How to use Mailchimp for Email Marketing
2021-02-01 10:00 - 16:00 (Australia/Melbourne) | Boss Centre WA, 12 Cale St, Midland, WA, 6056, Australia
Email Marketing, when done right, can be more than 50x more effective than Facebook ads – and it’s free!
If you want to find out how to use this incredibly potent marketing tool, and avoid being spam, join us for this free course.
We’ll cover topics such as:

How to automate your emails
How often to send out your emails
How to get people to subscribe
What to include in your emails, and how long they should be
How to convert your emails into $$
How to use Mailchimp to create your database
How to design templates in Mailchimp

SEO For Beginners
2021-02-09 11:00 - 12:00 (Australia/Melbourne) | Online
Master the basic Search Engine Optimisation skills to reach your customers in this free 1-hour webinar.

We all know how important mastering Search Engine Optimisation (SEO) for your online content is.
But can be confusing to navigate the massive amount of information on the internet about SEO.
In this free 1-hour webinar, you’ll discover:

what SEO actually means and why it’s important
the benefits of employing a SEO strategy and what you should be focussing on
how you can increase your site visibility, the number of visitors coming to your site and how to optimise conversions.

Get Started with SEO
2021-02-10 10:00 - 23:00 (Australia/Melbourne) | Online
In this masterclass you’ll learn:

How to quickly and simply get SEO working on your website
Which keyword research tool I use for my VIP client
How to create the right content for website visitors and Google too!
Backlink basics – what are they and why you need them
How to take advantage of Google tools to benefit your website

Marketing your Business in 2021
2021-02-10 18:30 - 21:00 (Australia/Melbourne) | Queensland, QLD, 4000, Australia
Are you ready to dive into 2021 with a clear, actionable marketing strategy for your business?
Are you already feeling lost and overwhelmed on where you should be spending your time?
Would you like to learn more about the marketing trends for 2021 but don’t know where to start?
We have said goodbye to 2020. However the global pandemic left a huge impact on businesses so our next Love What You Do Event will be covering all things marketing in 2021 and how to take this new year by storm!
What we’ll be covering:

What’s changed in the business market
What trends you’ll see in social media in 2021
Developing a strong community to grow your business
What you need to consider when up-leveling your marketing game in 2021
How to implement the right strategies and
How to take aligned action to achieve marketing goals for your niche.

Let us introduce you to our wonderful Guest Speakers:
HAYLEY PETERS & KATY – CO-FOUNDERS OF OH MY DIGITAL
The two beautiful ladies Hayley and Katy will be joining us to share all the about the 2021 marketing landscape.
Oh My Digital Agency is like your work wife; easy to work with, ready to listen to your problems and give knowledgeable advice when you need it.
We stay on the pulse of digital marketing trends so you don’t have to. We love a cheeky pun, chocolate, dogs & empowering businesses to nail their digital marketing with no-BS advice and strategy.
Katy is the content queen and brand voice chameleon who uses her storytelling skills to connect businesses with their dream customers. She’s worked across a wide range of industries including non-profit, fashion and tech. Today she helps small businesses and start-ups build their brand online and grow their business through digital marketing. She loves dogs, coffee and trap music (in no particular order).
Hayley is the pro at strategy, big ideas and data. She has been working in the marketing industry for over 10 years, mainly in the retail and agency space, specialising in digital marketing. Her passion for coming up with unique strategies for small businesses and startups to implement and use to build their businesses makes her a unique part of the Oh My Digital team. Her other loves include her cocker spaniel, horror movies, red wine and her ridiculous pink Toyota Yaris.
Between us we have 15+ years experience in marketing, communications, journalism and digital spanning across a range of industries including non-profit, retail, automotive, professional services and startups.
SUKI VAN KOEVERDEN – FOUNDER OF ORIGAMI GLOBE
OrigamiGlobe was born in 2015 when Chief Competition Nerd, Suki van Koeverden quit her corporate travel job to pursue her passion for creating compelling competitions.
Having worked with big brands like AAMI, Allianz, Disney, Coles, Pepsi and Woolworths on nation-wide and international consumer competitions and marketing campaigns, Suki learnt a LOT about what it takes to run an effective competition that converts and loves showing businesses how to put competitions to work growing engaged and relevant audiences that become loyal, paying customers.
In 2020, Suki expanded her services to offer marketing coaching designed to help purpose-driven and passion-led business owners find their marketing voice and put their meaningful marketing efforts on cruise control.
CLAIRE HEPBURN – BRAND STRATEGIST AND FOUNDER OF FLAMINGO CREATIVE
Claire is the Founder and Brand Strategist at Flamingo Creative and will be joining us to share how important it is to build an exciting, consistent and meaningful brand in 2021, and how branding can help you stand out in the market.
Flamingo Creative is a branding and design house helping small to medium-sized businesses tell their story and connect with their people. Claire started Flamingo Creative in 2017 to pursue her dreams of helping small business owners stand out, achieve their goals and do things on their own terms. Having spent the majority of her career working within marketing teams in a range of industries, she realised that she has a passion for listening to her customers and their story, and translating that into innovative brand strategies and creative visual identities. Claire is also passionate about educating small business owners about the power of branding and how they can use branding strategies to take their business to the next level.
Building a brand is much more than just your logo. Branding gives your business an identity and personality that makes your business memorable and encourages your audience to buy from you. It’s knowing exactly who you are and what you stand for, and who your customers are and how to talk to them. This, paired with a creative visual identity, elevates brands and helps them to stand out from the crowd.
INCLUDED IN YOUR TICKET:

