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DTSTART;TZID=Australia/Melbourne:20230309T123000
DTEND;TZID=Australia/Melbourne:20230309T160000
DTSTAMP:20260406T171411
CREATED:20230103T065742Z
LAST-MODIFIED:20230131T073541Z
UID:24251-1678365000-1678377600@marketing.com.au
SUMMARY:SEO Masterclass: Learn How To Take Your Website to #1 On Google
DESCRIPTION:Without an understanding of what it takes\, the boss will not be able to make crucial decisions that support a website’s organic search success.” \nAbout the Workshop \nWe have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance\n3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-learn-how-to-take-your-website-to-1-on-google/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230311
DTEND;VALUE=DATE:20230312
DTSTAMP:20260406T171411
CREATED:20230102T055404Z
LAST-MODIFIED:20230131T073541Z
UID:24200-1678492800-1678579199@marketing.com.au
SUMMARY:MeasureCamp Virtual 2023
DESCRIPTION:MeasureCamp was an idea conceived back in mid-2012 for a different type of Digital Analytics conference. We wanted something different to the traditional conference and were inspired by BarCamps. \nThe solution is a conference which is free to attend but held on a Saturday\, so you must want to be there. A conference where everyone is welcome and indeed encouraged to contribute a session. Where sessions may be presentations or discussions or workshops or even game shows.
URL:https://marketing.com.au/event/measurecamp-virtual-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230311T080000
DTEND;TZID=Australia/Melbourne:20230311T170000
DTSTAMP:20260406T171411
CREATED:20230103T072951Z
LAST-MODIFIED:20230131T073540Z
UID:24277-1678521600-1678554000@marketing.com.au
SUMMARY:Mumbrella CommsCon
DESCRIPTION:Mumbrella CommsCon is an unmissable event for the PR and communications industry in Australia. Hear from the leading PR and communications executives who are in the thick of the action using their knowledge and insights to shape what best practice is. \nThe one-day conference provides delegates with a platform to dissect and discuss the pertinent issues both locally and internationally. Network with colleagues\, meet inspirational leaders\, and keep your finger on the pulse of a rapidly evolving market. This is a day you can’t afford to miss.
URL:https://marketing.com.au/event/mumbrella-commscon/
LOCATION:Sofitel Sydney Wentworth Hotel\, 61-101 Philip Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230313T080000
DTEND;TZID=Australia/Melbourne:20230315T170000
DTSTAMP:20260406T171411
CREATED:20221001T012152Z
LAST-MODIFIED:20221009T002659Z
UID:22716-1678694400-1678899600@marketing.com.au
SUMMARY:Social Media Marketing World 2023
DESCRIPTION:Social marketing is changing more and more each day. If this industry has taught us anything\, it’s that you’ve got to embrace change to get ahead. \nJoin thousands of the world’s smartest marketers and influencers at the only marketing conference you need to attend—brought to you by Social Media Examiner! \nYou’ll walk away with real business-building ideas that you can put to work for your business or clients right away. \nExperience it in beautiful San Diego\, California from March 13 to 15\, 2023 when you attend the 10th annual Social Media Marketing World! \n  \nTake Your Social Marketing to the Next Level \n\nSocial Media Marketing World focuses on four primary areas of social marketing: organic social marketing\, paid social\, social strategy\, and content marketing.\n Social strategy: Are you looking for a master plan to guide your future marketing? Let our expert trainers show you different ways to achieve your objectives.\n Organic social marketing: Covering TikTok\, Instagram\, Facebook\, LinkedIn\, and beyond\, this track will help you create more exposure\, engagement\, and sales.\n Content marketing: Want to embrace content in all its forms? If you want to understand how to use content to grow and nurture a loyal following\, this is the track for you.\n Paid social marketing: Want to master paid acquisition from Facebook to YouTube? Let our expert trainers show you precisely how to capitalize on ads across all the major social platforms.\nPLUS\, with your All-Access ticket\, you gain access to an extra day of marketing workshops focused on broader marketing topics\, such as email marketing\, analytics\, and beyond!
