Email Marketing Summit Australia
2020-11-06 | Online
Returning in 2020 as a Virtual Event, Email Marketing Summit Australia (EMSA) is the largest, premier email marketing summit in the southern hemisphere.
The EMSA is a community of marketing experts passionate about marketing, selling, and delighting customers with email. Every year we aim to educate and inspire marketers across the globe so you can grow better and learn more.
Marketing experts from around Australia will be tackling key digital marketing trends, customer retention strategy, automation, data privacy best practices and so much more!
Over 500 marketers from over 200 different companies will be coming together to learn from the industry’s best. Save your free virtual seat today!

VIRTUAL LIVE VIDSUMMIT
2020-11-06 - 2020-11-07 | Online
This Virtual event will not be like the boring online conference. We’re doing it VIDSUMMIT STYLE.
Of course, we will have all the experts and creators you want to learn from, but we will be selecting a few people that pre-ordered tickets to do a channel and business evaluation from MrBeast, Shonduras, Derral Eves.

Where The World’s Top Video Influencers, Video Marketers And Brands Reveal Everything They Know About Turning Videos Into Sales – 60+ High-Level Speakers. Get Access to the world’s leading experts on audience growth, brand building and influence gain, all the one room, just for you.
VidSummit is NOT a place where influencers connect with their fans. Instead, VidSummit is where you become an industry insider. Without the fans at the event, influencers share the truth of what they do – the truth they would never share online. In other words, VidSummit is the only event where dozens of the top 1% of influencers show you how to get fans fast, build a brand and make millions from your content.

Roadmap for Using Data and Insights to Market Confidently in an Uncertain Time
2020-11-10 | Online
Roadmap for Using Data and Insights to Market Confidently in an Uncertain Time
Find out the roadmap for using data and insights to target and reach your marketing goals. Learn how to harness first-party data to extract insights to grow your business, how to use traditional and non-traditional data to get a true 360-degree view of customers, and how to leverage the power of these new insights across multi-channel digital marketing platforms.
Speaker(s)

Todd Hoover
Marketing Practice Leader
Equifax

Digital Marketing Asia
2020-11-10 - 2020-11-26 | Online
Since 2013, Digital Marketing Asia has been pivotal in uniting the digital marketing industry, from the most senior leaders to innovative thinkers, to celebrate, share and drive marketing innovation.
This year, we will focus on how brands can tackle digital marketing challenges brought by COVID-19 through data and technology that can bring the global economy out from recession. We will cover the most pressing discussion points for the digital marketing industry alongside championing the resilience and collaboration with data and technology being shown during these unprecedented times.
By attending Digital Marketing Asia, you will be joining a community of trailblazers, thought leaders and industry experts pushing the bounds of marketing and technology. This event is where you can access research-backed sessions, get expert advice on specific challenges and interact with peers — all in one place.
We’ll take you on a three weeks journey of in-depth learning into the realm of digital enablement. Explore ways in which you could unlock success in digital transformation, convert numbers into insights and translate insights into various digital platforms and channels. At the end of Digital Marketing Asia 2020, you will walk away with a robust understanding of the digital age of marketing.

Benefits of Attending

Strategic advice and insights
Meet with our global expert speakers to learn about the latest strategic trends and explore how these insights can be applied to achieve your mission-critical priorities during and post COVID-19.

Proven case studies and powerful panels
All our speakers will be giving practical advice on real problems, using their businesses as case studies for you to learn from. There will also be thought-provoking panels and debates that spark discussions and the exchange of ideas.

Thought leadership
Get inspired by visionary leaders who have unique perspectives on business, technology and life, and how to align strategic initiatives to business goals in your marketing plans.

Technology solutions
Try out game-changing technologies in one place — and discover solutions that will amplify your marketing efforts and drive business growth.

Peer community
Expand opportunities through global networking and discover answers to shared challenges on managing the transition from short-term business survival to long-term success post-COVID-19.

Digital Summit 2020
2020-11-10 08:00 - 2020-11-19 17:00 (Australia/Melbourne) | Online
Join us at Digital Summit 2020. Be part of the community and get ready for a transformation experience across government. Adapt. Engage. Deliver.
This year, join the transformation conversation from the comfort of your own screen. We have designed our program to provide you an in-person experience, online.
Can’t make it? Register and you can play it back on-demand for 12 months after the Digital Summit.
Adapt
Adapt to and navigate change in your workplace. Our speakers, presenters and workshop facilitators are driving real change and transformation in their organisations to adapt to our changing world.
Engage
Engage with and learn from our speakers and your peers. Challenge how you think and explore new ways to understand user needs and build solutions.
Deliver
Deliver solutions to real users. Build networks and develop practical actions and plans. Get insights into how some of the biggest organisations are delivering digital transformation, from success stories to valuable failures.

