Building a Practical Marketing Plan Workshop
2022-02-09 12:30 - 16:00 (Australia/Melbourne) | Online
A Marketing Plan is the basis of all Marketing Practice and Strategy.
In the fast-moving digital world we live in today, businesses must set out their Marketing Plan and continually update it if they want to be successful.
Specifically designed for both Marketers who would like a refresher course, as well as business owners who wish to learn more, this Building A Practical Marketing Plan Workshop will take students through the theory, demonstrate with examples and guide you through each step to build or refresh your own Marketing Plan.
Key takeaways:

Learn the fundamentals of creating an effective marketing plan as the basis of marketing practice and strategy.
Use a framework to get to know your business and create overarching goals, company vision and mission statement.
Learn the 8 Ps of the marketing mix and develop your business marketing model.
How to conduct a competitor analysis and identify where you sit in the market.
Explore the foundations of setting budgets, monitoring and measuring campaign performance and effectiveness.

Who is this Workshop for:

Business owners, freelancers and individuals looking for better engagement and results from their marketing efforts, needing a clear, easy to action approach.
Agency teams ready to deeply understand the drivers and influencers of successful marketing campaigns and wanting to stand out with expertise that outperforms the competition.

Marketing professionals wanting to increase ROI and demonstrate advanced knowledge of strategic planning.

Facilitator
Christopher Melotti
Christopher Melotti is a Marketing, Social Media and Copywriting aficionado who lives by the motto “Continually challenge, consistently grow, constantly humbled, confidently show.” He owns his own Copywriting and Marketing consulting business, Melotti Media, where he works with a wide range of clients from Insurance, to Real Estate, Agency, Web Design, Logisitcs, Financial and many more. He also runs TheCopywritingBlog.com.au, is a published author, and won the Chief Marketing Officer (CMO) of the Year award in 2017.
Christopher possess a solid range of Marketing experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful Marketing campaigns across a diverse range of industries, for which he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.
He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in entrepreneurial spirit and professional respect.
One of his major passions is presenting and teaching people so they can profit off his experience, which is why people enjoy attending and hold him in such high regard.

Future Trends Friday Forum
2022-02-11 11:30 - 12:30 | Online
Marketing seems to get more complex by the day, and it can be hard to know which trends and technologies are worth your—and your customers’—time. Join us as we look ahead to the trends, platforms, and metrics that will matter in the future and learn how you can start planning for them now. Sponsored by MNTN.

Ace those Ads: Guide to Google Ads Campaign Optimisation
2022-02-15 20:00 - 21:00 | Online
As of 2021, Google owns 92% of the global search market share and their ads can increase brand awareness by a whooping 80%. Evidently, Google dominates the search advertising market, making it critical to make full and proper use of this tool to place your business ahead of the competition.
Join us in this event as we bring you through best practises to optimise your Google Ads Campaign to increase brand visibility, maximise conversion rates and explore options to minimise customer acquisition costs. Learn how to target the right audience at the right time with your product or service. This is ever more relevant given the constant changes in consumer behaviour due to COVID-19 and shifting trends in the markets where traditional approaches no longer reap the best returns on investment anymore.
This event is perfect for marketers, small business owners or anyone who is interested in learning more about creating effective Google Ads Campaigns including how to optimise your google ads account on a tight budget and test your ads, content and messaging to suit your unique brand voice.

Brand Creation: The Good, the Bad, and the Ugly
2022-02-16 15:30 - 16:30 | Online
A business’s branding is more important than you might think. With the huge amount of competition today, businesses must go above and beyond to ensure they stand out. To do this, businesses need to invest in developing a strong brand that will provide the audience with a credible voice that people want to listen to and eventually, support.
Branding done right gives you better customer recognition and loyalty, higher advertising effectiveness, and boosted employer branding and employee motivation and retention. To ensure that your organisation can establish an identity that sets itself apart from the competition, you will have to create a solid branding strategy.
Learn from our panel of branding experts as they discuss their lessons from great and not-so-great branding efforts, what a strong brand identity consists of, and how one can build and maintain a strong and authentic brand.

