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DTSTART;VALUE=DATE:20210223
DTEND;VALUE=DATE:20210224
DTSTAMP:20260407T105146
CREATED:20210118T074323Z
LAST-MODIFIED:20210410T092343Z
UID:18182-1614038400-1614124799@marketing.com.au
SUMMARY:SMX Report: Analytics Training For Search Marketers
DESCRIPTION:Search marketing is a science. It takes research\, testing\, and measurement to get it right. Successful marketers know that data-driven decisions are actionable only when sound analytics practices are at their foundation.After attending SMX Report\, you’ll be able to implement proven strategies and tactics for measuring search marketing success. \nTraining topics will include: \n\nConfiguring dashboards in Google Data Studio\nLeveraging new features in Google Search Console and Bing Webmaster Tools\nMeasuring ad profitability and performance with Google Ads reporting\n\nYou’ll also take a deep dive into Google Analytics 4’s new capabilities\, featuring its sophisticated cross-channel view into the customer life cycle. \nAll sessions will be available for viewing live or on-demand\, so you can train at your convenience.
URL:https://marketing.com.au/event/smx-report-analytics-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210223
DTEND;VALUE=DATE:20210226
DTSTAMP:20260407T105146
CREATED:20210118T084433Z
LAST-MODIFIED:20210410T092343Z
UID:18204-1614038400-1614297599@marketing.com.au
SUMMARY:eTail
DESCRIPTION:The Virtual Summit & Expo for eCommerce  & Omnichannel Innovators \nFor over 20 years\, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking. \nAt the eTail Virtual Summit & Expo\, you’ll get action-packed stories\, disruptive strategies\, strategic conversations\, and connections with top minds at America’s most successful retailers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business. \n\n\nLearn From The Largest Retail Speaking Faculty In The World  \nYou’ll listen to 45+ leading expert retail speakers for an unbiased view of where the future of eCommerce and digital marketing is headed. You’ll hear from Founders\, CEO’s\, VPs and those that are in the trenches\, doing the work. We cut out the fluff you get at other events to give you tons of actionable strategies to increase your profits. All from the comfort of your own remote office. \n\n\n\n \nThe Most Interactive Online Event\, Ever  \nJoin your peers for 30+ sessions over three days with multiple tracks and formats to choose from. From 1-to-1 meetings\, workshops\, matchmaking sessions\, roundtables\, town halls\, lunch and learns\, virtual happy hours and much more\, you’re guaranteed to bump virtual elbows with eCommerce and digital marketing royalty. You’ll build relationships like never before. \n\n\n\n \nYour One-Stop-Shop For Tech Innovation  \nAt our virtual exhibit hall\, you’re one click away from the most innovative suppliers in the industry. Explore their products\, attend 1:1 demos\, learn from their experts and get industry leading technology updates. You’ll discover new tech that can help you maximize your online revenues.
URL:https://marketing.com.au/event/etail/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210223T090000
DTEND;TZID=Australia/Melbourne:20210223T120000
DTSTAMP:20260407T105146
CREATED:20210124T044331Z
LAST-MODIFIED:20210410T092342Z
UID:18280-1614070800-1614081600@marketing.com.au
SUMMARY:Instagram Marketing Workshop
DESCRIPTION:Join us on 23 February at the Alex Hotel for our Instagram Marketing – Hashtags\, Content & Growth workshop. \nUnder the guidance of renowned social media strategist and certified trainer Meg Coffey\, you’ll learn how to optimise your account and reach\, getting the lowdown on IG’s algorithm so you can raise your community engagement game. \nDon’t just dabble with Instagram. Make it work as hard as possible for your business. \nUse everything from Stories and Insights to hashtags and regrams to build your brand and generate traffic\, enquiries and sales with Instagram. Get the lowdown on Insta’s algorithm\, optimise your IG account and reach\, and raise your engagement and conversion game. \nJoin us on 23rd February 2021 at the Alex Hotel for our Instagram Marketing – Hashtags\, Content & Growth workshop. \nUnder the guidance of renowned social media strategist and certified trainer Meg Coffey\, you’ll learn how to optimise your account and reach\, getting the lowdown on IG’s algorithm so you can raise your community engagement game. \n\nIn this Instagram training course we will examine:\n\nCreate a killer Insta bio\, theme and feed\nUse the right apps and time-saving tools\nSeparate algorithm facts from fiction\nLearn what and when to post (and why)\nMaster the art of hashtags and regrams\nGet to grips with Instagram analytics and ads\nMake Stories and Highlights work for your business\nBuild and maintain an engaged community\n\n\nWHO SHOULD ATTEND\nYou’re using Instagram\, but you’re not 100% sure why\, when or how you should. You’re looking to firm up your knowledge and tap into the bottom-line boosting potential Instagram undoubtedly offers. \n\nWHAT’S INCLUDED\nBarista coffee on arrival. Yep\, this is not your average function. We will give you insider knowledge and practical advice to grow your business on Instagram. A delicious morning tea with another round of barista coffee will be provided\, giving you an opportunity to network with your peers and fellow classmates. \n 
URL:https://marketing.com.au/event/instagram-marketing-workshop/
LOCATION:Alex Hotel\, 50 James Street\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210226
DTSTAMP:20260407T105146
CREATED:20210118T085045Z
LAST-MODIFIED:20210410T092342Z
UID:18207-1614124800-1614297599@marketing.com.au
SUMMARY:B2B Online
DESCRIPTION:This February\, you’re invited to kick off 2021 at the B2B Online Virtual Event\, where we’ll be laying out timely strategies and emerging best practices to help you grow your digital business. \nWe’ll be bringing together speakers with deep digital and omnichannel expertise from a range of manufacturing and distribution companies. These digital leaders will shed light on 2021 strategy\, opportunities for the industry\, and the big wins and lessons learned from the last year. Bring your burning questions to our real-time Q&A to get a leg up on your strategy for 2021. \nFind out how to: \n\nQuickly capitalize on changes in B2B buyer behavior\nLeverage a marketplace strategy to grow your B2B business\nDevelop a customer centric data strategy\nImprove customer retention in a changing environment\nCreate a multi-year roadmap for a large scale digital transformation\n\n\n\n\nA Unique Experience\n\n\nThe B2B Online Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.\n\nHere’s what you get when you attend:\n\n\n\n\n\n\n\n\n\n\nLearn From A Variety of  Experts\, Debating Together\n\n\n\n\n\n\n\n\n\n\n\nLearn from multiple\, live conversations so you gain unbiased perspectives on what’s working right now. (They might even disagree on some points – but you’ll get the full picture.)\n\n\n\n\n\n\n\n\nExecutive-Level Content \n\n\n\n\n\n\n\n\n\n\n\nSince 2013\, we’ve connected over 1\,000 manufacturers and distributors. We provide custom-made\, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how senior executives are leading the charge\, to provide you with a rare chance to benchmark against the biggest brands in the country.\n\nFinally\, a Virtual Event Where You Can INTERACT  \n\n\n\n\n\n\n\n\n\n\nJoin our virtual roundtable discussions where you’ll get face-to-face interaction with speakers\, sponsors and your peers!