Welcome drink upon arrival
Delicious finger food to nibble on
Connection time with like-minded people
Visualisation to have you feeling confident and excited for 2021

Grab your ticket now and let’s connect!
We can’t wait to see you!
MEET YOUR HOST
CHRISTINE CORCORAN – BUSINESS MINDSET COACH, SPEAKER & PODCAST HOST OF THE NEXT LEVEL LIFE
Christine Corcoran specializes in helping heart-centered entrepreneurs overcome self-sabotage, and up-level their mindset so they can create the business and life of their dreams. She is passionate about seeing people succeed, reaching their fullest potential and creating an amazing business doing what they love! Christine is a Qualified Master NLP Practitioner, Behavioural Profiler, Hypnotherapist & Leadership & Executive Business Coach.
Christine hosts a weekly podcast for heart-centered entrepreneurs who want to up-level their motivation, mindset, and business, called The Next Level Life Podcast.
The Love What You Do Collective Events brings genuine heart-centered people together to talk about life, business, and empowerment. Real and relatable conversations designed to uplift and inspire, connect, and share so we can expand our circle of influence and make life-long friends.

Adobe Creative Cloud Introduction
2021-02-16 09:00 - 2021-02-17 16:00 (Australia/Melbourne) | Online
Learn the fundamentals of Adobe Creative Cloud, combining elements of Photoshop, Illustrator and InDesign to get the best out of them all.

Creative Cloud is a group of applications from Adobe for creating marketing materials, designs and communications content. During this comprehensive Introduction course, you will be guided through the fundamentals, exploring the functions of each tool, and learning to use them to create a variety of materials.
You will explore Photoshop, Illustrator and InDesign, utilising the strengths of each, and learning how they can be used together.
This is an introductory level course.
What you get

Class size kept to a maximum of 10 participants.
Average class is 4-6 people.
Qualified, experienced and approachable facilitators.
Training materials and take away practice files.
Lifetime post course support.

Adobe Creative Cloud Introduction Course Content
The Creative Cloud

Understanding Workspaces
Understanding Panels
Displaying and Hiding Panels
Working with the Control Panel
Navigating with the Hand Tool
Navigating the Document
Using the Zoom Tool

Essential Techniques

The Selection Tool
Understanding Smart Guides
Moving, Copying & Deleting Objects
Grouping and Ungrouping
Locking and Unlocking Objects
Alignment and Distribution

Applying Colour

Colour Modes
Applying Colour to Objects
Spot vs Process Colour
Managing Swatches

Document Setup

New Document Options
Creating Print & Web Document
Saving Documents
Grids, Guides and Rulers

Drawing with Vectors

Drawing Paths
Tips for Drawing Curves
Editing, Manipulating and Modifying Paths
Adding and Deleting Anchor Points
Splitting Cutting and Erasing Paths

Working with Layers

Building a Multi-Layered Document
Adding Transparency
Moving, Scaling and Rotating Layers
Locking and Protecting Layers

Printing and Saving

Printing from the Program
The Save for Print and Web
Image Compression and Optimisation

Working with Graphics

Different File Formats
Placing Multiple Graphics

Illustrator Essentials

The Illustrator Interface
Exploring Panels & Workspaces
Useful Shortcuts

Organising your Artwork

Introducing Multiple Artboards
Editing the Artboard Size

Artwork Components

Rulers, Guides & Grids
Intuitive Smart Guides
Paths, Point and Handles

Creating Basic Shapes

Using the Shaper Tool
Creating Primitive Shapes
Creating Polygons, Stars, and Spirals
Drawing Lines

Working with Type

Using Type Tools
Using the Character and Paragraph Panel
Creating Outlines from Text
Type on a Path

Photoshop Essentials

The Photoshop Interface
Exploring Panels & Workspaces
Useful Shortcuts
The History Panel
Snapshots

