Marketing.com.au

The MarTech Conference 2022
2022-09-28 - 2022-09-29 | Online
As B2B and B2C customers continue to engage in digital environments, their expectations of seamless, efficient, and memorable purchasing experiences continue to rise.

Add to that the increasingly critical role of customer data, marketing automation, and beyond – plus the staggering volume of tools for streamlined management – and you get an unprecedented wealth of challenges and opportunities to connect with your customers and stay ahead of your competitors.
Join us online at MarTech, September 28-29, for FREE to easily and efficiently discover dozens of tools and tactics that will empower you to:

Identify and connect with customers based on their current relationship with your brand
Orchestrate and personalize exceptional customer journeys that nurture strong retention
Message customers with a single, authentic voice to encourage desired actions
Engage and delight customers across marketing channels, devices, and internal functions (everything from sales to customer service)

ANA Data & Technology Conference 2022
2022-10-03 - 2022-10-04 | Online
Data and technology is the single most comprehensive driver in marketing today. While most companies have a data-driven vision and have invested heavily in new talent, few have realized its full potential.
The 2022 ANA Data & Technology Conference will explore data strategies, supporting technological innovations, and organizational management processes of several brands that have successfully navigated the overwhelming landscape and complexities taking place now and tomorrow.
The program will feature leading marketers, data practitioners, and service providers, as well as industry experts and marketing technology leads, who will show both why and how data and technology drives personalization at scale, increases brand loyalty and engagement, and delivers a better customer experience and brand growth.
This two-day event offers actionable insights for data-inspired marketers, data and technology practitioners, brand leaders, agencies, and industry service providers. Attendees will take away key learnings and foresights that will help them drive sustainable growth at their organization, including:

What’s next in martech and how brands are leveraging martech to measure and optimize their various marketing programs.
The latest approaches to building owned data sets and leveraging the most current analytic techniques to derive actionable insights.
Developing a talent strategy for building a future-forward data and analytics organization and data-inspired culture.
Keeping consumer privacy and trust at the center of your data strategy and driving an industry solution for responsible data use.
The latest best practices, trends, and tools for marketing in the metaverse and Web 3.0.

Reshape 2022
2022-10-05 | Online
RESHAPE is Insider’s annual conference that brings together marketers and digital disruptors from leading brands to explore A Brand New Way™ in customer experience.

Join a community of CMOs, CDOs, CEOs, customer experience experts, product leaders, digital disruptors, and changemakers to explore best practices from top brands, success stories and iconic technologies that enable companies to see their customers in a different light, embrace their individuality and create more brand love. You’ll come away more informed about the latest trends, industry-first technologies, new approaches in CX, and pratical insights that are directly applicable to your brand. Become a part of A Brand New Way™ movement.
Marketing as we know it is over. This is our call for a mindshift — away from “delivering,” “selling” or “marketing.” Join the movement to explore how you can embrace the individuality of your customers with the power of AI and technology.

Future of Marketing in Financial Services
2022-10-06 | Park Hyatt Melbourne
With a successful series of flagship financial services events under our belt, FST Media is proud to present our inaugural Future of Marketing in Financial Services event, coming to you live in Melbourne this October!
The jam-packed full-day event will bring together industry-leading figures, top marketing innovators and their teams behind it all to interrogate where the future of marketing in financial services is heading – especially in this post-pandemic environment.
There’s no question that the appetite for revolutionary technology continues to grow exponentially and the marketing sphere remains ever-changing. With the day divided into five key pillars, attendees will get a taste of everything from technology innovations in the space to a deep dive on MarTech Stacks to breaking down the future of the customer.
Immersive roundtable discussions will complement on-the-day presentations and encourage knowledge sharing and peer-to-peer engagement, which is why this is a date on the industry calendar you won’t want to miss.
Featured Topics include:

MarTech Stacks– Pull back the curtain and see the technology that powers marketing
A View from the Top– Deep dive with our Marketing Leaders Panel Discussion
Shadow IT– How to ensure you’re not creating a security risk for your organisation
The Future of Loyalty– How can brands nurture customers and increase loyalty in an ever-changing market
Data– Creating seamless experiences for customers through personalisation
Automation –Harnessing the Power of Intelligent Automation
CX– The Melting Pot — What Does Great Customer Service Look Like In 2025
Personalisation– Hyper-Personalisation: How will the creepy line shift in 2023 and beyond

BrightonSEO 2022
2022-10-06 - 2022-10-07 | Online
brightonSEO is a search marketing conference and series of training courses held, not surprisingly, in Brighton. It usually takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd.