URL:https://marketing.com.au/event/b2b-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210226
DTSTAMP:20260407T105146
CREATED:20210118T085830Z
LAST-MODIFIED:20210410T092342Z
UID:18209-1614124800-1614297599@marketing.com.au
SUMMARY:Digital Marketing for Financial Services
DESCRIPTION:GROW YOUR BOTTOM LINE\, RESPOND TO CHANGING CONSUMER DEMANDS\, REINFORCE YOUR BRAND’S COMPETITIVE ADVANTAGE! \n\nDive into our engaging agenda and gain expertise from speakers representing industry thought leaders and award-winning brands\, including Wells Fargo\, Northern Trust\, HSBC\, BMO Harris\, U.S. Bank\, Edward Jones and more! \nTake advantage of this one-stop\, two-day\, virtual event and acquire all of the information you need to drive conversion\, create loyalty\, and maintain your competitive edge in an increasingly complex financial services sector. Join thought leaders\, experts and professionals for an in-depth idea exchange and get tips to enhance your digital marketing efforts. \n\nDiscover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve. And how they’re implementing crucial insights to maximize digital ROI and drive brand engagement. Learn how to execute proven strategies by examining challenging case studies and observing exclusive panel discussions. Engage with 40+ senior digital marketing leaders and benchmark your marketing plans against them.
URL:https://marketing.com.au/event/digital-marketing-for-financial-services/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210227
DTSTAMP:20260407T105146
CREATED:20210118T081336Z
LAST-MODIFIED:20210410T092342Z
UID:18196-1614124800-1614383999@marketing.com.au
SUMMARY:The Virtual Martech Summit #VirtualMarTech
DESCRIPTION:With new outlooks\, marketing trends\, and advanced technology in emerging industries\, it’s important to explore how these developments have impacted our existing circumstances and ever-changing economy. We invite you to join us at The Virtual MarTech Summit: APAC to discuss what the fundamentals are for the long term and\, most importantly\, learn to how to sustainably take this momentum of innovation to the next level. \n\nOur 7th edition will be a LIVE three-day summit that will focus on 3 MAIN VERTICALS: B2C\, BFSI (Banking\, Financial Services & Insurance)\, and B2B. 50+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in AI\, data analytics\, machine learning\, content marketing\, digital privacy\, and targeted marketing. Digital agility is no longer optional; it’s a defining competitive advantage.
URL:https://marketing.com.au/event/the-virtual-martech-summit-virtualmartech/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210224T120000
DTEND;TZID=Australia/Melbourne:20210224T180000
DTSTAMP:20260407T105146
CREATED:20210124T041607Z
LAST-MODIFIED:20210410T092342Z
UID:18267-1614168000-1614189600@marketing.com.au
SUMMARY:Digital Marketing Bootcamp (Online)
DESCRIPTION:The digital landscape is moving at lightning speed and every industry has been affected. Understanding how it works is essential for everyone – from retail to brands and agencies. \nHas your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up\, and handle all things digital on your own? Then this bootcamp is for you! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass. \nThis activity-driven class will equip you with tips and strategies on how to create the digital marketing strategy that best suits your business and leave you with the tools to get started.
URL:https://marketing.com.au/event/digital-marketing-bootcamp-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210225
DTEND;VALUE=DATE:20210227
DTSTAMP:20260407T105146
CREATED:20210118T090532Z
LAST-MODIFIED:20210410T092341Z
UID:18211-1614211200-1614383999@marketing.com.au
SUMMARY:Social Media Strategies Summit #SMSSUMMIT
DESCRIPTION:Join Your Peers at #1 Social Media Event for Senior-Level Marketing Professionals \n\n\n\n\n\n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success. \n\n\n\n\n\n\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies. \n\n\n\n\n\n\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company. \n\n\n\n\n\n\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own. \n\n\n\n\n\n\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set. \n 
URL:https://marketing.com.au/event/social-media-strategies-summit-smssummit-2/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210225T173000
DTEND;TZID=Australia/Melbourne:20210225T203000
DTSTAMP:20260407T105146
CREATED:20210124T041322Z
LAST-MODIFIED:20210410T092341Z
UID:18263-1614274200-1614285000@marketing.com.au
SUMMARY:Grill The Marketer
DESCRIPTION:YOU have questions about marketing – come and put them to us. All welcome.\n\n\n\n\n\n\n\nFrom senior marketers\, to business owners and managers\, and marketing students – if you have marketing questions come and ask them. \nNo pitches\, no PowerPoint pressos\, no upsells. Just our marketing brains directed to your challenge. \nClay & Carma (AKA The Marketer) will let you grill them\, and of course – there’ll be booze\, nibbles and prizes. Media badass Melissa Bowen of ThinkBox Media will be our MC\, keeping it classy. \nSometimes we even bring along a special guest from the industry! \nYou’ll love Henry Summer (our Venue Sponsor) and enjoy the informal vibes while we help YOU on the aspects of marketing you’re stuck on\, PLUS have a great time doing it.