4 days – 4 themes

Disruption and Change – Day 1, Tuesday 10 November
Human-centred Services – Day 2, Thursday 12 November
Leadership and People – Day 3, Tuesday 17 November
Technology and Data – Day 4, Thursday 19 November

Government keynotes

The Hon Stuart Robert MP – Disruption and Change
Rebecca Skinner – Human-Centred Services
Peter Woolcott AO – Leadership and People
Randall Brugeaud – Technology and Data

Educational webinar: Elements of website design
2020-11-10 10:00 - 11:00 | Online
On 10th November, Zoho’s hosting a free, educational webinar on elements of website design. Experts will discuss fonts, color schemes, and will help you gain a basic understanding of visual hierarchy. They’ll also have a short presentation on how to effectively communicate your design needs if you choose to hire a graphic designer.This webinar series on website basics is strictly educational and the topics change every week. Check out our other postings for additional sessions.
Why attend:

Learn easy to-replicate, step-by-step processes for optimizing website design.
Experts will also share first-hand tips and tricks to help you communicate your needs to designers.
Ask questions and receive answers in real-time.

The Virtual MarTech Summit
2020-11-11 | Online
Converging Marketing & Technology for a Winning Future
#VirtualMarTech
The current worldwide pandemic alongside the digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedented speed. Join us at this 4th edition virtual summit where you will find out:

How will MarTech help your team tackle complexities in a digital world?
What to consider when prioritizing new technologies & planning your MarTech roadmap?
How do you guarantee seamless customer experience while leveraging your investment?

Topics
Check what will be covered during the sessions.

Data-Driven Marketing
Digital Transformation
Digital Transformation With New Partnerships
How GDPR Will Transform Digital Marketing
Impact of 5G, AI and IoT on MarTech
Make the Most Out of Your Customer Data
Content Marketing & Strategy
Building a Data-Driven e-Commerce Strategy
Capitalize on Disruptive Technologies
CMO’s Role & the Importance of Cross-department Collaboration
How AI is Accelerating Marketing Performance
Customer Experience & Engagement
Customer Loyalty & Retention Strategy
Omnichannel Marketing: Consistency vs. Engagement
Redefining Your Customer Journey
Technology Redefining Communications
Using Chatbots and AI to Drive Engagement
Utilizing Data & AI

Presenters:

Richard Barham, Head of Digital Trading, Post Office
Patrick Kelley, Head Of Digital, ITV Commercial
Tom Kelleher, Head of Technology, MarTech, Telegraph
Kerry Dawes, Director of Marketing Technology, Tui
Maria Tarasidou, Global Data Program Manager, Facebook

The Virtual Martech Summit
2020-11-11 08:00 - 17:00
The current worldwide pandemic alongside the digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedented speed. Join us at this 4th edition virtual summit where you will find out: ​

How will MarTech help your team tackle complexities in a digital world?

What to consider when prioritising new technologies & planning your MarTech roadmap?

How do you guarantee seamless customer experience while leveraging your investment?

Topics:

Data-Driven Marketing

Digital Transformation

Digital Transformation With New Partnerships

How GDPR Will Transform Digital Marketing

Impact of 5G, AI and IoT on MarTech

Make the Most Out of Your Customer Data

Content Marketing & Strategy

Building a Data-Driven e-Commerce Strategy

Capitalise on Disruptive Technologies

CMO’s Role & the Importance of Cross-department Collaboration

How AI is Accelerating Marketing Performance

Customer Experience & Engagement

Customer Loyalty & Retention Strategy

Omnichannel Marketing: Consistency vs. Engagement

Redefining Your Customer Journey

Technology Redefining Communications

Using Chatbots and AI to Drive Engagement

Utilising Data & AI

Speakers:

Steffen Daleng, Chief Marketing Officer, Booktopia

Mal Chia, Chief Marketing Officer, Ryderwear

Oleg Kravets, Global Head of Data & Analytics, The Travel Corporation

David Harling, Chief Marketing Officer, APAC, MoneySmart

Pamela Bishop, Chief Marketing Officer, Blooms The Chemist

24hr Virtual Global Ecommerce Summit
2020-11-11 08:00 - 2020-11-12 17:00 | Online
eCommerce across the globe has significantly spiked due to the COVID-19 pandemic.
There has been a massive change to the types of goods that are being bought due to social distancing with many consumers focusing on buying
essential goods.
During this 24hr virtual summit, we will be focusing on the key trends in the eCommerce industry and methods to overcome the challenges brought on
by COVID-19.
We will be exploring the eCommerce trends in the following regions:

Asia Pacific: Where cross border trade has increased, but now might have to be reassessed during the time of COVID
Middle East: We will explore how to keep the momentum for these retailers, since the adoption of online shopping has spiked due to COVID-19
Europe: Where there have been supplying chain challenges due to borders that are closed
LATAM and Caribbean: This region has also been experiencing exponential growth, but how will they manage product shortages?
North America: Here there has also been an increase in eCommerce sales, but there has been an increase in fraud that cannot be ignored

Globally the rate of eCommerce has increased, we will explore the supply chain and stock issues that some markets are facing due to borders being
closed, and some stock coming from China.
Join us at the 24 hours Global eCommerce summit to discuss the key challenges and trends in the eCommerce space and identify new areas for growth
and where new opportunities lie.

Amazon Strategies Virtual Forum
2020-11-12 08:00 - 2020-11-13 17:00 | Online
The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.
At the Amazon Strategies Virtual Forum, we will be tackling all things Amazon, from selling to advertising. As luxury retailers enter the Amazon ecosystem and as CPG companies compete for ad space, every retailer or brand has to bet on Amazon. From the AMS platform, to product pages, even video advertising, we’ll hear from retailers and agency partners alike as they walk us through how their Amazon strategies have shifted in the past few months. Join us and come away with actionable insights and practical tips that’ll help you grow your business.
What’s included with a pass
• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• An Amazon Advertising Survival Guide packed with key takeaways from the week, practical tips,
on-demand sessions, full presentations and much more

Negotiating with Advertising Agencies
2020-11-17 | Online
Keri Bruce and Jillian Petrera from Reed Smith will lead you through best practices and key issues to keep in mind when negotiating your agency agreements.
Speaker(s)

Keri Bruce
Partner
Reed Smith LLP
Jillian Petrera
Associate
Reed Smith LLP

DigiMarCon Latin America 2020 Online
2020-11-17 - 2020-11-19 | Online
Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!
DigiMarCon Latin America 2020 is your chance to …

Hear from some of the most audacious and thought provoking speakers in the digital marketing, media and advertising industry.
Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
Network with thought leaders, collaborate with your peers and build your professional network.

DigiMarCon Latin America 2020 Digital Marketing, Media and Advertising Conference will take place November 17th to 19th, 2020, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.

It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.
This year’s edition will feature topics such as:

Digital Strategy
Web Experience Management
Usability / Design
Mobile Marketing & Retargeting
Customer Engagement
User Acquisition
Social Media Marketing
Targeting & Optimization
Video Marketing
Data Science & Big Data
Web Analytics & A/B Testing
Email Marketing
Content Marketing
Conversion Rate Optimization
Search Engine Optimization
Paid Search Marketing
Geo-Targeting
Predictive Analysis & Attribution
Growth Hacking
Conversion Rate Optimization
Growth Marketing Tools
Marketing & Sales Automation
Sustainable Growth Strategies
Programmatic Advertising

Digital Marketing for Financial Services Summit
2020-11-17 08:00 - 2020-11-18 17:00 | Online
NETWORK WITH INDUSTRY LEADERS AND TRANSFORM YOUR MARKETING STRATEGY!

The 7th Annual Digital Marketing for Financial Services Summit New York is the only virtual event for marketers in financial services to connect with hundreds of like-minded peers to discuss marketing innovation, automation, and ROI optimization.
Hear from leading speakers from award-winning companies including Wells Fargo, Charles Schwab, BMO, Bank of America, Liberty Mutual, PGMI Investments and many more!
Take advantage of this virtual interactive environment to join thought leaders, experts and professionals from across the world to share best practices and upgrade your digital marketing strategy.

NORTH AMERICA’S DIGITAL MARKETING FINANCIAL SERVICES LEADERS

Discover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve, with crucial insights to maximize digital ROI and drive brand engagement. Learn how to implement proven strategies thanks to challenging case studies and exclusive panel discussions. Meet with 40+ senior digital marketing leaders and benchmark your marketing plans against them.

