM campaign methodology.
It will provide insight into current engagement trends on each platform, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today.
Key learnings

Explore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt
What are the most important performance metrics to accurately measure and determine value for businesses in the long term ?
What is the critical marketing formula for successful social media campaigns in 2024 ?
What are the current industry benchmarks for social media best practice?
How to tackle B2B vs B2C marketing strategy on social media ?
Develop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact

REmade - Retail Media Unmade
2024-10-01 | NSW Teachers Federation Auditorum, NSW
Retail Media is an innovative, fast-evolving and undeniably economically significant sector in the marketing and advertising ecosystem.
The REmade program offers insight and relevance to all marketers, no matter whether they are in the early stages of retail media transformation, or seeking to optimise their capabilities.
Hear from leaders in the sector sharing the stories behind the case studies: from beginning a retail media transformation, through to optimisation and evolving ecosystems along the retail media maturity curve.
The agenda also aims to broaden the scope of understanding of retail media networks beyond the grocery category, with speakers from a diverse range of retail media networks on the program.
The lineup features industry-leading speakers who have been at the forefront of retail media innovation. They’ll delve into its potential, sharing success stories, the obstacles and challenges overcome in building a successful retail media network, best practices, and forecasting trends.
Most importantly, the event will bring the retail media community together once again to discuss best practices, showcase successful case studies and analyse the pitfalls and potential challenges to help emerging players and experienced operators make the most effective use of this dynamic channel.

B2B Disrupted
2024-10-02 | Online
Join us for a transformative one day workshop in Disruptive B2B Marketing, led by Steve Ballantyne, a seasoned expert with over 30 years of experience working with more than 100 B2B brands throughout Australasia.
The workshop isn’t just about learning; it’s about revolutionising your approach to B2B marketing. You’ll gain the knowledge and confidence to develop breakthrough marketing strategies, to differentiate your business, capture new market segments, and create a significant competitive advantage.
Immerse yourself in the best thinking from international B2B marketers, analyse top disruptive campaign case studies, and access simple yet powerful templates to guide you on your journey.
This course is designed to empower you to market more courageously and creatively, ensuring that you’re not just part of the change, but leading it.
Embrace this opportunity to reshape your marketing mindset and drive unprecedented growth and innovation in your business and career.

Paid Channel Strategies
2024-10-03 | Online
This workshop is designed for marketers/team leaders, digital marketers and eCommerce specialists who are looking to understand how to set a holistic digital strategy for their channels that works for their budget, team, and overarching business goals.
Creating a digital strategy can be daunting and challenging without the knowledge of wider business goals, the metrics that define success and how channels work together holistically to drive growth.
This workshop helps participants to build a holistic digital marketing strategy from the ground up, starting with setting the expectations of the wider business on what success looks like for each channel, followed by showing participants how channels work together and how to identify the value they each bring, particularly when some key stakeholders look solely at numbers and conversions.
It guides participants to set a strategy using data unique to their customer and product offering, offers a take home marketing budget template for participants to utilize in their workplace, as well as some strategies to implement across paid social, paid search, SEO, and content.

One-Day Social Media Marketing Intensive
2024-10-06 08:00 - 17:00 (Australia/Melbourne) | NSW, NSW
Take control of your business’s social media without needing constant guidance or expensive marketing teams.
In this intensive, 100% practical workshop, you’ll leave with everything you need to create, manage, and execute a social media marketing plan for the next month.
Whether you’re a small business owner, entrepreneur or manager, by the end of the day, you’ll walk away empowered with a strategy, skills and some content you can run with and implement right away.
What You’ll Learn:

How to create a monthly social media plan: write a clear, actionable strategy to keep your social media rolling for months.
Learn your audience and how to reach them: How do you know what your audience wants to hear?
Take Professional Social Media Photos using your phone: Learn the art of capturing eye-catching photos that get attention.
Make an Engaging Reel: Understand the basics of video creation and post-production, and create a reel that stands out. Make your first reel with us!
AI for Social Media: Discover how to use ChatGPT and AI tools to simplify and boost your content creation process and audience engagement.