Starting with Images

Creating New Documents
Cropping & Rotating
Changing Image Sizes
Upsampling & Downsampling Images

Working with Selections

Lasso and marquee Tools
Quick Selection and Magic Wand Tools

Correcting Images

Understanding Image Histograms
Using the Levels Command

Retouching Techniques

The Clone Tools
Healing Brush Tools

InDesign Essentials

The InDesign Interface
Exploring Panels & Workspaces
Useful Shortcuts

Laying Out Pages

Creating a New Document
Adjusting Margins & Columns
Using Rulers, Grids, and Guides

Working with Text

Placing text
Selecting and editing text
Handling missing fonts
Character Level Formatting
Paragraph Level Formatting

Placing Text in InDesign

Threading and Unthreading frames
The Auto-Fit text function
Flowing text through frames

Working with Graphics

Placing Multiple Graphics
Wrapping Text Around Images
Understanding Fitting Options

Influencer Marketing Conference
2021-02-17 | Online
Influencer Marketing World is an online conference for the savvy and creative marketer, looking to tale their influencer marketing campaigns to the next level!
Sharing growth opportunities, trends and engagement techniques within the lucrative world of influencer strategies.

Influencer marketing has never been so important!

The growth in influencer marketing has been tenfold in recent years and has proved to sceptics that it is here to stay is a pivotal strategy that all marketers must review for future growth.
Covering various themes to support marketers with ideas and strategies to swiftly implement including; emerging platforms, authentic engagement, agency vs inhouse, crisis control, metrics and measurement, regulations, communities, nano and micro-influencers, audience targeting, budget management, B2B influencer marketing, influencer platforms and so much more.

DeveloperWeek
2021-02-17 - 2021-02-19 | Online
Each year, 8,000+ developers, engineers, software architects, dev teams, managers and executives from 70+ countries gather for DeveloperWeek (Feb 17-19, 2021) to discover the latest in developer technologies, languages, platforms, and tools.
DeveloperWeek 2021 is the largest developer conference & event series including the DeveloperWeek 2021 Conference & Expo, 1,000+ attendee hackathon, 800+ attendee tech hiring expo, and a series of workshops, technical talks, and keynotes. This year, the entire DeveloperWeek Events Series will be hosted online!
Because DeveloperWeek covers all new technologies, our conference and workshops invite you to get intro lessons (or advanced tips and tricks) on technologies like VR Dev, Artificial Intelligence Dev, Blockchain Dev, IoT Dev, Serverless technology, Microservices technology, new JavaScript frameworks, and more.
This year, DeveloperWeek will have an expanded DevExec World, which is 2 days of roundtable talks, educational talks, and networking events for engineering managers, tech executives, and lead developers. Additionally, DeveloperWeek will be co-located with ProductWorld and CloudWorld.
DeveloperWeek puts the spotlight on new technologies. Companies that participated in past DeveloperWeek events include Google, Facebook, Yelp, Rackspace, IBM, Cloudera, Red Hat, Optimizely, SendGrid, Blackberry, Microsoft, Neo Technology, Eventbrite, Klout, Built.io, Ripple, GNIP, Tagged, HackReactor, and 30+ more here!
When it comes to technology, there’s incremental change, and then there’s fundamental innovation. Developer technology, from blockchain and artificial intelligence to big data and quantum computing represents fundamental innovation that people can build on for years. We are in the DevTech Age, where developer technologies and tools are now the most disruptive and fundamental technology innovation in the marketplace. When you build tools for developers, you are not just implementing a small incremental use case, you are building platforms, frameworks, and APIs that will enable entirely new web, mobile, and IoT innovation.

Social Media for Small Business
2021-02-18 10:00 - 12:00 (Australia/Melbourne) | Online
Join digital marketing specialists Ruby Assembly for an engaging online social media workshop focusing on best practice for small business.

Social media is an essential element of success in the marketing mix of the modern small business or sole trader venture.
Join Australian digital marketing specialists Ruby Assembly for an interactive, engaging social media workshop focusing on best practice for small biz.
Whether you’re a sole trader looking to amplify your reputation, a start-up business focused on growing your influence or an established-yet-boutique concern wanting to upskill – this snappy, clever morning session will give you the foundation necessary to create impactful content for your audience. Learn how to:

Make your Facebook and Instagram content relevant and shareable
Identify brand risks in the social media space
Develop a social media content plan
Avoid social media fails and deal with negative feedback
Unpack statistics and consider ROI for social media
Run competitions that engage
Build newsletters and write blogs your audience will actually want to read

Conveniently hosted online, Ruby Assembly’s Social Media for Small Business workshop is an event you don’t want to miss.
Learn how to win more business and build better client and referral relationships from Melbourne’s creative digital team.
On-demand webinar available for attendees, complimentary ‘Make Them Remember You’ downloadable workbook PDF included!