Digital Summit At Home
2020-11-17 08:00 - 2020-11-19 17:00 | Online
Join us for this 3-day, fully interactive online event with awesome learning and networking opportunities brought right to your living room, office or wherever you choose to join.

More than 30 practical sessions over 3 days! Topics include:

This is Marketing: A live Q&A with Seth Godin
Who’s Looking at You: Effective Social Media Reporting to Better Understand Your Audience
Don’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success
Content Promotion Tactics for Links, Leads and Likes
Marketing to the CFO: The Way Back to Value for Marketers
#BrandTwitter: Become Worth Following on Twitter
Social Media & The Age Of Uncertainty
How to Go From a Regular Brand YouTuber to a COOL Brand YouTuber
Advanced Email Marketing: Tactics to Build Robust Email Programs
The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

Grow your influence
2020-11-17 08:00 - 2020-11-20 17:00
Embrace new thinking

Influencer marketing has become one of the fastest-growing areas of e-commerce. We’re here to dispel any misconceptions and ensure your next campaign delivers impressive results.
We’ll help you to strategically embrace creators with integrated and profitable influencer marketing campaigns. Split over four afternoons, our carefully curated agenda will guarantee you walk away feeling educated and inspired.

6-minute shorts and interactive sessions

Choose from over 30 hours of content that has been expertly programmed with you in mind. With new six-minute shorts (yes, just six), panel discussions, interactive masterclasses, and a handful of solo presentations, you’ll soon have your calendar crammed.
Show content will broadcast in the late afternoon from 2pm GMT. Whether you’re based in the UK, South Africa or USA, you’ll be able to participate.
All sessions will have an experienced, industry figurehead as MC and there will be a live Q&A.

Interactive masterclasses: solve your challenges

Choose from a number of interactive masterclasses that aim to tackle challenges that brands and retailers have either on a local or global level whilst navigating the influencer marketing channel.
Although seats will be limited, our trusty journalists will be providing a digest of the discussion, challenges and outcomes for publication on Talking Influence.

Educational webinar: Converting visitors to leads
2020-11-17 10:00 - 11:00 | Online
On 17th November, Zoho’s hosting a free, educational webinar on how to convert website visitors to leads. You’ll learn best practices for optimizing webforms and CTAs in order to maximize the number of visitor conversions on your site. Join to get a better understanding of various business topics and learn how to run your business more efficiently. This webinar series on website basics is strictly educational and the topics change every week.
Why attend:

Learn easy to-replicate, step-by-step processes to optimize webforms and CTAs.
Learn basics and best practices for using website analytics to increase conversion rates.
Ask questions and receive answers in real-time.

IoT Tech Expo Europe 2020
2020-11-24 08:00 - 2020-11-25 17:00 | Online
Europe’s leading IoT Event will bring together key industries from across the globe for 2 days of top level content and discussion. Introducing and exploring the latest innovations within the Internet of Things and covering Manufacturing, Transport, Health, Logistics, Government, Energy and Automotive, this conference is not to be missed.
5 co-located events. 21 conference tracks. 8,000 attendees. 500+ speakers. 300+ exhibitors.
Arriving in Amsterdam on the 24-25 November 2020, the Europe event will host 5 co-located events covering IoT, 5G, AI , Big Data, Cyber Security, Cloud and Blockchain, with 8,000 attendees expected to attend including IT decision makers, developers & makers, OEM’s, government and council officials, automotive exec’s, operators, technology providers, investors, venture capitalists and many more. The IoT Tech Expo will showcase the most cutting edge technologies from more than 300 exhibitors and provide insight from over 500 speakers sharing their unparalleled industry knowledge and real-life experiences.
This year’s agenda will highlight the most innovative advancements in technologies which are affecting IoT. There will be case studies and dedicated tracks covering the entire Internet of Things ecosystem including Smart Transport & Cities, Developing for the IoT, Connected Industry, Enterprise IoT Solutions, Smart Buildings & Energy, Data Analytics for AI & IoT and IoT Innovations & Solutions.
Key topics examined include: Digital Transformation, Data Analytics, IIoT & Smart Manufacturing, Connected Environments, Developing for the IoT, Process Optimisation, Sensor Deployment, Connectivity Considerations, 5G & Future Connectivity, Security & Standards, Cloud Computing, Autonomous Transportation, Device & Asset Management, Connected Fleets & Smart Logistics, R&D, Smart Energy & Enterprise Sustainability, Industry Collaborations & more.