SMX Next: Actionable training for search marketers
2024-10-13 - 2024-10-14 | Online
Search marketing is ever-changing. Algorithm updates and SERP feature changes are making organic search harder. Generative AI is shaking up all aspects of the industry (and beyond). Not to mention the upheaval that’s come by transitioning to Google Analytics 4. It’s… a lot.
Programmed by the Search Engine Land experts, the entire program — featuring exclusive keynotes, tactic-rich sessions, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes, so you can continue to create successful, future-forward strategies and campaigns that deliver ROI.

At SMX Next, you’ll learn fresh insights, emerging opportunities, and actionable tactics to tackle the challenges of today head-on… and prepare for what’s coming next.
For nearly two decades, 150,000+ marketers from around the planet have trusted SMX to deliver actionable, brand-safe tactics that generate quality traffic, leads, conversions, and sales. Now, it’s your turn.

Career Guidance: Build Your Brand, Land Your Role!
2024-10-15 08:00 - 17:00, 2024-11-15 | Online
While the fundamentals of finding a job remain the same, the way you market yourself and how we as recruiters discover you has changed. Join Lizzie Quinn & Sophie Kelly as they share practical advice on how to stand out from the crowd when looking to land your next role.
We’ll look at this through the lens of a recruitment professional so that you understand what we want to see to set you apart from the competition, how you can best demonstrate your skills and experience and how to effectively communicate these during an interview.
Topics covered:

CV Writing
Cover letter tips
LinkedIn branding & personal branding
Finding and applying for roles
Interviewing techniques

What you will learn:

How to market yourself so that hiring managers and recruiters can find you
How to communicate your experience and skills effectively on paper and in interviews

Global Digital Excellence Awards 2024
2024-10-16 | Online
Setting the benchmark in the digital industry, the Global Digital Excellence Awards celebrate outstanding digital websites, campaigns, tools, and teams from across the globe. The awards aren’t about the size of your campaign or agency, they simply recognize and celebrate stand-out innovation and creativity.
The accolades are awarded for creative thinking in the production of websites, innovative use of data and technical implementation across campaigns, pioneering research tools, game-changing technologies and teams who are developing to ensure growth and profitability.
The awards are judged by leading industry experts from around the world. Judging is ethical, transparent, and fair with all entrants receiving feedback on their submissions.

Guru 2024
2024-10-16 - 2024-10-17 | Online
Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of virtual sessions from industry experts that will take your email marketing programs to the next level.

2024 AMI Marketing Excellence Awards Gala
2024-10-17 | Federation Square
You’re invited to an unforgettable night of celebration and networking at the prestigious AMI Marketing Excellence Gala Awards. Join us on Thursday, 17 October 2024, at the stunning Zinc at Federation Square, Melbourne.

Celebrate Excellence: Applaud the biggest names and the best campaigns in the marketing industry as we honour Australia’s most outstanding achievements.
Learn and Network: Immerse yourself in award-winning campaigns and gain valuable insights from dynamic discussions. Forge connections with industry leaders, peers, and colleagues.
Inspiration and Connection: Our event experience is designed to inspire and foster new professional relationships

Content Marketing World 2024
2024-10-21 - 2024-10-23 | Online
Learn from 150+ expert speakers, reinvigorate your strategies, and get the tools to advance your future.
Now in its 14th year, Content Marketing World is produced by the Content Marketing Institute and brings together marketing leaders, content creators, communications experts, agencies, and creative professionals from around the world.

2024 ANA Masters of Marketing Conference
2024-10-21 - 2024-10-25 | Online
The 2024 ANA Masters of Marketing Conference is where marketing visionaries and leaders converge to shape the industry’s future. Be part of the transformation.
The 2024 ANA Masters of Marketing Conference will define the future of marketing by transforming it into a collaborative, impactful, and continuous engagement event that aligns the entire marketing ecosystem. It will feature world-class speakers, innovative workshops, and strategic discussions that address the industry’s most pressing challenges and opportunities.
Confirmed Speakers