Content Strategy Conference 2022
2022-10-09 - 2022-10-12 | Online
The conference world is changing, and CMC is leading the way. Virtual learning is the way to go, and here to stay. On-demand access to content is a must, to start the learning now. And networking and collaboration face-to-face must continue, to get us all on the same page.

Secure your FREE, virtual 3 Day Ticket to access 70 sessions, 12 keynotes, and 6 workshops launching November 9-12th, 2022.

CopyCon 2022
2022-10-14 - 2022-10-15 | The Kirribilli Club Sydney, 11 Harbourview Crescent, Lavender Bay, NSW, 2060
CopyCon, Australia’s favourite dedicated copywriting conference is back in 2022.
From client management and content marketing, to multicultural copywriting, health copywriting, SEO, personal branding and conquering imposter syndrome, CopyCon is overflowing with good stuff this year.
The event will also feature an exclusive Mastermind day on Friday 14 October, with the opportunity for attendees to workshop with seven top experts on topics including scaling-up, prices and packaging, websites and SEO, and effective time management.
Founder of CopyCon and The Clever Copywriting School, Kate Toon, says the event is shaping up to be the best it’s ever been in 2022, after having to be put on hold for the past three years:
“After the Zoom fatigue and working from home doldrums of 2021, the copywriting community has been crying out for opportunities to connect with real people, in real life, again. The line-up of speakers, amazing topics and money-can’t-buy collaborations that come out of CopyCon mean we have people travelling from all over Australia to attend,” says Kate.

Conex: The Digital Destination
2022-10-20 - 2022-10-29 | Online
Marketers are known for their ability to adapt, yet no one could have envisioned what 2020 would bring. Even the best-laid plans have had to adjust as we learn to stabilize, reinvent and grow.
Yet, while the world around us is changing, expectations of us are largely the same. We still need to leverage content to drive engagement and meet pipeline, revenue, and retention goals quickly in order to meet targets that are only growing larger.
Fear not marketers. As always, we have your back.
Join us for Conex: The Digital Destination, a new virtual event that spans over three weeks and focuses on connecting industry leaders and marketing peers to share best practices and strategies for creating campaign destinations.
The best part? You only need to register once to access all three event days!

2022 AMI Marketing Excellence Gala
2022-10-20 17:00 - 22:30 (Australia/Melbourne) | Doltone House, Hyde Park, Sydney, SYD, Australia
You’re invited to attend the annual AMI Marketing Excellence Gala Awards and networking event on Thursday, 20 October 2022.
Join us to celebrate some of the biggest names in the marketing industry and to recognise the best campaigns Australia has brought to life throughout the year. Explore some of the winning campaigns and learn from engaging discussions in our virtual networking rooms, where guests can mingle with industry peers and colleagues.
The interactive event experience is designed to inspire industry members and foster new connections.

State of Search 2022
2022-10-24 - 2022-10-25 | Online
This is “THE” conference to learn from the actual practitioners and experts in digital marketing – people who have really been in the trenches and know the latest and greatest about how to make your online presence work for you, your company, or your clients.
Join us October 24-25, 2022 for State of Search, a digital marketing conference like no other. The State of Search offers the best, brightest, and boldest place to learn from a Who’s Who in What’s What. Some of the greatest minds in digital marketing, from all over the world, will be sharing their knowledge presented by the Dallas/Fort Worth Search Engine Marketing Association. This year will provide even more actionable intelligence — whether you’re in-house, in an agency, or in business for yourself.
Some of the Top Speakers in the Digital Marketing industry will be at State Of Search in 2022.
How would it help your agency, your business, or your clients to gain actionable tips, tricks from some of the top pros who specialize in digital marketing?
If you answered extremely valuable, then this is the place to be in October!
Are you struggling with keeping up with the constant changing of social media, google, and there algorithm updates or what about just some simple marketing wisdom? We are here to help you gain confidence with actionable items you can take with you to build your confidence.
No matter where you are in your online marketing journey, from digital newbie to digital veteran, State of Search offers a Texas-sized dose of insight and inspiration from leading marketing pros.
There’s nothing like State of Search. The connections that are made, the knowledge that has been gained as well as the ability to see all the recordings of the event. Be ready for 2023 and the growth of your clientele or business for the new year!
This will end your year with the icing on the cake of seminars. Let 2023 be your Best Year Ever with your premier digital marketing conference.