SMX Report: Analytics Training For Search Marketers
2021-02-23 | Online
Search marketing is a science. It takes research, testing, and measurement to get it right. Successful marketers know that data-driven decisions are actionable only when sound analytics practices are at their foundation.After attending SMX Report, you’ll be able to implement proven strategies and tactics for measuring search marketing success.
Training topics will include:

Configuring dashboards in Google Data Studio
Leveraging new features in Google Search Console and Bing Webmaster Tools
Measuring ad profitability and performance with Google Ads reporting

You’ll also take a deep dive into Google Analytics 4’s new capabilities, featuring its sophisticated cross-channel view into the customer life cycle.
All sessions will be available for viewing live or on-demand, so you can train at your convenience.

eTail
2021-02-23 - 2021-02-25 | Online
The Virtual Summit & Expo for eCommerce & Omnichannel Innovators
For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking.
At the eTail Virtual Summit & Expo, you’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at America’s most successful retailers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business.

Learn From The Largest Retail Speaking Faculty In The World
You’ll listen to 45+ leading expert retail speakers for an unbiased view of where the future of eCommerce and digital marketing is headed. You’ll hear from Founders, CEO’s, VPs and those that are in the trenches, doing the work. We cut out the fluff you get at other events to give you tons of actionable strategies to increase your profits. All from the comfort of your own remote office.

The Most Interactive Online Event, Ever
Join your peers for 30+ sessions over three days with multiple tracks and formats to choose from. From 1-to-1 meetings, workshops, matchmaking sessions, roundtables, town halls, lunch and learns, virtual happy hours and much more, you’re guaranteed to bump virtual elbows with eCommerce and digital marketing royalty. You’ll build relationships like never before.

Your One-Stop-Shop For Tech Innovation
At our virtual exhibit hall, you’re one click away from the most innovative suppliers in the industry. Explore their products, attend 1:1 demos, learn from their experts and get industry leading technology updates. You’ll discover new tech that can help you maximize your online revenues.

Instagram Marketing Workshop
2021-02-23 09:00 - 12:00 (Australia/Melbourne) | Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Join us on 23 February at the Alex Hotel for our Instagram Marketing – Hashtags, Content & Growth workshop.
Under the guidance of renowned social media strategist and certified trainer Meg Coffey, you’ll learn how to optimise your account and reach, getting the lowdown on IG’s algorithm so you can raise your community engagement game.
Don’t just dabble with Instagram. Make it work as hard as possible for your business.
Use everything from Stories and Insights to hashtags and regrams to build your brand and generate traffic, enquiries and sales with Instagram. Get the lowdown on Insta’s algorithm, optimise your IG account and reach, and raise your engagement and conversion game.
Join us on 23rd February 2021 at the Alex Hotel for our Instagram Marketing – Hashtags, Content & Growth workshop.
Under the guidance of renowned social media strategist and certified trainer Meg Coffey, you’ll learn how to optimise your account and reach, getting the lowdown on IG’s algorithm so you can raise your community engagement game.

In this Instagram training course we will examine:

Create a killer Insta bio, theme and feed
Use the right apps and time-saving tools
Separate algorithm facts from fiction
Learn what and when to post (and why)
Master the art of hashtags and regrams
Get to grips with Instagram analytics and ads
Make Stories and Highlights work for your business
Build and maintain an engaged community

WHO SHOULD ATTEND
You’re using Instagram, but you’re not 100% sure why, when or how you should. You’re looking to firm up your knowledge and tap into the bottom-line boosting potential Instagram undoubtedly offers.

WHAT’S INCLUDED
Barista coffee on arrival. Yep, this is not your average function. We will give you insider knowledge and practical advice to grow your business on Instagram. A delicious morning tea with another round of barista coffee will be provided, giving you an opportunity to network with your peers and fellow classmates.

B2B Online
2021-02-24 - 2021-02-25 | Online
This February, you’re invited to kick off 2021 at the B2B Online Virtual Event, where we’ll be laying out timely strategies and emerging best practices to help you grow your digital business.
We’ll be bringing together speakers with deep digital and omnichannel expertise from a range of manufacturing and distribution companies. These digital leaders will shed light on 2021 strategy, opportunities for the industry, and the big wins and lessons learned from the last year. Bring your burning questions to our real-time Q&A to get a leg up on your strategy for 2021.
Find out how to:

Quickly capitalize on changes in B2B buyer behavior
Leverage a marketplace strategy to grow your B2B business
Develop a customer centric data strategy
Improve customer retention in a changing environment
Create a multi-year roadmap for a large scale digital transformation

A Unique Experience

The B2B Online Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here’s what you get when you attend:

Learn From A Variety of Experts, Debating Together

Learn from multiple, live conversations so you gain unbiased perspectives on what’s working right now. (They might even disagree on some points – but you’ll get the full picture.)