Getting Started with Zoho One
2020-11-24 10:00 - 11:00 | Online
On 24th November, Zoho’s hosting a free, educational webinar on the basics of Zoho One. Zoho experts will discuss an overview of the product and share tips and tricks to help you optimize your business. They’ll show you the benefits of using one integrated platform of apps to run your business. Bring all your questions!
Why attend:

Get an overview of Zoho One.
Learn tips and tricks for running your business completely online.
Ask questions and receive answers in real-time.

Marketing Your Business
2020-12-01 18:00 - 19:30 | Online
Whether you are an established business or just starting out, this workshop is an essential part of your business tool kit and crucial to your success.
Learn to:

Set marketing goals that work
Choose the right activities for your business
Use market research and maximise customer service
Make the most of marketing processes and systems
Develop an effective marketing action plan
Attract and keep customers coming back
Get your business noticed
Maximise social media

Keys to Driving Webinar & Digital Event Registration
2020-12-03 11:00 - 14:00 | Online
In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them.
Join us for “Keys to Driving Webinar & Digital Event Registration” and learn best practices that have helped companies build their audiences from tens to thousands, including:

How to optimize your email invitations
Picking subject lines and titles
Best days to promote your events
Strategies for A/B testing your promotions

It’s time to find your audience, register now and learn how.

Advertising Week Briefings: 5 Things in Sports
2020-12-03 18:00 - 19:00 | Online
n partnership with Advertising Week APAC, and Pause Festival, this month we will be diving into the fascinating and challenging world of Sports Marketing:
Advertising Week Briefings 5 Things: Sports.

Liz Kozmevski – Senior Manager of Marketing at Australian Grand Prix Corporation. Building brands and meaningful connections through data and insights is at the core of everything Liz does. As a marketing leader, Liz has worked on global brands in sport, major events and tourism in Australia and the USA, developing award winning campaigns for the likes of Hilton. At the Australian Grand Prix Corporation, Liz oversees the marketing and audience strategy for two world class sporting brands and events, the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix.
David Currie – Head of Partnerships Sales for Melbourne City FC. David is responsible for driving commercial value for partners, inspiring fans to [re]discover brands through a new lens by developing integrated campaigns and creating more impactful experiences. David joined Melbourne City FC in 2019, from Seven West Media where he was responsible for leading media partnerships for some of the networks key brands, and prior, spent several years at the BBC developing global ad funded content solutions for the likes of Top Gear, BBC Sport, and BBC.com. A native of Scotland, David has worked with some of the most highly regarded brands in the US, UK and Aus. He is a Marketing Academy Scholar, and sits on the club commercial group for the A-League.

Advertising Week Briefings 5 Things is presented by Lucio Ribeiro, marketing consultant and RMIT and Deakin Lecturer of Market Insights, Digital Marketing and A.I., the Advertising Week Briefings: 5 Things, are monthly sessions where experts in different categories and verticals respond to five questions about their industry.
Packed with category insights and educative content, these sessions are ideal for:

future leaders looking to understand category dynamics
brand managers
technology professionals
marketers and agencies

Come along for an evening full of exclusive and remarkable opportunities to learn.

Marketing Boot Camp
2020-12-08 - 2020-12-12 | Online
Marketing is the fuel for your business!
The hard part of being a small business owner is you have more tasks than time and money.
You want to be a better marketer for your business but you don’t know where to start, and hiring a marketing professional is way too expensive.
The Empower Team knows how you feel.
That’s why we created the Marketing Boot Camp.
What is Marketing Boot Camp?
FREE One of a Kind Marketing Event.
Over 20 Marketing Professionals.
$1025 Value in Free Bonuses.

The Gartner Top Marketing Predictions for 2021 and Beyond
2020-12-08 03:00 - 17:00 | Online
Predicting the future during unprecedented global change has never been more difficult. Yet, the need for vision, innovation and transformation has never been more pronounced. COVID-19 reshaped the lives of customers and employees, demands on businesses and brands, and the landscape in which we operate. This complimentary webinar projects a future of marketing based on a present filled with uncertainty.