Extensive programming on SEO, local SEO, PPC, and social media marketing
Virtual conference sessions, held online, or in-person with access to all of the recordings and our learning platform.
Networking opportunities and personal connections that will last a lifetime!
Industry experts from all across the world at a fraction of the cost of other national conventions
Practical, hands-on content from speakers and attendees who really care and want to help You succeed.

Litmus Live 2022
2022-10-25 - 2022-10-26 | Online
Don’t miss your chance to join the premier email marketing event for email pros, by email pros–with a FREE or paid ticket option!

Log in from anywhere for two action-packed days of:

Keynotes, live and on-demand sessions from thought leaders in the email community
Interactive roundtables hosted by speakers, sponsors and the Litmus team
Virtual networking opportunities with other attendees, speakers and Litmus staff
Daily live email optimization sessions for real-time feedback from Litmus email pros

Hot Tips - Creating Effective Marketing Buyer Personas
2022-10-25 12:30 - 13:30 | Online
As marketers and business owners, we often miss the power of digital marketing when we don’t have a clear target – a marketing buyer persona. And if we don’t have personas, to who are we speaking? (hint: nobody, according to our host!)
Creating a data-driven buyer persona can be overwhelming, but it doesn’t have to be! Join us for all the hot tips to create a living, scalable marketing buyer persona, with this fun, practical, expert-led webinar.

Takeaways

Recognise the importance of buyer personas for your brand or business

Hear top buyer persona dos and don’ts from Jay, a seasoned marketing strategist for global FMCG brands.

Gain practical tips to build and activate your buyer personas.

Social Media Strategies Summit 2022 #SMSSUMMIT
2022-10-26 - 2022-10-27 | Online
Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals.
6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR

Learn the nuts and bolts of a successful social media strategy to position your brand for success
Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.
Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.
Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.
Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.
Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Mumbrella Travel Marketing Summit 2022
2022-10-27 | Four Seasons Sydney, 199 George Street, Sydney, New South Wales, 2000, Australia
The nation is emerging from one of its most challenging periods – travel and tourism face uncharted territory and will likely be one of the last industries to recover from the damage of the pandemic. But there is still plenty going on in the background as well as the foreground.
The Mumbrella Travel Marketing Summit gives the stage to senior marketing leaders in travel and tourism to share their insights as they look for new opportunities and the return of old ones. Don’t miss the chance to network with travel marketing counterparts and hear from those who are at the front of the recovery effort.

LocalU Advanced Virtual 2022
2022-11-02 | Online
Did you have FOMO after missing LocalU Advanced in Denver this July? Well, we have your solution! We’re going virtual again for our November 2022 event!
As always, we promise completely new content, never presented before at ANY conference!

Guru 2022
2022-11-02 - 2022-11-03 | Online
Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of live, virtual sessions from industry experts that will take your email marketing programs to the next level.

Product Marketing Summit
2022-11-03 - 2022-11-04 | Sydney, NSW, 2000
In November 2022, Product Marketing Summit will assemble product marketers from the world’s largest companies and most exciting startups in Sydney to share Product Marketing success stories, experiences and challenges of those positioned at the intersection of product, marketing & sales.
Join the largest gathering of product marketers who live at the intersection of product, marketing & sales. In just one day you’ll hear about:

Engage, convert, retain; Understanding the customer
Creating demand and go-to-market strategy for your product
Deciding your products positioning and messaging
Ensuring salespeople and customers understand your product
Driving the application and usage of your product
Building product marketing teams for success
Using data to drive product decision making
Defining your product audience

Marketing Tech Symposium 2022
2022-11-03 08:00 - 2022-11-04 17:00 | Crowne Plaza Hunter Valley, 430 Wine Country Dr,, Lovedale, NSW, 2325, Australia
Technology driven marketing and advertising continues to reinvent the ways in which brands engage and influence consumers in the moments that matter most. However, as consumer expectations continue to evolve, and with an increased focus on customer empowerment, brands need to differentiate effectively, and engage with their customers how, when, and where they want.
Navigating the ever evolving martech landscape to identify new technologies and work with new data sources to better understand, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth?
Join us at the Marketing Tech Symposium to:
Discover how to use marketing technology to better understand, reach and engage your customers
Learn from inspiring international keynote presentations and local case studies
Connect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley.
Learn, network, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan.
This year’s topics include:
– Secret showcase session: Get under the hood of one of the best, most successful MarTech stacks in the region
– A data science & CFO perspective: democratising data and data reflexes, how to best action data when you’re drowning in it
– A C-suite perspective / debate: Are CMOs and marketing leaders falling behind with MarTech?
– Aligning marketing with the IT & Data Teams and the Board: Translating the jargon and aligning on objectives
– Bridging the capability, talent & skillset Gap
– Build, buy or hybrid and bringing your media inhouse
– The future of MarTech: The rise and role of No-Code /Low-Code, Headless Commerce and APIs
– The Rise of BigOps, MarketingOps, and RevOps as a successor to Big Data: Why a focus on Marketing Ops is important for your business
– How do you assess, benchmark, and select the right MarTech for your corporate and marketing goals & requirements?
– Time is your number 1 enemy, speed to market is key. The CMO is being stretched and their efforts diluted. How marketers can benefit and learn from Agile
– How much Personalisation is too much, from a Privacy and Business Investment (Overkill) perspective?

SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
2022-11-03 12:00 - 16:00 | Online
Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website’s organic search success.”
About the Workshop
We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.
Class includes Q&A time to ensure the material is understood.
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

Importance of SEO
How Google works
How a search engine-friendly website impacts online traffic and revenue
What factors cause a website to rank in organic search results

SEO Framework:
1. On Page SEO – (Content, Blogs etc)
2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR)

Competitor Analysis – Marketers will absolutely love this
What spam tactics must be avoided to prevent loss of revenue
Setting Realistic Expectations
Case Studies: Companies That Have Run Successful SEO Campaigns
Questions to ask your SEO Team or Agency
Tools of the Trade – We will show you how you can use tools to gain valuable insights

SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
2022-11-03 12:30 - 16:00 | Online
We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.
Class includes Q&A time to ensure the material is understood.
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

Importance of SEO
How Google works
How a search engine-friendly website impacts online traffic and revenue
What factors cause a website to rank in organic search results

SEO Framework:
1. On Page SEO – (Content, Blogs etc)
2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR)

Competitor Analysis – Marketers will absolutely love this
What spam tactics must be avoided to prevent loss of revenue
Setting Realistic Expectations
Case Studies: Companies That Have Run Successful SEO Campaigns
Questions to ask your SEO Team or Agency
Tools of the Trade – We will show you how you can use tools to gain valuable insights

Content Marketing Conference 2022
2022-11-09 08:00 - 2022-11-11 17:00 | Online
The marketing world is changing, and CMC is leading the way. Virtual is the way learn, and it’s here to stay. Content must be available on-demand, long after our conferences passes by. And audience engagement is now our mantra, with humor and emotional triggers making us fly.

Workshop: Content Strategy & Copywriting
2022-11-09 12:30 - 16:00 | Online
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Marketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential, by producing video scripts, blogs, articles, podcasts, collateral, website copy and EDMs, all of which nurture and meet the needs of your audience.
Participants will gain foundational knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.
Key learning outcomes

Explore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.
Understand the benefits of content marketing vs traditional marketing.
Improve your copywriting for different types of content and channels to engage your audience.
Understand who your customer is and learn how to create customer personas.
Learn to manage budgets and calculate ROI on your content marketing campaigns.
Foundations of content amplification on different channels including social media.

SMX Next 2023
2022-11-15 - 2022-11-16 | Online
Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus, the death of third-party cookies has been delayed. Again. Oh, and Google Analytics 4. It’s a lot.
Regain control at SMX Next.
Programmed by the Search Engine Land experts, the entire program — featuring exclusive keynotes, tactic-rich sessions, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes, so you can continue to create successful, future-forward strategies and campaigns that deliver ROI.
After two intense days of training, you’ll walk away with fresh insights, emerging opportunities, and must-know, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond. (Can’t attend live? Instant on-demand access is included with your free pass!)

DigiMarCon World 2022
2022-11-17 - 2022-11-18 | Online
DigiMarCon World 2022 Digital Marketing, Media and Advertising Conference will take place November 17th to 18th, 2022, Online; Live and On Demand. It is the largest Digital Marketing Event in the World and will be attended by over 10,000 Digital Marketing Professionals.