Time for an Upgrade: How to Measure Effectiveness in 2022
2022-02-17 12:00 - 13:00 | Online
If cookies are going away (they are), and if you should move on from last click attribution (you should!), then how should you measure for success in 2022?
What will success look like and how will you know? How will you represent success to the business?
Following on from their last AMI webinar, Hack your Data & Decide where to spend your next Ad Dollar, Audience Group will fill you in on how to upgrade your approach to measurement.
Webinar Key Takeaways:

Tech giants like Facebook & Google move the goal posts. Make your own!
Practical advice on what you should be measuring, how & why
ROI is different than profit & why that matters
High level understanding of Evidence Based Advertising and Excess Share of Voice (ESOV)

About the presenters:

James McDonald
Director and Co-Founder
Audience Group
In his 22+year career, James worked for ad agencies DDB and OMD, headed up large accounts at Mojo, then took on Group Account Director roles at Idea Works and STW. Moving over to the business side of the business, James held senior roles at STW and Publicis Asia. After an MD stint at Decoder, he connected with co-founder Tom Evans to launch several independent agencies focused on advertising (Blue Pencil, Industrial Australia), media strategy (Audience Group) and advertising analytics (Audience Analytics)
Tom Evans
Managing Director and Co-Founder
Audience Group
After a not-so short stint on the product side at Microsoft, Tom embraced a career in branding, digital, advertising and media strategy. Tom kicked off his 22+ years in this second phase of his career with Director roles at TW2 Digital in the UK before founding and helming Iconic Brand Agency as Managing Director for nine. After selling his London agency to GroupM, his first role in Australia was as Head of Client Service and Digital at Decoder. Then he and James joined forces to co-create independent agencies Blue Pencil (advertising), Audience Group (media strategy) and Audience Analytics.
James and Tom believe most advertising is a waste of money, which is a driving force behind their evidence-based ethos.

7th Annual Digital Marketing For Financial Services West Summit
2022-02-22 - 2022-02-23 | Online
The only event series dedicated to digital marketing trends and technology relevant to the financial services industry.

The 7th Annual DMFS West Summit brings together financial services VPs, Directors and CMOs from across the North American West. Secure your spot today and:

Drill down into changing customer expectations with mission-driven marketing.
Capitalize on the wealth of available data to increase ROI and seize growth opportunities.
Improve efficiency and effectiveness with a digital marketing OSR (Operational System of Record).
Leave with best practices from 30+ senior FinServ marketers.

Collaborate with digital marketing champions from award-winning organizations, like U.S. Bank,Prudential Financial, BMO, Tangerine Bank, Mutual Credit Union, First Command Financial Services and many more!

SOURCE ACTIONABLE DIGITAL MARKETING STRATEGIES

Ensure your social media marketing is relevant and resonant using proven tips and techniques from experts at Vancity, Prudential and BMO.
Take away proven strategies from leading neo bank Ally and other financial disruptors to capitalize on digital opportunities of the future, including gamification and the metaverse.
Discover how TD Bank is achieving greater impact by building content that is genuinely beautiful and compelling.
Develop a blueprint to secure buy-in for marketing as an investment, not a cost, with the help of Tangerine Bank’s CMO.
Consult our executive panel to learn how high impact mission-driven marketing is attracting new customers and increasing loyalty.

Challenger Brands Summit 2022
2022-02-22 - 2022-02-24 | Online
In an ever-shifting marketing landscape, innovation, agility and consumer insights can make or break a business. Legacy brands with well-established names and challenger brands breaking into the space must stay equally competitive to gain and retain a loyal audience. Join Adweek for the fourth-annual Challenger Brands summit, a signature Brandweek series event, to learn from disruptive and legendary brands that are redefining the industry. This year, we’ll explore eight crucial topics ranging from e-commerce to live marketing, UX and more.

Social Media Strategies Summit 2022
2022-02-23 - 2022-02-24
Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR

Learn the nuts and bolts of a successful social media strategy to position your brand for success.

Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.

Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.

Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.

Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Women In Publishing
2022-03-02 - 2022-03-05 | Online
The biggest virtual event for women in the publishing industry!
Over 40 workshops for Nonfiction/General, Fiction, and Children’s book authors!
This event is for: authors, editors, publishers, marketers. Culminating on International Women’s Day, we celebrate, empower, encourage, and support women writers and professionals in the publishing industry.
4 days:

Day 1: Writing Craft
Day 2: Editing, production, routes to publishing
Day 3: Marketing Extravaganza!
Day 4: Tools for business growth!

Networking, connection, publishers, agents, experts! We’ve got you covered!

Digital Marketing Summit
2022-03-09 - 2022-03-10 | Online
Digital Marketing leaders are facing a barrage of new challenges around acquisition, retention, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward.