URL:https://marketing.com.au/event/social-media-marketing-world-2023/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230323
DTEND;VALUE=DATE:20230324
DTSTAMP:20260406T171411
CREATED:20230103T072513Z
LAST-MODIFIED:20230131T073540Z
UID:24270-1679529600-1679615999@marketing.com.au
SUMMARY:Mumbrella's Retail Marketing Summit
DESCRIPTION:Mumbrella’s Retail Marketing Summit is Australia’s leading summit for retail and FMCG marketers. Hear from expert industry speakers explore the biggest issues and opportunities in the industry. Don’t miss the chance to discover cut-through solutions and ideas and networking with your peers.
URL:https://marketing.com.au/event/mumbrellas-retail-marketing-summit/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230329
DTSTAMP:20260406T171411
CREATED:20230131T072117Z
LAST-MODIFIED:20230131T073539Z
UID:24686-1679961600-1680047999@marketing.com.au
SUMMARY:Mumbrella Automotive Marketing Summit 2023
DESCRIPTION:The Mumbrella Automotive Marketing Summit is the leading marketing conference for the automotive industry. The summit aims to gather industry leaders to provide forward-thinking strategies and solutions to current challenges and provides a crucial platform for networking and the sharing of ideas. With such a competitive industry\, this event is a must-attend to hear the latest insights on where the industry will be at and how big name brands are managing their strategies and targets for the foreseeable future. Don’t miss out by joining your fellow marketers at the auto marketing event of the year.
URL:https://marketing.com.au/event/mumbrella-automotive-marketing-summit-2023/
LOCATION:Sofitel Melbourne on Collins\, Collins St\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230330
DTSTAMP:20260406T171411
CREATED:20220924T104108Z
LAST-MODIFIED:20221009T002659Z
UID:22666-1679961600-1680134399@marketing.com.au
SUMMARY:Digital Marketing Europe 2023 Conference
DESCRIPTION:Introducing Digital Marketing Europe 2023 Conference\, a virtual 2-day experience including inspiring sessions and keynotes\, panel discussions\, networking opportunities and much more! It is an opportunity for global experts at any level to participate\, network\, and advance in their careers! \n\n\n\nBe a part of something truly special – speak and engage at Digital Marketing Europe 2023 Conference. \nSubmissions are welcome from Marketers of Brands\, Agencies\, and Technology Enablers who would like to share their knowledge and exchange experience about the latest strategies\, tactics\, practices\, and tools in the digital marketing industry.
URL:https://marketing.com.au/event/digital-marketing-europe-2023-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230330
DTSTAMP:20260406T171411
CREATED:20230102T055651Z
LAST-MODIFIED:20230131T073539Z
UID:24204-1679961600-1680134399@marketing.com.au
SUMMARY:The MarTech Conference 2023
DESCRIPTION:Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. \nA delicate balance to strike — made trickier by the death of third-party cookies and dismantled cookie-tracking in general. \nThe right technology is critical\, from data management solutions to automated execution\, all aided by AI. So is strategy – understanding customer perspective\, addressing pain points\, and satisfying privacy requirements\, for starters. \nDiscover the tools\, technologies\, solutions\, and strategies that can help you unlock this essential component of your customer’s expectations: Attend MarTech\, online March 28-29\, for FREE. \n\n\n\n\n\n\n\n\nYour free pass unlocks the entire program\, featuring empowering keynotes\, expert-led sessions\, data-rich case studies\, and dozens of marketing technologies that streamline operations and boost profits. \nIt’s 100% free and 100% online — no expense reports\, no time out of the office\, and no travel risks required. Plus\, instant on-demand access is included for free so you can explore when it fits your schedule. \nJoin the ranks of nearly 60\,000 marketers who have trusted MarTech to equip them with the tools and tips they need to power organizational success!
URL:https://marketing.com.au/event/the-martech-conference-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230406
DTSTAMP:20260406T171411
CREATED:20220924T103831Z
LAST-MODIFIED:20221009T002658Z
UID:22664-1679961600-1680739199@marketing.com.au
SUMMARY:Retail Fest 2023
DESCRIPTION:In what will be a shakeup to how Australia’s online retail community comes together\, Retail Global is moving away from the traditional 3-day conference format to bring you Australia’s very own Retail Fest on the Gold Coast. A week-long celebration of all things eCommerce. \n\nTaking place 28 – 31 March 2023 Retail Fest will encompass an Awards evening\, Marketplace Meetups\, Sponsored Parties\, eCommerce workshops\, Charity Gala along with the traditional 3-day Retail Global conference & exhibition.