URL:https://marketing.com.au/event/grill-the-marketer/
LOCATION:Henry Summer\, 69 Aberdeen St\, Northbridge\, WA\, 6003\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20210302T140000
DTEND;TZID=America/Mexico_City:20210302T160000
DTSTAMP:20260407T105146
CREATED:20210214T081157Z
LAST-MODIFIED:20210410T092341Z
UID:18495-1614693600-1614700800@marketing.com.au
SUMMARY:How B2B Marketers Can Use Instagram for Lead Gen
DESCRIPTION:When most B2B marketers think “social media”—especially for lead gen—they think LinkedIn\, possibly Twitter\, and sometimes Facebook. But if you’re not using Instagram\, you’re missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads. \nDid you know that it is\, in fact\, possible to use Instagram as a lead-generation tool? It’s true! And there are lots of creative ways B2B organizations can—and do—use Instagram to grow their business. \nIn this session\, you’ll learn how to create and implement an Instagram strategy that sets your B2B brand up for success. \nJoin us to learn how to: \n\nDesign your Instagram profile for lead generation\nCreate a content strategy that generates more lead traffic\nConnect with prospects directly on Instagram
URL:https://marketing.com.au/event/how-b2b-marketers-can-use-instagram-for-lead-gen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210309
DTEND;VALUE=DATE:20210310
DTSTAMP:20260407T105146
CREATED:20210214T082325Z
LAST-MODIFIED:20210410T092341Z
UID:18497-1615248000-1615334399@marketing.com.au
SUMMARY:Customer Journey Maps for Marketers: Understand\, Deliver\, and Exceed Expectations
DESCRIPTION:The process of journey mapping is powerful. \nIt gives you an understanding of your customers’ journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint. \nWith 10 bite-sized lessons\, designed for marketers by marketers\, this Master Class will demystify the mapping process. After you’ve completed all of the lessons\, you’ll have a visual representation of your customer journey that you can use to create an experience that is truly customer-centric. \nYou have multiple ways to complete the lessons and earn your certificate of completion: \n\nAttend all of the Watch Parties\nAttend some Watch Parties and complete the rest of the lessons on-demand\nWatch all of the lessons on-demand (starting March 9) when it works for you\n\n\n\nMaster Classes are designed to give you the very best online learning experience with: \n\nAccess to live viewing parties with Q&A\, so you can stay focused and ask the instructor any questions that come up along the way\nComprehensive step-by-step instruction (exactly what you need: no more\, no less)\nBite-sized lessons so you can stop and start on your schedule\nHigh quality audio (because there’s nothing more distracting than echoes!)\, crisp video\, and stellar graphics\nA certificate of completion to proudly showcase to your boss (or future boss) that you’ve mastered marketing strategy\n\n\n\n\nWHAT YOU’LL LEARN\nThe Master Class lessons are broken down into bite-sized chunks to make learning (and retaining what you learn) easy. \n\n\n\n\n\n\n\nCustomer Experience Goes Beyond Marketing\nYour customer’s journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer’s point of view. \n LENGTH: 15 minutes\n\n\n\n\n\nDetermine Your Goals\nA map is all about getting somewhere! In this lesson\, you’ll determine the goals of both your brand and your customers. \n LENGTH: 15 minutes\n\n\n\n\n\nGet the Right Data\nDiscover how to utilize your marketing and customer experience data\, feedback from customers\, and input from employees to see things from your customer’s perspective. \n LENGTH: 15 minutes\n\n\n\n\n\nStages of the Journey\nEach customer’s journey is unique\, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map. \n LENGTH: 15 minutes\n\n\n\n\n\nThinking/Feeling/Doing: Customer Actions and Experiences\nDiscover what your customers are actually experiencing as they travel through their journey with your brand. \n LENGTH: 15 minutes\n\n\n\n\n\nChannels\, Touchpoints\, and Moments of Truth\nDo you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact. \n LENGTH: 15 minutes\n\n\n\n\n\nPain Points & Opportunities\nWhat are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated. \n LENGTH: 15 minutes\n\n\n\n\n\nBusiness Goals & KPIs\nCustomer journey maps should drive results! You’ll learn to define these outcomes and assign appropriate KPI’s to deliver on them. \n LENGTH: 15 minutes\n\n\n\n\n\nLeading Actionable Outcomes\nYour journey map will show you where improvements are needed. In this lesson\, you’ll learn how to drive those improvements with cross-functional support\, coalition building\, and marketing leadership. \n LENGTH: 15 minutes\n\n\n\n\n\nYou Have Your CJM! Now What?\nYour Customer Journey Map is a tool. Discover how you can use it now and into the future to drive change\, improve your customer communications\, and create better customer experiences? \n LENGTH: 15 minutes
URL:https://marketing.com.au/event/customer-journey-maps-for-marketers-understand-deliver-and-exceed-expectations/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210311
DTEND;VALUE=DATE:20210312
DTSTAMP:20260407T105146
CREATED:20210124T045325Z
LAST-MODIFIED:20210410T092340Z
UID:18282-1615420800-1615507199@marketing.com.au
SUMMARY:Programmatic Summit 2021