Adobe Summit — The Digital Experience Conference
2022-03-15 - 2022-03-17 | Online
Join a community of Experience Makers from around the world to learn, be inspired, and make connections that will empower you to create better, more personalized customer experiences.

Learn how top brands from around the world create loyal customers through exceptional experiences.
Gain and amplify skills from more than 200 sessions and training workshops.
Discover Adobe’s current strategy, vision for the future, and new product capabilities.
Make solid connections and build your network with other Experience Makers.
Explore how to make the most of your Adobe Experience Cloud investment.

Meet innovators across industries and roles.

Advertisers
Analysts
Content managers
Data scientists
Designers
Developers
Digital marketers
Ecommerce professionals
Email managers
IT executives
IT managers
IT professionals
Marketing executives
Retailers
Project managers
Publishers
Sales professionals
Social marketers

Find your path to knowledge.

Analytics for Customer Journeys
B2B Marketing
Collaborative Work Management
Content Management for Personalized Experiences
Omnichannel Marketing and Optimization
Customer Data Management
Digital Commerce
Developer Ecosystem
Personalization at Scale
Trends and Inspiration

CMO Digital Summit 2022
2022-03-16 - 2022-03-18 | Online
CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

70 Attendees
100% Senior Executives
9 Hrs Industry Insights

Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward.
Our summits are designed to help you:

Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways

Design Research 2022
2022-03-17 - 2022-03-18 | Online
Design Research 2022 takes a deep dive into all things related to research for design work.
Taking all aspects of research, from initial assessment to planning and conducting, and analysis and use. The event is divided into 1 day of workshops followed by 2 full days of conference presentations.
About the Event
Design Research 2022 will pick up on the themes of conducting design research under various conditions, and with diverse groups; research operations; and positioning design research within product and service teams.
The event will be hosted online, broadcasting live from Sydney.
Who Should Go
Whether you work alone or in a team, Design Research 2022 is ideal for anyone who undertakes research for a design project or product.

Design researchers
Designers
Product owners
Design Consultants
and those aspiring to enter the field

Most sessions are aimed at current practitioners, but we encourage those new to research to attend.
Don’t forget to tag #DR2022 on socials!

DigiMarCon Australia 2022
2022-03-22 - 2022-03-23 | Sydney
DigiMarCon Australia 2022 is your chance to …

Experience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment.
Hear from some of the most audacious and thought-provoking speakers in the digital marketing, media and advertising industry.
Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
Network with thought leaders, collaborate with your peers and build your professional network.

The 4th annual DigiMarCon Australia, the Premier Digital Marketing, Media and Advertising Conference & Exhibition in Australia returns March 22nd to 23rd, 2022 to the iconic Accor Stadium in Sydney, Australia. Join your peers in-person or online for 2 days jam packed with digital marketing best practices, latest trends, practical solutions, strategy and networking, also check out the next generation of technology & innovation; Internet, Mobile, AdTech, MarTech & SaaS Technology.

Be a part of DigiMarCon Australia 2022 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes, case studies, strategy sessions, networking and more in a safe and hygienic environment! See why people keep coming back year after year to this must-attend event! Register and secure your seat today.
This year’s edition will feature topics such as:

Account-Based Marketing
Behavioral & Neuromarketing
Content Marketing
Conversational Marketing
Conversion Rate Optimization
Data Science & Big Data
Email Marketing
Geo-Targeting & Proximity Marketing

Growth Hacking
Inbound & Outbound Marketing
Influencer Marketing
Mobile Marketing
Native & Contextual Advertising
Omnichannel Marketing
Paid Search Marketing
Personalization & Privacy

Podcast & Webinar Marketing
PR & Cause Marketing
Predictive Analytics & Attribution
Programmatic Advertising
Sales & Marketing Automation
Search Engine Optimization
Shopper Marketing
Smarketing & Customer Experience

Social Commerce
Social Media Marketing
UI / UX Design
User-Generated Content
Video Marketing
Viral & Buzz Marketing
Visual & Voice Search
Web Analytics

Domopalooza 2022
2022-03-23 | Online
Join us as we gather the leaders of the modern BI revolution to share, learn, and prepare for the future of data.
Together we’ll challenge traditional approaches to BI, uncover new ways to unlock the value of data, and put actionable insights in the hands of everyone across your business and ecosystem.