URL:https://marketing.com.au/event/retail-fest-2023/
LOCATION:Gold Coast Conference & Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230329
DTEND;VALUE=DATE:20230331
DTSTAMP:20260406T171411
CREATED:20230103T040633Z
LAST-MODIFIED:20230131T073538Z
UID:24210-1680048000-1680220799@marketing.com.au
SUMMARY:Ad World 2023
DESCRIPTION:Join 20\,000+ of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor two days on 29-30 March 2023\, Ad World will stream 6+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
URL:https://marketing.com.au/event/ad-world-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Content Marketing,Copywriting,Digital Marketing,eCommerce,Email marketing,Graphic Design,Marketing,Online,Podcast,PPC,Presentation,Public Relations,Sales,SEO,Social Media,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230330T123000
DTEND;TZID=Australia/Melbourne:20230330T160000
DTSTAMP:20260406T171411
CREATED:20230103T065911Z
LAST-MODIFIED:20230131T073538Z
UID:24253-1680179400-1680192000@marketing.com.au
SUMMARY:Masterclass: Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Workshop is designed for digital marketers\, all-rounders\, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand. \nTopics Covered  \n\nLatest tools and techniques brands are using to intimately understand their customers and their online behaviour\nHow to balance smart data insights and inspired strategy to drive competitive marketing strategies\nHow to increase a company’s customer orientation through better understanding of customer’s online behaviour\nEffectiveness of digital marketing tactics and evidence-based understanding of customer behavioural patterns\nOptimising digital marketing strategies by taking personal opinions out of the discussion and using data to drive decision-making\nExtracting meaningful insights and build actionable strategies that will dominate the competition
URL:https://marketing.com.au/event/masterclass-conversion-optimisation-reaching-your-full-digital-potential-using-customer-data/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230403
DTEND;VALUE=DATE:20230404
DTSTAMP:20260406T171411
CREATED:20230103T044311Z
LAST-MODIFIED:20230131T073537Z
UID:24222-1680480000-1680566399@marketing.com.au
SUMMARY:Social Media Marketing World 2023 On Demand
DESCRIPTION:Is traveling to San Diego for Social Media Marketing World 2023 just not an option for you? \nWhat if you could catch ALL the conference sessions at your convenience without any travel expenses or the need to replicate yourself? The good news is now you can! For a fraction of the cost of a regular ticket\, you’ll get full access to recordings of EVERY session. Yes\, every keynote\, the hands-on workshops\, and each great session—the ones people travel thousands of miles to see—will be at your fingertips. \nWith your On-Demand Ticket\, you’ll have access to online recordings of everything. You can watch playbacks from your computer\, tablet\, or smartphone at your leisure. \nWhy Consider an On-Demand Ticket?\n\nSoak in knowledge from the world’s leading social media marketers at your own pace.\nEconomically experience the best of Social Media Marketing World.\nEliminate the costs of travel\, including airfare\, hotel\, and car rental.\nStudy key sessions by watching them multiple times if needed.\nAccess tons of social media marketing sessions that could transform your business.\n\nStudies show people who further their professional development are more successful\, reach their business goals faster\, enjoy their work more\, build better relationships\, and earn a higher income!