Executive-Level Content

Since 2013, we’ve connected over 1,000 manufacturers and distributors. We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how senior executives are leading the charge, to provide you with a rare chance to benchmark against the biggest brands in the country.

Finally, a Virtual Event Where You Can INTERACT

Join our virtual roundtable discussions where you’ll get face-to-face interaction with speakers, sponsors and your peers!

Digital Marketing for Financial Services
2021-02-24 - 2021-02-25 | Online
GROW YOUR BOTTOM LINE, RESPOND TO CHANGING CONSUMER DEMANDS, REINFORCE YOUR BRAND’S COMPETITIVE ADVANTAGE!

Dive into our engaging agenda and gain expertise from speakers representing industry thought leaders and award-winning brands, including Wells Fargo, Northern Trust, HSBC, BMO Harris, U.S. Bank, Edward Jones and more!
Take advantage of this one-stop, two-day, virtual event and acquire all of the information you need to drive conversion, create loyalty, and maintain your competitive edge in an increasingly complex financial services sector. Join thought leaders, experts and professionals for an in-depth idea exchange and get tips to enhance your digital marketing efforts.

Discover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve. And how they’re implementing crucial insights to maximize digital ROI and drive brand engagement. Learn how to execute proven strategies by examining challenging case studies and observing exclusive panel discussions. Engage with 40+ senior digital marketing leaders and benchmark your marketing plans against them.

The Virtual Martech Summit #VirtualMarTech
2021-02-24 - 2021-02-26 | Online
With new outlooks, marketing trends, and advanced technology in emerging industries, it’s important to explore how these developments have impacted our existing circumstances and ever-changing economy. We invite you to join us at The Virtual MarTech Summit: APAC to discuss what the fundamentals are for the long term and, most importantly, learn to how to sustainably take this momentum of innovation to the next level.

Our 7th edition will be a LIVE three-day summit that will focus on 3 MAIN VERTICALS: B2C, BFSI (Banking, Financial Services & Insurance), and B2B. 50+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in AI, data analytics, machine learning, content marketing, digital privacy, and targeted marketing. Digital agility is no longer optional; it’s a defining competitive advantage.

Digital Marketing Bootcamp (Online)
2021-02-24 12:00 - 18:00 (Australia/Melbourne) | Online
The digital landscape is moving at lightning speed and every industry has been affected. Understanding how it works is essential for everyone – from retail to brands and agencies.
Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp is for you! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.
This activity-driven class will equip you with tips and strategies on how to create the digital marketing strategy that best suits your business and leave you with the tools to get started.

Social Media Strategies Summit #SMSSUMMIT
2021-02-25 - 2021-02-26
Join Your Peers at #1 Social Media Event for Senior-Level Marketing Professionals

Learn the nuts and bolts of a successful social media strategy to position your brand for success.

Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.

Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.

Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.

Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Grill The Marketer
2021-02-25 17:30 - 20:30 (Australia/Melbourne) | Henry Summer, 69 Aberdeen St, Northbridge, WA, 6003, Australia
YOU have questions about marketing – come and put them to us. All welcome.

From senior marketers, to business owners and managers, and marketing students – if you have marketing questions come and ask them.
No pitches, no PowerPoint pressos, no upsells. Just our marketing brains directed to your challenge.
Clay & Carma (AKA The Marketer) will let you grill them, and of course – there’ll be booze, nibbles and prizes. Media badass Melissa Bowen of ThinkBox Media will be our MC, keeping it classy.
Sometimes we even bring along a special guest from the industry!
You’ll love Henry Summer (our Venue Sponsor) and enjoy the informal vibes while we help YOU on the aspects of marketing you’re stuck on, PLUS have a great time doing it.