DESCRIPTION:Into its 8th year\, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry\, and we’re delighted to announce that the Programmatic Summit takes place in March 2021\, Sydney. \n  \nThe unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory\, brands\, agencies\, publishers and ad tech vendors need to ensure they are across the industry trends\, challenges\, and opportunities that underpin the programmatic market. \n  \nProgrammatic advertising enables greater marketing performance\, transparency\, and ROI for marketing budgets. However despite the huge opportunity that programmatic promises\, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. Join the sharpest minds in the industry at the Programmatic Summit 2021\, Australia & New Zealand’s #1 programmatic advertising conference. \n  \nTopics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2021/
LOCATION:Hyatt Regency Sydney\, 161 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210315
DTEND;VALUE=DATE:20210318
DTSTAMP:20260407T105146
CREATED:20210214T083403Z
LAST-MODIFIED:20210410T092340Z
UID:18501-1615766400-1616025599@marketing.com.au
SUMMARY:WTSFest Virtual
DESCRIPTION:The Women in Tech SEO Festival is going virtual in March 2021!\n6 brilliant talks by 6 brilliant speakers spread across 3 days \nWomen in Tech SEO is a support network aimed for women in the Technical SEO field\, to discuss\, share and learn from one another. The aim is to empower each other in a positive\, inspiring and beneficial way\, and to help build our network and accelerate our careers. \nWhether you’re freelance\, agency-side or client-side\, this group or in-house\, this community welcomes women in all stages of their Technical SEO career to share their knowledge and learn from one another. \n\nDay 1: Advance –Tue\, 16 March 5:00 – 6:30 PM (GMT)\n\n\n\nRoxana Stingu\nHead of SEO\, Alamy\n\nRoxana heads the SEO efforts at Alamy and loves getting into the nitty-gritty of page speed. Besides theorising about the future of Image Search\, her favourite past-time is automating anything repetitive. She has spoken at BrightonSEO\, WTS and ReadingSEO.\n\n\n\nJamie Indigo\nTechnical SEO\, Not a Robot\n\nInstead of listing professional accomplishments & accolades\, Jamie encourages anyone interested to Google her name. She also encourages folks to be curious\, kind\, and mindful. Oh and keep a d20 in your pocket! Never know when you’ll need to roll for initiative.\n\n\n\n\n\nDay 2: Innovate – Wed\, 17 March 5:00 – 6:30 PM (GMT)\n\n\n\nEmma Russell\nHead of SEO\, Contemplate Digital\n\nEmma is Head of SEO at Contemplate Digital\, an SEO agency focusing on Technical SEO\, where she works on clients from global pharmaceutical companies to blue-chip automotive brands to big brand e-commerce sites.\n\n\n\n\nAleyda Solis\nFounder\, Orainti\n\nAleyda is an International SEO Consultant. She was awarded the European Search Personality\, runs Crawling Mondays\, #SEOFOMO & Remoters.net. She’s currently writing The Fruitful Consultant\, a book featuring lessons to empower digital consultants.\n\n\n\n\n\nDay 3: Empower – Thu\, 18 March 5:00 – 6:30 PM (GMT)\n\n\n\n\nCarolyn Lyden\nPresident\, Search Hermit\n\n\nCarolyn grew up helping the family business on weekends & started her career in SMBs\, startups\, and agencies. She honed her passion to help businesses of all sizes scale with SEO as the foundation of their marketing ecosystem\, launching Search Hermit in 2019.\n\n\n\n\n\n\nTiffany Da Silva\nFounder\, Flowjo\n\nTiffany Da Silva is a growth marketing coach and consultant\, who has worked with companies like Shopify and Achievers. In 2017\, she founded Flowjo with the goal of creating useful marketing tools that will help inspire\, educate and entertain you.
URL:https://marketing.com.au/event/wtsfest-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210316
DTEND;VALUE=DATE:20210318
DTSTAMP:20260407T105146
CREATED:20210214T093337Z
LAST-MODIFIED:20210410T092340Z
UID:18515-1615852800-1616025599@marketing.com.au
SUMMARY:MarTech: Free\, Expert-Led Training For Senior Marketers
DESCRIPTION:The events of 2020 were the catalyst for\, among other things\, profound and permanent changes in customer behavior. Seamless digital experiences\, contextually relevant messages and offers\, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. \nRapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got their start. \nMarketers at those brands are turning to industry experts\, peers and solution providers for education (and inspiration) that will enable them to implement marketing technologies and practices that satisfy customer demands. \nJoin us online for FREE\, March 16-17\, to unlock two days of actionable tactics and proven strategies\, empowering\, forward-thinking keynotes\, and engaging events designed to grow your professional network. \nExpert-led sessions will focus on evolving customer behavior and the implications for marketers and marketing operations. After attending\, you’ll be able to: \n\nUse CDPs to enable a data-driven culture and decisions\nEmploy attribution and predictive analytics technology to understand what’s attracting customers to your company or brand\nAchieve efficiencies with asset management\, project management and workflow technologies\nMaximize the expanding capabilities and uses of marketing automation\nContinue your learning initiatives\, engage with solution providers\, and connect with the marketing technology community — all for free\, and all from the comfort of your own computer.