It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon World 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

Customer Relationships in the Digital World: The role of Online Brand Advocacy
2022-11-17 12:00 - 13:00 | Online
Research shows that user-generated content (UGC) is more authentic and trustworthy, and subsequently, more influential, than brand-generated content (BGC). So, in this new era of social influence and multiple digital touchpoints, it is consumers – just like you and I – that have the power. In this webinar, we will talk about building customer relationships to generate online brand advocacy (OBA) for your brand.
Key takeaways:

Understand what OBA is and how to nurture your consumers to become your online brand advocates.
View examples of OBA given by consumers
Explore how brands integrate OBA into their digital marketing strategies
Preview the latest research into OBA

How to Create & Execute a Thought Leadership Strategy
2022-11-24 12:30 - 16:30 | Online
This powerful 4-hour online workshop will show you how to create a
thought leadership strategy that goes the distance!
Learn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know, like and trust you.
Who is it ideal for:

Marketing Consultants
CMOs looking to build their personal brand
Senior Professional Marketers
Agency Owners
Content Marketing Specialists
Founders & Entrepreneurs
High-Performing Business Leaders

Outcomes:

Position yourself for more premium career opportunities
Attract more new business (if agency or business owner)
Command a higher salary (if employed)
Charge higher rates (if self-employed)
Be better equipped to help your clients/employer navigate the modern landscape of organic content, personal branding and standing out in a noisy marketplace
Fast track the growth of your own business by becoming a thought leader
Attract prestigious collaboration opportunities

What you will learn:
Introduction to Thought Leadership

What is good Thought Leadership?
How it is a fusion of Leadership & Strategy & Marketing
Why thought leadership content is different to other content
Why this type of content will deliver a better ROI for your career/business
Why it’s the fastest growing modern marketing discipline

Thought Leadership Strategy

Business/Career Goals Alignment
How to set your thought leadership goals and what is realistic
The Do’s and Don’ts of a successful thought leadership strategy
Monetising Your Message

Thought Leadership Branding

Employee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.
The 4 non-negotiables of a brand that connects with its audience
Messaging and Positioning Fundamentals for thought leadership
Pivoting and Re-positioning

Thought Leadership Content

Choosing your Topics and Themes
A plan for extracting your own thought leadership
How to turn your ideas into compelling content
7P Framework for creating high-converting thought leadership content consistently
The 3 Systems you need to get your thought leadership to market
How to measure your content success

Tasmanian Marketers: End Of Year Celebration
2022-11-24 17:30 - 19:00 | Wrest Point Hotel, 410 Sandy Bay Rd, Sandy Bay, Tas, 7005
Join Tasmanian Marketers and finish off the year with a gathering to enjoy good company and share a wrap up of achievements during 2022.
Celebrate successes from the year and hear from Tasmania’s prominent marketers on the current trends in excellent practices and strategies.

Facebook Marketing Online Course
2022-11-30 | Online
Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use.
Learning Outcomes

Identify the three key advertising platforms on Facebook and describe their functionality
Learn about the features and placements of Facebook Ads
Understand how the Facebook Algorithm works
Reproduce the Facebook Ad structure
Complete a paid strategy template based on the three steps to creating awesome Facebook ads
Create immersive campaign and learn how to implement and run new marketing campaigns
Understand buyer stages and how your content needs to be configured to match your audience
Describe the three types of targeting offered by Facebook
Identify five core principles of effective community management
Understand the five core principles of effective community management

What to expect when you are studying the Facebook Marketing Course

15-20 hours of online, self-paced learning with unlimited mentor support
Six months of course access to complete at your own-pace
Work on the strategy for your chosen organisation or personal brand
Quizzes to self-check progression
Tools and templates that are immediately applicable
Free access to monthly masterclasses with industry experts
Opportunity to be part of a thriving Facebook group with like-minded individuals

Workshop: E-mail Marketing
2022-12-01 12:30 - 16:00 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

Key Learnings:
The workshop is a practical session using best practice for participants to learn how to plan, create, and evaluate effective, ROI-driven e-mail marketing campaigns.

HubSpot CRM Training Course
2022-12-02 | Melbourne, VIC, Australia
HubSpot is a software company that provides tools for marketing, web analytics, and content management. HubSpot CRM is a cloud based application that enables sales teams to enhance the sales process, synchronize communication, and more.
This instructor-led, live training (online or onsite) is aimed at business analysts who wish to create and optimize a sales and marketing process with HubSpot CRM.
By the end of this training, participants will be able to:

Use HubSpot meeting tools to schedule meetings.
Optimize business operations with HubSpot CRM.
Create full-featured dashboards and reports for data analysis.
Automate the sales and marketing workflow.

Format of the Course

Interactive lecture and discussion.
Lots of exercises and practice.
Hands-on implementation in a live-lab environment.

Course Customization Options

To request a customized training for this course, please contact us to arrange.