Gulen Bengi, Global Chief Growth Officer Mars Snacking & Lead Chief Marketing Officer, Mars, Inc
Asmita Dubey, Chief Digital and Marketing Officer, L’Oréal Groupe
Diana Haussling, Senior Vice President – General Manager (SVP – GM), Consumer Experience & Growth, Colgate Palmolive Company
Remi Kent. CMO, Progressive Insurance
Marian Lee, Chief Marketing Officer, Netflix
Antonio Lucio, Chief Marketing and Corporate Affairs Officer, HP, Inc.
Shelly Palmer, CEO, The Palmer Group
Mark Penn, Chairman and CEO, Stagwell
Marc S. Pritchard, Chief Brand Officer, The Procter & Gamble Company
Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys

Demand 2024
2024-10-23 | Online
Back at it again for the 4th year going. Join 10,000 Marketers and Leaders. Live Sessions. Workshops. Innovative Tactics.

There’s a lot more than just networking. We’re bringing together the best minds in the marketing game to share their how-to’s and best tools. You’ll gain actionable insights to solve your day to day pain points with short and digestible sessions.

What You’ll learn

Experimenting with new channels
Running more effective campaigns
Building demand gen strategies
Marketing in a down economy
Evaluating new marketing

Masterclass: Storytelling For Business
2024-10-24 | Online
Human beings are wired to listen and learn via stories. Despite this, the world of business has sidelined the power of storytelling and relied too heavily on data and logic.
A half day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues, stakeholders or customers.
Topics Covered

Theory – what is a story? Story telling vs business communication.
Story Telling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.
Tips and tricks – how to put flesh on the bones of the story so that that it will engage the audience and encourage them to take action.

Key Learnings

A portfolio of tools and techniques to add power to your next presentation, keynote or briefing document.
Confidence to share your story and encourage your audience to take action.
Practical application – your own live business message translated into story format.

2024 iMedia B2B eCommerce Summit
2024-10-28 - 2024-10-30 | Sheraton Grand Mirage, Gold Coast, QLD
iMedia Summits serve as a catalyst for leadership development, industry evolution, and the cultivation of innovative relationships that propel business and industry to a higher standard. Review the criteria regarding the requirements for attending and submit a request to join us at this summit as an invited ‘Merchant’ or via an approved ‘Networker’ pass.

WordCamp Sydney 2024
2024-11-02 - 2024-11-03 | UTS
WordCamp Sydney is a volunteer-run and not-for-profit two-day conference for designers, developers, marketers, business owners, and anyone using WordPress or any website.
What can I do at WordCamp Sydney?
WordCamp Sydney features two action-packed days of talks from industry experts and community members sharing their knowledge. There are no sales pitches, just educational content.
There will be content for everyone regardless of your WordPress knowledge or skill level.
You can also network with hundreds of other WordPress enthusiasts and visit our sponsors to learn about their products and services.

AI for Marketers Summit
2024-11-12 | Online
The only event featuring a full roster of senior brand leaders sharing their marketing AI knowledge.

Hear from senior executives from cross-industry brands share how they’re investing in AI and how it’s transforming their marketing strategies.

Gain practical knowledge and skills immediately applicable to your work, and get expert feedback to help refine your strategies.

Determine how and when to capitalize on AI through hands-on workshops that identify real problems and potential use cases for AI in your work.

Understand the areas marketing AI has the biggest impact on brands, including content generation, marketing operations, brand building, customer experience, and more.

Learn the ins and outs of generative AI, ChatGPT, and the essential tools to seamlessly integrate AI into your existing marketing strategy.

Discover how AI can help you save time and reduce costs by automating routine tasks and freeing your time for more strategic thinking.

B2B Forum 2024
2024-11-12 - 2024-11-14 | Online
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve.
For over 15 years, marketers have joined us to develop careers, expand networks, dream up new ideas, and celebrate the magic of marketing. Are you ready to experience the magic?