UNLOCK THE POWER OF MODERN BI
Get a look into the future of the data-driven business and learn ways to gain leverage across your organization

EXPERIENCE DOMO IN ACTION
Hear exciting product announcements and advancements for the future of the Domo platform

LEARN FROM YOUR COMMUNITY
Hear case studies and roundtable discussions from your peers to learn modern BI experiences and best practices

MASTER THE DOMO PLATFORM
Level up with workshops led by product experts and superusers

Search Marketing Summit 2022
2022-03-28 - 2022-03-31 | Sydney, Sydney, Australia
Search Marketing Summit, a concept that we started working on 2006, was the our original branding of our multi stream/multi day conference targeted at the Australian & New Zealand search marketing community, it set the standard for search marketing conference content here in Australia with sessions specifically built for marketers with an interest in more intermediate to advanced search marketing conferences here in Australia, the conference also complimented our Search Engine Boot-Camp event that was targeted at entry marketers.
In 2007 our Keynote Speaker was Chris Sherman, having Chris at the event indirectly led to us joining forces with Third Door Media in a licensing agreement to rebrand Search Marketing Summit to SMX Sydney – Search Marketing Expo in Australia.
Whilst we enjoyed our long relationship with TDM & SMX we decided that SMX Sydney 2015 would mark the end of our licensing agreement for the Search Marketing Expo brand as we seek to recapture our unique Australian brand and identity with Search Marketing Summit, 2016 see’s us in our tenth year of educating marketers on the fine arts of search engine marketing.
From a content, delegate and exhibiting perspective nothing will change, as we are still catering towards search marketing professionals and in house marketers that work within search every day and Barry Smyth will still be responsible for conference programming and speaker selection.

The MarTech Conference 2022
2022-03-29 - 2022-03-30 | Online
100% free to attend. Available live and on-demand.

Journey into 2022 armed with the tools, technologies, and tactics that will help you and your organization overcome critical marketing challenges: Attend MarTech, online March 29-30, 2022, for FREE.
At MarTech, you’ll unlock dozens of tactic-rich sessions led by real-world marketers and successful brands — and discover cutting-edge marketing technologies that save time, streamline operations, and boost profits.
The entire program is 100% free and 100% virtual — and all sessions and keynotes will be available both live and on-demand so you can train when it fits your schedule.
Registration is open! Click the button below to secure your free pass now… and keep scrolling for a preview of what this spring’s sessions will tackle…
The customer has changed. We’ve all changed. Whether we’re talking about consumers, SMB buyers, or enterprise purchase teams… the old strategies to persuade someone to click on “Place Order” or sign on the dotted line have gotten tired.
B2B buyers are reluctant to fill out forms, very reluctant to spend time on video calls with sales reps. B2C buyers don’t want to scroll through endless catalog pages trying to find what they need or have to abandon their shopping cart when they discover the product will arrive too late or that the shipping cost is exorbitant.
People who have a bad experience won’t come back — and part of the bad experience is treating them like customers rather than like people. Like people your brand is going to recognize when they arrive in an unexpected channel. Like people you want to have an ongoing relationship with rather than just transact business with.
Yes, marketing technology can help you resolve identities, understand their needs across multiple channels, orchestrate a journey (never forgetting that the customer is now in charge of the journey) and deliver personalized experiences. But MarTech isn’t just technology. It’s about the strategies, beliefs, and attitudes that support its effective use.
Across the board, we’re going to see smart businesses building communities, expressing empathy with their customers’ values and trying to solve problems rather than just sell them a product or service.
We’re going to see the value of retention, especially in an experience-driven, subscription economy. And we’re going to learn that customers are for life, not just for Christmas.
Explore these essential themes, the challenges and opportunities they present modern marketers, and the marketing technologies that can help you achieve your organizational goals online at MarTech, March 29-30, 2022, for free.
Registration will be open soon… complete the form at the top of this page and we’ll keep you posted.

Digital Marketing Europe 2022 Conference
2022-03-29 - 2022-03-31 | Online
Introducing Digital Marketing Europe 2022 Conference, a virtual 3-day experience including inspiring sessions and keynotes, hands-on workshops, networking opportunities and much more! It is an opportunity for global experts at any level to participate, network, and advance in their careers!
Welcome to a 3-day marketers event full of global and local expertise
Our event will feature over 40 speakers from all over the globe. We made sure you could interact with speakers and ask questions throughout the conference.