URL:https://marketing.com.au/event/social-media-marketing-world-2023-on-demand/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230406T123000
DTEND;TZID=Australia/Melbourne:20230406T163000
DTSTAMP:20260406T171411
CREATED:20230103T070033Z
LAST-MODIFIED:20230131T073537Z
UID:24255-1680784200-1680798600@marketing.com.au
SUMMARY:Masterclass: Build & Develop Your Personal Brand
DESCRIPTION:This powerful 4-hour online workshop will show you how to create a\nthought leadership strategy that goes the distance! \nLearn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know\, like and trust you. \nWho is it ideal for: \n\nMarketing Consultants\nCMOs looking to build their personal brand\nSenior Professional Marketers\nAgency Owners\nContent Marketing Specialists\nFounders & Entrepreneurs\nHigh-Performing Business Leaders\n\nOutcomes: \n\nPosition yourself for more premium career opportunities\nAttract more new business (if agency or business owner)\nCommand a higher salary (if employed)\nCharge higher rates (if self-employed)\nBe better equipped to help your clients/employer navigate the modern landscape of organic content\, personal branding and standing out in a noisy marketplace\nFast track the growth of your own business by becoming a thought leader\nAttract prestigious collaboration opportunities\n\nWhat you will learn: \nIntroduction to Thought Leadership \n\nWhat is good Thought Leadership?\nHow it is a fusion of Leadership & Strategy & Marketing\nWhy thought leadership content is different to other content\nWhy this type of content will deliver a better ROI for your career/business\nWhy it’s the fastest growing modern marketing discipline\n\nThought Leadership Strategy \n\nBusiness/Career Goals Alignment\nHow to set your thought leadership goals and what is realistic\nThe Do’s and Don’ts of a successful thought leadership strategy\nMonetising Your Message\n\nThought Leadership Branding \n\nEmployee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.\nThe 4 non-negotiables of a brand that connects with its audience\nMessaging and Positioning Fundamentals for thought leadership\nPivoting and Re-positioning\n\nThought Leadership Content \n\nChoosing your Topics and Themes\nA plan for extracting your own thought leadership\nHow to turn your ideas into compelling content\n7P Framework for creating high-converting thought leadership content consistently\nThe 3 Systems you need to get your thought leadership to market\nHow to measure your content success
URL:https://marketing.com.au/event/masterclass-build-develop-your-personal-brand/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230420T123000
DTEND;TZID=Australia/Melbourne:20230420T160000
DTSTAMP:20260406T171411
CREATED:20230103T070312Z
LAST-MODIFIED:20230131T073537Z
UID:24257-1681993800-1682006400@marketing.com.au
SUMMARY:Masterclass: E-mail Marketing
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/masterclass-e-mail-marketing-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230426
DTEND;VALUE=DATE:20230427
DTSTAMP:20260406T171411
CREATED:20230103T070445Z
LAST-MODIFIED:20230131T073536Z
UID:24259-1682467200-1682553599@marketing.com.au
SUMMARY:Masterclass: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/masterclass-content-strategy-copywriting-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230427
DTEND;VALUE=DATE:20230428
DTSTAMP:20260406T171411
CREATED:20230103T072841Z
LAST-MODIFIED:20230131T073536Z
UID:24274-1682553600-1682639999@marketing.com.au
SUMMARY:Mumbrella Audioland
DESCRIPTION:Audioland will open up audio opportunities by putting key industry leaders on stage to share their insights in a variety of engaging sessions. This is the conference that covers all aspects of audio and how it pervades the media and marketing industry. \nIndustry professionals from brands\, agencies and media owners will all be catered for in this essential live exploration of the current and future state of the audio landscape.
URL:https://marketing.com.au/event/mumbrella-audioland/
LOCATION:Sofitel Sydney\, 12 Darling Dr\, Sydney\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230427
DTEND;VALUE=DATE:20230428
DTSTAMP:20260406T171411
CREATED:20230131T072324Z
LAST-MODIFIED:20230131T073536Z
UID:24688-1682553600-1682639999@marketing.com.au
SUMMARY:Mumbrella Audioland 2023
DESCRIPTION:Audio is a key component of the media and marketing industry\, and it’s experiencing significant investment and growth. From radio and streaming to audio advertising campaigns\, podcasts\, sonic branding and identity and more – audio is a constant in the industry. \nAudioland will open up audio opportunities by putting key industry leaders on stage to share their insights in a variety of engaging sessions. This is the conference that covers all aspects of audio and how it pervades the media and marketing industry. \nIndustry professionals from brands\, agencies and media owners will all be catered for in this essential live exploration of the current and future state of the audio landscape.
URL:https://marketing.com.au/event/mumbrella-audioland-2023/
LOCATION:Sofitel Sydney\, 12 Darling Dr\, Sydney\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230511
DTEND;VALUE=DATE:20230512
DTSTAMP:20260406T171411
CREATED:20230103T070545Z
LAST-MODIFIED:20230131T073535Z
UID:24261-1683763200-1683849599@marketing.com.au
SUMMARY:Masterclass: Make LinkedIn work harder for you: Strategy and Essentials
DESCRIPTION:Discover how to make LinkedIn work harder for you in this practical half day workshop. With over 575 million users worldwide and over 9 million users in Australia\, Linked In is the premiere B2B marketing platform. \nIf you want to connect with potential employers or recruiters\, build your personal brand or brand awareness\, promote thought leadership\, get your content in front of the right B2B audience and attract the right leads\, this is the workshop for you. \nTopics Covered:\n\nWhy LinkedIn is good for your business\nOptimising your personal LinkedIn page\nCreating a LinkedIn company profile\nLead generation strategy\nContent creation for LinkedIn\nPlus plenty of real life case studies and best practice examples\n\nKey Learnings:  \n\nHow you can benefit from LinkedIn.\nHints and tips to build quality leads.\nHow to create quality content to stand out from the crowd.\nHow to create a powerful company page.\nPerfect your Linked In profile and attract the right audience.