How B2B Marketers Can Use Instagram for Lead Gen
2021-03-02 14:00 - 16:00 (America/Mexico_City) | Online
When most B2B marketers think “social media”—especially for lead gen—they think LinkedIn, possibly Twitter, and sometimes Facebook. But if you’re not using Instagram, you’re missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads.
Did you know that it is, in fact, possible to use Instagram as a lead-generation tool? It’s true! And there are lots of creative ways B2B organizations can—and do—use Instagram to grow their business.
In this session, you’ll learn how to create and implement an Instagram strategy that sets your B2B brand up for success.
Join us to learn how to:

Design your Instagram profile for lead generation
Create a content strategy that generates more lead traffic
Connect with prospects directly on Instagram

Customer Journey Maps for Marketers: Understand, Deliver, and Exceed Expectations
2021-03-09 | Online
The process of journey mapping is powerful.
It gives you an understanding of your customers’ journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint.
With 10 bite-sized lessons, designed for marketers by marketers, this Master Class will demystify the mapping process. After you’ve completed all of the lessons, you’ll have a visual representation of your customer journey that you can use to create an experience that is truly customer-centric.
You have multiple ways to complete the lessons and earn your certificate of completion:

Attend all of the Watch Parties
Attend some Watch Parties and complete the rest of the lessons on-demand
Watch all of the lessons on-demand (starting March 9) when it works for you

Master Classes are designed to give you the very best online learning experience with:

Access to live viewing parties with Q&A, so you can stay focused and ask the instructor any questions that come up along the way
Comprehensive step-by-step instruction (exactly what you need: no more, no less)
Bite-sized lessons so you can stop and start on your schedule
High quality audio (because there’s nothing more distracting than echoes!), crisp video, and stellar graphics
A certificate of completion to proudly showcase to your boss (or future boss) that you’ve mastered marketing strategy

WHAT YOU’LL LEARN
The Master Class lessons are broken down into bite-sized chunks to make learning (and retaining what you learn) easy.

Customer Experience Goes Beyond Marketing
Your customer’s journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer’s point of view.
LENGTH: 15 minutes

Determine Your Goals
A map is all about getting somewhere! In this lesson, you’ll determine the goals of both your brand and your customers.
LENGTH: 15 minutes

Get the Right Data
Discover how to utilize your marketing and customer experience data, feedback from customers, and input from employees to see things from your customer’s perspective.
LENGTH: 15 minutes

Stages of the Journey
Each customer’s journey is unique, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map.
LENGTH: 15 minutes

Thinking/Feeling/Doing: Customer Actions and Experiences
Discover what your customers are actually experiencing as they travel through their journey with your brand.
LENGTH: 15 minutes

Channels, Touchpoints, and Moments of Truth
Do you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact.
LENGTH: 15 minutes

Pain Points & Opportunities
What are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated.
LENGTH: 15 minutes

Business Goals & KPIs
Customer journey maps should drive results! You’ll learn to define these outcomes and assign appropriate KPI’s to deliver on them.
LENGTH: 15 minutes

Leading Actionable Outcomes
Your journey map will show you where improvements are needed. In this lesson, you’ll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership.
LENGTH: 15 minutes

You Have Your CJM! Now What?
Your Customer Journey Map is a tool. Discover how you can use it now and into the future to drive change, improve your customer communications, and create better customer experiences?
LENGTH: 15 minutes

Programmatic Summit 2021
2021-03-11 | Hyatt Regency Sydney, 161 Sussex Street, Sydney, NSW, 2000, Australia
Into its 8th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that the Programmatic Summit takes place in March 2021, Sydney.

The unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges, and opportunities that underpin the programmatic market.

Programmatic advertising enables greater marketing performance, transparency, and ROI for marketing budgets. However despite the huge opportunity that programmatic promises, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. Join the sharpest minds in the industry at the Programmatic Summit 2021, Australia & New Zealand’s #1 programmatic advertising conference.

Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.

WTSFest Virtual
2021-03-15 - 2021-03-17 | Online
The Women in Tech SEO Festival is going virtual in March 2021!
6 brilliant talks by 6 brilliant speakers spread across 3 days
Women in Tech SEO is a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring and beneficial way, and to help build our network and accelerate our careers.
Whether you’re freelance, agency-side or client-side, this group or in-house, this community welcomes women in all stages of their Technical SEO career to share their knowledge and learn from one another.

Day 1: Advance –Tue, 16 March 5:00 – 6:30 PM (GMT)

Roxana Stingu
Head of SEO, Alamy

Roxana heads the SEO efforts at Alamy and loves getting into the nitty-gritty of page speed. Besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. She has spoken at BrightonSEO, WTS and ReadingSEO.

Jamie Indigo
Technical SEO, Not a Robot

Instead of listing professional accomplishments & accolades, Jamie encourages anyone interested to Google her name. She also encourages folks to be curious, kind, and mindful. Oh and keep a d20 in your pocket! Never know when you’ll need to roll for initiative.

Day 2: Innovate – Wed, 17 March 5:00 – 6:30 PM (GMT)

Emma Russell
Head of SEO, Contemplate Digital

Emma is Head of SEO at Contemplate Digital, an SEO agency focusing on Technical SEO, where she works on clients from global pharmaceutical companies to blue-chip automotive brands to big brand e-commerce sites.