Getting Started with User Experience Design (UX)
2022-04-03 | Online
Discover how design shapes our online experiences. Step into the world of user experience design with General Assembly. During our introductory workshop, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent. Learn what the world of UX design encompasses and why it matters.

Intro to User Research
2022-04-05 | Online
Developing a deep understanding of users’ behavior, needs, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities, launching a product or service is simply a stab in the dark. That’s where user research comes in.
In this free, two-hour livestream, we’ll cover when and why to do user research, look at different UX research types, and review common research methods and mistakes. Then, see how your new found user research skills apply to a real-world case study. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to conduct meaningful user research!

SEO Collective - Matt Hodgson SimilarWeb SaaS Sales Stories
2022-04-05 18:30 - 21:00 | Level 2, 287 Collins Street Melbourne CBD, Level 2, 287 Collins Street, Melbourne CBD, Victoria, 3000, Australia
At every SEO Collective meetup, on the first Tuesday of the month you can sharpen your saw with the best minds and proven expertise in SEO.
Running sheet:
6.30 – 7.00pm Arrive at Easy Go Gaming level 2, 287 Collins Street Melbourne
7.00pm Introduce SEO Collective, Speakers
7.05pm-8.00pm SEO news, algorithm updates, SERP volatility
8.00-8.30pm Keynote Presentation
Guest speaker:
Matt Hodgson – Founder of Bring Digital Performance
Former Australia/NZ Country Manager – SimilarWeb﻿
Topic: SimilarWeb SaaS Sales Stories
Description: ﻿Matt will present a number of Software As A Services Sales Stories﻿﻿ (SAAS) and how clients have used SimilarWeb to grow their market share. Matt will be walking through some interesting data and insights using Similarweb (Live Demo) & thread in some interesting client sales stories that he has been involved in along the way.
Matt’s Bio:
Matt’s career in digital media and technology has spanned over 25 years. ﻿Delivering effective SaaS business solutions proven to drive lead acquisition, measure and optimise media effectiveness, understand customer experience and drive sale efficiencies.
8.30 – 9.00pm Q & A Session
9.00pm Networking

The B2B Marketing Conference 2022
2022-04-06 - 2022-04-21 | Online
From strategies that stand the test of time to the latest and greatest tactics, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future.
Plus, shenanigans! Because learning sticks when you’re also having fun.
And with our signature Watch Party format, you’ll have the opportunity to chat directly with speakers and fellow attendees.
But just because the session doors close, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership, with access to all of MarketingProfs’ Master Classes, premium webinars, courses, and more.

By B2B Marketers. For B2B Marketers.
From strategy to execution (and everything in between), B2B Forum is the conference for B2B Marketers looking to:

Hear from expert leaders, authors, and inspiring new voices
Grow
Get real, actionable advice
Connect with other B2B Marketers (and laugh a lot)
Get up to some shenanigans

LocalU Advanced
2022-04-07 | Online
We are excited to offer access to our entire 9+ hour event recorded on April 7, 2021! You will view the following presentations in their entirety – including Q&A and more – just add to the cart above and you’ll be given instant access upon payment!
This training is available on demand. Consume at your own pace, rewind, replay, or just save for when you have a few minutes to spare. Our intention is to leave this up and available to you for as long as possible.

Shades Of Grey: Controversial Local SEO Tactics that Drive Results

Colan Nielsen, SterlingSky.ca

Successful Local SEO for Hotels – A Model for Success when Google Restricts your Access

Tim Capper, OnlineOwnership.com

GMB/Spamfighting Q&A Panel

Tim Capper, Colan Nielsen, Tom Waddington & Joy Hawkins

How to Factor E-A-T into Your Local SEO Strategy

Lily Ray, AmsiveDigital.com

An In-Depth Look at Local Services Ads and Upgraded GMB Profiles

Tom Waddington, Wachae.com

Table Stakes – Automation Storytelling for Local SEO

Noah Learner, TwoOctobers.com

Local SEO – The Proof is In The Pudding

– Greg Gifford, SearchLabDigital.com

Offline to Online – Strategies to Make the Transition

Trevor Grace, Erin Jones, Noah Learner

Google Posts – Ranking, Tactics & Strategy for Local Businesses

Joy Hawkins, SterlingSky.ca

Final Q&A

Intro to SEO
2022-04-08 | Online
If you’re interested in driving targeted traffic to your website, understanding Search Engine Optimization (SEO) is more important than ever!
In this free, two-hour livestream, you’ll learn basic strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to drive traffic to your website!