URL:https://marketing.com.au/event/martech-free-expert-led-training-for-senior-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210317
DTEND;VALUE=DATE:20210319
DTSTAMP:20260407T105146
CREATED:20210214T094455Z
LAST-MODIFIED:20210410T092340Z
UID:18517-1615939200-1616111999@marketing.com.au
SUMMARY:SMX Muenchen
DESCRIPTION:SMX is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find no generic marketing blah but cutting edge tactics and strategies from top experts from all over the world. Attend SMX Munich for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas. \nSpeakers SMX Munich 2021 \n\nRand Fishkin\, Founder\, SparkToro\nWil Reynolds\, Founder & Director of Digital Strategy\, Seer\nMary Haynes\, Owner\, MHC\nJohn Mueller\, Webmaster Trends Analyst\, Google\nSonja Winter\, Department Managerin SEA\, Gastro Hero\nAstrid Kramer\, SEO & Digital Strategy Consultant\nTom Anthony\, VP Product\, SearchPilot\nSamantha Noble\, MD & Founder\, Billable Moments\nRobert Seeger\, CO-Founder und President FMX World\nBrad Geddes Co-Founder\nDavid Sottimano\, Independent Consultant\nMartin Splitt\, Developer Advocate\, Webmaster Trends Analyst Team\, Google
URL:https://marketing.com.au/event/smx-muenchen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210317T093000
DTEND;TZID=Australia/Melbourne:20210317T123000
DTSTAMP:20260407T105146
CREATED:20210130T122455Z
LAST-MODIFIED:20210410T092339Z
UID:18333-1615973400-1615984200@marketing.com.au
SUMMARY:Writing for the web (March webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n\nhow to write short\, sharp and snappy sentences\ncreating great headlines and intros\nformatting to improve readability\nusing links and subheads properly\nsearch engine optimisation (SEO) tips\nimproving email newsletters/EDMs\nwriting for social media\nusability and accessibility tips\n\nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-march-webinar/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260407T105146
CREATED:20210321T072312Z
LAST-MODIFIED:20210410T092339Z
UID:18760-1616313600-1616346000@marketing.com.au
SUMMARY:AdWorld 2021
DESCRIPTION:Join 50\,000 of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days on 3-5th May\, Ad World will stream 12+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \n  \nExplore Ad World Tracks\nIt’s like 13 Events In One. \n\n\n\nContent Marketing\nConversion Optimization\nMedia Buying\nEcommerce / D2C\nSEO & SEM\nDesign for Growth\nAdvertising Agencies\nLead Generation\nInfluencer Marketing\nThe Future of Advertising\nBuilding Communities\nAffiliate Marketing\nAdvertising 101\n\n\n\n\n\n\n\nA virtual event like you’ve never seen before\n\n\nLearning\nAttend a 3-day Masterclass: Learn the strategies\, systems and insider secrets used by the top advertising experts across every major marketing channel. \nGet access to 50+ hours of hyper-focused speeches\, exclusive interviews\, and in-depth panels covering digital marketing’s hottest topics. \n\n\n\nNetworking\nThe networking event of the year: Meet the industry elite\, network with 50\,000 marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders through 1-on-1 and group networking. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience. \n\n\n\nLead Generation\nGet more global leads: Forge valuable\, long-lasting connections with industry-leading marketers and advertisers from across the world.
URL:https://marketing.com.au/event/adworld-2021-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260407T105146
CREATED:20210321T081257Z
LAST-MODIFIED:20210410T092339Z
UID:18775-1616313600-1616346000@marketing.com.au
SUMMARY:online MASTERCLASS: Content Marketing
DESCRIPTION:In many of our projects\, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing\, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line. \n\n\n\n\n\n\nContent marketing is more relevant than ever before. As more people are searching online for ways to solve their problems you want to make sure that your service is effectively represented online. Instead of pitching and selling your services\, you need to provide genuinely relevant and valuable content to your prospects and customers to help them solve their most pressing issues. \nContent marketing has proven to increase sales\, save costs and attract more loyal customers. You need great content to implement your digital marketing strategy and in this masterclass we teach you how to produce content fast on a shoe string budget. \nThis masterclass caters to all industries and is suitable for: \n\nContent Marketing professionals\nSocial Media Marketing professionals\nMarketing professionals\nBrand managers\nPublic Relations professionals\nCommunications professionals\nDigital marketing professionals\nCustomer service professionals\n\nWhile all role levels are welcome\, this masterclass has been designed for those positioned at a manager or executive level.