URL:https://marketing.com.au/event/masterclass-make-linkedin-work-harder-for-you-strategy-and-essentials/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230511
DTEND;VALUE=DATE:20230512
DTSTAMP:20260406T171411
CREATED:20230131T072644Z
LAST-MODIFIED:20230131T073535Z
UID:24690-1683763200-1683849599@marketing.com.au
SUMMARY:Mumbrella CommsCon 2023
DESCRIPTION:Mumbrella CommsCon is an unmissable event for the PR and communications industry in Australia. Hear from the leading PR and communications executives who are in the thick of the action using their knowledge and insights to shape what best practice is. \nThe one-day conference provides delegates with a platform to dissect and discuss the pertinent issues both locally and internationally. Network with colleagues\, meet inspirational leaders\, and keep your finger on the pulse of a rapidly evolving market. This is a day you can’t afford to miss.
URL:https://marketing.com.au/event/mumbrella-commscon-2023/
LOCATION:Sofitel Sydney\, 12 Darling Dr\, Sydney\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230607
DTEND;VALUE=DATE:20230608
DTSTAMP:20260406T171411
CREATED:20230103T070714Z
LAST-MODIFIED:20230131T073534Z
UID:24263-1686096000-1686182399@marketing.com.au
SUMMARY:Masterclass: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/masterclass-content-strategy-copywriting-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230613
DTEND;VALUE=DATE:20230615
DTSTAMP:20260406T171411
CREATED:20230103T042220Z
LAST-MODIFIED:20230131T073534Z
UID:24218-1686614400-1686787199@marketing.com.au
SUMMARY:SMX Advanced: Expert-level search marketing training
DESCRIPTION:The staggering amount of global change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are sky-high\, user experience is more important than ever before… and critical factors like passage rank\, MUM\, BERT\, AI\, and machine learning are shaping the future of search. \nExplore these and more critical issues and the actionable tactics you need to tackle them head-on online at SMX Advanced. \nFor the first time ever\, you’ll access the world-class programming SMX Advanced is known for free — all without leaving your desk. No expense reports. No airline ticket. No kidding. \nThis is the only conference designed by advanced search marketers for search marketers. Don’t miss your once-a-year opportunity to join us at SMX Advanced and learn sophisticated\, brand-safe\, actionable tactics that can help you deliver more qualified traffic\, drive revenue\, and stay a cut above the competition.
URL:https://marketing.com.au/event/smx-advanced-expert-level-search-marketing-training-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230615
DTEND;VALUE=DATE:20230616
DTSTAMP:20260406T171411
CREATED:20230103T070820Z
LAST-MODIFIED:20230131T073533Z
UID:24265-1686787200-1686873599@marketing.com.au
SUMMARY:SEO Masterclass: Learn How To Take Your Website to #1 On Google
DESCRIPTION:Without an understanding of what it takes\, the boss will not be able to make crucial decisions that support a website’s organic search success.” \nAbout the Workshop \nWe have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance\n3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-learn-how-to-take-your-website-to-1-on-google-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230710
DTEND;VALUE=DATE:20230712
DTSTAMP:20260406T171411
CREATED:20230703T122936Z
LAST-MODIFIED:20230910T053310Z
UID:25820-1688947200-1689119999@marketing.com.au
SUMMARY:18th ACM ASIA Conference on Computer and Communications Security
DESCRIPTION:We see a world where computing helps solve tomorrow’s problems – where we use our knowledge and skills to advance the profession and make a positive impact. \nThe 18th ACM ASIA Conference on Computer and Communications Security will be held in Melbourne\nBuilding on the success of ACM Conference on Computer and Communications Security (CCS)\, the ACM Special Interest Group on Security\, Audit\, and Control (SIGSAC) formally established the annual ACM Asia Conference on Computer and Communications Security (ASIACCS). \n 
URL:https://marketing.com.au/event/18th-acm-asia-conference-on-computer-and-communications-security/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230712
DTEND;VALUE=DATE:20230713
DTSTAMP:20260406T171411
CREATED:20230703T121224Z
LAST-MODIFIED:20230910T053310Z
UID:25811-1689120000-1689206399@marketing.com.au
SUMMARY:human creativity x AI
DESCRIPTION:humAIn is an AI conference for the media and marketing industries. It aims to distinguish the helpful from the hype-cycle\, and examines the real-world applications of AI for the media and marketing industry\, now and in the near future. \n​This event will build a community of practice discussing and defining the key implications\, showcasing successful case studies\, and helping the industry grapple with emerging issues to make the best use of this new technology. \nhumAIn will deliver a program that sees everybody leave with a playbook to make the most of the AI wave in their jobs\, and to connect the humAIn community to the service providers and technologists who can offer practical benefits in the immediate and medium term.