2022 Women Transforming Technology Conference "Elevate Joy"
2022-04-11 - 2022-04-12 | Online
Women Transforming Technology (WT2) is a consortium of companies and organizations in industry, academia, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. Our goals are to inspire, support, and connect women in all areas and levels of technology in Silicon Valley and beyond.
The theme of this year’s conference is “Elevate Joy”.
The challenges of the past two years have impacted everyone in our community. The theme of the 2022 Women Transforming Technology Conference is “Elevate Joy.” Striving for joy is not about ignoring the difficulties of life but instead reflects our determination to move from surviving to thriving. We ask our speakers to share their stories, experiences and hacks in tech, their careers and personal lives. Let us find the excitement again for our work and our careers together.
Our program this year will focus on:

New technologies that are creating the greatest positive impact and excitement in the world today.
Ways we are overcoming challenges and creating greater positive opportunities and experiences for ourselves and our communities, both personally and professionally.

Over 5,000 attendees will range from students to executives from industry, academia and nonprofit organizations around the globe.
The conference is free for all attendees thanks to the generosity of our sponsors.

Digital Customer Experience Series - EUROPE
2022-04-20 - 2022-04-21 | Online
Companies are witnessing a gradual shift in customer preferences. The initial days of the pandemic had forced both the companies and customers to adopt digital means of communication. Now is the time to put those strategies to test to understand the business impact of Digital Transformation.
Also, now that the consumers have understood the importance of these changes, companies need to strive hard to meet and exceed those expectations. The customer groups who were comfortable with the brick and mortar units in the high streets are to be provided with renewed hybrid experiences in the days to come.
Customer Experience Management (CXM) is fast becoming a critical differentiator in today’s hyper-connected, sensitive, and competitive European market.
Customer Experience encapsulates the entire lifecycle of your customers. There’s a sizeable business value in managing customer experiences effectively, which correlates with revenue growth potential.
Transforming the enterprise through customer experience means:

Increased customer engagement, enhancing and augmenting sales while boosting reve-nue from existing customers as well as creating new sales channels by word of mouth.
Strengthening brand fondness using technology to establish distinguished experiences.
Lower costs due to effective interaction with customers in real-time with consistent cus-tomer service.
Increasing customer retention and loyalty through cherished and memorable customer interactions.
Aligning the organisation to develop better products and services by successful quantifi-cation of customer feedback.
Organisations that bridge the gap between customer demand and what they are deliver-ing lead in customer experience and outperform the broader market by a substantial percentage.

E-mail Marketing Workshop
2022-04-21 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

Key Learnings:
The workshop is a practical session using best practice for participants to learn how to plan, create, and evaluate effective, ROI-driven e-mail marketing campaigns.

DigiMarCon At Home 2022
2022-04-21 - 2022-04-22 | Online
DigiMarCon At Home 2022 Digital Marketing, Media and Advertising Conference will take place April 21st to 22nd, 2022, Online; Live and On Demand.

It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon At Home 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

Intro to Product Management
2022-04-25 08:00 - 17:00 | Online
Learn the keys to driving product success.
Step into the world of product management with General Assembly. During our online introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus:

Discover the role and responsibilities of a product manager.
Survey today’s product management landscape and its career opportunities.
Walk through the fundamentals of the product management process including storyboarding, identifying risks and assumptions, and more.
Apply what you’ve learned to design a basic minimum viable product (MVP). return

Data Analyst vs Data Scientist
2022-04-26 | Online
This session is part of GA’s International Women’s Day 2022 programming as well as our everyday support – a whole month of panel discussion events, masterclasses, and practical workshops to support and celebrate careers, education, and business ventures. We welcome all people identifying as women, trans, non-binary, genderqueer folks, and everyone who supports them.
Thinking about a new career?
If you are curious about a new career but don’t know what to choose between Data Analyst and Data Scientist, this is for you! Join us for a discussion about what day-to-day life looks like in this in-demand Data field.
Bring your questions to our Data experts! They will give you insight into data roles, help you understand what is needed to get there, and, just maybe, inspire you to make a change.
Join us for insightful discussion online!

Takeaways

Various career paths
What’s the difference between Data Analyst vs Data Scientist
Top skills needed to succeed and how to get them
Companies hiring in Data
Good places to meet other data folks