URL:https://marketing.com.au/event/online-masterclass-content-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260407T105146
CREATED:20210321T084938Z
LAST-MODIFIED:20210410T092339Z
UID:18792-1616313600-1616346000@marketing.com.au
SUMMARY:Social Media Webinar: How to achieve consistent ROI from social media in 2021
DESCRIPTION:Learn how to measure your brand’s impact across the end-to-end customer journey on the best performing social media platforms \nThis workshop is focused around the current state of social media marketing as it sits heading into 2021. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management. campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. It will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term\nWhat is the critical marketing formula for successful social media campaigns in 2021  \nWhat are the current industry benchmarks for social media best practice?  \nHow to tackle B2B vs B2C marketing strategy on social  \nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-webinar-how-to-achieve-consistent-roi-from-social-media-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260407T105146
CREATED:20210321T085821Z
LAST-MODIFIED:20210410T092338Z
UID:18794-1616313600-1616346000@marketing.com.au
SUMMARY:Virtual & Hybrid Events: Future Essentials
DESCRIPTION:Your ultimate guide to the all new event industry – a world where every event manager needs the skills\, knowledge and technical expertise to run memorable hybrid events. \nThe unprecedented events of 2020 changed the nature of events in almost every industry. It’s an impact we’re likely to feel for the foreseeable future\, with virtual and hybrid events here to stay. \nIf you learned on the run last year\, now it’s time to sharpen your skills for managing memorable digital events. \nThe AMI Virtual & Hybrid Events: Future Essentials course will cover the core fundamentals of transforming events completely or partially online and prepare you to create a successful virtual/hybrid event that engages and benefits all participants. \nKey Learnings:\n\nHow 2020 changed the event industry and what to expect moving forward\nHow to create successful digital and hybrid event strategy\nVirtual event operations\, branding and marketing\nTools and technology: interactive demos of event software\, augmented & virtual reality\nHow to sell virtual events
URL:https://marketing.com.au/event/virtual-hybrid-events-future-essentials/
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260407T105146
CREATED:20210321T111630Z
LAST-MODIFIED:20210410T092338Z
UID:18803-1616313600-1616346000@marketing.com.au
SUMMARY:Future Proof Your Business in the Digital Age
DESCRIPTION:On the back of the 2019/2020 nationwide successful event series\, NatWest & Luv4 Marketing are proud to deliver its signature programme ‘The Marketing Masterclass’. \nDesigned to provide your business with a detailed marketing roadmap to success\, you will receive 6 workshops where you will learn the skills to deliver a detailed marketing roadmap for your business\, building strategy on top of strategy\, growing the lead funnel in a systematic way. \nEspecially in Today’s world\, Digital Marketing is now the forefront of business growth. There isn’t a business that doesn’t want more leads or want to rank high on Page 1 of Google\, above their competitors\, for all the search terms that will drive sales. \nIn this series\, you will learn how to place your business in front of your target audience across multiple strategies. \nBy attending you will also receive a suite of eLearning supported material via the Luv4 Marketing dashboard. \n  \n\n\nSession 1: The Plan\n11th of February\nThe plan covers knowing your numbers\, checking site speed\, website audit and using existing numbers and audits to set new goals. This is where the users create a ‘Game Plan’. \n  \nSession 2: Website Event\n25th of February\nSetting Up Your Website For Unlimited Lead Generation \n  \nSession 3: Lead Generation Event\n11th of March\nBuilding Targeted Lead Generation Systems That Run Themselves \n  \nSession 4: Paid Advertising Event\n25th of March\nCreating Multi-Channel Lead Campaigns That Work\n  \nSession 5: Social Media & CRM Event\n8th of April\nUsing Social Media Channels To Drive Leads Into Sales \n  \nSession 6: Taking Your Business To The Next Level\n22nd of April\nHow To Build The Turn Key Marketing Solution \n\n\n 
URL:https://marketing.com.au/event/future-proof-your-business-in-the-digital-age/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T100000
DTEND;TZID=Australia/Melbourne:20210321T120000
DTSTAMP:20260407T105146
CREATED:20210321T082229Z
LAST-MODIFIED:20210410T092338Z
UID:18780-1616320800-1616328000@marketing.com.au
SUMMARY:Increasing Your Website Traffic Using Google My Business
DESCRIPTION:In this two-hour online workshop\, you will learn how to update your Google My Business listing to maximise the chances of being found using local search. \nWe will cover:\n– How to optimise your Google My Business listing to increase the chances of appearing in Google Maps for relevant local search terms.\n– How you can submit your website to various online directories to improve your chances of appearing on Google Maps.\n– Basic SEO techniques you can apply to your Google My Business listing to increase your presence in your local area. \nThere will be the opportunity to ask questions throughout the session to help you understand how best to get the most out of Google My Business\, for your business.
URL:https://marketing.com.au/event/increasing-your-website-traffic-using-google-my-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210322
DTEND;VALUE=DATE:20210327
DTSTAMP:20260407T105146
CREATED:20210214T095309Z
LAST-MODIFIED:20210410T092338Z
UID:18519-1616371200-1616803199@marketing.com.au
SUMMARY:UX & Design Festival in 2021
DESCRIPTION:This Festival will consist of 18 renowned speakers\, 6 live panels Q&A\, 6 interactive workshops as well as networking opportunities to connect with fellow peers in the UX & Design communities globally: you will have the chance to connect with up to 1000 UXperts! \nFollowing the success of our last UX Online Festival\, Mobile UX London (MUXL) is happy to announce our 2nd UX & Design Festival in 2021. This 5-day Festival will consist of 18 renowned speakers\, 6 Q&A sessions\, 8 workshop sessions as well as networking opportunities to connect with fellow peers in the UX & Design communities globally. \nFestival Themes\nDay 1 – Future of UX – Monday\, 22nd March\nDay 2 – Ethics in UX – Tuesday\, 23rd March\nDay 3 – Health & Wellbeing – Wednesday\, 24th March\nDay 4 – Workshop Day – Thursday\, 25th March\nDay 5 – Workshop Day – Friday\, 26th March \n 
URL:https://marketing.com.au/event/ux-design-festival-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing,Graphic Design,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210323
DTEND;VALUE=DATE:20210326
DTSTAMP:20260407T105146
CREATED:20210214T084418Z
LAST-MODIFIED:20210410T092337Z
UID:18504-1616457600-1616716799@marketing.com.au
SUMMARY:Festival of Marketing
DESCRIPTION:Following the success of October’s digital Festival of Marketing\, we’re proud to present a series of three Festivals taking place in 2021\, beginning with The Bottom Line on 23-25 March. \nThis virtual event will help you determine what you focus your time and money on and how to measure the success of the decisions you make. Expect provocative\, practical and punchy sessions that will help you make more effective decisions\, maximise opportunities and more accurately measure success. \nDay 1:​ Planning for success\nThe effective deployment of marketing budgets starts with a clear sense of what you are trying to do\, where you want to play\, and what success would look like. Discover how to start the planning process. \nDay 2: Making decisions\nOnce you have worked out what you’re trying to achieve\, you need the tools to support and inform execution. Discover how to drive the decision-making process. \nDay 3:​ Measuring success\nHow to determine what good looks like and what to measure are key considerations when communicating the impact of investment to internal stakeholders and delivering return for company and customers. Discover what to measure and how.