URL:https://marketing.com.au/event/human-creativity-x-ai/
LOCATION:NSW Teachers Federation Auditorium\, NSW
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230713
DTEND;VALUE=DATE:20230714
DTSTAMP:20260406T171411
CREATED:20230703T123217Z
LAST-MODIFIED:20230910T053309Z
UID:25822-1689206400-1689292799@marketing.com.au
SUMMARY:Practical AI for Non-Coders
DESCRIPTION:Practical AI for Non-Coders is a 4-week short course for non-technical early adopters who want to make the most of the Artificial Intelligence paradigm shift without having to re-skill in the process. Its aim is to give students a solid understanding of the basic constraints and capabilities of contemporary Artificial Intelligence systems so that they can form their own conclusions. \nAfter decades of relentless development\, Intelligent Machines have finally broken free of the research lab and are making their way into everyday life. Unicorns like ChatGPT are achieving record-breaking uptake (over 100 million users within 2 months)\, but at the same time serious publications observe that more than 75% of all A.I. projects ultimately fail. Without a background in data science\, it can be difficult to cut through the hype and understand what modern Artificial Intelligences are actually capable of. \n 
URL:https://marketing.com.au/event/practical-ai-for-non-coders/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230714
DTEND;VALUE=DATE:20230715
DTSTAMP:20260406T171411
CREATED:20230703T124000Z
LAST-MODIFIED:20230910T053309Z
UID:25830-1689292800-1689379199@marketing.com.au
SUMMARY:Agency Summit ‘23
DESCRIPTION:On Wednesday\, June 14th\, we’re hosting our annual virtual event for marketing agencies\, Agency Summit ‘23. This free event packs in live workshops\, discussion panels\, on demand breakout sessions\, solution demos\, and networking opportunities. \nWhat’s the biggest challenge you’re facing right now with your agency? \n\nBuilding pipeline?\nStreamlining processes?\nRetaining talent?\n\nOr maybe it’s personal… maybe you haven’t taken a vacation day in years because you’re so busy working in your business\, you haven’t had time to work on your business and give yourself room to breathe. \nYou’re not alone. 55% of agencies report growing their business as their #1 struggle. \nAnd the past few years haven’t exactly made things easier. So we want to help.
URL:https://marketing.com.au/event/agency-summit-23/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230714
DTEND;VALUE=DATE:20230717
DTSTAMP:20260406T171411
CREATED:20230703T224831Z
LAST-MODIFIED:20230910T053308Z
UID:25836-1689292800-1689551999@marketing.com.au
SUMMARY:Mindvalley AI Summit 2023
DESCRIPTION:With each passing day\, AI is deeply transforming the way we live\, work\, and interact in almost every facet of life imaginable. Its impact is already visible in numerous sectors. \n​​And as we approach this turning point\, a critical question arises: \n\n\n\n\nHow will you show up in this new world? \n\n\nBy participating in the summit\, you’ll gain insights into the cutting-edge AI innovations\, and bleeding-edge advancements shaping the very frontier of the business landscape. \nYou’ll learn from Naveen Jain who founded Viome which uses AI to analyze your gut microbiome and has developed AI models that can now predict cancer and he’s on a mission to eradicate disease on a global scale. \nYou’ll learn from Manon Dave\, an artist and musician who’s responsible for 2 of Time Magazine’s Best Inventions of 2022 including the ROLI Seaboard Keyboard for musicians and more recently\, his song “Biggest”\, rapped by Idris Elba was selected for the iPhone 14 ad. Manon will teach you how to use AI to generate art and music. \nYou’ll learn from Vishen Lakhiani\, the founder of Mindvalley who scaled his company to $100m in revenue. As a CEO and entrepreneur\, he’s applied AI to effectively shave off one and a half days of his work week\, giving him increased amounts of freedom and since January 31st when he started using AI deeply into his work. \nThe future is here\, and it’s time for us to step up and meet it. \n\n\nHow prepared are you for the new age of AI?\n\n\nA 2023 report by Goldman Sachs reveals a staggering figure\, up to 300 million full-time jobs are at risk of being exposed to AI. \nThe PwC’s Hopes and Fears Survey 2023 states that AI unveils a worrying reality for C-suite leaders and the situation may be ‘worse than CEOs think.’ \nA report by the World Economic Forum estimates that 44% of workers’ skills will be disrupted in the next five years\, That’s nearly half the global workforce. \nAs we navigate this imminent AI-driven era\, one truth becomes apparent: \n\n\n\nYou will not be replaced by AI. You will be replaced by someone using AI. \n\n\n\nNot only do these sessions provide a deep and holistic understanding of AI\, but they also offer tremendously valuable insights\, strategic guidance\, and present a roadmap to integrating AI powerfully and sustainably into organizations.