DDD Perth 2024
2024-11-16 | Perth, WA, Australia
DDD Perth is Perth’s largest community run conference for the tech community. Our goal is to create an approachable event that appeals to the whole community, especially people that don’t normally get to attend or speak at conferences. The conference is run on a Saturday, and strives to be inclusive of everyone in the Perth tech community.
DDD Perth started out its life as part of the Developer! Developer! Developer! series of events and while our heritage is as a developer-focussed conference, DDD Perth is not just for developers, but for all professionals in the software industry. These days we don’t expand DDD – it’s not an acronym for us anymore, but if people insist then we might say Designer, Developer and Data Scientist, or is it DevOps, Data architect, distributed tester?

Pubtech2024
2024-11-18 - 2024-11-22 | Online
Discover the future of digital publishing at our virtual event! Join us as we delve into the latest technological trends shaping the digital publishing landscape. From cutting-edge AI tools to innovative content distribution strategies, this event is a must-attend for industry professionals and enthusiasts alike.

Engage with top experts as they unravel insights on data-driven content optimization strategies, AI-assisted SEO techniques, latest advertising and monetization models, and more. Uncover opportunities to elevate your digital publishing efforts, network with like-minded peers, and stay ahead in this dynamic realm.

How to Master AI for Marketing
2024-11-22 | Online
Get ready for 2025 with this exclusive webinar designed to help you master AI tools and stay ahead of the competition. Learn how to effectively use AI to transform your marketing strategy, increase ROI, and position yourself as a leader in an evolving digital landscape.
In this exclusive one-hour webinar, discover how to leverage AI tools to stay relevant and lead your marketing efforts in 2025. We’ll explore the most powerful AI-driven strategies to boost your ROI and elevate your marketing campaigns. Whether you’re a seasoned marketer or a rising leader, you’ll gain practical, actionable insights to dominate the industry in the coming year.
Topics covered:

Understanding AI’s Role in Marketing. A brief look at why AI is crucial for staying competitive in the upcoming year.
Mastering ChatGPT for Marketing. How to use the most important tool (ChatGPT) to generate strategy, content, improve customer engagement, and increase campaign efficiency.
Key AI Tools for Amplification. A quick overview of other powerful AI tools marketers should add to their toolkit to stay ahead.
Practical Steps for Immediate Implementation. How attendees can start using these tools immediately to make an impact.

What you will learn:

How to Use AI to Stay Relevant in 2025. Gain a clear understanding of AI’s role in the future of marketing and why it’s essential for staying competitive.
Practical Skills with ChatGPT. Learn how to effectively use ChatGPT for content creation, campaign efficiency, and personalised customer engagement.
Explore Other Powerful AI Tools. Get introduced to additional AI tools that can enhance your marketing and amplify your results.
Immediate Application. Leave the session with actionable steps you can take to integrate AI tools into your current marketing strategy.

About the presenters
Justin Kabbani
Justin Kabbani is Australia’s leading AI coach and keynote speaker. With a 20-year career in advertising and marketing, previously as the Co-founder and Managing Director of creative agency Hardhat, Justin has spent the last two years helping businesses implement AI to drive real, tangible results. He is the founder of the AI Marketing Summit and the AI-Powered Marketer program, which has educated hundreds of marketers on how to implement AI. Justin is hyper-focused on ensuring that marketers leave every engagement with practical skills they can immediately apply, empowering them to grow their business and advance their careers in this incredible once-in-a-generation opportunity of technological change.

AI and Adland - what are the implications and Impacts?
2024-11-26 08:00 - 17:00 | Online
The intersection of Generative AI and human creativity represents a crucial turning point for advertising agencies, highlighted by recent developments in academic research and practitioner application.
This research, completed by Swinburne University of Technology in collaboration with The General Store, explores the synergy between AI and human creativity through interviews with senior advertising executives.
This webinar enables ad agencies, in house teams, and wider marketing functions to compare their own respective insights and experiences with those from a wider industry review.
AI’s influence on advertising extends across various dimensions, with the potential to boost efficiency, personalisation, and targeting. Indeed, AI can streamline a range of advertising functions, including consumer insights, media planning, ad buying, content creation, and performance evaluation. In the context of advertising, AI technologies are primarily deployed to enhance the effectiveness of advertising campaigns, accurately target specific audiences, and improve decision-making processes.