URL:https://marketing.com.au/event/festival-of-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210324
DTEND;VALUE=DATE:20210326
DTSTAMP:20260407T105146
CREATED:20210214T095704Z
LAST-MODIFIED:20210410T092337Z
UID:18522-1616544000-1616716799@marketing.com.au
SUMMARY:Digital Marketing World Forum #DMWF North America 2021
DESCRIPTION:Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \nWith a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \n#DMWF North America prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. \nThis fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office. \nThe agenda will focus on supporting marketers to tackle the challenges you’re facing\, to inspire and share practical advice to help our community to plan\, implement and execute new strategies to impact their campaigns for the future. \n#DMWF North America is free to attend and will be exclusively for the community of Senior Marketing Professionals within America and surrounding regions. \nThis online event will be running on an application model to uphold the seniority of our #DMWF attendees.
URL:https://marketing.com.au/event/digital-marketing-world-forum-dmwf-north-america-2021/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,eCommerce,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210401T123000
DTEND;TZID=Australia/Melbourne:20210401T160000
DTSTAMP:20260407T105146
CREATED:20210321T084741Z
LAST-MODIFIED:20210410T092336Z
UID:18790-1617280200-1617292800@marketing.com.au
SUMMARY:SEO Workshop: Rank and Outrank Organically on Search
DESCRIPTION:Create content that ranks and outranks on search\nJoin expert SEO practitioner Shawn Powrie to learn how to improve your website’s performance on search using search engine optimisation (SEO) to drive potential customers to your business. This practical workshop for marketers gives you the skills to leverage your content organically and at scale\, providing you with a higher return on investment for your marketing efforts. \nKey Takeaways:\n\nTake a theoretical deep dive into how Google really works and its organic ranking algorithm in simple\, non-technical terms.\nLearn a practical framework of SEO activity using case studies and learn step-by-step how to optimise a website’s performance.\nExplore and discuss the topics in detail with an SEO expert.\nSearch features; knowledge graphs\, local maps\, etc.\nRanking signals: how content outranks other content.\nUnderstand technicality of SEO in an easily digestible manner; scoring and the clusters of thematic ranking signals\, content targeting and off-page SEO
URL:https://marketing.com.au/event/seo-workshop-rank-and-outrank-organically-on-search/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210407
DTEND;VALUE=DATE:20210409
DTSTAMP:20260407T105146
CREATED:20210118T092126Z
LAST-MODIFIED:20210410T092336Z
UID:18213-1617753600-1617926399@marketing.com.au
SUMMARY:MarketingProfs B2B Forum Online
DESCRIPTION:2 days | 5 keynotes |40+ sessions \nEvery year our programming team works with leading B2B marketers to develop a program that covers everything B2B marketers need to know (from the latest tactics to strategies that stand the test of time) to succeed today… and into the future. \nWe also understand that watching from your living room is entirely different than being face-to-face in a session room. Our Watch Party with Q&A format is designed to give you the education you expect\, with live access to the speakers\, in a format that won’t leave you in a state of screen fatigue.
URL:https://marketing.com.au/event/marketingprofs-b2b-forum-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210407T083000
DTEND;TZID=Australia/Melbourne:20210407T173000
DTSTAMP:20260407T105146
CREATED:20210321T064519Z
LAST-MODIFIED:20210410T092336Z
UID:18752-1617784200-1617816600@marketing.com.au
SUMMARY:LocalU Advanced Virtual
DESCRIPTION:Join us from anywhere in the world on April 7\, 2021\, from 9 am to 5:30 pm Eastern time for Local U Advanced – See the top experts in Local Search with one goal… sharing everything. \nIf you’ve attended one of our other virtual events in the past 12-months – rest assured – this is going to be completely new content.  New research & case studies\, new topics\, features & opportunities will be discussed. \nOur planning team works hard to ensure our speakers do not regurgitate the things you’ve heard at our conferences\, or any others dedicated to local search.  We pay our speakers\, and as a result\, we have some of the best minds and information available – for an incredibly reasonable cost to you. \nWhether you run an agency that serves brick-and-mortar businesses\, work in-house for a large brand\, or manages multiple locations & enterprise accounts. Or if you’re looking to expand into local marketing from traditional SEO\, you won’t want to miss Local U Advanced Training. All new content is presented by thought leaders in the industry. \nThese sessions will be action-packed\, presented at an advanced level\, and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join us for a great day.