URL:https://marketing.com.au/event/mindvalley-ai-summit-2023/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230718
DTEND;VALUE=DATE:20230719
DTSTAMP:20260406T171411
CREATED:20230703T121013Z
LAST-MODIFIED:20230910T053308Z
UID:25809-1689638400-1689724799@marketing.com.au
SUMMARY:Digital Forum – FMCG & Consumer Brand eCommerce 2023
DESCRIPTION:For this event we have a formidable line up of experts in store to discuss how brands can maximise the eCommerce opportunity and best prepare for future success as sales increasingly shift online. \nDuring this 90 minute session you can expect: \n\n\n\nAn initial briefing outlining the state of eCommerce in Australia\, changing consumer expectations and how to build foundations to succeed.\nAn expert panel of leaders who will share insights and knowledge on how best to leverage the opportunity and build strong foundations.\nRound-table discussion in smaller groups to discuss and share ideas with peers.
URL:https://marketing.com.au/event/digital-forum-fmcg-consumer-brand-ecommerce-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230718
DTEND;VALUE=DATE:20230720
DTSTAMP:20260406T171411
CREATED:20230703T122243Z
LAST-MODIFIED:20230910T053307Z
UID:25814-1689638400-1689811199@marketing.com.au
SUMMARY:ELEVATE 2023
DESCRIPTION:This event is for publishers\, affiliates\, affiliate managers and SaaS suppliers who work within the partnership economy. This event is dedicated to helping you navigate future trends\, gain practical insight from industry experts who openly share their knowledge and experience in a live format. \nWant to learn how to ELEVATE your affiliate program performance?\nELEVATE is a live streamed virtual 2 Day Summit – bringing the best and brightest affiliate and performance marketing practitioners together to help you grow your affiliate marketing program and partnerships. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe ELEVATE Summit gives you a chance to connect with experts + get your questions answered (free content). Dive deeper to learn new skills in our MasterClasses (paid content) and learn about new Tools and Tech to help you scale and your targets! \nWe bring you the brightest and best Affiliate & Performance Marketing practitioners helping you ELEVATE your program and partner performance!
URL:https://marketing.com.au/event/elevate-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230718
DTEND;VALUE=DATE:20230721
DTSTAMP:20260406T171411
CREATED:20230103T045609Z
LAST-MODIFIED:20230131T073532Z
UID:24226-1689638400-1689897599@marketing.com.au
SUMMARY:Mumbrella360 2023
DESCRIPTION:Six streams of content\, around 100 speakers\, over sixty unique sessions covering the entire media and marketing landscape\, and more than 2\,000 delegates from the industry to network with. \nThis is Mumbrella360 – Australia’s biggest and best media and marketing conference. \nHear from some of the leading industry thinkers and doers from not just Australia but around the globe. Each year\, Mumbrella360 gathers the best of them in one place across three days in an event you cannot afford to miss. \nNo matter what part of the media and marketing industry you work in\, from agency to brand\, media owner to consultant or anywhere else\, Mumbrella360 is the essential conference to attend in 2023.
URL:https://marketing.com.au/event/mumbrella360-2023/
LOCATION:Hilton Sydney\, 488 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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END:VCALENDAR