Aleyda Solis
Founder, Orainti

Aleyda is an International SEO Consultant. She was awarded the European Search Personality, runs Crawling Mondays, #SEOFOMO & Remoters.net. She’s currently writing The Fruitful Consultant, a book featuring lessons to empower digital consultants.

Day 3: Empower – Thu, 18 March 5:00 – 6:30 PM (GMT)

Carolyn Lyden
President, Search Hermit

Carolyn grew up helping the family business on weekends & started her career in SMBs, startups, and agencies. She honed her passion to help businesses of all sizes scale with SEO as the foundation of their marketing ecosystem, launching Search Hermit in 2019.

Tiffany Da Silva
Founder, Flowjo

Tiffany Da Silva is a growth marketing coach and consultant, who has worked with companies like Shopify and Achievers. In 2017, she founded Flowjo with the goal of creating useful marketing tools that will help inspire, educate and entertain you.

MarTech: Free, Expert-Led Training For Senior Marketers
2021-03-16 - 2021-03-17 | Online
The events of 2020 were the catalyst for, among other things, profound and permanent changes in customer behavior. Seamless digital experiences, contextually relevant messages and offers, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises.
Rapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got their start.
Marketers at those brands are turning to industry experts, peers and solution providers for education (and inspiration) that will enable them to implement marketing technologies and practices that satisfy customer demands.
Join us online for FREE, March 16-17, to unlock two days of actionable tactics and proven strategies, empowering, forward-thinking keynotes, and engaging events designed to grow your professional network.
Expert-led sessions will focus on evolving customer behavior and the implications for marketers and marketing operations. After attending, you’ll be able to:

Use CDPs to enable a data-driven culture and decisions
Employ attribution and predictive analytics technology to understand what’s attracting customers to your company or brand
Achieve efficiencies with asset management, project management and workflow technologies
Maximize the expanding capabilities and uses of marketing automation
Continue your learning initiatives, engage with solution providers, and connect with the marketing technology community — all for free, and all from the comfort of your own computer.

SMX Muenchen
2021-03-17 - 2021-03-18 | Online
SMX is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find no generic marketing blah but cutting edge tactics and strategies from top experts from all over the world. Attend SMX Munich for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas.
Speakers SMX Munich 2021

Rand Fishkin, Founder, SparkToro
Wil Reynolds, Founder & Director of Digital Strategy, Seer
Mary Haynes, Owner, MHC
John Mueller, Webmaster Trends Analyst, Google
Sonja Winter, Department Managerin SEA, Gastro Hero
Astrid Kramer, SEO & Digital Strategy Consultant
Tom Anthony, VP Product, SearchPilot
Samantha Noble, MD & Founder, Billable Moments
Robert Seeger, CO-Founder und President FMX World
Brad Geddes Co-Founder
David Sottimano, Independent Consultant
Martin Splitt, Developer Advocate, Webmaster Trends Analyst Team, Google

Writing for the web (March webinar)
2021-03-17 09:30 - 12:30 (Australia/Melbourne) | Online
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:

how to write short, sharp and snappy sentences
creating great headlines and intros
formatting to improve readability
using links and subheads properly
search engine optimisation (SEO) tips
improving email newsletters/EDMs
writing for social media
usability and accessibility tips

Only 6 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

AdWorld 2021
2021-03-21 08:00 - 17:00 (Australia/Melbourne) | Online
Join 50,000 of the world’s brightest minds in advertising to learn, share secrets and connect online.
For three days on 3-5th May, Ad World will stream 12+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.
The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.

Explore Ad World Tracks
It’s like 13 Events In One.

Content Marketing
Conversion Optimization
Media Buying
Ecommerce / D2C
SEO & SEM
Design for Growth
Advertising Agencies
Lead Generation
Influencer Marketing
The Future of Advertising
Building Communities
Affiliate Marketing
Advertising 101

A virtual event like you’ve never seen before

Learning
Attend a 3-day Masterclass: Learn the strategies, systems and insider secrets used by the top advertising experts across every major marketing channel.
Get access to 50+ hours of hyper-focused speeches, exclusive interviews, and in-depth panels covering digital marketing’s hottest topics.

Networking
The networking event of the year: Meet the industry elite, network with 50,000 marketers, advertisers, ecommerce brands, entrepreneurs and founders through 1-on-1 and group networking.
Connect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience.

Lead Generation
Get more global leads: Forge valuable, long-lasting connections with industry-leading marketers and advertisers from across the world.

online MASTERCLASS: Content Marketing
2021-03-21 08:00 - 17:00 (Australia/Melbourne) | Online
In many of our projects, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line.