URL:https://marketing.com.au/event/localu-advanced-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210409
DTEND;VALUE=DATE:20210415
DTSTAMP:20260407T105146
CREATED:20210321T111901Z
LAST-MODIFIED:20210410T092335Z
UID:18805-1617926400-1618444799@marketing.com.au
SUMMARY:Fundamentals of Digital Marketing
DESCRIPTION:Digital marketing encompasses all marketing efforts that use an electronic device or the internet. In this 6 week programme\, Connect Me Marketing will assist Carlow/Kilkenny members in reviewing how their business is leveraging digital channels such as their website\, search engines\, social media\, email\, and other websites to connect with current and prospective customers. \n  \nThere will be 6 modules as well as a two hour one to one per company mentoring session. \nModule 1: Introduction to Digital Marketing \nIn this module\, we will discuss the Who\, What\, Why\, & How of Digital Marketing. We will identify the purpose\, benefits and functions of a website including a review of your website goals\, sales strategy\, value proposition\, brand identity\, buyer journey and buyer persona. \nModule 2: Website Audit and Marketing Review \nIn this module\, we will discuss how to objectively audit your website\, see how your current offering compares to that of your competitors and most importantly – offer advice on how to make the most of your online assets. The audit will give you an opportunity to inspect the robustness of your website’s technical framework and infrastructure\, assess how friendly your website is to search engines\, and determine how easy it is for users to navigate and intuitively find content on your website. \nWe will look at the following steps in the review process;: \nCompetitor Evaluation \nVisual Assets – Above the Fold \nSocial Buttons \nNavigation and User Experience \nUsability \nLoad Speed \nContent \nBlog \nData Hotspots \nSearch Engine and Conversion Rate Optimisation \nModule 3: Inbound marketing & SEO \nWith everything else in place\, the final step is to ensure that users know about your website. Search Engine Optimisation is a hugely important tool to direct appropriate users to your website when you hold the solution to their problem. You’ll learn frequently used terms in the industry\, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives. \nBefore any marketing campaign or tactic can be launched\, tracking needs to be in place\, so you’ll get an introduction to the incredible tool that is Google Analytics. This module walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic including the following: \nThe World of Google Adwords. \nAffiliate Marketing – Developing Strategic Partnerships Online \nSales Funnel – Nurturing Your Leads \nSocial Media for Business \nSocial media platforms like Facebook and Instagram can help businesses nurture strong relationships with their target audiences whilst promoting their products and services. While this all sounds great you may be left wondering how it all works with social media and where to even start? Or maybe you already have a small presence online but your business’s social media marketing leaves you feeling overwhelmed? If the answer to either of these questions is yes\, then you are not alone. With over 3.3 million adults currently active on social media in Ireland and more demand than ever to support local businesses now is the time to put your best foot forward on social media. It is one of the cheapest and easiest ways to connect with your customers and is a particular lifeline during these turbulent times. Through these three modules\, Connect Me Marketing will take it back to basics and provide you with a set of practical and effective tips to help you get started and to stay on track to building a strong online presence. \n  \nModule 4: Set Up and Kickstart Your Social Media \nThis module is for businesses who are new to the world of Social Media and wish to set up Facebook and or Instagram accounts or improve accounts that they aren’t active on and link these platforms back to their websites. Learn what Facebook and Instagram offer as individual platforms and see how to successfully use Facebook and Instagram together. Effective social media practice can strengthen your brand and build a loyal following. This information will help your business implement strategies to connect with your loyal audiences. It’s also important to stay on top of the rapid changes in the industry so you can get the most from your social media platforms. \nCourse outline: \n● Introduction to Facebook and Instagram \n● Signing up for a Facebook and Instagram account \n● Personalising your profile \n● Liking and following public pages \n● Timeline/Newsfeed \n● Increasing your following \n● Posting \n● Target Audience Identification \n● Social Media Mission and Vision \n● Profile Set Up and Branding \n● Creating a Social Media calendar \n● Content Creation \n● Social Media Tools and Resources \n  \nModule 5: Step Up Your Social Media \nBy paying attention to your format\, content\, audience\, KPIs and performance analysis\, you can improve your social media strategy in no time The aim of this course is to help you to hone your social media marketing skills\, refine and improve your current activity. \nCourse Outline: \n● Social Media Audit \n● Review Target Audience \n● Social Media Planning \n● Post Creation and scheduling \n● Post Promotion \n● Graphic Design for Social Media \n● Creating Facebook and Instagram stories \n● Facebook and Instagram Live \n● Optimising your profile page \n● Insights Monitoring \nModule 6. Paid Social Media Marketing (Facebook and Instagram) \nSocial Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. This module will help you understand how people and businesses use different channels\, which Facebook and Instagram campaign options might suit you best\, including the ad types across these platforms. \nFind out how to target your audience for lead generation\, create content and get that content in front of the right audience so as to drive conversions. Most importantly we will show you how to track your successes. \nCourse outline: \n● The decline of organic reach \n● Getting Started \n● Facebook Ads Manager \n● Campaign Goals \n● Targeting your audience \n● Setting a budget and duration \n● Ad placement \n● Adding a payment method \n● Estimated daily results \n● Going live with your ad \n● Analysing campaign performance \n● Successful Facebook ads \nMentoring \nEach company will be offered 2 hours one to one mentoring which will be broken up into a one hour session during the first or second week of the training and one following completion of the course. \nThe mentoring is a key part of the overall training and helps identify areas that need to be addressed and to put in place an action plan.
URL:https://marketing.com.au/event/fundamentals-of-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Website
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210413
DTEND;VALUE=DATE:20210414
DTSTAMP:20260407T105146
CREATED:20210118T074711Z
LAST-MODIFIED:20210410T092335Z
UID:18185-1618272000-1618358399@marketing.com.au
SUMMARY:SMX Create: Content & Copy Training For Search Marketers
DESCRIPTION:“Great content” yields top results\, whether in organic rankings or paid search ROI… at least according to the search engines. SMX Create explores how great content and ad copy are developed and implemented\, all in the service of driving awareness\, traffic\, conversions\, and sales. \nAttend this exclusive edition of SMX for a deep dive on content strategy\, ad copywriting\, landing page optimization\, A/B testing\, and writing for intent\, among other crucial topics. You’ll also look at how recent changes such as passage-based indexing are affecting how search marketers approach content. \nContent makes or breaks search marketing performance. SMX Create delivers the most effective tactics from the expert marketers who are pioneering them. \nAgenda\nAfter attending SMX Create\, you’ll be able to… \n\nDevelop and execute a successful content strategy\nCraft compelling ad copy\nOptimize your landing pages\nIdentify winning ad copy through A/B testing\nNavigate recent industry changes that directly impact the value of content\n\nAll sessions will be available for viewing live or on-demand\, so you can train at your convenience.
URL:https://marketing.com.au/event/smx-create-content-copy-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online
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END:VCALENDAR