Search Marketing Expo SMX 2020
2020-12-08 08:00 - 2020-12-09 17:00 | Online
Expert-Led Search Marketing Training & Workshops
Join us online, December 8-9, for actionable tactics & virtual networking
Invest in your company and yourself: Attend Search Marketing Expo for the actionable tactics and strategies that drive more traffic, conversions, and ROI. Join us online December 8-9 to access our largest virtual conference ever: 45+ tactic-rich sessions, empowering keynotes, and invaluable community networking — all for just $149!
Here’s a look at what’s in store:
All-new agenda
Everything you need to succeed in the “new normal”, where paid search budgets are crunched, organic reach is more important (and more cost-effective) than ever, and major changes to how Google handles content present major challenges… and opportunities… all programmed by the Search Engine Land experts.
4 content tracks
Organic. Paid. Technical. Solutions. Dive deep into your specialty or cross-train on them all. All sessions will be available for viewing on-demand after the event so you can watch and rewatch at your convenience!
Interactive learning
Sessions will feature live Q&A with the speakers so you can learn even more. Still have questions? Stick around for Overtime — interactive video meetings with speakers that follow each session. This is your chance to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Forward-thinking keynotes
Kickstart each day with inspiring keynotes from search marketing experts that will prepare you for a profitable 2021.
Community networking
Connect with like-minded attendees at our virtual Birds of the Feather roundtables and 1:1 networking. Meet marketers from around the world who share your professional interests and are excited to talk shop and trade ideas.
Hands-on workshops
Bundle your All Access pass with a two-day, post-conference workshop for the ultimate SEO and SEM training experience and additional savings. (Workshops take place online the following week, December 15-16.

Humor, Empathy, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing
2020-12-08 13:00 - 17:00 | Online
The world of B2B marketing is undergoing a creative storytelling renaissance. No longer can we simply wax poetic about features, stats, and benefits, our audiences now demand more! And it’s not just about unlocking the power of storytelling for top-of-funnel ad campaigns; video-based stories have a role to play throughout the entire buyer’s journey. Join Tyler Lessard, host of the Creating Connections show and VP Marketing at Vidyard, to learn how to unlock the power of video-based stories to pique curiosity, build rapport, and create a sense of urgency to act. See real examples of amazing video-based storytelling used throughout the B2B customer lifecycle and walk away inspired to create your own masterpiece.

The Virtual MarTech Exchange Summit
2020-12-08 15:30 - 20:30 | Online
Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together.
We will be discussing the MarTech pain-points and where the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we?
Join us at the event, where we will cover digital revolution and MarTech innovation through topics of AI and data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.

How the biggest search engine can help YOUR small business grow
2020-12-08 19:00 - 20:30 | Online
You’ll know Google as the biggest search engine on the planet, but did you know that it has plenty of features that can really enhance your business’s online presence? Not only are these tools free, but they are actually really simple to use- once you know about them! In this webinar, we’ll be covering everything you need to know to help Google help you, including Google My Business features and how they can help you show up on the first page of Google’s search results.

Healthcare automation from Machine Learning to AI MasterClass
2020-12-09 - 2020-12-11 | Online
This 3-day online live course is intended to go through the complete roadmap that leads to the immense universe of Artificial Intelligence. It starts from ground zero, a quick overview of basic statistics and data analysis, pillars upon which both “supervised” and “unsupervised” Machine Learning evolved and became at their turn the inevitable backbone for all Artificial Intelligence algorithms behind successful AI applications. In parallel to dozens of step-by-step case studies, the workshop will explore simultaneously, and under different angles, all Machine Learning algorithms applied to the famous generic must-know case study “Iris Flowers”, as well as on “Pulse”, a real healthcare data set related to hospitalized patients. This exclusive approach will allow participants to compare all solutions and adapt the exact one that fits their needs in real life.

Restart Your Career: Data Science
2020-12-10 09:00 - 10:00 | Online
Data Scientists are one of the hottest properties in technology. Skills are in high demand and a lack of skilled professionals is driving salaries and consultancy fees higher than ever before. Curious about the role of Tech’s Most Wanted role, Data Scientists at different companies? Wondering where and how most data scientists start their careers & why they hold the highest demand tech job? Interested in hearing the diversity of paths & experiences data scientists take?
In this special edition of Restart Your Career event, we will cover the steps that you need to take to get into the Data Science industry, what you can expect to be paid throughout your career and key areas of growth within the industry.

Takeaways
In this session, we will cover:

The current landscape of data science and available opportunities
Possible career paths and roles in data science
Skills required to land a job in data science
Misconceptions about software engineers
Useful resources and materials for aspiring data scientists

Marketing Planning Friday Forum
2020-12-11 | Online
Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful, flexible, and accountable.
The year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you’ll thank yourself on the other side.