Content marketing is more relevant than ever before. As more people are searching online for ways to solve their problems you want to make sure that your service is effectively represented online. Instead of pitching and selling your services, you need to provide genuinely relevant and valuable content to your prospects and customers to help them solve their most pressing issues.
Content marketing has proven to increase sales, save costs and attract more loyal customers. You need great content to implement your digital marketing strategy and in this masterclass we teach you how to produce content fast on a shoe string budget.
This masterclass caters to all industries and is suitable for:

Content Marketing professionals
Social Media Marketing professionals
Marketing professionals
Brand managers
Public Relations professionals
Communications professionals
Digital marketing professionals
Customer service professionals

While all role levels are welcome, this masterclass has been designed for those positioned at a manager or executive level.

Social Media Webinar: How to achieve consistent ROI from social media in 2021
2021-03-21 08:00 - 17:00 (Australia/Melbourne) | Online
Learn how to measure your brand’s impact across the end-to-end customer journey on the best performing social media platforms
This workshop is focused around the current state of social media marketing as it sits heading into 2021. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal resource allocation, risk management. campaign build, messenger strategy, lead generation and funnel build strategy and social to EDM campaign methodology. It will provide insight into current engagement trends on each platform, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today.
Key learnings

Explore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt
What are the most important performance metrics to accurately measure and determine value for businesses in the long term
What is the critical marketing formula for successful social media campaigns in 2021
What are the current industry benchmarks for social media best practice?
How to tackle B2B vs B2C marketing strategy on social
Develop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact

Virtual & Hybrid Events: Future Essentials
2021-03-21 08:00 - 17:00 (Australia/Melbourne)
Your ultimate guide to the all new event industry – a world where every event manager needs the skills, knowledge and technical expertise to run memorable hybrid events.
The unprecedented events of 2020 changed the nature of events in almost every industry. It’s an impact we’re likely to feel for the foreseeable future, with virtual and hybrid events here to stay.
If you learned on the run last year, now it’s time to sharpen your skills for managing memorable digital events.
The AMI Virtual & Hybrid Events: Future Essentials course will cover the core fundamentals of transforming events completely or partially online and prepare you to create a successful virtual/hybrid event that engages and benefits all participants.
Key Learnings:

How 2020 changed the event industry and what to expect moving forward
How to create successful digital and hybrid event strategy
Virtual event operations, branding and marketing
Tools and technology: interactive demos of event software, augmented & virtual reality
How to sell virtual events

Future Proof Your Business in the Digital Age
2021-03-21 08:00 - 17:00 (Australia/Melbourne)
On the back of the 2019/2020 nationwide successful event series, NatWest & Luv4 Marketing are proud to deliver its signature programme ‘The Marketing Masterclass’.
Designed to provide your business with a detailed marketing roadmap to success, you will receive 6 workshops where you will learn the skills to deliver a detailed marketing roadmap for your business, building strategy on top of strategy, growing the lead funnel in a systematic way.
Especially in Today’s world, Digital Marketing is now the forefront of business growth. There isn’t a business that doesn’t want more leads or want to rank high on Page 1 of Google, above their competitors, for all the search terms that will drive sales.
In this series, you will learn how to place your business in front of your target audience across multiple strategies.
By attending you will also receive a suite of eLearning supported material via the Luv4 Marketing dashboard.

Session 1: The Plan
11th of February
The plan covers knowing your numbers, checking site speed, website audit and using existing numbers and audits to set new goals. This is where the users create a ‘Game Plan’.

Session 2: Website Event
25th of February
Setting Up Your Website For Unlimited Lead Generation

Session 3: Lead Generation Event
11th of March
Building Targeted Lead Generation Systems That Run Themselves

Session 4: Paid Advertising Event
25th of March
Creating Multi-Channel Lead Campaigns That Work

Session 5: Social Media & CRM Event
8th of April
Using Social Media Channels To Drive Leads Into Sales

Session 6: Taking Your Business To The Next Level
22nd of April
How To Build The Turn Key Marketing Solution

Increasing Your Website Traffic Using Google My Business
2021-03-21 10:00 - 12:00 (Australia/Melbourne) | Online
In this two-hour online workshop, you will learn how to update your Google My Business listing to maximise the chances of being found using local search.
We will cover:
– How to optimise your Google My Business listing to increase the chances of appearing in Google Maps for relevant local search terms.
– How you can submit your website to various online directories to improve your chances of appearing on Google Maps.
– Basic SEO techniques you can apply to your Google My Business listing to increase your presence in your local area.
There will be the opportunity to ask questions throughout the session to help you understand how best to get the most out of Google My Business, for your business.
